• Title/Summary/Keyword: Trend Innovation

Search Result 438, Processing Time 0.029 seconds

A study on the growth mechanism of Burger King based on dynamic models of success and failure of businesses

  • Lee, Sang-Youn
    • East Asian Journal of Business Economics (EAJBE)
    • /
    • v.5 no.4
    • /
    • pp.39-49
    • /
    • 2017
  • Purpose - This study is to propose a creative idea for constant business growth and development by examining characteristics of business outcomes by phase, which are "growth" and "erosion and stagnation," respectively. Research design, data, methodology - It is necessary to identify an occurrence of crisis and its diffusion with a dynamic model in order to identify a success and failure of businesses in an organic way, not on a binary structure. The static perspective is to understand a crisis as a simply one-time event or as a linear causation. Thus, it has a limited understanding of the overall situation and has limits to investigating a foundational cause and developing long-term countermeasures. On the contrary, the dynamic perspective is to understand the crisis as circulation process of the overall system. Thus, it divides elements of the crisis as external and internal ones to understand it as the causal relationship of each element. Results - During the growth period of Burger King, the company promoted its brand very successfully with aggressive and creative marketing activities. However, due to the founder's disposal of management rights and the following changes in the management, the company had no choice but to lose focus on its business philosophy and brand management, and eventually it had to face the big crisis (resonance) which was delisting from the stock market because of the external threat; well-being trend. However, Burger King resumed lifting on the stock exchange by making great efforts to clearly identify the current issues and seek solutions. Under the spirit of "perseverance" and its slogan "Have it your way" the company is now going head to head with McDonald's in the North American region and emerging countries. Conclusions - Then, what is the most crucial factor in the success and failure of businesses? Answers may vary, however, as learned from the case study of Burger King, corporations should inspect the present and focus on developing a long-term strategy for the future and actively fulfill the actions. McDonald's may not be able to innovate by itself in the future as it may become routinized to the growth. There will be chances of winning if we change conditions of individuals or organizations to an organic system in terms of being creative. There is a hopeful message here that an individual or small business may have more advantages in the era of the idea and innovation.

A Study of The Determinants of Turnover Intention and Organizational Commitment by Data Mining (데이터마이닝을 활용한 이직의도와 조직몰입의 결정요인에 대한 연구)

  • Choi, Young Joon;Shim, Won Shul;Baek, Seung Hyun
    • Journal of the Korea Society for Simulation
    • /
    • v.23 no.1
    • /
    • pp.21-31
    • /
    • 2014
  • In this article, data mining simulation is applied to find a proper approach and results of analysis for study of variables related to organization. Also, turnover intention and organizational commitment are used as target (dependent) variables in this simulation. Classification and regression tree (CART) with ensemble methods are used in this study for simulation. Human capital corporate panel data of Korea Research Institute for Vocation Education & Training (KRIVET) is used. The panel data is collected in 2005, 2007, and 2009. Organizational commitment variables are analyzed with combined measure variables which are created after investigation of reliability and single dimensionality for multiple-item measurement details. The results of this study are as follows. First, major determinants of turnover intention are trust, communication, and talent management-oriented trend. Second, the main determining factors for organizational commitment are trust, the number of years worked, innovation, communication. CART with ensemble methods has two ensemble CART methods which are CART with Bagging and CART with Arcing. Comparing two methods, CART with Arcing (Arc-x4) extracted scenarios with very high coefficients of determination. In this study, a scenario with maximum coefficient of determinant and minimum error is obtained and practical implications are presented. Using one of data mining methods, CART with ensemble method. Also, the limitation and future research are discussed.

