• The Journal of Fisheries Business Administration
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• v.47 no.2
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• pp.33-41
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• 2016

The purpose of this study is to estimate the economic value of boat fishing experience marine tourism activity in Jeju Island's Chagwido. The economic value is estimated as consumer surplus using count data models including the truncated Poisson model and the truncated negative binominal distribution model. This study collects the effective 504 questionnaires from boat fishing experience tourists in Jeju Island's Chagwido. The truncated negative binominal distribution model was statistically more suitable and valid than other models. The truncated negative binominal distribution model was applied to estimate consumer surplus as economic value from boat fishing experience tourism activity in Jeju Island's Chagwido. A consumer surplus value per trip was estimated as about 209,900 won. The annual economic value from boat fishing experience tourism activity was estimated as 273,700 won in Jeju Island's Chagwido. Consequently, boat fishing experience marine tourism activity has a very large economic value in Jeju Island.

• Journal of Korean Society of Transportation
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• v.29 no.5
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• pp.7-17
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• 2011

Traffic problems caused by drunk drivers have been steadily raised from the past. Even though the previous researches have focused on the development of countermeasures for preventing drunk driving, the number of drivers violating the DUI (Driving-Under-Influence) regulation is still increasing. Many studies seek countermeasures for preventing drunk driving by comparing the differences between general and drunk drivers. However, few researches have investigated focusing only on the characteristics of drunk drivers. It is well known that characteristics of general drivers are different from those of drunk drivers, and also habitual drunk drivers have different characteristics from non-habitual drunk drivers. Motivated by this fact, only the drivers who have violated DUI regulation are considered in the analysis. This study primarily aims to provide alternative solutions for reducing habitual drunk drivers who are highly inclined to do drunk driving repeatedly. For the analysis, various types of variables potentially effecting drunk driving behavior were investigated, and then truncated count data models were developed to analyze the effects of the variables selected on drunk driving. The results showed that 1) a truncated negative binomial model is better fitted to the data; and 2) five variables including experiential learning, the lack of self-control, self-reflection, the fear of crackdown, and the level of dependence on vehicles were found to be statistically significant.

• Environmental and Resource Economics Review
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• v.21 no.4
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• pp.981-998
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• 2012

In this paper, several count data model of travel cost recreation demand with Poisson and negative binominal specification are applied to estimate the value of access to the estuary area of Yeongsan river from visitor survey data. The results show that the negative binomial model that accounts for truncation and overdispersion provides the better goodness-of-fit, and therefore the value per visit(i.e. consumer surplus) is 89,350 won for resident of Jeolla province and 432,526 won for that of other provinces. If don't correct overdispersion by relying on Poisson estimates, the consumer surplus will be underestimated. Whereas the consumer surplus will be overestimated unless correct truncation by using estimates of untruncated models. As a result, the truncated negative binomial model should be applied to estimate the travel demand and the consumer surplus per visit by using survey data from single site visitors.

• The Korean Journal of Applied Statistics
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• v.23 no.3
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• pp.585-594
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• 2010

This study, investigates the effects of dispersion parameters between two response variables in zero-truncated bivariate generalized Poisson distributions. A Monte Carlo study shows that the zero-truncated bivariate Poisson and negative binomial models fit poorly wherein the zero-truncated bivariate count data has heterogeneous dispersion parameters on dependent variables. In addition, we derive the score test for testing the equality of the dispersion parameters and compare its efficiency with the likelihood ratio test.

• Management & Information Systems Review
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• v.33 no.2
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• pp.301-315
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• 2014

The purpose of this study is to estimate the economic value of the Kumjung Mountain, using a Individual Travel Cost Model(ITCM). This paper compares Poisson and negative binomial count data models to measure the tourism demands. Interviewers were instructed to interview only individuals. So the sample was taken in 700. A dependent variable that is defined on the non-negative integers and subject to sampling truncation is the result of a truncated count data process. The results suggest that the truncated negative binomial model is improved overdispersion problem and more preferred than the other models in the study. This study emphasizes in particular 'travel cost' that is not only monetary cost but also including opportunity cost of 'travel time'. According to the truncated negative binomial model, estimates the Consumer Surplus(CS) values per trip of about 60,669 Korean won and the total economic value was estimated to be 252,383 Korean won.

• Culinary science and hospitality research
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• v.22 no.3
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• pp.240-253
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• 2016

The purpose of this study is to predict factors influencing participant demand for the temple stays and to help find alternatives for temple stay marketing strategies. Specifically, the study sought to examine input variables on the visit frequency of temple visitors who partook in temple food. Research subjects were temple stay participants with experience with temple food. Through convenience sampling method, 300 self-administered questionnaires were distributed to participants at 4 temple stays in Seoul. Of the 278 questionnaires collected, 232 (83%) were used for research analysis. Given that the requirement that proper model for analysing the collected data be applied, the Truncated Negative Binomial(TNB) Poisson model, which is useful for analysing count data that are truncated at '0' and overcrowded with a certain value, was selected fort his study. Study results found that, for temple stay food revitalization, the most crucial item for temple food proponents to recognize is natural food ingredients. The degree of affection was higher among respondents over 40 years of groups and with incomes over 40 million won or more than others. In addition, unmarried and male were higher than married and female, and the Christian population in the temple food demand higher impact than Shamanism community. This match should be a priority to establish an in-depth public relations policy of targeted marketing of consumers according to various demographic characteristics. Active and aggressive efforts to expand food inspection are required to promote the healthy image of the temple food to the fragmentation of consumer marketing hierarchy.