• 산경연구논집
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• 제15권3호
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• pp.1-9
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• 2024

Purpose: This research aimed at understanding the dynamics of consumer behavior in the context of nostalgic desserts. The primary objective is to scrutinize how different attributes like quality, health, convenience, and trend influence customer satisfaction and their subsequent decision to repurchase nostalgic desserts. Research Method: The study leverages structural equation modeling, incorporating statistical tools such as SPSS and AMOS for a thorough analysis. It involves collecting data over a specified period, followed by correlation and trend analyses to deduce patterns and relationships. Results: The findings reveal that attributes such as quality, health, convenience, and trend significantly impact customer satisfaction and repurchase intentions. Interestingly, economic factors appeared to have a negligible effect on these decisions. The study offers a comprehensive understanding of the factors that influence consumer decisions in the context of nostalgic desserts, providing valuable implications for both academic research and practical marketing strategies. Conclusions: The insights garnered from this research are pivotal for formulating marketing strategies for nostalgic dessert brands. It underscores the importance of accentuating quality, health, and trend in product offerings to boost customer satisfaction and encourage repurchases. The study also sheds light on the evolving nature of consumer preferences and the integral role of nostalgia in shaping purchasing behaviors.

• 동아시아경상학회지
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• 제10권3호
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• pp.75-91
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• 2022

Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

• Nutrition Research and Practice
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• 제18권4호
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• pp.567-585
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• 2024

BACKGROUND/OBJECTIVES: This study aims to explore the potential of convenience stores as platforms for healthy food consumption, including low-sodium options, in response to the increasing trend of meal behaviors at convenience stores and the growing demand for healthy eating. SUBJECTS/METHODS: In the study, 627 Korean participants aged 10 to 39 were involved. A self-reported questionnaire survey was used and questions were regarding purchase patterns, consumption behaviors, perceptions and selection attributes of convenience store foods, and consumer perception factors for low-sodium options. Data analysis was conducted using SPSS 26.0 (SPSS, Version 26.0 for Windows, SPSS Inc., Chicago, IL, USA). RESULTS: The study uncovered significant disparities in the consumption behavior and perception of convenience store foods, as well as variations in the importance and satisfaction levels with convenience store food attributes, including consumer perception factors for low-sodium options, based on sex and age. Furthermore, it was observed that awareness of the need for low-sodium options significantly influenced purchase intentions. CONCLUSION: This study analyzed consumer attitude toward low-sodium convenience store foods to assess the potentiality for promoting healthy eating in convenience stores. These findings indicate the important role that convenience stores can play as platforms for healthy food sales.

• 벤처창업연구
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• 제9권5호
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• pp.13-20
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• 2014

본 연구는 한국노동패널 8차(2005년)~13차(2011년) 자료를 이용하여 (1)연도별 창업편의성 및 창업성과(창업만족도, 창업소득)를 파악하고, (2)창업편의성 세부요소별 추세분석 및 업종별 창업편의성 분석을 실시함으로써, 국내 창업의 실제 현황과 추세를 도출하였다. 아울러 (3) 인구학적 특성뿐만 아니라 인적자본, 사업체, 경제적, 상황적(제도적) 특성 등을 포함하여, 각 요인들이 창업성과에 어떠한 영향을 미치는지를 종합적으로 분석함으로써 창업성공의 핵심요인을 도출하였다. 분석결과, 2005년 기준(시작 년도)으로 연도별 창업만족도 및 창업소득은 점진적으로 향상하고 있으나, 창업편의성은 지속적으로 하락하고 있는 것으로 나타났으며, 업종에 따라 창업편의성은 통계적으로 유의한 차이가 있는 것으로 나타났다. 끝으로 창업성과(창업소득, 창업 만족도)에 영향을 미치는 요인은 인구학적 특성뿐만 아니라 인적자본, 사업체, 경제적, 상황적 특성 등으로 복합적으로 나타났다.

• 한국실내디자인학회논문집
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• 제21권1호
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• pp.269-279
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• 2012

According to a progress in the quality of life and economy, recent years have seen an increase in interest in the cruise travel. However, it is important to provide them the optimum embarkation environment since there are to be many and unspecified persons staying for a long period on the cruise ship. In the architectural design field, a wide range of efforts are being recently made to meet customer's requirements by considering the rapidly changing society, environment, and economic trend. The most representative one of such efforts is the inclusive design concept. This concept means to perform design satisfying all the function, convenience, aesthetic appreciation, and utility, regardless of sex, age, ability, nationality, cultural background or any kinds of disabilities. Regarding this trend, the convenience-oriented design of a cruise ship using the inclusive design concept was performed in this study. To do this, the composition of cabins and swimming pools, and the exterior of the cruise ship were classified into several groups through literature survey. Then, in the point of view of the inclusive design concept, inconvenience matters of passengers about the cabins, swimming pools, and exterior were also extracted from literature survey. Next, basis designs for them were selected among the classified groups in order to solve such inconvenience matters. Finally, the convenience-oriented design of the Emerald Princess Cruise considering the inclusive design concept was performed by applying the basis designs. As a result, we can see that the inclusive design concept can be applied to cruise ship design.

