• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.400-410
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• 2008

As the number of blog users has been increasing significantly, a lot of studies have been carried out to find out what makes people use a blog or feel satisfied with it. However, most of the previous studies assumed that dissatisfaction is the opposite of satisfaction and a person who is dissatisfied with a blog does not use it, failing to explain about blog users who do not feel satisfied with their blogs but use them continually. In addition, the studies found out just blog users' motives and satisfying factors in using blogs, and did not suggest any way to improve and promote blog services. Against this backdrop, this study conducted a survey of blog users in order to examine how the satisfying factors of a blog selected through a prior study affect both satisfaction and dissatisfaction of a user. The survey results showed that the satisfying factors are divided into two groups: group A which affect satisfaction and dissatisfaction equally, and group B which affect them differently. Based on the results, this study subdivides group A into high involvement factors and low involvement ones, and group B into motivators, which strongly affect satisfaction, and hygiene factors, which strongly affect dissatisfaction. According to characteristics of each group, this study suggests ways to improve and promote blog services.

• Advances in nano research
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• v.8 no.4
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• pp.265-276
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• 2020

A study that primarily focuses on nonlocal strain gradient plate model for the sole purpose of vibration examination, for graphene sheets under linearly variable in-plane mechanical loads. To study a better or more precise examination on graphene sheets, a new advance model was conducted which carries two scale parameters that happen to be related to the nonlocal as well as the strain gradient influences. Through the usage of two-variable shear deformation plate approach, that does not require the inclusion of shear correction factors, the graphene sheet is designed. Based on Hamilton's principle, fundamental expressions in regard to a nonlocal strain gradient graphene sheet on elastic half-space is originated. A Galerkin's technique is applied to resolve the fundamental expressions for distinct boundary conditions. Influence of distinct factors which can be in-plane loading, length scale parameter, load factor, elastic foundation, boundary conditions, and nonlocal parameter on vibration properties of the graphene sheets then undergo investigation.

• Journal of Fashion Business
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• v.15 no.3
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• pp.142-155
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• 2011

By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

• Journal of The Korean Astronomical Society
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• v.47 no.5
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• pp.187-193
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• 2014

Recent cosmological observations indicate that the reionized universe may have started at around z = 6, where a significant suppression around $Ly{\alpha}$ has been observed from the neutral intergalactic medium. The associated neutral hydrogen column density is expected to exceed $10^{21}cm^{-2}$, where it is very important to use the accurate scattering cross section known as the Kramers-Heisenberg formula that is obtained from the fully quantum mechanical time-dependent second order perturbation theory. We present the Kramers-Heisenberg formula and compare it with the formula introduced in a heuristic way by Peebles (1993) considering the hydrogen atom as a two-level atom, from which we find a deviation by a factor of two in the red wing region far from the line center. Adopting a representative set of cosmological parameters, we compute the Gunn-Peterson optical depths and absorption profiles. Our results are quantitatively compared with previous work by Madau & Rees (2000), who adopted the Peebles approximation in their radiative transfer problems. We find deviations up to 5 per cent in the Gunn-Peterson transmission coefficient for an accelerated expanding universe in the red off-resonance wing part with the rest wavelength ${\Delta}{\lambda}{\sim}10{\AA}$.

• Steel and Composite Structures
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• v.18 no.6
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• pp.1493-1515
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• 2015

A new refined hyperbolic shear deformation theory (RHSDT), which involves only four unknown functions as against five in case of other shear deformation theories, is presented for the thermoelastic bending analysis of functionally graded sandwich plates. Unlike any other theory, the number of unknown functions involved is only four, as against five in case of other shear deformation theories. The theory presented is variationally consistent, does not require shear correction factor, and gives rise to transverse shear stress variation such that the transverse shear stresses vary parabolically across the thickness satisfying shear stress free surface conditions. The sandwich plate faces are assumed to have isotropic, two-constituent material distribution through the thickness, and the modulus of elasticity, Poisson's ratio of the faces, and thermal expansion coefficients are assumed to vary according to a power law distribution in terms of the volume fractions of the constituents. The core layer is still homogeneous and made of an isotropic ceramic material. Several kinds of sandwich plates are used taking into account the symmetry of the plate and the thickness of each layer. The influences played by the transverse shear deformation, thermal load, plate aspect ratio and volume fraction distribution are studied. Numerical results for deflections and stresses of functionally graded metal-ceramic plates are investigated. It can be concluded that the proposed theory is accurate and simple in solving the thermoelastic bending behavior of functionally graded plates.

