• International Journal of Computer Science & Network Security
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• v.24 no.9
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• pp.111-118
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• 2024

The concept of social stratification and hierarchy among human dates back to the origin of human race. Presently, the growing reputation of social networks has given us with an opportunity to analyze these well-studied phenomena over different networks at different scales. Generally, a social network could be defined as a collection of actors and their interactions. In this work, we concern ourselves with a particular type of social networks, known as trust networks. In this type of networks, there is an explicit show of trust (positive interaction) or distrust (negative interaction) among the actors. In other words, an actor can designate others as friends or foes. Trust networks are typically modeled as signed networks. A signed network is a directed graph in which the edges carry an edge weight of +1 (indicating trust) or -1 (indicating distrust). Examples of signed networks include the Slashdot Zoo network, the Epinions network and the Wikipedia adminship election network. In a social network, actors tend to connect with each other on the basis of their perceived social hierarchy. The emergence of such a hierarchy within a social community shows the manner in which authority manifests in the community. In the case of signed networks, the concept of social hierarchy can be interpreted as the emergence of a tree-like structure comprising of actors in a top-down fashion in the order of their ranks, describing a specific parent-child relationship, viz. child trusts parent. However, owing to the presence of positive as well as negative interactions in signed networks, deriving such "trust hierarchies" is a non-trivial challenge. We argue that traditional notions (of unsigned networks) are insufficient to derive hierarchies that are latent within signed networks In order to build hierarchies in signed networks, we look at two interpretations of trust namely presence of trust (or "good") and lack of distrust (or "not bad"). In order to develop a hierarchy signifying both trust and distrust effectively, the above interpretations are combined together for calculating the overall trustworthiness (termed as deserve) of actors. The actors are then arranged in a hierarchical fashion based on these aggregate deserve values, according to the following hypothesis: actor v is assigned as a child of actor u if: (i) v trusts u, and (ii) u has a higher deserve value than v. We describe this hypothesis with additional qualifiers in this thesis.

• Safety and Health at Work
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• v.4 no.4
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• pp.187-196
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• 2013

Background: Health, safety, and well-being (HSW) at work represent important values in themselves. It seems, however, that other values can contribute to HSW. This is to some extent reflected in the scientific literature in the attention paid to values like trust or justice. However, an overview of what values are important for HSW was not available. Our central research question was: what organizational values are supportive of health, safety, and well-being at work? Methods: The literature was explored via the snowball approach to identify values and value-laden factors that support HSW. Twenty-nine factors were identified as relevant, including synonyms. In the next step, these were clustered around seven core values. Finally, these core values were structured into three main clusters. Results: The first value cluster is characterized by a positive attitude toward people and their "being"; it comprises the core values of interconnectedness, participation, and trust. The second value cluster is relevant for the organizational and individual "doing", for actions planned or undertaken, and comprises justice and responsibility. The third value cluster is relevant for "becoming" and is characterized by the alignment of personal and organizational development; it comprises the values of growth and resilience. Conclusion: The three clusters of core values identified can be regarded as "basic value assumptions" that underlie both organizational culture and prevention culture. The core values identified form a natural and perhaps necessary aspect of a prevention culture, complementary to the focus on rational and informed behavior when dealing with HSW risks.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.85-102
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• 2013

The purpose of this study is to examine the effect relation of the external variables of the RFID for eco-agricultural products, that of the external variables on TAM approachableness and usefulness, that of TAM approachableness on usefulness, that of TAM as approachableness and usefulness on trust and behavior intention, and the effect of trust on the behavior intention. The subjects of the actual analysis are the ordinary consumers aged 20 and over living in Seoul and Gyeong-gi Province and have the experience of purchasing eco-agricultural products. Total 300 copies of questionnaire were distributed for 14 days from September 24, 2012 until October 7, 2012, and total 278(92.7%) copies of survey materials were used for the final statistical analysis data except some found too strong unequal distribution of the response value or the value unknown at present. In the analysis results of this study, by examining the effects of the external variables of the RFID for eco-agricultural products on TAM's accessibility and usefulness and verifying the causal relationship between TAM's accessibility and consumers' trust and behavioral intent, this study has a sufficient value as an initial study on the RFID for eco-agricultural products. Thus, the results of this in-depth study show that producers and distributors maintaining and providing with safer eco-agricultural products food directly influence service companies' visible achievements.

• Journal of the Institute of Electronics and Information Engineers
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• v.50 no.10
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• pp.50-64
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• 2013

In clustered sensor networks, since a CH (Cluster Head) collects data from its members and delivers the collected data to the sink, it is very important to prevent compromised nodes from joining a CH election and manipulating and fabricating the election result. In order to protect CH elections from compromised nodes, unpredictability, non-manipulability, and agreement property should be guaranteed in CH elections. However, existing CH election schemes cannot prevent intelligent compromised nodes from skilfully violating those properties via their cooperation. In this paper, we propose a scheme which protects the CH election process by detecting intelligent compromised nodes and excluding them. For every CH election round, each member gives a direct trust value to other members according to their behavior. Then a real reputation value is given to each member by combining the direct trust value and indirect trust values provided by other members. Then, each node evaluates the real reputation values of members in its cluster and excludes some untrustable nodes from CH candidates. The scheme greatly improves the non-manipulability and agreement property of CH election results compared to other rival schemes. Furthermore, the scheme preserves the high non-manipulability and the high agreement property even in an environment where message losses can happen.

