• Journal of the East Asian Society of Dietary Life
• /
• v.20 no.5
• /
• pp.802-811
• /
• 2010

This study aimed to determine a tourist family's perceptions of dining at a holiday destination. A key assumption of this study was that dining at an unfamiliar locale at a tourist resort is engaging in risk-taking behavior by the tourist family. In this unfamiliar setting, participation in the local food market takes on a significant role in the tourist family's sense of satisfaction and loyalty. For the purpose of this study, involvement pertains to the family's perceived relevance of the objective of this study based on inherent needs, values, and interests. For this study, 151 subjects vacationing with his/her family on Jeju Island participated. To perform research on perceived risk and involvement in terms of the decision maker's capacity, only one member of each family responded to the survey, which examined the impact on sense of satisfaction of perceived risk and involvement in the local food scene. Perceived risks were divided according to financial, performance, physical, social-psychological, and time-risk factors. Perceived risk and involvement were found to be significant predictors of the overall satisfaction of the tourist family's local food consumption. Furthermore, performance risk was determined to be significantly linked to the tourist family's dining sense of satisfaction and loyalty. These findings provide some meaningful marketing implications for Jeju Island's tourism industry. Reducing the performance risk and increasing the local food involvement may activate rural tourism and local food consumption. Theoretical and practical contributions to local food marketing are discussed.

• Korean Business Review
• /
• v.11
• /
• pp.149-171
• /
• 1998

The most important thing in the Tourist Market Segmentation is to find descriptive variables which can describe the changes of tourist demand properly. There are many descriptive variables. Among them, vital statistical variables were proved to be effective. The strongest variable but which was studied much less is the Family Life Cycle. This study will focus on the relation between Family Life Cycle and Travel Behavior of Destination Choice. In this study, I will verify the validity of Family Life Cycle as a descriptive variable of Tourist Market Segmentation, and try to find the meaningful variable at each steps. Therefore, The purpose of this study is to explain the relation between Family Life Cycle and Travel Behavior of Destination Choice, to verify the validity of Family Life Cycle as descriptive variable and to find the strategy to respond to the increase in quantity and diversity of quality of Tourist Market. The studies on the Family Life Cycle should be updated continuously according to the change of family structure and it should be understood as standard for Tourist Market Segmentation in the public and private sphere.

• Journal of The Korean Society of Integrative Medicine
• /
• v.12 no.3
• /
• pp.61-70
• /
• 2024

Purpose: The Asan Hot Springs are adjacent to the Seoul Metropolitan area and have excellent traffic access. However, a steady decline in tourist numbers followed the decline in the urban population. This study aims to provide participants with a hot springs visit as part of their independent tourism experience and then analyze their feedback to obtain meaningful suggestions to enhance local tourism. Methods: We recruited 12 families interested in taking a two-day, one-night tour, including a visit to the Asan Hot Springs. Participating families were grouped into two cohorts (Type C and Type A) depending on whether they included children aged one to ten. Each family answered a survey regarding their overall satisfaction with the Asan Hot Springs and provided targeted feedback regarding hot spring resorts, accommodations, restaurants, adjacent tourist spots, and tourism costs. Results: Most of the families that participated in the study were residents of Seoul, Incheon, or Kyunggi (74.47%); the majority were two-generation families (75%) with children (75%). The Type C group enjoyed the campsite (55.56%) accommodations at the Asan Hot Springs more than their Type A counterparts. Families visited an average of 3.6 places during their stay, and 61.11% of participating families visited entertainment and tourist attractions, including the Type C visit to the thermal bath. Compared with Type A, Type C families spent more on tourism and were more satisfied with the entertainment and tourist attractions experience. Overall, all study participants were satisfied with the thermal sources. Conclusion: Our results indicate that families with children have a higher added value than visitor groups consisting only of adults. Considering the significant impact on the local economy, the Asan Hot Springs and associated tourist attractions and services should be developed with these visitors in mind.

