• Korean Journal of Construction Engineering and Management
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• v.9 no.1
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• pp.118-125
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• 2008

Recently, the Ministry of Construction and Transportation announced a notice of the legislation related to remove the restriction of construction market activation in advance. he removement is an overwhelming change of the business structure in the Korean construction industry and has a far-reaching influence on general and trade contractors. The purpose of this research was to suggest improvement factors to survive an excessive competition in reinforced concrete market. This research did SWOT analysis to examine the strength, weakness, opportunity and threat of reinforced concrete firm, and established business strategies. The factor analysis was also applied with questionnaire survey to staff in charge of reinforced concrete company. It is expected that the suggested improvement factors can give effective business strategies to reinforced concrete firm. Furthermore, trade contractors having difficulty in a bottleneck in management can get help from the result of this research.