• Journal of Korean Institute of Industrial Engineers
• /
• v.42 no.4
• /
• pp.296-303
• /
• 2016

In public transportation, smart cards have been introduced for the purpose of convenient payment systems. The smart card transaction data can be utilized not only for the exact and convenient payment but also for civil planning based on travel tracking of citizens. This paper focuses on the analysis of the transportation convenience using the smart card big data. To this end, a new index is developed to measure the transit convenience of each region by considering how passengers actually experience the transportation network in their travels. The movement data such as movement distance, time and amount between regions are utilized to access the public transportation convenience of each region. A smart card data of five working days in March is used to evaluate the transit convenience of each region in Seoul city. The contribution of this study is that a new transit convenience measure was developed based on the reality data. It is expected that this measure can be used as a means of quantitative analysis in civil planning such as a traffic policy or local policy.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.20 no.2
• /
• pp.58-71
• /
• 2021

The number of elderly people worldwide is rapidly increasing and the mobility handicapped suffering from inconvenient public transportation service is also increasing. In Korea and abroad, various policies are being implemented to provide high-quality transportation services for the mobility handicapped, and budget support and investment related to mobility facilities are being expanded. The mobility handicapped spends more time for transit transfer than normal users and their satisfaction with transit service is also lower. There exist transfer inconvenience points of the mobility handicapped due to various factors such as long transfer distances, absence of transportation facilities like elevators, escalators, etc. The purpose of this study is to find transfer inconvenience points for convenient transit transfer of the mobility handicapped using Smart card Big data. This study process traffic card transaction data and construct transfer travel data by user groups using smart card big data and analysis of the transfer characteristics for each user group ; normal, children, elderly, etc. Finally, find transfer inconveniences points by comparing transfer patterns between normal users and the mobility handicapped. This study is significant in that it can find transfer inconvenience points for convenient transit transfer of the mobility handicapped using Smart card Big data. In addition, it can be applicated of Smart card Big data for developing public transportation polices in the future. It is expected that the result of this study be used to improve the accessibility of transit transportation for mobility handicapped.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.38 no.5
• /
• pp.693-701
• /
• 2018

Transfer types at the Seoul Metropolitan Urban Railway Stations can be classified into transfer between lines and station transfer. Station transfer is defined as occurring when either 1) the operating line that operates the tag-in card-reader and that operating the first train boarded by the passenger are different; or 2) the line operating the final alighted train and that operating the tag-out card-reader are different. In existing research, transportation card data is used to estimate transfer volume between lines, but excludes station transfer volume which leads to underestimation of volume through transfer passages. This research applies transportation card data to a method for station transfer volume estimation. To achieve this, the passenger path choice model is made appropriate for station transfer estimation using a modified big-node based network construction and data structure method. Case study analysis is performed using about 8 million daily data inputs from the metropolitan urban railway.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.15 no.4
• /
• pp.33-43
• /
• 2016

Public transportation card data, which is collected for purposes of the Integrated Public Transportation Fare System, provides neither transfer time nor transfer frequency occurring on the metropolitan city-rail (MCR). And because there are no transfer toll gates installed on the MCR, data on transfers between lines are estimated through means such as elicitations using survey questionnaire, or otherwise through macroscopic observations, which poses the risk of transfer time and frequencies being underestimated. For the accurate estimation thereof, an explanation of the transit path that arises between the Entry-and Exit-Gates must be provided. The purpose of this research is twofold : 1) to build a transit path model to reflect the current state of transfer movements on the basis of transportation card reader data, and 2) to deduce information on transfers occurring in the greater metropolis. To achieve these aims, the idea of Big Nodes is introduced in the model to align transportation card reader operation system characteristics with those of the MCR network. The link-label method is applied in the model as well to make certain that the MCR network runs in an effective manner. Administrative information obtained by the transportation card reader is used to derive transfer time and frequency both in the city's mid-zones, and in the Seoul-Gyeonggi-Incheon district's large-zones. Public transportation card data from a single specific day in year 2014 is employed in the building of the quantified transfer specific data. Extended usage thereof as providing comprehensive data of transfer resistance on the MCR is also examined.

• The Journal of Economics, Marketing and Management
• /
• v.9 no.5
• /
• pp.39-50
• /
• 2021

Purpose: This study is to analyze the changes of consumption patterns to diagnose the economic impacts on consumers' market during COVID-19, and to suggest implications to overcome the new social and economic crisis of Jeju Island. Research design, data, and methodology: We collected a set of credit card transaction records issued by BC Card Company from merchants in Jeju Special Self-Governing Province for past 4 years from 2017 to 2020 from the Jeju Data Hub run by Jeju Special Self-Governing Province. The big data contains details of approved credit card transactions including the approval numbers, amount, locations and types of merchants, time and age of users, etc. The researchers summed up amount in monthly basis, transforming big data to small data to analyze the changes of consumption before and after COVID-19. Results: Sales fell sharply in transportation industries including airlines, and overall consumption by age group decreased while the decrease in consumption among the seniors was relatively small. The sales of Yeon-dong and Yongdam-dong in Jeju City also fell significantly compared to other regions. As a result of the paired t-test of all 73 samples in Jeju City, the p-value of the mean consumption of the credit card in 2019 and 2020 is significant, statistically proven that the total consumption amount in the two years is different. Conclusions: We found there are sensitive spots that can be strategically approached based on the changes in consumption patterns by industry, region, and age although most of companies and small businesses have been hit by COVID-19. It is necessary for local companies and for the government to be focusing their support on upgrading services, in order to prevent declining sales and job instability for their employees, creating strategies to retain jobs and prevent customer churn in the face of the crisis. As Jeju Province is highly dependent on the tertiary industry, including tourism, it is suggested to create various strategies to overcome the crisis of the pandemic by constantly monitoring the sales trends of local companies.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.36 no.1
• /
• pp.105-114
• /
• 2016

