• Knowledge Management Research
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• v.21 no.1
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• pp.117-136
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• 2020

In the studies for the recommender systems which solve the information overload problem of users, the use of transactional data has been continuously tried. Especially, because the firms can easily obtain transactional data along with the development of IoT technologies, transaction-based recommender systems are recently used in various areas. However, the use of transactional data has limitations that it is hard to reflect domain knowledge and they do not directly show user preferences for individual items. Therefore, in this study, we propose a method applying the word embedding in the transaction-based recommender system to reflect preference differences among users and domain knowledge. Our approach is based on SAR, which shows high performance in the recommender systems, and we improved its components by using FastText, one of the word embedding techniques. Experimental results show that the reflection of domain knowledge and preference difference has a significant effect on the performance of recommender systems. Therefore, we expect our study to contribute to the improvement of the transaction-based recommender systems and to suggest the expansion of data used in the recommender system.

• Journal of Internet Computing and Services
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• v.10 no.1
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• pp.111-121
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• 2009

In this paper, we propose a multimedia recommender system using user's playback time. Proposed system collects multimedia content which is requested by user and its user‘s playback time, as web log data. The system predicts playback time.based preference level and related contents from collected transaction database by fuzzy association rule mining. Proposed method has a merit which sorts recommendation list according to preference without user’s custom preference data, and prevents a false preference. As an experimental result, we confirm that proposed system discovers useful rules and applies them to recommender system from a transaction which doesn‘t include custom preferences.

• Journal of Information Technology Applications and Management
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• v.12 no.3
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• pp.41-56
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• 2005

Product recommender system is one of the most popular techniques for customer relationship management. In addition, collaborative filtering (CF) has been known to be one of the most successful recommendation techniques in product recommender systems. However, CF has some limitations such as sparsity and scalability problems. This study proposes hybrid cluster analysis and case-based reasoning (CBR) to address these problems. CBR may relieve the sparsity problem because it recommends products using customer profile and transaction data, but it may still give rise to scalability problem. Thus, this study uses cluster analysis to reduce search space prior to CBR for scalability Problem. For cluster analysis, this study employs hybrid genetic and K-Means algorithms to avoid possibility of convergence in local minima of typical cluster analyses. This study also develops a Web-based prototype system to test the superiority of the proposed model.

• Information Systems Review
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• v.25 no.1
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• pp.111-128
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• 2023

With the development of artificial intelligence technology, interest in data-based product preference estimation and personalized recommender systems is increasing. However, if the recommendation is not suitable, there is a risk that it may reduce the purchase intention of the customer and even extend to a huge financial loss due to the characteristics of the financial product. Therefore, developing a recommender system that comprehensively reflects customer characteristics and product preferences is very important for business performance creation and response to compliance issues. In the case of financial products, product preference is clearly divided according to individual investment propensity and risk aversion, so it is necessary to provide customized recommendation service by utilizing accumulated customer data. In addition to using these customer behavioral characteristics and transaction history data, we intend to solve the cold-start problem of the recommender system, including customer demographic information, asset information, and stock holding information. Therefore, this study found that the model proposed deep learning-based collaborative filtering by deriving customer latent preferences through characteristic information such as customer investment propensity, transaction history, and financial product information based on customer transaction log records was the best. Based on the customer's financial investment mechanism, this study is meaningful in developing a service that recommends a high-priority group by establishing a recommendation model that derives expected preferences for untraded financial products through financial product transaction data.

• Journal of the Korea Society for Simulation
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• v.19 no.4
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• pp.59-66
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• 2010

We present a personalized clothing recommender system - one that mines association rules from transaction described in ontologies and infers a recommendation from the rules. The recommender system can forecast frequently changing trends of clothing using the Onto-Apriori algorithm, and it makes appropriate recommendations for each users possible through the inference marked as meta nodes. We simulates the rule generator and the inferential search engine of the system with focus on accuracy and efficiency, and our results validate the system.