Comparison of Liquefaction Probability Map Regarding with Geotechnical Information and Spatial Interpolation Target (공간보간 대상 및 지반정보에 따른 액상화 확률지도 비교)

  • Song, Seongwan;Hwang, Bumsik;Cho, Wanjei
    • Journal of the Korean GEO-environmental Society
    • /
    • v.22 no.11
    • /
    • pp.5-13
    • /
    • 2021
  • The interest of expecting the liquefaction damage is increasing due to the liquefaction in Pohang in 2017. Liquefaction is defined as a phenomenon that the ground can not support the superstructure due to loss of the strength of the ground. As an alternative against this, many studies are being conducted to increase the precision and to compose a liquefaction hazard map for the purpose of identifying the scale of liquefaction damage using the liquefaction potential index (LPI). In this research, in order to analyze the degree of precision with regard to spatial interpolation objects such as LPI value and geotechnical information for LPI determination, liquefaction hazard map were made for the target area. Furthermore, based on the trend of precision, probability value was analyzed using probability maps prepared through qualitative characteristics. Based on the analysis results, the precision of the liquefaction hazard map setting the spatial interpolation object as geotechnical information is higher than that as LPI value. Furthermore, the precision of the liquefaction hazard map does not affect the distribution of the probability value.

Analysis of the Impact of the Expansion of Direct Construction Works and Suggestions on the Application (직접시공 확대의 영향 분석 및 직접시공의무제도 적용을 위한 대응방안 제언)

  • Lee, Meesung;Kim, Siyeon;Yu, Ilhan;Han, Ju-yeon;Son, JeongWook
    • Korean Journal of Construction Engineering and Management
    • /
    • v.22 no.6
    • /
    • pp.15-23
    • /
    • 2021
  • As the construction production system is reorganized as part of the construction industry innovation plan, direct construction is expanding. According to this trend, this study analyzed the impact and problems of the expansion of direct construction through the position of the construction industry and a study of foreign cases. In addition, by diagnosing the impact of the measures to expand direct construction from various aspects, countermeasures were suggested to suitably apply the direct construction mandatory system. Also, for each alternative, effects and problems were evaluated through interviews with experts in policy/administrative and architecture fields. The alternatives for expanding and improving the efficiency of the direct construction mandatory system derived from this study are four items: granting the discretion of the client, differentiation by scale of construction, utilization of construction guarantee system, and introduction of flexible working group leader system. As a result of the expert interview, all of them were evaluated to have a positive impact directly and indirectly on the expansion of direct construction. This study contributes literature to the application of the direct construction mandatory system by examining the current status of direct construction, and suggests a direction for expanding direct construction through deduction of alternatives for applying the direct construction mandatory system and expert evaluation.

A Study on the Improvement Measures for the Management and Utilization of Korea's Fiscal Government Data: Focusing on Fiscal Data Governance (재정데이터의 관리 및 활용을 위한 개선방안 연구: 재정데이터 거버넌스를 중심으로)

  • Song, Seok-Hyun
    • Informatization Policy
    • /
    • v.28 no.3
    • /
    • pp.95-111
    • /
    • 2021
  • To achieve a data-driven policy decision-making system, the Ministry of Strategy and Finance has formed a marketing team and is actively building upon it. This system, currently under construction, will enable data-driven financial tasks beyond simple financial administration. The U.S. has already enacted The Foundations for Evidence-Based Policymaking Act in the process of similar pursuits. Since last year, the data-driven system administrative law has been enacted in Korea, and a legal framework has been established for data-driven administrative work. The next-generation budget accounting system to fulfill its role as a data-driven system needs public policy support to operate. Innovation and transformation are needed in various areas such as data management, legal system, and installation of related systems. Accordingly, it is very timely to analyze the financial systems and policies of advanced countries such as the U.S. and U.K., which already have established and operates such a financial system. By benchmarking and applying existing financial information systems to the next-generation budget accounting system, a better system will result. In this study, major developed countries, including the U.S., U.K., France, and Canada were benchmarked and analyzed in terms of the main elements of data governance: public policy, systems, legal framework, promotion system, and service level. It was discovered that the role and direction of the national fiscal policy system that the people favor should be able to respond quickly to the recent difficult economic crisis environment such as the digital transformation trend and COVID-19.

