• Journal of KIISE
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• v.42 no.5
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• pp.551-557
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• 2015

The technology using ARM TrustZone draws attention as a new embedded virtualization approach. The ARM TrustZone defines two virtual execution environment, the secure world and the normal world. In such an environment, the inter-world communication is important to extend function of software. However, the current monitor software does not sufficiently support the inter-world communication. This paper presents a new inter guestOS communication scheme, for each world, for the ARM TrustZone virtualization. The proposed communication scheme supports bidirectional inter-world communication for single core and multicore environment. In this paper, It is implemented on a NVIDIA Tegra3 processor based on the ARM Cortex-A9 MPCore and it showed a bandwidth of 30MB/s.

• ETRI Journal
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• v.43 no.4
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• pp.674-683
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• 2021

A trust-aware secure routing protocol (TSRP) for wireless sensor networks is proposed in this paper to defend against varieties of attacks. First, each node calculates the comprehensive trust values of its neighbors based on direct trust value, indirect trust value, volatilization factor, and residual energy to defend against black hole, selective forwarding, wormhole, hello flood, and sinkhole attacks. Second, any source node that needs to send data forwards a routing request packet to its neighbors in multi-path mode, and this continues until the sink at the end is reached. Finally, the sink finds the optimal path based on the path's comprehensive trust values, transmission distance, and hop count by analyzing the received packets. Simulation results show that TSRP has lower network latency, smaller packet loss rate, and lower average network energy consumption than ad hoc on-demand distance vector routing and trust based secure routing protocol.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.29 no.1
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• pp.9-19
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• 2021

This thesis researched student pilots at certified flying school to prove several things as follows. First, this study tried to find out the influence of instructor's leader trust to student pilot. Second, this study also tried to investigate the influence of student pilot's psychological stability from leader trust. Third, this study tried to prove the mediation effect of leader trust between flight instructor's transformation leadership and the student pilot psychological stability. The result of empirical research are as follows. First, the result of the verification of the relationship between transformative leadership and trust of leader showed that transformative leadership has a positive (+) influence to trust of leader. Second, the result of verification between leader trust and psychological stability relationship showed that trust of leader gives positive(+) influence to psychological stability. Third, the result of verification between transformative leadership and psychological stability showed that trust of leader gives positive(+) influence to psychological stability. I discussed implication from this study at the end and presented future research direction.

• The Korean Journal of Franchise Management
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• v.14 no.1
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• pp.57-74
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• 2023

Purpose: As global interest in environmental issues increases, the demand for green products/services is increasing. Companies are establishing eco-friendly policies to meet the changing expectations of customers. Therefore, this study aims to analyze the effect of eco-friendly behavior and third-party certification on trust, satisfaction, and loyalty as well as the mediating role of satisfaction based on SOR and signaling theory. Research design, data and methodology: This study collected data from 501 respondents who visited restaurant and analyzed using measurement model with SPSS 28.0 and SmartPLS 4. Results: First, restaurants' eco-friendly behavior and third-party certification (TPC) positively influenced trust while these did not influence satisfaction. Second, trust positively influenced satisfaction. Third, trust and satisfaction positively influenced loyalty. Fourth, TPC had stronger impact on trust and satisfaction compared to eco-friendly behavior in female group while TPC had stronger impact on trust in male group. Conclusions: This study emphasized the importance of TPC over eco-friendly behavior. Restaurants should maintain pro-environmental behaviors such as reducing single-use items while obtaining TPC such as ISO and LEED certifications to increase customer trust. It also found the importance of trust and satisfaction in securing loyal customers. Restaurants should make efforts to build bonds with customers through authentic marketing such as events that encourage customer participation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.2
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• pp.609-631
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• 2022

The main goal of VANETs is to improve the safety of all road users. Therefore, the accuracy and trustworthiness of messages transmitted in VANETs are essential, given that life may rely on them. VANETs are provided with basic security services through the use of public key infrastructure-based authentication. However, the trust of users is still an open issue in VANETs. It is important to prevent bogus message attacks from internal vehicles as well as protect vehicle privacy. In this paper, we propose a trust management scheme that ensures trust in VANETs while maintaining vehicle privacy. The trust scheme establishes trust between vehicles where a trust value is assigned to every vehicle based on its behavior and messages are accepted only from vehicles whose trust value is greater than a threshold, therefore, protecting VANETs from malicious vehicles and eliminating bogus messages. If a traffic event happens, vehicles upload event messages to the reachable roadside unit (RSU). Once the RSU has confirmed that the event happened, it announces the event to vehicles in its vicinity and records it into the blockchain. Using this mechanism, RSUs are prevented from sending fake or unverified event notifications. Simulations are carried out in the context of bogus message attacks to evaluate the trust scheme's reliability and efficiency. The results of the simulation indicate that the proposed scheme outperforms the compared schemes and is highly resistant to bogus message attacks.

