• Title/Summary/Keyword: Trust value

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Satisfaction, Reliability, and Word-of-Mouth Intention for Online Information According to Cosmetic Consumer Information Search Types

  • Shin, Saeyoung
    • Journal of Fashion Business
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    • v.23 no.6
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    • pp.49-63
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    • 2019
  • The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

A Survey of the Application of Blockchain in Multiple Fields of Financial Services

  • Wang, Yiran;Kim, Dae-Kyoo;Jeong, Dongwon
    • Journal of Information Processing Systems
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    • v.16 no.4
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    • pp.935-958
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    • 2020
  • The core value of finance is credit. It can be said that without credit, there can be no finance. The distributed structure of the blockchain and the low-cost trust-building mechanism based on mathematical algorithms provide a new solution and path for solving and optimizing related problems in the financial field. The blockchain technology is applied in the development of the financial industry through consensus mechanisms, smart contracts, and distributed networks. In this research, a comprehensive survey of the blockchain technology is proposed in the development of financial services including equity crowdfunding and credit investigations in inclusive finance, cross-border remittance, Internet financial payment, P2P lending, supply chains finance, and the application of blockchain in the field of anti-money laundering. This paper discusses the role of blockchain in solutions to different issues in the financial field. It also discusses the architectures in different financial service application scenarios from the perspective of the financial trust mechanism and the perspective of the technology and rule change of blockchain participation in financial innovation. Finally, the problems and challenges of blockchain in financial services are discussed, and corresponding solutions are proposed.

Critical Factors Affecting Consumer Intention of Using Mobile Banking Applications During COVID-19 Pandemic: An Empirical Study from Vietnam

  • SANG, Nguyen Minh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.11
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    • pp.157-167
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    • 2021
  • The study analyzes the factors affecting the intention and recommendation to use the mobile banking applications of 314 customers from Vietnam. The study analyzes 7 factors affecting the intention and recommendation to use the mobile banking applications of customers from Vietnam, including (i) Perceived risk; (ii) Perceived ease of use; (iii) Perceived usefulness; (iv) Attitude; (v) Perceived trust; (vi) Social image; and (vii) Innovativeness. Besides, the study also analyzes 4 variables that reflect the customer's demographics, including gender, age, education, and occupation, and 6 variables describing the behavior of customers using mobile banking applications. The study findings indicate that the following factors (i) Innovativeness; (ii) Attitude; (iii) Perceived risk; (iv) Perceived ease of use, and (v) Perceived trust have the most significant impact on customers' behavior of using mobile banking applications in emerging markets such as Vietnam in the context of prolonged pandemic and continuous lockdown in many provinces and cities. The study is also of great value to studies on behavior changes among customers using mobile banking applications after the COVID-19 pandemic in Vietnam. The study will provide additional empirical evidence useful to bank administrators in motivating customers to use mobile banking applications, helping develop a digital economy in Vietnam.

tudy on the Improvement of Reliability Assessment of Work Environment Measurement in Korea (작업환경측정 신뢰성평가제도 개선방안에 관한 연구)

  • Hwang, Gyuseok
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.29 no.1
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    • pp.50-56
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    • 2019
  • Objective: The aim of this study is to analyze the reliability assessment of work environment measurement, and to propose ways of improving the system. Methods: We have reviewed reports and articles on the reliability assessment written by KOSHA and academia in order to analyze problems related with the system and propose the alternatives. Results: There are three ways to improve the system of the reliability assessment. First of all, it is necessary to perform the reliability assessment by measuring the work environment when workers raise questions about the results so we can make workers trust these results of the reliability assessment. Secondly, we should inspect the workplace at first, not the work environment service provider, so we can increase the employer's recognition of his duty to practice the work environment measurement. Thirdly, the technical committee is needed for technical issues related with the work environment measurement. Conclusions: Above all, it is crucial to get the workers' interest and trust to improve the work environment measurement. The reliability assessment should support the meaning and value of the work environment measurement by practicing the reliability assessment whenever workers have a demand for this and operating the technical committee.