• Nuclear Engineering and Technology
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• v.16 no.4
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• pp.202-216
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• 1984

The success of coarse-mesh nodal solution methods provides strong motivation for finding homogenized parameters which, when used in global nodal calculation, will reproduce exactly all average nodal reaction rates for large nodes. Two approximate theories for finding these ideal parameters, namely, simplified equivalence theory and approximate node equivalence theory, are described herein and then applied to the PWR benchmark problem. Nodal code, ANM, is used for the global calculation as well as for the homogenization calculation. From the comparative analysis, it is recommended that homogenization be carried out only for the unique type of fuel assemblies and for core boundary color-sets. The use of approximate homogenized cross-sections and approximate discontinuity factors predicts nodal powers with maximum error of 0.8% and criticality within 0.1% error relative to the fine-mesh KIDD calculations.

• Steel and Composite Structures
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• v.18 no.2
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• pp.443-465
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• 2015

In this paper, an efficient and simple trigonometric shear deformation theory is presented for thermal buckling analysis of functionally graded plates. It is assumed that the plate is in contact with elastic foundation during deformation. The theory accounts for sinusoidal distribution of transverse shear stress, and satisfies the free transverse shear stress conditions on the top and bottom surfaces of the plate without using shear correction factor. Unlike the conventional trigonometric shear deformation theory, the proposed sinusoidal shear deformation theory contains only four unknowns. It is assumed that the mechanical and thermal non-homogeneous properties of functionally graded plate vary smoothly by distribution of power law across the plate thickness. Using the non-linear strain-displacement relations, the equilibrium and stability equations of plates made of functionally graded materials are derived. The boundary conditions for the plate are assumed to be simply supported on all edges. The elastic foundation is modelled by two-parameters Pasternak model, which is obtained by adding a shear layer to the Winkler model. The effects of thermal loading types and variations of power of functionally graded material, aspect ratio, and thickness ratio on the critical buckling temperature of functionally graded plates are investigated and discussed.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.155-166
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• 2015

Based on marketing theories of brand and corporate association, and the social psychological theory of identity, the effects of the corporate brand on individual brand loyalty were established via two major routes. The empirical study is based on the response of 330 subjects who participated in a field survey. In the statistical analysis, Correlation Analysis, Factor Analysis, Sequential Equation Model Analysis were used for verification. The corporate association affected the formation of individual brand loyalty both the product level and corporate level. Specifically, the two types of brand response did differ in terms of their strength on brand loyalty. The present study contributes to the academic literature in that it disentangles the construct of the corporate brand from that of the individual brand and investigates the structural relations between the two.

• Proceedings of the Korea Concrete Institute Conference
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• 2003.05a
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• pp.884-889
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• 2003

Based on the reinterpretation of the well-known relationship between shear and the rate of change of bending moment in a reinforced concrete beam subject to combined shear and moment loads, the shortcomings of present truss models are discussed. The core of the theory is that a new perspective on the shear strength can be gained by viewing the internal stress filed in terms of the superposition of two base components of shear resistance; arch action and beam action. The arch action can be designed using the simple truss having curved compression chord, while the beam action between the two chords can be modeled using a parallel chord truss with MCFT or RA-STM. The compatibility of deformation associated to the two action is taken into account by employing a characteristic factor a. The new model was examined by the Stuttgart beam shear tests, and the results show that the present approach provides good estimates of stirrup contribution and concrete contributions.

• International Journal of Naval Architecture and Ocean Engineering
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• v.7 no.1
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• pp.115-127
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• 2015

The aim of this study is to develop a simplified formula for added mass coefficients of a two-dimensional floating body moving vertically in a finite water depth. Floating bodies with various sectional areas may represent simplified structure sections transformed by Lewis form, and can be used for floating body motion analysis using strip theory or another relevant method. Since the added mass of a floating body varies with wave frequency and water depth, a correction factor is developed to take these effects into account. Using a developed two-dimensional numerical wave tank technique, the reference added masses are calculated for various water depths at high frequency, and used them as basis values to formulate the correction factors. To verify the effectiveness of the developed formulas, the predicted heave added mass coefficients for various wetted body sections and wave frequencies are compared with numerical results from the Numerical Wave Tank (NWT) technique.