• Journal of the Korean association of regional geographers
• /
• v.11 no.3
• /
• pp.336-350
• /
• 2005

The prime objective of this study is to analyze tourist's behaviors and satisfaction of the Gwangneung area and get a reading on the tourist's socio-economic traits and the propensity of activities. In addition, it highlights surveys of the tourist's consciousness of cultural, ecological and environmental tourism resources available in the Gwangneung area and the possibility for sustainable development and ways to make the most of these resources. This study found that even though Gwangneung is mostly a place for one day family outings. the tourist's demand for actually unreachable ecological resources is high while existing cultural tourism resources have less than the expected drawing power. It was also found that tourists recognize the need for preservation of the tourism resources of Gwangneung and its potential for further sustainable development. In particular, most tourists to Gwangneung are relatively satisfied with the status of preservation of its cultural and ecological resources and environment On the other hand, accessibility, tourism facilities, and management are estimated at less than desired. Gwangneung would benefit by making efforts for the positive use of its tourism resources and improvement of convenience facilities, management and operation.

• Journal of Global Scholars of Marketing Science
• /
• v.17 no.3
• /
• pp.1-19
• /
• 2007

1. Purpose Rural tourism is made by individuals with different characteristics, needs and wants. It is important to have information on the characteristics and preferences of the consumers of the different types of existing rural accommodation. The stud aims to identify the determinants of consumer preference by type of accommodations. 2. Methodology 2.1 Sample Data were collected from 1000 people by telephone survey with three-stage stratified random sampling in seven metropolitan areas in Korea. Respondents were chosen by sampling internal on telephone book published in 2006. We surveyed from four to ten-thirty 0'clock afternoon so as to systematic sampling considering respondents' life cycle. 2.2 Two-step cluster Analysis Our study is accomplished through the use of a two-step cluster method to classify the accommodation in a reduced number of groups, so that each group constitutes a type. This method had been suggested as appropriate in clustering large data sets with mixed attributes. The method is based on a distance measure that enables data with both continuous and categorical attributes to be clustered. This is derived from a probabilistic model in which the distance between two clusters in equivalent to the decrease in log-likelihood function as a result of merging. 2.3 Multinomial Logit Analysis The estimation of a Multionmial Logit model determines the characteristics of tourist who is most likely to opt for each type of accommodation. The Multinomial Logit model constitutes an appropriate framework to explore and explain choice process where the choice set consists of more than two alternatives. Due to its ease and quick estimation of parameters, the Multinomial Logit model has been used for many empirical studies of choice in tourism. 3. Findings The auto-clustering algorithm indicated that a five-cluster solution was the best model, because it minimized the BIC value and the change in them between adjacent numbers of clusters. The accommodation establishments can be classified into five types: Traditional House, Typical Farmhouse, Farmstay house for group Tour, Log Cabin for Family, and Log Cabin for Individuals. Group 1 (Traditional House) includes mainly the large accommodation establishments, i.e. those with ondoll style room providing meals and one shower room on family tourist, of original construction style house. Group 2 (Typical Farmhouse) encompasses accommodation establishments of Ondoll rooms and each bathroom providing meals. It includes, in other words, the tourist accommodations Known as "rural houses." Group 3 (Farmstay House for Group) has accommodation establishments of Ondoll rooms not providing meals and self cooking facilities, large room size over five persons. Group 4 (Log Cabin for Family) includes mainly the popular accommodation establishments, i.e. those with Ondoll style room with on shower room on family tourist, of western styled log house. While the accommodations in this group are not defined as regards type of construction, the group does include all the original Korean style construction, Finally, group 5 (Log Cabin for Individuals)includes those accommodations that are bedroom western styled wooden house with each bathroom. First Multinomial Logit model is estimated including all the explicative variables considered and taking accommodation group 2 as base alternative. The results show that the variables and the estimated values of the parameters for the model giving the probability of each of the five different types of accommodation available in rural tourism village in Korea, according to the socio-economic and trip related characteristics of the individuals. An initial observation of the analysis reveals that none of variables income, the number of journey, distance, and residential style of house is explicative in the choice of rural accommodation. The age and accompany variables are significant for accommodation establishment of group 1. The education and rural residential experience variables are significant for accommodation establishment of groups 4 and 5. The expenditure and marital status variables are significant for accommodation establishment of group 4. The gender and occupation variable are significant for accommodation establishment of group 3. The loyalty variable is significant for accommodation establishment of groups 3 and 4. The study indicates that significant differences exist among the individuals who choose each type of accommodation at a destination. From this investigation is evident that several profiles of tourists can be attracted by a rural destination according to the types of existing accommodations at this destination. Besides, the tourist profiles may be used as the basis for investment policy and promotion for each type of accommodation, making use in each case of the variables that indicate a greater likelihood of influencing the tourist choice of accommodation.

