• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.2
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• pp.830-842
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• 2015

Trust and trustworthiness of web services and organizations is calculated as scalar values. But there is still a certain level of risk for the overall reliability of this value. In this article, we focus on calculating trust values as intervals between upper and lower bounds based on predefined confidence values through an additional confidence probability. This will give us a more realistic approach to the trust assessments between individuals and organizations. We also developed a web-based software tool, TAST (Trust Assessment Software Tool) that collects the web services' evaluation of different customer groups for similar organizations through the user interface and calculates the trust intervals for predefined and previously selected confidence values. Our model uses a weighted calculation of mean and variances of customer groups in specific periods and analyses the total and incremental trust of different customer groups.

• Management & Information Systems Review
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• v.13
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• pp.163-188
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• 2003

Lack of trust is major reason for many company to take a cautions stance towards business-to-business electronic commerce. Especially innovative business models such as online business-to-business marketplaces face the lack of not only having to give their members and partners faith own capabilities and reliability, but also to ensure that the respective parties interacting through them have trust in each other. This paper is empirical study on the trust factors affecting the repurchase intentions in a B2B e-Marketplace by survey instrument based on Likert-style 5 point measurement scale. The objective of this paper is evaluation of relationship between repurchase intentions and trust. The focus of this paper is the antecedents and consequences of buyer trust in a B2B e-Marketplace, not trust intermediaries or in third parties that might mediate between the buyer and e-Marketplace. The findings of this study are expected to increase the awareness of B2B e-Commerce adopter and implementers about the importance of trust in e-commerce participation.

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.243-251
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• 2007

The purpose of this study propose and empirically assessed Internet Banking success model. This was derived through an analysis of the quality evaluation factors of Internet Banking services and review of TAM model, IS success model, e-Commerce success model literature. The research model consists of exogenous variables(ease of use, economic benefits, safety) and endogenous variables (usefulness, user satisfaction, trust, behavioral intention to use). The analysis results revealed that ease of use is a very significant factor influencing usefulness and user satisfaction, trust. Safety is a significant factor influencing trust. Economic benefits and usefulness, trust are significant factors influencing user satisfaction. Usefulness and user satisfaction are significant factors influencing behavioral intention to use. This study provide the initiative of Internet Banking success model. Internet banking firms will support the competitive service through strategic qualify evaluation and improvement using Internet Banking success model.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.9
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• pp.4197-4219
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• 2017

Cloud computing is a new service to provide dynamic, scalable virtual resource services via the Internet. Cloud market is available to multiple cloud computing resource providers and users communicate with each other and participate in market transactions. However, since cloud computing is facing with more and more security issues, how to complete the allocation process effectively and securely become a problem urgently to be solved. In this paper, we firstly analyze the cloud resource allocation problem and propose a mathematic model based on combinatorial double auction. Secondly, we introduce a trust evaluation mechanism into our model and combine genetic algorithm with simulated annealing algorithm to increase the efficiency and security of cloud service. Finally, by doing the overall simulation, we prove that our model is highly effective in the allocation of cloud resources.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.561-573
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• 2021

Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of empirical studies that have explored the factors that influence consumer trust, none of them considers the relative importance of different antecedents and how they interact to influence consumer trust. Therefore, based on the integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) approaches, we establish a hierarchical structural model, which not only demonstrates the intensity of the relationships but also identifies the interdependence among the drivers of consumer trust in E-commerce. The findings confirm that propensity to trust is the most important determinant of consumer trust. The brand-related factors and platform-related factors are prominent in the process of building trust as they influence consumer trust indirectly through propensity to trust. Geographic location, demographic variables, and high security are identified as the root causes that affect consumer trust through other trust antecedents. Furthermore, the findings of this study offer valuable insights into an important element of e-commerce and provide a useful platform for future research. More represented samples and factors are encouraged for further research to ensure research fairness and minimize consumer distrust and uncertainty.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.2
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• pp.112-119
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• 2009

Telecare, one of the e-healthcare services with lCT, is a promising technology which aims to monitor the state of patients and then provide the medical services appropriately in remote sites. Virtual telecare team based on the concept of virtual collaborative teams which consist of a patient, a doctor, and a telecare team, operates on a temporary basis in need. Reputation, which means the degree of a patient's belief to a doctor in consideration, is the most important factor to make the virtual telecare team trustable. In this paper, we propose the fuzzy reputation model of a virtual telecare team, which is a reputation-based trust model based on fuzzy set theory. An illustrative example is also given in order to show the applicability of the model to the concept of a virtual telecare team.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.509-513
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• 2020