A Study on the Research Trends for Smart City using Topic Modeling (토픽 모델링을 활용한 스마트시티 연구동향 분석)

  • Park, Keon Chul;Lee, Chi Hyung
    • Journal of Internet Computing and Services
    • /
    • v.20 no.3
    • /
    • pp.119-128
    • /
    • 2019
  • This study aims to analyze the research trends on Smart City and to present implications to policy maker, industry professional, and researcher. Cities around globe have undergone the rapid progress in urbanization and the consequent dramatic increase in urban dwellings over the past few decades, and faced many urban problems in such areas as transportation, environment and housing. Cities around the globe are in a hurry to introduce Smart City to pursue a common goal of solving these urban problems and improving the quality of their lives. However, various conceptual approaches to smart city are causing uncertainty in setting policy goals and establishing direction for implementation. The study collected 11,527 papers titled "Smart City(cities)" from the Scopus DB and Springer DB, and then analyze research status, topic, trends based on abstracts and publication date(year) information using the LDA based Topic Modeling approaches. Research topics are classified into three categories(Services, Technologies, and User Perspective) and eight regarding topics. Out of eight topics, citizen-driven innovation is the most frequently referred. Additional topic network analysis reveals that data and privacy/security are the most prevailing topics affecting others. This study is expected to helps understand the trends of Smart City researches and predict the future researches.

The Influence of Social Commerce's O2O Service Characteristics on Consumers' Social Psychological Perception (소셜커머스의 O2O 서비스 특성이 소비자의 사회심리적 인식에 미치는 영향)

  • Lee, Jae-Kyu;Jeong, Seong-Min
    • Management & Information Systems Review
    • /
    • v.38 no.2
    • /
    • pp.29-46
    • /
    • 2019
  • O2O services, a form of mobile commerce, are increasing due to the widespread use of smartphones and the rational consumption trend of young consumers. In addition, the introduction of Social Commerce's O2O service has transformed customer experience into innovation. Therefore, the purpose of this study is to investigate the effect of O2O service characteristics and social commerce provider characteristics on the social commerce 's O2O service as a social psychological image that consumers have at the point of purchase and use time, as a smart shopper feeling and a cheapness shopper feeling. And the relationship between consumer satisfaction and intention to use through Structure Equation Modeling, and to suggest the implications for O2O service management that can provide greater satisfaction to consumers by identifying the process of creating satisfaction of O2O service. The results of the study show that price discounts and scarcity of social commerce's O2O service characteristics have shown that it increases smart shopper feeling. Also, it was confirmed that brand awareness and ease of purchase, which are characteristics of social commerce, confirms the increase of cheapness shopper feeling. We also confirmed the effect of smart shopper feeling and cheapness shopper feeling on satisfaction. This satisfaction has a positive effect on the intention to use. The result of this study is that it is necessary to reduce the cheapness shopper feeling of consumers and to emphasize the price discount and scarcity so that the smart shopper feeling occurs in order to satisfy the consumers who purchase O2O service products.

A Study on Development of Customized Education and Training Model Using Online Learning Platform (온라인학습플랫폼을 활용한 맞춤형 교육훈련 모델 수립방안에 관한 연구)

  • Rim, Kyung-hwa;Shin, Jung-min;Lee, Sookyoung
    • Journal of Practical Engineering Education
    • /
    • v.11 no.1
    • /
    • pp.75-86
    • /
    • 2019
  • Globally, the change in higher education is gradually moving toward a trend that seeks a change in innovative higher education through the revitalization of digital-based education. Accordingly, this study designed a customized education model based on e-learning that can be used in undergraduate education and development of lifelong vocational skills. The use of online learning platforms and the expansion of education are major factors that change the overall higher education system as the form and content of curriculum changes around the world. In order to establish a customized education model using online learning platform, this study analyzed major overseas advanced education cases and selected the basic direction of customized learning as personalized learning, competency based learning, and training for talents leading the 4th Industrial Revolution. Then, FGI was conducted for undergraduate and lifelong vocational ability development experts. As a result, a customized education model using an online learning platform was derived from a degree-type model available in undergraduate education and a non-degree-type model available in the field of lifelong vocational ability development, and each operation strategy was suggested.