Design of a Strong Authentication Mechanism using Public-Key based on Kerberos (공개키를 이용한 커버로스 기반의 강력한 인증 메커니즘 설계)

  • 김은환;전문석
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.12 no.4
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    • pp.67-76
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    • 2002
  • Kerberos is designed to provide strong authentication between client and application servers which are working in distributed network environment by using symmetric-key cryptography, and supposed to trust other systems of the realm. In this paper, we design an efficient and strong authentication mechanism by introducing the public/private-key to Kerberos. In the mechanism to make a system more secure, the value of the session key is changed everytime using MAC(message authentication code) algorithm with the long-term key for user-authentication and a random number exchanged through the public key. Also, we employ a mutual authentication method, which is used on challenge-response mechanism based on digital signatures, to improve trust between realms, and present a way of reducing the number of keys by simplifying authentication steps.

Quantitative Analysis: Team management for Better Employee Performance in the US Retail Supply Chain

  • KANG, Eungoo;HWANG, Hee-Joong
    • Journal of Distribution Science
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    • v.19 no.7
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    • pp.19-27
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    • 2021
  • Purpose: Former research has argued that organizations in distribution channels face several issues to make a better team-based system. The purpose of the present research is to measure between employee's job performance and three major issues which disturb a solid team system. Research design, data and methodology: Scant past studies are available to guide for team practitioners which elements should be eliminated to improve team performance. To achieve this goal, the present authors obtained 267 US workers in distribution channels and conducted ANOVA test to measure the relationship between three team issues (Free-rider, Trust, and Communication) and job performance. Results: Our statistical findings clearly suggests that there was a statistically recognizable difference at the significance level of probability between the mean value of employees' job performance and three major issues, showing the high degree of job performance can be occurred by eliminating three major team issues. Conclusions: Therefore, the present research concludes that it is necessary that team-based management in the supply chain should focus on removing free-rider issues and also adopt open communication lines to overcome team-building challenges due to communication. Above all else, the ability to increase trust can be enhanced via task delegation and more team members' engagement.

A Study on the Research Trends in International Trade using Social Network Analysis (사회연결망 분석을 활용한 무역 분야 연구동향 분석)

  • Lee, Jee-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.465-476
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    • 2020
  • This study used social network analysis to analyze trends and the knowledge structure of research in international trade. To this end, 4,840 keywords were extracted and analyzed from 1,797 papers contained in the Journal of Int'l Trade and Industry Studies, the Korea Trade Review, and the Journal of Korea Trade from 2003 to 2019. The results reveal that the distribution of keywords in the trade studies, as with other intellectual networks, followed a power-law distribution. Some differences were observed in the top 20 keywords across journals, with total factor productivity, economic growth, and Korea-US FTA ranking high only in the Journal of Int'l Trade and Industry Studies. Global value chain and trust emerged as a topic that attracted new researchers' attention in the 2011-2019 period. Interest in E-Trade, WTO, and internationalization has declined in recent years. The conventional international trade research trend analyses have predominantly featured qualitative analysis by descriptive method in general, but this study is meaningful in that it employs quantitative analysis using social network analysis techniques.

Long-Term Relationship Strategies Between Retailer and Suppliers for the Effective Supply Chain Management: Retailer Perspectives toward Food Manufacturers (제조업체와 유통업체간의 장기적 협력관계 구축을 통한 공급사슬관리 방안 : 식품제조업을 대상으로 한 소매업체 관점)

