• The Journal of Information Systems
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• v.21 no.4
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• pp.155-183
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• 2012

Means-Ends Network model was used to identify factors of means objective(means supplied by vendor) and fundamental objectives(purchasing motivations) for purchasing decision-making structure and dimensions of customer values on purchasers of internet shopping mall in Korea and China. In Means-Ends Network 6 factors(shopping travel, shipping assurance, vendor trust, online payment, product choice, and recommender systems) were found as a means objectives and 3 factors(shopping convenience, internet environment, customer support) as a fundamental objectives of shopping. However the results of hypotheses test for Means-Ends Network show some important differences between two countries. Something important to notice here is that Chinese customers shopping in China recognize shipping assurance factor and vendor trust factor as important factors satisfying all fundamental objectives unlike as in the case of our country. As these two factors are attribution factors responsible to the sellers, it is identified that customers do not trust the sellers and sellers have not met the expectations of customers. Therefore, these results show that the seller efforts assuring the reliability of the seller themselves, such as conducting its own compensation scheme are more important rather than the establishment of the guarantee institution to guarantee reliability and delivery assurance of sellers and implementation of legal and institutional apparatus such as the settlement of e-commerce licence system. Though this study presents such an important marketing implications, it can be pointed out that the limits are this research was done on the general Internet shopping malls without considering the Internet shopping mall types of diversity, the survey was designed around the student samples for convenience of the investigation because it was an international survey and the collected data has been limited to the western coast cities, such as China's Beijing, Shanghai, and Dalian.

• Management & Information Systems Review
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• v.22
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• Journal of Cadastre & Land InformatiX
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• v.49 no.1
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• pp.29-43
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• 2019

In this study, to solve the problem of the Association-led Housing Reconstruction Business (AHRB), as an alternative to the AHRB, the reliability of the Trust company-led Housing Reconstruction Business (THRB) is verified. To this end, the AHRB and the THRB comparison analyses were performed for the project period, income and expenditure, and the calculation of the Reconstruction Charges (RC). The results of the study are as follows: First, the THRB's business period is shorter than the AHRB's. Second, the THRB's business value is likely to be superior to the AHRB's. Third, due to differences in the calculation period of excess profit for housing reconstruction and the cost items related to implementer, the THRB's RC will be less than the AHRB's RC. Thus, the stability of the THRB has been partially verified as an alternative to the AHRB. The THRB is expected to expand further in the future.

• Korea Trade Review
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• v.48 no.1
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• pp.1-27
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• 2023

This study is an empirical analysis of export performance according to the type of GVC participation and governance of Korean manufacturing companies. Based on panel data from KOSPI listed firms, it was analyzed that relational investment, information exchange, and innovation affect the level of supply chain integration and corporate performance with the moderating role of trust. In addition, it was found that the degree of integration of the supply chain affects GSCM's performance and export performance. In case of the type of GVC governance, it was analyzed that the higher the integration strength, the higher the performance compared to other types. This result shows that trust-based supply chain integration and continuous GVC investment are very important. This explains that high levels of GVC governance, along with high integration strength, can lead to successful GSCM performance. Innovative investment strategies based on the relationship capabilities and trust levels of GVC participating companies can have a positive effect on the degree of global partnership formation and integration.

• Journal of Distribution Science
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• v.15 no.3
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• pp.49-60
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• 2017

Purpose - The aims of this study are follows. We investigated to find out how country image and brand image affect the consumer perceived value, consumer attitude, and purchase intention of foreign infant foods in China. Especially, we focused on investigate for the moderating role of consumer knowledge between national image, brand image and consumer perceived value of foreign infant foods in China. Research design, data, and methodology - This study analyzed the effect of national image and brand image on purchase intention through consumer perceived value and consumer attitude. This study collected data for empirical analysis of Chinese consumers who have been purchase experience infant foods in China. 256 copies of questionnaire data were used for substantial analysis. Before testing the hypothesis, factor analysis was conducted to test the construct validity of measurement items. Hypotheses about effects between variables were verified using structural equation modeling analysis and hierarchical regression analysis. Results - First, the country image had a positive effect on consumer perceived value of foreign infant foods. Second, the brand image had a positive effect on consumer perceived value of foreign infant foods. Third, the consumer perceived value had a positive effect on consumer attitude. Fourth, the consumer attitude had a positive effect on purchase intention. Fifth, the consumer knowledge was moderating roles between brand image and consumer perceived value of foreign infant foods. However, the consumer knowledge did not effect of moderating between country image and perceived value of consumers. Conclusions - First, the impact of country image and brand image on consumer perceived value of foreign infant foods in China can be seen as a universal psychology of consumers who trust pure foreign products such as high quality, technology, etc. Second, consumer perceived value of foreign infant foods has a positive effect on consumer attitude, and this attitude is leading to purchase intention. Third, the consumer knowledge between brand image and perceived value acts as a moderating variable. It means that the consumer's knowledge can shape the perception of the brand image more strongly.

