• Title/Summary/Keyword: Trust value

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A Study on the Measurement of Social Capital Created in Public Libraries - Focused on Public libraries in Jeonnam-Province - (공공도서관의 사회자본 측정에 관한 연구 - 전남지역 공공도서관을 중심으로 -)

  • Park, Seong-Woo
    • Journal of Korean Library and Information Science Society
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    • v.45 no.1
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    • pp.197-215
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    • 2014
  • This research attempted to analyze the measurement of users' recognition level which is based on the theoretical background of social capital created in public libraries. The path of structural model was set among the factors of social capital and their causal relationships were verified. The users' awareness of social capital created in public libraries is to prove the value of their existence and sustainability in the region. It was clear that social capital affected the various benefit and social impact for regional people and local community. Finally, the findings of this research will be positively expected to affect the assessment of public libraries.

A Study on the Effect of Airline Staff's Contradictory Attitude between Aviation Safety and Aviation Security to Organizational Effectiveness (항공사 조직구성원의 항공안전과 항공보안에 대한 상충적 태도가 조직효과성에 미치는 영향 연구)

  • Kim, Chang-Woo;Kim, Kee-Woong;Park, Sung-Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.2
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    • pp.18-28
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    • 2020
  • This paper has studied the effect of airline staff's perception on both aviation safety and aviation security to their organizational effectiveness. Airline staff's perception on aviation safety is different from that on aviation security due to organizational difference in an airline. Through an empirical analysis, it was analyzed the effect of such perceptional difference on airline's organizational effectiveness. According to the analysis, it was found the perception of aviation safety has a significant positive effect on organizational effectiveness. Airline staff believed the safety is a core value of an airline and emphasizing the safety never impeded the airline's operation including service quality. Secondly, it was proven the perception on abiding by aviation security rules had a significant negative effect on organizational effectiveness. However, emphasizing aviation security had a very significant positive contribution on airline's philosophy of aviation safety. Following the research results, it was suggested an airline look for improving the process and regulations to deal with aviation security in the organization.

Influence on Store Visiting Intention through Store Confusion and Perceived Promotion Value (가격 촉진이 점포혼잡도 및 촉진가치를 통하여 점포이용의도에 미치는 영향)

  • 임채운;신재현
    • Journal of Distribution Research
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    • v.7 no.2
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    • pp.45-68
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    • 2003
  • Price promotion of retailing stores is recognized as one of the most effective strategies for competitions. However, such a strategy causes traffic building, and consequently may lead to store confusion. Therefore, this research explores the effects of store confusion on customers of retailing store, and the methods to relieve the negative effects of store confusion. The specific purposes of this research are as follows. First, for the purpose of enlarging the scope of promotion research, this research is intended to prove that the increase of traffic building caused by promotion strategy has negative aspects. Second, it is assumed that trust and store familiarity are the important attributes affecting price promotion as well as relationship marketing. Third, this research is expected to provide managerial implications for the managers concerned with department stores because the subjects of experiment are customers of department store.

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Dancing with Partners at SKT: RMM Model with SKT case (SKT 에서 파트너와 함께 춤을 : RMM 모형과 SKT 사례 적용)

  • Gwon, Tae-Hyeong;Bang, Seok-Beom;Lee, Gang-Eop;Choe, Jae-Ung
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.3-16
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    • 2006
  • In the age where the Internet changes everything, even the earth has become flat. The boarders between nations, locations, times, and industries are not maningful, and no single company can do the whole process well. Therefore, various types of 'Value network' and 'Relation web' emerge for moving first and fast learning. Bort the relationship maturity model (RMM) proposed and the partnership management initiatives at SKT demonstrate that the concept is important, and that the final goal can be reached only through a series of critical outcome at each phase. In particular, recognizing as core infrastructures various online/offline channels, deep trust, and rich communications is an important finding for a successful relationship management. Also, related literatures suggest the following key factors to be influential in more that two phases: professionalism including expertise, similarity, channel capacity. Based on these findings, future efforts need to be put on the research & development of related measurement and management tools. We do hope more people dance with their partners through these efforts.

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A Case Analysis Study of Korean Small and Medium Firms' Software Exports through Sales Channels Building and Product Localization (판매채널 구축과 현지화 과정으로 본 중소기업 소프트웨어 해외 수출 사례 분석 연구)

  • Ahn, Yeon S.;Kim, Hee Wan
    • Journal of Information Technology Applications and Management
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    • v.23 no.2
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    • pp.81-95
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    • 2016
  • Software export is very important for developing the domain software industry. Up to now, the study related in this issue is not enough even if exports are not activated. In our study, we treated and analyzed the three SME cases that have each successful record in recent years focusing to sales channels establishment and product localization. This study was done by interviewing the marketing directors mainly, and applied email exchanges, phones, and document analyses. Some implications can be addressed for the potential SME software exports. In the perspectives of sales channels building, the trust for product and firm itself is needed to have a good offshore partners. These are required to make the good relationship with partners, brand value's diffusion, and technical competency. As for product localization, the customization is important to meet the needs for local users effectively. So it is desirable to accept the advisory suggestions from the local consulting experts or representative customers. And the joint export strategy using the platform by linking some related products is effective for SME's software product's export.