• 대한가정학회지
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• 제45권5호
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• pp.39-49
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• 2007

The purpose of this study was 1) to segment the middle-aged and elderly women's fashion market based on the clothing benefits sought by the buyer and 2) to compare the purchase criteria and fashion information sources among the segmented markets. The data were collected using a self-administered questionnaire in Seoul and its surrounding suburban areas. Factor analysis, ANOVA, Duncan test, and Dunnett's T3 tests were used to conduct the data analysis from 285 out of 300 questionnaires. The middle-aged and elderly women's fashion market was segmented into four groups; value-oriented, social status/trend-oriented, uniqueness-oriented, and protection/ convenience-oriented. All four groups were significantly different in terms of purchase criteria and fashion information sources. The social status/trend-oriented group used external purchase criteria, such as country of origin or brand and obtained fashion information from personal experience, advice from the salesperson, and celebrities. The protection/convenience-oriented group sourced fashion information from newspapers, the internet, and the radio. The uniqueness-oriented group put less importance on practical use/convenience criteria. Marketing strategies for these segmented markets were discussed.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2008년도 추계학술대회 논문집
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• pp.1807-1820
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• 2008

The station area development planed to improve the old and narrowed station and to enhance the train passenger's convenience through private capital attraction in the past. But it has been faced with difficulty for the creative of transfer demand. Because of lean upon building facilities were caused by shortage of business profitability as to development of the upside a railway line, and lack of public utilities. The station area development requires that it's trend to large scale development of station areas, korail's direct development, deputation of specialty company to development, collaboration between local government and korail in development, diversification of process & installed facility, building multi-transfer center and one-stop transfer system. This trend caused by low profitability in development of the upside a railway line. The purposes of study are to make the system and law reflected to the property of station area development, investment in kind of needed land, and change railroad areas to high-rise and complex development, and make a forum between government and korail, etc.

• 한국의류학회지
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• 제43권3호
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• pp.384-404
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• 2019

This study investigates the multidimensional structure of apparel design evaluation criteria and the details of each criterion by exploring how female college students majoring in apparel design in their 20s evaluate apparel design based on an exploratory approach. Data were analyzed through a categorization method of qualitative data after collecting from a literature review and three focus group interviews. The results identified the six evaluation criteria of apparel design (functional usefulness, convenience, aesthetics, psychological self suitability, social activity usefulness, and fashion trend). Functional usefulness and convenience assessed the extent to which primary features of apparel are reflected in apparel design, and aesthetics evaluated the aesthetic beauty of apparel design. Psychological self suitability estimated the extent to which apparel design expressed psychological self properly, and social activity usefulness appraised the extent to which apparel design contributed to the social activities of wearers. Last, fashion trend assessed the extent to which apparel design reflected fashion trend. The study results provide meaningful implications towards an apparel industry that wants to develop apparel design that appeals to consumers, educational institutions that aim to cultivate well-trained professionals in the apparel industry, and consumers who want to purchase clothes of satisfactory design.

• 디지털융복합연구
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• 제14권2호
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• pp.73-81
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• 2016

현재의 노인소비자들은 빠른 경제 성장으로 경제능력이 향상되었으며 의학의 발달로 예전 보다 오래 살게 되었다. 따라서 노인소비자들은 실무적인 측면에서 기업들에게 주요한 고객이 되었다. 하지만 그들을 이해하고 소비를 유도하려면 먼저 학계에서 실증적인 연구가 이루어져야 한다. 따라서 본 논문에서는 노인소비자의 심리적 특성과 건강기능식품 구매의도와의 관계를 실증적으로 분석하고자 한다. 연구과정에서 파악된 주요내용은 다음과 같다. 첫째, 노인소비자의 심리적 특성 모두 건강기능식품 구매의도에 통계적으로 매우 유의했다. '편리트렌드형', '노인인지형'은 양(+)의 방향으로 건강기능식품 구매의도에 영향을 많이 미쳤다. 둘째, '편리트렌드형'과 '노인인지형'은 '혁신성취형'보다 좀 더 건강기능식품 구매의도에 좀 더 영향을 미치는 것으로 나타났다. 셋째, '혁신성취형'은 건강기능식품 구매의도에 통계적으로 매우 유의하게 음(-)의 방향으로 유의하였다.

• 한국의상디자인학회지
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• 제21권3호
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• pp.37-53
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• 2019

The purposes of this study were to investigate Chinese female consumers' shopping orientation and clothing shopping behaviors on the internet and to find the differences in internet shopping behaviors of consumer groups segmented by clothing shopping orientation. The subjects were 417 women in their 20s and 30s from the Gillim Province, China. The research method was a survey, and the questionnaire consisted of a clothing shopping orientation subscale, clothing, their shopping behaviors via the internet, and the subjects' demographic characteristics. For data analysis, a frequency analysis, a cross-tab analysis, a factor analysis, a cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. The clothing shopping orientation was derived using five factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Chinese female consumers were classified into three groups (hedonic group, ambivalent group, and practical group) by clothing shopping orientation. These three groups showed many significant differences in their clothing shopping behaviors on the internet. The hedonic group preferred the specialty and cross-border shopping malls, and considered product quality and trend as their main purchase motives. The ambivalent group considered the convenience of the purchase and trend as important motives as compared to the other groups, and they use more various product selection criteria. The practical group considered low price and convenience and the search simplicity of various products as major purchase motives. In addition, the hedonic and ambivalent groups had a higher purchase satisfaction and purchase intention from internet shopping than the practical group. This study suggested that clothing shopping orientation is one of the useful segmentation variables and fashion marketers needed to establish differentiated marketing strategies for each consumer group that is segmented by clothing shopping orientation.