• The Korean Journal of Health Service Management
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• v.7 no.3
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• pp.45-55
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• 2013

Cosmetic products are high value-added ones, and characterized by short life-cycles and income elasticity. Since most cosmetic products are procured through consults with salespersons, it is necessary to have detailed knowledge about basic cosmetics. In this paper, a possible relationship marketing strategy is suggested using the results of examining the effects of relationship marketing factors and relationship quality in cosmetics industry. The findings of this research can be summarized as follows. In order to examine the effects of relationship marketing factors and relationship quality on satisfaction which is a relationship performance, and the willingness to procure it again, this paper executed multiple regression analysis. The typical findings of this paper are as follows. The higher the specialty is, the better the brand image is, the higher customization and trust with customer are, the higher satisfaction and willingness to buy it again get. The analysis of relative influences of sub-factors revealed that trust was the strongest factor. In this paper, by revealing the effects of relationship marketing factors and relationship quality on relationship performance, empirically suggested the results which show the same findings as those of previous researches. This result can be a method to establish systematic education systems in places selling basic cosmetic products and in cosmetics companies.

• Journal of Korea Multimedia Society
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• v.21 no.8
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• pp.969-981
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• 2018

Recent advances in machine learning approaches such as deep neural network and reinforcement learning offer significant performance improvements in generating detailed and varied motions in physically simulated virtual environments. The optimization methods are highly attractive because it allows for less understanding of underlying physics or mechanisms even for high-dimensional subtle control problems. In this paper, we propose an efficient learning method for stochastic policy represented as deep neural networks so that agent can generate various energetic motions adaptively to the changes of tasks and states without losing interactivity and robustness. This strategy could be realized by our novel trajectory search method motivated by the trust region policy optimization method. Our value-based trajectory smoothing technique finds stably learnable trajectories without consulting neural network responses directly. This policy is set as a trust region of the artificial neural network, so that it can learn the desired motion quickly.

• Journal of Information Technology Services
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• v.12 no.3
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• pp.253-271
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• 2013

Innovation becomes norm rather than exception in today's business, and accordingly firms are working on how to make their employees to work smarter using information systems and technologies. Smart work demands virtual collaboration and cooperation among team members in different places and different time. Sharing of knowledge among team members in these innovative activities are critical in every sense for the successful performance. This study explores the antecedents of knowledge sharing among team members in team-based innovation activities. Five factors (pleasure of knowledge sharing, self-efficacy, management support, rewards, and system usage) are identified through extant review of literature and an instrument is adopted and validated from previous studies. The instrument is adminitered against 138 individuals in and across 54 teams in a telecommunication firm. Except self efficacy, all the paths in the proposed research model is confirmed with different levels of relational coefficients towards the levels of knowledge sharing and innovation activities in teams. Surprisingly, findings indicate that intrinsic pleasure of sharing is most critical than management support, organizational rewards or system usage. This study fills the research gap in team management. Findings provide important implications for managing teams in coming virtual and smart environment.

• Journal of the Korean Institute of Rural Architecture
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• v.12 no.2
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• pp.39-48
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• 2010

This study is to analyze the space plan and design charateristic of the Gungiip(宮家) built on near the 1770 in Namyangju. It has been called Gungjip since it was constructed from the timber and by carpenters sent of the government. It has a great scientic value because it is the best house constructed by carpenters of the royal palace. It help to know prototype of their excellent design skill. that is skill of work upon of colum, curvatere of ridge in roof, trust the eaves. This paper shows that this house has a different scale and form from other houses. In addition, Anchae was built with the aim of making the most use of sunlight and securing its best convenience. Sarangchae aims at serving as a cultural space for its neighbor. The house seems to reflect the carpenter' architectural viewpoints, and its building style shows its contempory people's life style. In conclusion, we can say that the techenial charateristics of its design result from the correlectin of colum(Ki-Sot-Um and An-Sol-Lim), curvatere of ridge in roof(Ma-Ru-Gock), and trust the eaves(Ang-Goak and An-Hu-Ri).

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.4
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• pp.61-68
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• 2015

MANET has various vulnerability in wireless network and is more vulnerable in security because central management is not performed. In particular, routing attack may decrease performance of the overall network because the mobile node acts as a router. In this paper, we proposed authentication technique for improving the reliability of the network by increasing the integrity of the routing control packet and blocking effectively attacks that occur frequently in the inside. The proposed technique is consisted of two authentication methods of ZCN and N2N. ZCN authentication method is to elect CA nodes and monitor the role of the CA nodes. N2N authentication method is for an integrity check on the routing packets between nodes. Index key is determined by combining the hop count value to shared key table issued from CA in order to increase the robustness of the internal attack. Also, the overhead of key distribution was reduced by distributing a shared key to nodes certificated from CA. The excellent performance of the proposed method was confirmed through the comparison experiments.