• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.1
• /
• pp.215-225
• /
• 2024

This study investigated the effect of the delivery service quality of Mongolian online shopping on the customer value, customer trust, and relationship persistence intention of Mongolian consumers. Through this, the purpose of this study is to understand the priorities of the quality conditions of delivery services (accuracy, economy, information, safety, tangibility, etc.) that Mongolian consumers value. The empirical analysis results of this study are as follows. First, the effect of delivery service quality on the intention to continue the relationship showed partially significant results. In other words, economics, information, and safety, excluding accuracy and tangibility, influenced the intention to continue the relationship. Second, the effect of delivery service quality on customer value was partially significant. In other words, accuracy, economy, safety, and tangibility, excluding informativity, influenced customer value. Third, the effect of delivery service quality on customer reliability was partially significant. In other words, economics, safety, and tangibility, excluding accuracy and informativity, influenced customer reliability. Fourth, the hypothesis of customer value on customer reliability was adopted, followed by the hypothesis of customer value on relationship continuity intention. Finally, the hypothesis of customer reliability on relationship continuity intention was adopted.

• Journal of Distribution Research
• /
• v.17 no.5
• /
• pp.85-111
• /
• 2012

Introduction : The purpose of this study was to examine the relationship between perceptual characteristics of consumers and intent of relational continuance for PB(Private Brand) products in discount stores. This study was conducted as an empirical study based on survey. For the empirical study, factors of PB products as characteristics perceived by consumers such as perceived quality, store image, brand image and perceived value were deduced from preceding studies. The effect of such factors on intent of relational continuance mediated by brand trust and brand equity of PB products was structurally examined. Research Model : Based on theory analysis and hypotheses, constructed a Structural Equation Model(SEM). The research model is shown in Figure 1. Research Method : This paper is based on s qualitative study of selected literature and empirical data. The survey for empirical study was carried out on consumers in Gyeonggi and Busan between January 2012 and May 2012. 300 surveys were distributed and 253 (84.3%) of them were returned. After excluding omissions and insincere responses, 245 surveys (81.6%) were used for final analysis as effective samples. Result : First of all, the Reliability was carried out for instrument used. The lower limit of 0.7 for Cronbach's Alpha as suggested by Hair et al. (1998). And Construct validity was established by carrying out exploratory factor analysis by Varimax rotation for all. Four factor result for the consumer's perceptual characteristics of PB Products, two mediating factors and one dependent factor. All constructs included in research framework have acceptable validity and reliability. Table 1 shows the factor loading, eigen value, explained variance and Cronbach's alpha for each factor. In order to assure validity of constructs, I implemented Confirmatory Factor Analysis (CFA), using AMOS 20.0. In confirmatory factor analysis, researcher can take control over the specification of indicators for each factor by hypothesizing that a specific factor is loaded with the relevant indicators. Moreover, CFA is particularly useful in the validation of scale for the measurement of specific construct. CFA result summarized Table 2 shows that the fit measures of all constructs fulfill the recommended level and loadings are significant. To test causal relationship between constructs in the research model, used AMOS 20.0 that provides a graphic module as method for analysing Structural Equation Modeling. The result of hypothesis test is shown in Table 3. As a result of empirical study, perceived quality, brand image and perceived value as selected attributes for PB products showed significantly positive (+) effect on brand trust and brand equity. Furthermore, brand trust and brand equity showed significantly positive (+) effect on intent of relational continuance. However, store image of discount stores selling the PB products was analyzed to have positive (+) effect on brand trust and no significant effect on brand equity. Discussion : Based on the results of this study, the relationship between overall quality, store image, brand image and value perceived by consumers about PB products and intent of relational continuance was structurally verified as being mediated by brand trust and brand equity. Looking at the results, a strategic approach that maximizes brand trust and equity value for PB products by large discount stores is required on top of basic efforts to improve quality, brand image and value of PB products in order to maximize consumer's intent of relational continuance and to continuously attract repeated purchase of products.