• The KIPS Transactions:PartD
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• v.18D no.6
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• pp.423-432
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• 2011

In this paper, we introduce XOnto-Apriori algorithm which is an extension of the Onto-Apriori algorithm. The extended algorithm is designed to improve the conventional algorithm's problem of comparing only identifiers of transaction items by reasoning transaction properties of the items which belong in the same category. We show how the mining algorithm works with a smartphone application recommender system based on our extended algorithm to clearly describe the procedures providing personalized recommendations. Further, our simulation results validate our analysis on the algorithm overhead, precision, and recall.

• Journal of applied mathematics & informatics
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• v.28 no.1_2
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• pp.439-450
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• 2010

In this paper, we propose a new idea to evaluate the prediction accuracy of user's preference generated by memory-based collaborative filtering algorithm before prediction process in the recommender system. Our analysis results show the possibility of a pre-evaluation before the prediction process of users' preference of item's transaction on the web. Classification functions proposed in this study generate a user's rating pattern under certain conditions. In this research, we test whether classification functions select users who have lower prediction or higher prediction performance under collaborative filtering recommendation approach. The statistical test results will be based on the differences of the prediction accuracy of each user group which are classified by classification functions using the generative probability of specific rating. The characteristics of rating patterns of classified users will also be presented.

• Journal of Information Technology Services
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• v.7 no.3
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• pp.71-85
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• 2008

The rapid growth of blog has caused information overload where bloggers in the virtual community space are no longer able to effectively choose the blogs they are exposed to. Recommender systems have been widely advocated as a way of coping with the problem of information overload in e-business environment. Collaborative Filtering (CF) is the most successful recommendation method to date and used in many of the recommender systems. In this research, we propose a CF-based recommender system for bloggers to find their similar bloggers or preferable virtual community without burdensome search effort. For such a purpose, we apply the "Interest Value" to CF recommender systems. The Interest Value is the quantity value about users' transaction data in virtual community, and can measure the opinion of users accurately. Based on the Interest Value, the neighborhood group is generated, and virtual community list is recommended using the Community Likeness Score (ClS). Our experimental results upon real data of Korean Blog site show that the methodology is capable of dealing with the information overload issue in virtual community space. And Interest Value is proved to have the potential to meet the challenge of recommendation methodologies in virtual community space.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.293-301
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• 2017

Most new products not only suddenly disappear in the market but also quickly cannibalize older products. Under such a circumstance, retailers may have too much stock, and customers may be faced with difficulties discovering products suitable to their preferences among short life cycle products. To address these problems, recommender systems are good solutions. However, most previous recommender systems had difficulty in reflecting changes in customer preferences because the systems employ static customer preferences. In this paper, we propose a recommendation methodology that considers dynamic customer preferences. The proposed methodology consists of dynamic customer profile creation, neighborhood formation, and recommendation list generation. For the experiments, we employ a mobile image transaction dataset that has a short product life cycle. Our experimental results demonstrate that the proposed methodology has a higher quality of recommendation than a typical collaborative filtering-based system. From these results, we conclude that the proposed methodology is effective under conditions where most new products have short life cycles. The proposed methodology need to be verified in the physical environment at a future time.

• Information Systems Review
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• v.8 no.1
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• pp.181-201
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• 2006

As the Internet spreads, many people have interests in e-CRM and product recommender systems, one of e-CRM applications. Among various approaches for recommendation, collaborative filtering and content-based approaches have been investigated and applied widely. Despite their popularity, traditional recommendation approaches have some limitations. They require at least one purchase transaction per user. In addition, they don't utilize much information such as demographic and specific personal profile information. This study suggests new hybrid recommendation model using two data mining techniques, association rule and classification, as well as intelligent agent to overcome these limitations. To validate the usefulness of the model, it was applied to the real case and the prototype web site was developed. We assessed the usefulness of the suggested recommendation model through online survey. The result of the survey showed that the information of the recommendation was generally useful to the survey participants.