Fifty Years of Scientific Ocean Drilling (1968-2018): Achievements and Future Direction of K-IODP (해양 과학시추 50년 (1968-2018): 한국의 성과 및 미래 방향)

  • KIM, GIL YOUNG
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
    • /
    • v.24 no.1
    • /
    • pp.30-48
    • /
    • 2019
  • The year 2018 is the $50^{th}$ anniversary of scientific ocean drilling. Nevertheless, we know more about the surface of the moon than the Earth's ocean floor. In other words, there are still no much informations about the Earth interior. Much of what we do know has come from the scientific ocean drilling, providing the systematic collection of core samples from the deep seabed. This revolutionary process began 50 years ago, when the drilling vessel Glomar Challenger sailed into the Gulf of Mexico on August 11, 1968 on the first expedition of the federally funded Deep Sea Drilling Project (DSDP). DSDP followed successively by Ocean Drilling Program (ODP), Integrated Ocean Drilling Program (old IODP), and International Ocean Discovery Program (new IODP). Concerning on the results of scientific ocean drilling, there are two technological innovations and various scientific research results. The one is a dynamic positioning system, enables the drilling vessel to stay fixed in place while drilling and recovering cores in the deep water. Another is the finding of re-entry cone to replace drill bit during the drilling. In addition to technological innovation, there are important scientific results such as confirmation of plate tectonics, reconstruction of earth's history, and finding of life within sediments. New IODP has begun in October, 2013 and will continue till 2023. IODP member countries are preparing for the IODP science plan beyond 2023 and future 50 years of scientific ocean drilling. We as IODP member also need to participate in keeping with the international trend.

An Exploratory Study on the Characteristics of the 'Global Unicorn Club' and the Factors Influencing its Valuation: Focusing on the 'Unicorn Club' in 2019 ('글로벌 유니콘 클럽' 기업의 특성 및 기업가치 영향 요인에 대한 탐색적 연구: 2019년 '유니콘 클럽' 기업을 중심으로)

  • Lee, Young-Dall;Oh, Soyoung;Yoon, Yoni
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.15 no.6
    • /
    • pp.1-26
    • /
    • 2020
  • The term 'Unicorns' in the corporate ecosystem was firstly introduced by Aileen Lee in 2013. It has been actively discussed in South Korea particularly to compare the level of the 'start-up ecosystem' from a global perspective. Accordingly, the Korean government has recently set a policy goal 'to nurture 20 Korean unicorn companies by 2022'. While the phenomenon of 'Unicorn Club Company' has been brought to the level of policy objectives and spread more widely to the public, existing academic research to understand its substantial and underlying implications has been insufficient. First, in this study, the characteristics of 479 'Unicorn Club' companies in 2019 were analyzed in-depth. Previous research has focused on the general status and trend by analyzing the number of unicorn companies by country and industry classifications. However, this study conducted a qualitative exploratory analysis by investigating descriptive statistics about unicorn companies, including their investors, while providing case studies. Also, cluster analysis, ANOVA, and multi-level regression were employed for quantitative exploration. The characteristics of individual companies were examined based on the "ERIS Model (Entrepreneur - Industry(Market) - Resource - Strategy Model)". Secondly, factors influencing its valuations were examined in connection with the previously analyzed characteristic variables and investor characteristics. Finally, based on these, the future direction of the "Unicorn Phenomenon" from the perspective of "Enterprise Ecosystem" and productively using it from the perspective of the public policy is suggested.