• Korean Journal of Organic Agriculture
• /
• v.28 no.3
• /
• pp.315-334
• /
• 2020

This study was conducted to analyze factors affecting acceptance of smart farm technology. Smart farm technology is rapidly being introduced to agriculture in accordance with the progress of the 4th Industrial Revolution, but research on this is still little. Therefore, in this study, based on the unified theory of acceptance and use of technology (UTAUT), a research model reflecting the characteristics of smart farm technology was constructed. To test this, empirical analysis was performed. A survey was conducted for students in smart farm technology education and adult male and female farmers who are currently planning to operate smart farms. Valid 204 sample were used for analysis. The hypothesis test was based on multiple regression analysis using SPSS 24 statistical package. For the mediating effect and moderating effect, Process Macro 3.4 based on the regression equation was used. The results of testing the hypothesis are as follows. First, in the causal hypothesis test, it was shown that performance expectancy, social influence and price value have a significant positive effect on the intention to use smart farm technology. On the other hand, effort expectancy, facilitating conditions were not tested for a significant influence on the use of smart farm technology. As a result of analyzing the mediating effect of trust, it was found that trust plays a mediating role between performance expectancy, effort expectancy, social influence, facilitating conditions, price value and intention to use smart farm technology. In particular, the effort expectancy has not been tested for a direct significant effect on intention to use smart farm technology, but it has been shown to have an impact through trust. Trust was found to be a full mediating between the effort expectancy and the intention to use the smart farm technology. The current IT level of prospective users has been shown to play a moderating role between performance expectancy, facilitating conditions and intention to use smart farm technology. In particular, the IT level was found to strengthen the relationship between performance expectancy and intention to use smart farm technology. Based on the results of these studies, academic and practical implications were suggested.

• Journal of Internet Computing and Services
• /
• v.6 no.3
• /
• pp.1-16
• /
• 2005

This paper propose not only MDIT(Mobile Digital Investment Trust) agent design for Trust Investment under Mobile E-commerce environment, but also the symmetric key algorithm 3BC(Bit, Byte and Block Cypher) and the public encryption algorithm F2mECC for solving the problems of memory capacity, CPU processing time, and security that mobile environment has. In Particular, the MDIT Security Agent is the banking security project that introduces the concept of investment trust in mobile e-commerce, This mobile security protocol creates a shared secrete key using F2mECC and then it's value is used for 3BC that is block encryption technique. The security and the processing speed of MDIT agent are enhanced using 3BC and F2mECC.

• The Journal of Economics, Marketing and Management
• /
• v.9 no.6
• /
• pp.39-51
• /
• 2021

Purpose - The current study conducted research on influential relationship of Korea's selected attributes of home replacement foods (HMR) with trust, customer satisfaction, and repurchase intention. Design, data, and methodology - This study was conducted on consumers in Seoul and the metropolitan area (Gyeonggi and Incheon) who have purchased home replacement foods (HMR). The survey was conducted for 30 days from March 1^st, 2021 to March 30^th, 2021. Among total of 300 surveys distributed, 250 surveys were collected, and 199 surveys, excluding ones with missing value and outliers (51 surveys), were used for analysis. Results - The results empirical analysis based on earlier studies are as follows. First, as a result of analyzing which variables of selection attribute factors of home replacement food (HMR) have an effect on trust, healthiness, reasonable price, and convenience had a positive effect, and quality of food and diversity did not have a significant effect. Second, as a result of analyzing whether trust has a significant effect on customer satisfaction, it was found that it had a positive effect on customer satisfaction. Third, as a result of analyzing whether trust has a significant effect on repurchase intention, it was found to have a positive effect. Fourth, as a result of analyzing whether customer satisfaction has a significant effect on repurchase intention, it was found that customer satisfaction had a positive effect. Conclusions - The current study aims to develop various new products of HMR and establish differentiated marketing techniques tailored to consumer needs.

• International Journal of Computer Science & Network Security
• /
• v.23 no.11
• /
• pp.149-161
• /
• 2023

Internet of Things (IoT) is a relatively new concept that has gained immense popularity in a short period of time due to its wide applicability in making human life more convenient and automated. As an illustration: the development of smart homes, smart cities, etc. However, it is also accompanied by a substantial number of risks and flaws. IoT makes use of low-powered devices, so secure, less time-consuming and energy-intensive transmission (routing) of messages due to the limited availability of energy is one of the many and most significant concerns for IoT developers. The following paper presents a trust-based routing scenario for the Internet of Things (IoT) that exploits the past transmission record from the cupcarbon simulator's log files. Artificial Neural Network is used to quantify knowledge of trust, calculate the value of trust, and share this information with other network devices. As a human behavioural pattern, trust provides a superior method for making routing decisions. If there is a tie in the trust values and no other path is available, the remaining battery power is used to break the tie and make a forwarding decision; this is also seen as a more efficient use of the available resources. The proposed algorithm is observed to have superior energy consumption and routing decisions compared to conventional routing algorithms, and it improves the communication pattern.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.12 no.2
• /
• pp.9-18
• /
• 2024