The Role of Regional Off-line Business Fundamentals in the Success of On-line Business (지역적 off-line 산업기반과 on-line 벤처기업 성공의 연관성)

  • Yi, Jun-Sub
    • The Journal of Information Systems
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    • v.14 no.1
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    • pp.251-275
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    • 2005
  • The advantages of implementing a virtual channel can be derived from the notion of the 'death of distance' that would result from electronic commerce. According to this view, the internet was going to make distance irrelevant, in that firms would no longer need to establish a physical presence in a geographical location in order to do business there. However, on-line firms selling physical products could take advantages of presence in the related off-line(brick and mortar) industrial area. This paper developed a conceptual framework that highlights the various types of synergies by location on-line businesses in the related off-line industrial area. Using data from 96 on-line ventures selling physical products, factor analysis was used to figuring out six synergies including improved customer trust, value-added service, cost savings, personnel and organizational efficiency, sharing products and customer information, relationship with suppliers, and relationship with local government. The six empirically derived critical synergy factors were then used to examine how they improve performance of the on-line ventures measured by Balanced Scorecard(BSC). According to lthe results, we concluded that the on-line firms selling physical products can take advantages of presence in the related off-line industrial area.

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A Study on the Effect of Theme Park Service Quality on Customer Satisfaction and Revisit (테마파크 서비스 품질이 고객만족과 재방문에 미치는 영향)

  • Hwang, Choon-Ki;Sun, Eun-Joo
    • Culinary science and hospitality research
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    • v.11 no.1
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    • pp.30-49
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    • 2005
  • This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customer's satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customer's devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customer's trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.

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Seismic refraction tomographic inversion using the initial velocity model from marine reflection data (해양 반사법 탐사자료의 초기속도 모델을 이용한 굴절 토모그래피 역산)

  • Lee, Yong-Jae;Kim, Won-Sik;Lee, Ho-Young;Yoo, Dong-Geun;Cho, Chang-Soo;Kim, Ji-Soo
    • 한국지구물리탐사학회:학술대회논문집
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    • 2007.06a
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    • pp.317-322
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    • 2007
  • Seismic exploration is divided by reflection and refraction method greatly, and reflection method can analyze complicated underground structure in the basis high resolution image, and refraction method can grasp the velocity structure of underground accurately. This thesis confirmed application of mixed exploration techniques using advantages of reflection and refraction. Reflection data processing applied conventional technique, and inversion of refraction data applied travel time tomographic technique that using SIRT method. Also, could establish initial information in model variable and improved the result of inversion by restricting model parameter value and dimension of area. Confirmed efficient fact in sequence and velocity structure grasping by utilizing accurate initial velocity model made out on the basis of marine reflection data, and mixed exploration technique using reflection and refraction have propriety that can trust in field application.

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Study of a prevention model against institutional documentation forgery using blockchain technology (블록체인 기술을 이용한 학교문서위조 예방모델의 연구)

  • Kim, Kee-Hong;Kim, Dong-Chul
    • Journal of Arbitration Studies
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    • v.28 no.2
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    • pp.165-178
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    • 2018
  • Exchanging information with a person without credentials over the Internet does not pose any problems. A decentralized system based on blockchain technology enables the user to exchange new value(currency) with other uncredited users. The blockchain technology creates a new paradigm in which the distribution system can be founded on trust. Various applied distribution systems are being developed based on this paradigm. This study analyzed the problems between an institute's grading system and the central administration system. The limitations of an institute's current central management system were presented through actual cases. To improve the problem, a decentralized system based on block chain technology was presented in order to overcome the fundamental limitations by utilizing blockchain technology, peer-to-peer network, and the distribution system. In the central system, a malicious moderator could create a malicious edit that becomes the cause of a dispute, but in a decentralized system, a problem cannot be created even if there were to be a malicious moderator. However, it is difficult for a single college institute to create a distribution system in order to actualize an effective system. Comparatively, it would be possible to create a decentralized system in which all educational institutes in Korea (elementary schools, middle schools, high schools, colleges) took part in. The application of a decentralized system would improve the public transparency and reliability of educational institutes.

Structural Relationships of Logistics Service Quality, Relationship Orientation, Customer Satisfaction and Customer Loyalty in Electronic Commerce (전자상거래에서 물류서비스품질, 관계지향성, 고객만족, 고객충성도 간의 구조적 관계)

  • So, Soon-Hoo;Ryu, Il;Cho, Geon;Park, Yi-Sook
    • The Journal of Information Systems
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    • v.16 no.4
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    • pp.107-129
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    • 2007
  • The purpose of this study is to examine the effect of logistics service quality and relationship orientation factors on customer satisfaction and loyalty in the electronic commerce context. Based on extensive review of relevant literature, nine components of logistics service quality(i.e. information quality, ordering procedures, ordering release quantities, timeliness, order accuracy, order quality, order condition, order discrepancy handling and personnel contact quality) and six components of relationship orientation(i.e. trust, bonding, communication, shared value, empathy and reciprocity) are introduced in this study. And a conceptual model is developed and five research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality and relationship orientation are positively and significantly associated with customer satisfaction, and customer satisfaction is the antecedent variable of customer loyalty in the Internet Shopping Mall. In addition, a significant impact of logistics service quality on relationship orientation of the customer is revealed. Implications of these findings are discussed, and limitations of the study as well as further research directions are addressed.

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