• Korea Journal of Hospital Management
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• v.20 no.4
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• pp.14-30
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• 2015

Purpose: This study was conducted to investigate the independent role of sub-dimensions of job stress, DiSC(R) type of personal behavior, and organizational social capital on job satisfaction and to identify the structural relation among them. Method: Study subjects were 317 registrated nurses employed in 4 general hospitals in a metropolitan city. Results: As the results of multiple regression analysis, the factors influenced independently on overall job satisfaction were as follows; job stress were significantly decreased job satisfaction. Regarding DiSC, job satisfaction of influence type was significantly higher than that of conscientiousness type. Of sub-dimension of OCS, the higher common value and reciprocity were, the high over all job satisfaction, but in a sub-dimension(trust), the relationship was reversed. Major findings of structural equation model analysis were as follows. Regarding DiSC, there were founded only direct effect on job satisfaction(D, i, S>C in relations with peer and others, job performance, retrospectively). Regarding common value of OCS, there were founded significant positive direct effect and indirect effect via job stress on all sub-dimensions of job satisfaction. Regarding trust of OCS, there were founded negative direct effect alone on 2 sub-dimensions of job satisfaction(work itself, job performance). Regarding trust of OCS, there were founded positive direct and indirect effect on satisfaction towards work itself, and indirect effect alone on 2 sub-dimensions(relations with peer and others, job performance). Conclusion: Summing up above finding, to manage job satisfaction of nurses, it is suggested for nursing staffs to provide behavioral training programs according to type of DiSC(R) and to introduce strategic programs fostering organizational social capital such as common vision and reciprocity.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.511-525
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• 2014

This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

• Industry Promotion Research
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• v.9 no.2
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• pp.23-28
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• 2024

The study investigated the impact of ESG management activities on the non-financial performance of organizations, focusing on small and medium-sized manufacturing companies. Using data from 78 survey responses, the following results were summarized. Firstly, ESG management activities positively influenced internal customer satisfaction. The correlation coefficient was .679, indicating a moderately strong correlation, and the coefficient of determination (R²) was .461, explaining 46.1% of the variance. Additionally, with a beta value of .679, a t-value of 8.058, and a p-value of .000, ESG management activities had a statistically significant impact on internal customer satisfaction. Secondly, ESG management activities also had a positive impact on corporate trust. The correlation coefficient was .695, indicating a moderately strong correlation, and the coefficient of determination (R²) was .483, explaining 48.3% of the variance. The beta value was .695, the t-value was 8.429, and the significance probability was .000, indicating a significant influence on corporate trust.The study aimed to shed light on the relationship between ESG management activities of small and medium-sized enterprises and their non-financial performance. These results suggest that companies can enhance internal customer satisfaction and corporate trust through fulfilling social responsibilities and practicing sustainable management.

• The Journal of Information Systems
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• v.27 no.3
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• pp.103-121
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• 2018

Purpose As web 2.0 has taken root in the Internet environment, people began to create specific values to produce and disseminate contents on their own. In order to emphasize the personalized media attributes, the concept of self media was derived. In this paradigm shift, self media has emerged that succeeded in commercializing themselves in social media. Taking advantage of the influence of self media will have a tremendous positive impact on management activities such as marketing strategy, brand promotion, customer retention, and profit growth. This study examines the factors affecting the loyalty of self media in Korea and China because the studies in the area of selfmedia is not enough. Design/methodology/approach This study analyzed what factors influenced the loyalty of self-media in terms of Korea-China comparison. The research model was proposed on the basis of previous research papers. Content value, interactivity, ease of access, self-congruity, sympathy, and reputation were used as independent variables. Trust and satisfaction are used as mediating variables, nationality as moderator variables, and loyalty to self-media as a dependent variable. Results As a result, it was found that all independent variables directly influence the loyalty of self-media except interactivity, and interactivity indirectly influence loyalty through trust and satisfaction. There was a moderating effect of nationality between satisfaction and loyalty, but was not a moderating effect between trust and loyalty.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.150-157
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• 2013

In this media convergence era when the 'hybrid' genres increase, it has been important to explore distinguishing genre-specific effects of contents use. This study revealed that news, current affairs/talk, and documentary genres respectively produces opposite directions of influences on values; likewise, drama and reality genres also respectively produces differentiated impact on values and social trust. Drama viewing itself shows contrary patterns on civic attitude, i. e., positive relationship with social trust while negative with tolerance.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.1
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• pp.74-90
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• 2014

Routing in mobile wireless sensor networks (MWSNs) is an extremely challenging issue due to the features of MWSNs. In this paper, we present a novel bio-inspired trusted routing protocol (B-iTRP) based on artificial immune system (AIS), ant colony optimization (ACO) and Physarum optimization (PO). For trust mechanism, B-iTRP monitors neighbors' behavior in real time and then assesses neighbors' trusts based on AIS. For routing strategy, each node proactively finds routes to the Sink based on ACO. When a backward ant is on the way to return source, it senses the energy residual and trust value of each node on the discovered route, and calculates the link trust and link energy of the route. Moreover, B-iTRP also assesses the availability of route based on PO to maintain the route table. Simulation results show how B-iTRP can achieve the effective performance compared to existing state-of-the-art algorithms.