• Journal of The Korean Society of Agricultural Engineers
• /
• v.63 no.2
• /
• pp.33-40
• /
• 2021

The purpose of this study is to analysis the influence of personal backgrounds on the preference of fishing village experience recreation villages. As the analysis method, binary logistic regression analysis was used. Dependent variables are experience recreation villages (rural and fishing). The independent variables consist of 9 groups of people: gender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishing village experience recreation village. As a result of the analysis, it was found that the tourist's gender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishing village experience recreation village influence the preference of fishing village experience recreation village. By characteristics of each group, it was found that male prefer fishing village experience recreation villages 1.597 times as much as female, and those with a positive image about fishing villages prefer fishing village experience recreation villages as much as 2.644 times than those with negative images. In addition, it was found that those who visited the fishing village experience and recreation village prefer the fishing village experience village about six times more than those who have never visited.

• Journal of Forest and Environmental Science
• /
• v.29 no.4
• /
• pp.292-299
• /
• 2013

The study was undertaken to assess the tourist's carrying capacity and to explore ecotourism potential of Bangabandhu Sheikh Mujib Safari Park, the only safari park of Bangladesh. Carrying capacity was assessed both from physical and social aspect. On the other hand, 250 visitors were interviewed with semi structured questionnaire for ecotourism prospect evaluation along with some secondary data. The total daily-allowed visit was 17,300 with rotation coefficient of 3.46. Maximum daily average numbers of tourists were relatively below the physical carrying capacity of the Park (5,000). The social carrying capacity was 4.38 persons per day. As there are different categories of visitors, their choice of encounters and number of expected encounters also varied. Each year, the total tourist's number varied significantly ($p{\leq}0.05$). That proved the safari park had immense tourist prospect. 85 percent visitors were from lower and middle class family as entrance fees and other fees inside were very cheap in relation to other private amusement place. The ecological perspective of the park will remain unaltered if the carrying capacities of the area are followed with sustainability. Therefore, it is the proper time for taking appropriate decision.

• Journal of Agricultural Extension & Community Development
• /
• v.23 no.3
• /
• pp.321-334
• /
• 2016

Food is one of the essential elements of the tourist experiences. The study aims to segment food tourists for benefit sought. This study attempted to segment tourists who had experienced local food at tourist destinations by their benefit sought to meet local food. A self-administered survey was obtained from 498 visitors in the study areas. Results from the factor analysis show that the most explained variances of benefit sought were food taste (17.2%) and refresh (12.9%). Five distinct segments were identified based on the benefits; family seeker (17.6%), passive seeker (15.1%), want-it-all seeker (23.1%), raw material seeker (31.8%), gastronomic seeker (12.4%). In addition, a significant difference in the characteristics of tourists who had tasted local food at tourist destinations was observed in terms of occupation, income, education, expenditure for food, and tour distance. Implications are discussed relative to marketing strategies.

• Journal of Practical Agriculture & Fisheries Research
• /
• v.7 no.1
• /
• pp.21-34
• /
• 2005

The purpose of this study was to suggest strategies for the development of mushroom associated tour villages with the aged. Mushroom has many strong points to use a theme for making a park and tour village. Especially it can be easily cultivated by the aged and a popularist commodity. The 5 days work system in a week enlarge the chance for the people to get a weekend tour. The number of the people who want to live in rural area after retire is getting increased also. This trend needs the development of tour villages as a kind of the silver agricultural industry in rural area. "Work & Play" concepts should be considered as a pivotal strategy to develope mushroom associated tour villages with the aged workforce. Mushroom can be a good theme attracting the tourist when the cultivating, showing, processing and marketing mushroom are welly connected in a village. And the traditional family game and culture must be adjusted for the tourist.

• Journal of the Economic Geographical Society of Korea
• /
• v.19 no.2
• /
• pp.300-312
• /
• 2016

After holding the ICEXPO 2013, the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden in Suncheon city are becoming a famous ecological tourist place in national wide. This study investigates the tourists behavior visited to the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden. Data are collected from 540 tourists from April to October 2015. Results of the study showed that tourists living at Gwangju & Chonnam provinces are 38.4% of total; one-day tourists, 20~40 aging tourist group, and internet using for destination informations, accounts for about 75.2%, 72.6%, and 44.8% respectively, of total tourists; tourists' motivation and purpose are related to natural landscape watching and family travel; tourists satisfaction for destination are very high, and particularly in the spring; 30% of total in tourism expenditure amount per capita ranges from 50,000 to 100,000 won; mount of tourists expenditure are not so much.