Purpose: This study compares Korean and Chinese consumers on the impact of customer equity on trust. Although there have been many studies regarding the impact of customer equity, most of them are limited to the retail and banking industry and mostly compare East and West cultures. Therefore, this study compares Korea and China within East Asia in the hotel industry. Research design, data and methodology: Based on reviews in the literature, this study explores different effects of customer equity on brand trust between Korea and China. To confirm the hypotheses, the research collected survey data from 186 Korean and 155 Chinese respondents. After confirming reliability and validity of measures, this study conducted a multiple regression to test proposed hypotheses. Results: The results of the study showed that all of three customer equities influences on trust positively in the hotel industry. Regarding comparing Korea and China, brand equity has stronger impact on trust in Chinese customers than South Korean customers, on the other hand, value equity and relationship equity had a slightly stronger positive effect in South Korea than in China. Conclusions: This study found significant differences between Korean and Chinese customers in the hotel industry. These results show that even two countries in the same region of East Asia, South Korea and China, are different. Also, this finding suggests that hotel management level should consider differentiating their marketing strategies for Korean and Chinese customers.

• The Journal of the Korea Contents Association
• /
• v.21 no.11
• /
• pp.503-517
• /
• 2021

This study is focused on tourism storytelling(educational, interesting, emotional, uniqueness), SNS tourism value (functional, social), SNS trust, and immersion in travel agency relationship, which are important discussions in the tourism industry. The study subjects are verified 390 respondents who had accommodation experience using SNS, and SPSS 25.0 and Smart PLS 3.0 were used to perform the analysis. The study results are as follows. First, it was confirmed that the educational and interesting factors of tourism storytelling had a positive effect on the functional value, and that the affective relationship was not established between emotional and uniqueness factors. In addition, it was confirmed that educational, interesting, and uniqueness factors had a positive effect on social values, but emotional factors did not establish an influence relationship. Secondly, it was confirmed that SNS tourism value had a positive effect on immersion in travel agency relationship. However, there was no relationship between SNS tourism value and social value. Finally, it was confirmed that SNS trust had a moderating effect on the relationship between SNS tourism value and immersion in travel agency relationship. Through these research results and implications, comprehensive recommendations were presented to tourism industry practitioners.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.5 no.11
• /
• pp.2254-2271
• /
• 2011

Access control in dynamic environments needs the ability to provide more access opportunities of information to users, while also ensuring protection information from malicious users. Trust and risk are essential factors and can be combined together in access control decision-making to meet the above requirement. In this paper, we propose the combination of the trust and risk in access control to balance information accessibility and protection. Access control decision is made on the basis of trustworthiness of users and risk value of permissions. We use potential relations between users and relations between permissions in access control. Our approach not only provides more access opportunities for trustworthy users in accessing permissions, but also enforces traditional access control constraints such as Chinese Wall policy and Separation of Duty (SoD) of Role-Based Access Control (RBAC) model in an effective way.

• Annual Conference of KIPS
• /
• 2012.11a
• /
• pp.1104-1107
• /
• 2012

최근에 주목받고 있는 하이브리드 클라우드는 기존 퍼블릭과 프라이빗 클라우드의 이점을 결합한 방식으로, 보안성과 자원 효율성이 뛰어나다는 장점이 있다. 하지만 하이브리드 클라우드 시스템을 구성하는 각각의 클라우드 개체들은 성능이 향상됨에 따라 더 역동적으로 작동하는 반면, 기존에 형성된 개체 간 관계는 차츰 느슨해지고 있기 때문에 개체 간 협력과 지속적인 신뢰 관리가 반드시 필요하다. 신뢰성 관리 시스템(Trust Management System)은 유저들의 피드백을 DB화 해서 신뢰적인 개체를 판별하는데 도움을 준다. 이 시스템은 신뢰성이라는 가치를 판단하는 근거가 매우 주관적이라는 단점을 가지고 있어 부작용이 발생하고 있다. 본 논문에서는 신뢰성 수치(Trust Value)를 계산하기 위한 파라미터에 객관적인 기준을 도입하였다. 따라서 주관적 판단과 객관적 근거가 조화된 수치를 도출하여 개체의 독립적인 의사 결정에 도움을 줌으로써 신뢰성 관리 시스템의 신뢰성을 높였다.