With approximately 20 million transportation card data entries of the metropolitan districts being generated per day, application of the data to management and policy interventions is becoming an issue of interest. The research herein attempts a model of the possibility of dynamic demand change predictions and its purpose is thereby to construct a Dynamic Passengers Trip Assignment Model. The model and algorithm created are targeted at city rail lines operated by seven different transport facilities with the exclusion of travel by bus, as passenger movements by this mode can be minutely disaggregated through card tagging. The model created has been constructed in continuous time as is fitting to the big data characteristic of transport card data, while passenger path choice behavior is effectively represented using a perception parameter as a function of increasing number of transfers. Running the model on 800 pairs of metropolitan city rail data has proven its capability in determining dynamic demand at any moment in time, in line with the typical advantages expected of a continuous time-based model. Comparison against data measured by the eye of existing rail operating facilities to assess changes in congestion intensity shows that the model closely approximates the values and trends of the existing data with high levels of confidence. Future research efforts should be directed toward continued examination into construction of an integrated bus-city rail system model.

• Journal of the Korean Regional Science Association
• /
• v.33 no.3
• /
• pp.101-113
• /
• 2017

This study examines the mobility of the disadvantaged population groups in terms of public transportation using the 2014 smart card data in Seoul, Korea. Particularly, we focus on the disadvantaged population such as senior group, junior group, and low-income population group. Based on the spatial distributions of public transportation mobility levels and the disadvantaged population groups, we identify specific areas where public transportation service should be improved for the disadvantaged population. As a result, we identify 15 administrative-dongs where the ratio of the disadvantaged population is high while the mobility index of public transit is low. The main contributions of this study are as follows. First, we use the smart card data which contains the information of actual trip made by individuals and develop the evaluation process of urban mobility for the disadvantaged population groups. Second, we identify the specific areas where public transportation service should be improved for the different group of the disadvantaged population. Lastly, we discuss policy implications to improve the urban mobility of the disadvantaged population.

• Journal of the Korean Data and Information Science Society
• /
• v.26 no.5
• /
• pp.1061-1069
• /
• 2015

Recently, transportation big data generated in the transportation sector has been widely used in the transportation policies making and efficient system management. Bus passengers' mobility patterns are useful insight for transportation policy maker to optimize bus lines and time intervals in a city. We propose a new methodology to discover mobility patterns by using transportation card data. We first estimate the bus stations where the passengers get-off because the transportation card data don't have the get-off information in most cities. We then applies LDA (Latent Dirichlet Allocation), the most representative topic modeling technique, to discover mobility patterns of bus passengers in Cheong-Ju city. To understand discovered patterns, we construct a data warehouse and perform multi-dimensional analysis by bus-route, region, time-period, and the mobility patterns (get-on/get-off station). In the case of Cheong Ju, we discovered mobility pattern 1 from suburban area to Cheong-Ju terminal, mobility pattern 2 from residential area to commercial area, mobility pattern 3 from school areas to commercial area.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.36 no.6
• /
• pp.1083-1091
• /
• 2016

This research uses public transportation card data to analyze the inter-regional transfer times, transfer frequencies, and transfer resistance that passengers experience during transit amongst the metropolitan public transportation modes. Currently, mode transfers between bus and rail are recorded up to five times during one transit movement by Trip Chain, facilitating greater comprehension of intermodal movements. However, lack of information on what arises during these transfers poses a problem in that it leads to an underestimation of transfer resistances on the Trip Chain. As such, a path choice model that reflects passenger movements during transit activities is created, which attains explanatory power on transfer resistance through its inclusion of transfer times and frequencies. The methodology adopted in this research is to first conceptualize the idea of metropolitan public transportation transfer, and in the case that mode transfers include the city-rail, to newly conceptualize the idea of transfer resistance using transportation card data. Also, the city-rail path choice model within the Trip Chain is constructed, with transfer time and frequency used to reevaluate transfer resistance. Further, in order to align bus and city-rail station administrative level small-zone coordinates to state and regional level mid-zone coordinates, the big node methdod is utilized. Finally, case studies on trip chains using at least one transfer onto the city-rail is used to determine the validity of the results obtained.

• Journal of Information Technology Applications and Management
• /
• v.24 no.4
• /
• pp.187-196
• /
• 2017

It is urgent to prepare countermeasures for traffic congestion problems of Korea's metropolitan area where central functions such as economic, social, cultural, and education are excessively concentrated. Most users of public transportation in metropolitan areas including Seoul use the traffic cards. If various information is extracted from traffic big data produced by the traffic cards, they can provide basic data for transport policies, land usages, or facility plans. Therefore, in this study, we extract valuable information such as the subway passengers' frequent travel patterns from the big traffic data provided by the Seoul Metropolitan Government Big Data Campus. For this, we use a Hadoop (High-Availability Distributed Object-Oriented Platform) to preprocess the big data and store it into a Mongo database in order to analyze it by a sequential pattern data mining technique. Since we analysis the actual big data, that is, the traffic cards' data provided by the Seoul Metropolitan Government Big Data Campus, the analyzed results can be used as an important referenced data when the Seoul government makes a plan about the metropolitan traffic policies.