• Journal of Distribution Science
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• v.22 no.3
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• pp.11-19
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• 2024

Purpose: Thisstudy aimsto explore the mechanism by which poverty alleviation labelsinfluence purchase intentionsin the e-commerce environment, as well as the role of mediating factors within this process. Research Design, Data, and Methodology: The research employs a questionnaire survey method, targeting a sample of 1668 consumers in Anhui Province, China. It focuses on understanding the impact of poverty alleviation labels on e-commerce platforms and the involvement of mediating factors like capability trust, benevolence trust, and honesty trust in this relationship. Results: The results indicate that poverty alleviation labels on e-commerce platforms significantly enhance consumers' purchase intentions. Regression analysis validates the positive impact of poverty alleviation labels on purchase intentions, capability trust, benevolence trust, and honesty trust, revealing the existence of mediating effects. Conclusions: The study provides empirical support for e-commerce poverty alleviation marketing, emphasizing the importance of focusing on and strengthening consumer trust in products. It offers profound insights for both academic research and practical operations in related fields. However, the research is limited to Anhui Province, and future studies could consider expanding the sample size to gain a deeper understanding of regional and cultural variations. Additionally, further research is encouraged to explore the applicability of the findings to other sales channels.

• Herbal Formula Science
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• v.32 no.1
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• pp.91-98
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• 2024

Objective : This study aimed to investigate Korean medical students' satisfaction with Korean medicine education and their trust in Korean medicine. It also explored the factors affecting satisfaction with Korean medicine education and trust in Korean medicine. Methods : Based on a total of 381 survey responses, the satisfaction with Korean medicine education, reflection of educational needs, trust in Korean medicine, reasons for maladjustment to education, and suggestions for improving education were analyzed. Results : Satisfaction with Korean medicine education and trust in Korean medicine were generally above average. However, reflection of educational needs was below average. It was found that the curriculum should be rearranged according to the needs of premedical students and medical students. The factors affecting satisfaction with Korean medicine education were gender, academic year, dropout experience, trust in Korean medicine, and reflection of educational needs. Factors affecting trust in Korean medicine were gender, academic year, and satisfaction with Korean medicine education. Conclusion : This study found that satisfaction with Korean medicine education and trust in Korean medicine have a reciprocal relationship. To improve students' satisfaction and adjustment to Korean medicine education, it is necessary to implement strategies to increase students' trust in Korean medicine. In addition, it is important for students and instructors to collaborate on curriculum design by establishing a feedback system that reflects students' needs.

• Journal of Distribution Science
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• v.22 no.4
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• pp.79-89
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• 2024

Purpose: This study aims to enhance airport service quality by examining their impact on brand image, advocacy, and mediating brand trust in the aviation service distribution sector. Research Design, Data, and Methodology: Using existing literature, we propose a structural model exploring the relationships between key components which are service quality, brand trust, brand Image and brand advocacy. An online survey, based on prior literature, was administered to 287 Koreans who have experienced using facilities or services at Incheon International Airport (IIA). Statistical analysis employed confirmatory factor analysis (CFA) and structural equation modelling (SEM). Results: Research findings show significant impacts of airport service quality on brand trust. Increased brand trust positively influences airport brand image and advocacy. Conclusion: The study emphasizes the aviation industry's potential to boost brand trust through improved airport service quality via users' interactions. Service quality is critical factors in building brand trust. The findings emphasize the critical role of service quality in fostering brand trust. It underscores the importance of user's satisfaction with service quality in fostering brand trust which can lead to brand image and brand advocacy. The aviation industry should formulate policies and strategies to enhance brand trust improved service quality, thereby improving brand image and brand advocacy.

• Proceedings of the Safety Management and Science Conference
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• 2005.11a
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• pp.264-275
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• 2005

This paper is to test the mediating effect of superior trust on the relationship between organizational justice and service quality in service food industry. Based on 302 data gathered in western Kangwon area, analysis result showed that procedural, interactional, and distributive justice have affirmative relation with trust, and also trust has close relation with service quality. Therefore, trust appeared to have fully mediating effect on the relationship between organizational justice and service qualify.

• 한국디지털정책학회:학술대회논문집
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• 2003.12a
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• pp.403-415
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• 2003

This study is performed to examine the relationships between trust and antecedents in cyberspace. Trust is the major control system in cyberspace. Different time, different spaces, different cultures, indistinct boundaries, flexible structure, separation of information from matters, cybernetics, difficulty of control are differential characteristics between cyberspace and physical space. Providing fit information, use of effective electronic channels, previous trust management, feedback system about output, flexible culture, self-regulation, off-line meeting, providing information about tasks and roles, ability, and justice are supposed to have effects on trust in cyberspace. By electronic mediated systems, the company will have more business opportunity. But trust will be conditional factors of expanding business in cyberspace.