Network marketing in Indonesia, especially in a time of crisis, is massively rising and has become a popular opportunity among other industries. Network marketing organizations, consists of partnership and trust, a community of connections and contact between individuals. This article has tried to examine the potential strategy to mitigate low trust in network marketing organizations specifically in the Indonesia market, where no studies on the subject has been done before. In doing this research assignment employed a secondary research methodology by reviewing previous academic literatures, by exploration and evaluation. For the purpose, 6 main articles and 25 relevant supporting articles were selected, there is an interesting and prominent research in an effort to repair trust in the perspective of the organization's efforts to build trust and control trust framework in strategy trust repair. The result of this analysis showed that the application of trust-building activities studies reveals how trust-building behavior is related to controls and how the efforts towards fostering subordinate cooperation are motivated by different types of controls and display of trustworthiness. It can be concluded that by implementing this trust repair model consistently and with a full commitment, it can gradually restore people's trust in the network marketing industry, sustain industry existence and exalted purpose of this industry can be achieved.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.2
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• pp.39-49
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• 2002

The purpose of this study is to propose an objective and rational methodology for the selection of proposed sites far the National Trust(NT), which is the new alterative proposal far the conservation of natural environments destroyed by injudicious land development and economic growth. That is to enforce many analysis for the effective estimation of rare ecological and landscape resources and to propose a model based on estimation and united indicators. Using the estimative model, we apply it to the selection of the proposed site in micro scale and simultaneously offer the basic methodology of effective and systematic land conservation in macro scale. The results of this study are as follows: 1) The results of analysis for the reliability of estimative items and indicators, presented no problem in that the coefficient of reliability was over 0.7. 2) The correlation measure of the estimative indicator indicated that 'succession'and 'regenerating restorability' were highly correlative in the item of plants. Another three items showed a tendency to be alike. 3) The results of factor analysis on the characteristics of indicators, classified plants into four categories including a stable factor. The item of animals was classified as a stable and rare factor. The item of landscape was classified as a physical and mental factor and the environment as a pollutional and conditional factor. 4) The model of estimation created through factor analysis was valid for the approval of the regression model because significant probability was 0.00. When we consider the NT proposed site as a complex body that is composed of diverse natural and manmade resources, certainly the synthetic methodology of estimation is needed. If these studies are carried out, NT sites will be selected more rationally and effectively than at present. Consequently, they have the potential to play a core role of natural ecosystem conservation in Korea.

• Korean Management Science Review
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• v.20 no.2
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• pp.113-133
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• 2003

This study developed the ISM (Electronic Store Success Model) by basing upon the revised D&M IS Success Model and reflecting the characteristics of marketing and e business. The theoretical rationale of this model was as following : 1) Though the revised D&M IS Success Model (2002) must be more logical and complete model than the original D&M IS Success Model (1992), it did not reflect characteristics of marketing and e business. 2) In the marketing studios, Service Quality has been suggested as one of basic strategies for success. 3) In e business studies, Trust has been emerging as a potentially important antecedent of e loyalty. 4) There has been a paradigm shift from satisfaction to loyalty in marketing emphasis. 5) Nowadays, ERP (Enterprise Resource Planning) has been pervaded in many organizations and has supported PCA (Profit Center Accounting) or Channel based Accounting, so it has not been difficult to evaluate financial performance of Electronic Store. The ESM that has six dimensions (System Quality, information Quality. Service Quality, Trust, Loyalty, Financial Performance) and expresses the causal relationship among them was proposed and was compared with BSC (Balanced Scorecard), WebQual, and EWAM (Extended Web Assessment Method). The results showed that the ESM coincides with BSC and contains dimensions of WebQual, and EWAM.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.3
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• pp.1260-1281
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• 2015

As the number of services available on the Web increases, it is vital to be able to identify which services can be trusted. Since there can be an extremely large number of potential services that offer similar functionality, it is challenging to select the right ones. Service requestors have to decide which services closelysatisfy their needs, and theymust worry about the reliability of the service provider. Although an individual service can be trusted, a composed service is not guaranteed to be trustworthy. In this paper, we present a trust model that supports service discovery and composition based on trustworthiness. We define a method to evaluate trust in order to discover trustworthy services. We also provide a method to perform trust estimation for dynamic service composition, and we present results of two experiments. The proposed model allows for service requestors to obtain the most trustworthy services possible. Our mechanism uses direct and indirect user experience to discover the trustworthiness of the services and service providers. Moreover, composing services based on quantitative trust measurements will allow for consumers to acquire a highly reliable service that meet their quality and functional requirements.