  • Kim Chul-Min;Rho Seung-Hyeok;Cho Kwang-Haeng
    • Journal of Korea Technology Innovation Society
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    • v.8 no.spc1
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    • pp.360-390
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    • 2005
  • The paradigm of the corporate innovations has been changed from the intra-company innovations to the inter-company innovations. A prevalent approach to the inter-company innovations is the supply chain management. Three key words of the core concept of supply chain management are the long-term relationship, resource integration, and value creation. Specifically, it means that the supply chain management aims to make value creation through the resource integration for the supply chain entities, based on the long-term relationship between buyers and sellers. To make more effective long-term relationship among the supply chain entities, it is very important for the supply chain entities to analyze followings: i) What variables can influence the long-term relationship, ii) How these variables can influence to the long-term relationship. However, previous researches mostly deals the long-term relationship in the marketing area in fragment, and thus few research efforts have been done for the development of conceptual model using supply chain management theories. In contrast to previous studies, our research tried to develop and examine the integrative research model by introducing both the marketing theories and the supply chain management theories, and thus related hypotheses are derived. A multiple regression analysis was performed to examine the influence of the antecedents of the long-term relationship, for the 87 retailers of grocery supply chains. The empirical results confirm that cultural similarity, reputation, interdependency, and trust positively influence long-term relationship (i.e., partnership orientation and partnership symmetry). And results also confirm that the supply implementation factors such as organization integration, information system integration, and process integration playa moderating role between antecedents and long-term relationship. These findings suggest that companies should perceive the importance of managing the process, organization, information system integration in the long-term relationship implementation process as well as the factors such as cultural similarity, reputation, interdependency, and trust in the long-term relationship establishment process.

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A Study of Measures for Sustainability of Ethical Fashion Social Enterprises - Focusing on Seoul - (윤리적 패션 사회적기업의 지속가능 방안 연구 - 서울지역 패션 사회적기업을 중심으로 -)

  • Yong, Yang
    • Journal of the Korean Society of Costume
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    • v.66 no.7
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    • pp.192-208
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    • 2016
  • Due to the paradigm shift in fashion industry, its contribution to social activities and social enterprises' practice of ethical fashion has been on the rise lately. The surveillance and regulations of international community have increased in light of the betterment of working conditions and protection of the rights, and corporate social responsibility has been emphasized through consumers' interest in ethical consumption. In this regard, the fashion social enterprises' responsible and ethical management can both boost the trust in business and value-added. The study aims to propose feasible methods by exploring ways to induce support from central and local governments, which will lead to the activation of future fashion social enterprises and paradigms shift of consumers's perception and value. The sustainability of social enterprises requires management line or policies that consider social, environmental, economic, and political aspects of virtuous cycle, differentiated internally or externally. Fashion social enterprises also need ethic management and social responsibility management that are distinctive from general fashion enterprises. Thus, they will not be sustainable or differentiated unless entrepreneurial faith and role is not clear. Education and continuous promotion including upcycling are critical to build consumer base as they can make consumers spend ethically and recognize social enterprises. In addition, social education and public relations need to take place in order to internalize consumer pattern. The goal of sustainable corporate social activity is to change the awareness and become social investment that returns some profits to the society as members in line with reviewing corporate image. This can lead to establishing the foundation of securing a big comsumer market and winning the trust of the consumer's through corporate social responsibility and investment.

Key Determinants for Users Intention to Use Smarthome Devices in Vietnam

  • Nguyen, Thi-Hong-Linh;Duong, Minh-Hung;Nguyen, Hai-Dang;Vo, Dang-HongNgan;Vu, Duy-Phuong-Trinh;Le, Hoanh-Su
    • Journal of Multimedia Information System
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    • v.5 no.4
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    • pp.283-290
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    • 2018
  • Smarthome is one of the remarkable fields of the industrial revolution 4.0, which are popular in many countries such USA, EURO, Japan and Korea. However, how Vietnamese people are considering and having intension to use smarthome devices is still a question for marketers and researchers. This study develops a comprehensive research model that can explain potential customers' behavioral intentions to adopt and use Smarthome services in Viet Nam and figure which key factors affect the intention. This study proposes and validates a new theoretical model that extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The model consists of eight factors that affect one element (Behavioral Intention), specifically: Habits, Perceived usefulness, Perceived ease of use, Trust, Innovativeness Personal, Perceived value, Hedonic motivations and Social influences. Data were collected from 304 Vietnamese citizens by sending the email to survey questionnaire, direct contact with the experienced smarthome users. Through regression analysis, data from samples were analysed with SPSS 20 software and verification of hypotheses, the results show the key determinants affecting the intention to use smarthome appliances in Vietnam: Perceived Value, Social Influence, Perceived Usefulness, Perceived Ease of Use and Trust. From this result, several recommendations have been suggested to to smarthome devices vendors and marketer to improve products as well as marketing approaches to meet customer needs.