• 제목/요약/키워드: Tourist Influence

검색결과 163건 처리시간 0.023초

Destination Loyalty Towards Bali

  • LEMY, Diena Mutiara;NURSIANA, Adinoto;PRAMONO, Rudy
    • The Journal of Asian Finance, Economics and Business
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    • 제7권12호
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    • pp.501-508
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    • 2020
  • The focus of this research was on Bali, Indonesia as an international tourist destination. The survey strategy involved self-administered questionnaires distributed to collect data and information supporting this research. The sampling method was non-probability convenience purposive sampling, which means that only those respondents who had visited Bali as a destination for more than two times for their holiday by the time the research was conducted were eligible to fill in the questionnaires. There were 300 questionnaires distributed, only 254 of which were valid. Interview was also conducted for data collection in this research. The structural equation modelling approach was used to analyze the data obtained from respondents, who had visited Bali at least two times. The outcomes of this research reveal a positive influence of push and pull motivational factors on tourist satisfaction. Moreover, a positive, significant correlation between satisfaction and destination loyalty can be seen in this research. With the aim to sustain and enhance destination competitiveness, the results of this research will be beneficial for stakeholders of Bali as a destination. This study helps stakeholders identify push and pull motivational factors in order to better prepare marketing strategies and utilize indicators of push and pull motivation that affect tourists' experience during their stay.

국외여행인솔자의 자질 실증연구 -여행객과 여행업종사자를 대상으로- (An Empirical Study on Tour Conductor's Quality - focused on tourists and travel agents)

  • 현길남;허희영
    • 산학경영연구
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    • 제19권1호
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    • pp.137-156
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    • 2006
  • 1989년 국외여행자유화가 시행된 이후 국외여행사수와 국외여행객수는 빠른 속도로 증가하고 있다. 국외여행의 출발부터 도착까지 여행 전 일정에 관여하는 국외여행인솔자의 자질은 여행객의 여행만족에 중요한 요소로서 인식되어지고 있다. 이 연구는 여행객의 여행만족에 영향을 미치는 국외여행인솔자의 자질에 관한 분석에 초점을 두고 있다. 몇몇 자질요인평가에 여행객과 여행업종사자 사이에는 그 중요도 인식에 다소 차이가 있는 것으로 분석결과 나타났지만 여행객만족에 국외여행인솔자의 역할이 중요하다는 인식에는 두 집단 모두 동의하는 것으로 조사되었다. 이러한 분석결과를 근거하여 국외여행인솔자는 여행객과 업계가 요구하는 자질개발이 필요하다.

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The Mediating Role of Social Media in Tourism: An eWOM Approach

  • KAKIRALA, Anish Kumar;SINGH, Devinder Pal
    • The Journal of Asian Finance, Economics and Business
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    • 제7권11호
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    • pp.381-391
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    • 2020
  • This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

어촌 어메니티와 어촌경제 활성화 - 전북 고군산군도를 중심으로 - (Blue Amenity and Economic Revitalization of Fishing Villages : Focusing on Islands of Go-Gunsan)

  • 김수관;정병곤;김민영
    • 수산경영론집
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    • 제39권2호
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    • pp.41-60
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    • 2008
  • This study is basically to investigate the possibility of revitalizing the fishing village economy by targeting on trip type, propensity, and awareness of visitors who visited Gogunsan in JeonBuk by applying Blue Amenity. As the result of survey, it showed that visitors in Gosunsan islands generally were satisfied with trip, and they had considerably higher intention of revisit. However, it showed that the improvement and publicity of various travel services including resources and facilities were demanded. In particular, it should pay attention to requirements depending on age and selection of main visitors with reference to revisit, and as the result, the factors having the most important influence on are traffic, and natural scenery, so it is considered that these factors must be maintained to increase the rate of revisit with full of concentration. Besides, it is confirmed that Visitors are unfamiliar with Blue Amenity applying fishing village's own historical cultural resources with reference to preferring islands trip, and they were much concerned about the establishment of tentatively named "regional(urban - fishing village) center" to revitalize the fishing village economy. Moreover it could grasp the tourist industry operated jointly by fishing villages, the pride of town to characterize, advantage in promoting the tourist industry as compared with other regions, and difficulties or recommendations in promoting the tourist industry. And comprehensive investigation of Blue Amenity resources in this region and the measures of improving life environment must be performed in future.

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관광목적지 선택속성이 관광만족, 재방문, 및 구전에 미치는 영향 (Influence of Tourists' Selective Inclination of Destination on their Tour Satisfaction, Revisit and Public Relations)

  • 지봉구
    • 한국콘텐츠학회논문지
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    • 제9권6호
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    • pp.417-425
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    • 2009
  • 제주특별자치도는 관광산업에 대하여 적극적으로 투자활동과 함께 관광객 유치를 위한 홍보활동을 지속하였다. 그러나, 대부분의 연구가 하드웨어 중심으로 진행되었기 때문에 제주도 관광객들의 특성을 파악하고, 관광목적지 선택속성에 따른 관광만족과 관광후 행동간의 관계를 규명한 연구들은 부족한 실정이다. 이에 따라 본 연구에서는 제주 관광객 특성, 관광만족, 그리고, 관광후 행동의 영향관계를 구명하여 제주관광 정책을 수립하는 데 기초자료를 제공하고자 한다.

일본인 관광객의 숙박 후기 평점에 대한 관리자 응답의 조절효과 (Moderate Effects of Managerial Response on Hotel Ratings of Japanese Tourists)

  • 장주혁
    • 산경연구논집
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    • 제10권7호
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    • pp.83-89
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    • 2019
  • Purpose - It is a very important issue for the Korean tourism industry to increase tourism revenue by attracting foreign tourists. Although Japanese tourists have been an important part of the Korean tourism industry for a long time, the level of tourist satisfaction including accommodation has been at the worst compared to other foreign visitors, which strongly requires concrete solutions. Therefore, this study focuses on improving the satisfaction level of Japanese visitors in the use of accommodation, and find out the influence of the managerial response. Research design, data, and methodology - In this study, customer review and managerial response of hotels in Seoul were collected from "Rakuten Travel" which is the most representative online travel agency in Japan. As a result of collecting data from 2016 to 2018, 6,190 customer reviews and 1,241 managerial responses from 120 hotels were used for analysis. In addition, information on the properties of 120 hotels, such as the number of rooms, classification, types of hotel facilities, types of room facilities, accessibility and prices, were collected. To test the hypotheses, moderated multiple regression analysis was conducted with SPSS 22.0. Results - It was found that only 25 sites, 20.8% of the total 120 sites, were implementing managerial response and average response rate was 66.42% among them. As a result of examining the main effects of the hotel attributes on the ratings, accessibility and price are confirmed as effective variables. We also found that the response rate has a significant moderate effect in both the accessibility and price. In other words, there was a significant difference in the influence of accessibility and price on the ratings depending on the response rate. Also, it was confirmed that the response rate is not a pure moderator variable but a quasi moderator variable. Overall, the evidences partially supported the hypothesis. Conclusion - It was possible to provide important suggestions to the hotel managers who were concerned about managing tourist satisfaction with accessibility problems. It was found that the accessibility problem could be overcome by increasing the response rate. It was also confirmed that high ratings can be more effectively achieved for high priced hotels by increasing the response rate.

관광호텔 서비스보증이 고객지향성에 미치는 영향 (Service Guarantee Influencing Customer Orientation in Tourist Hotel)

  • 남택영;지봉구
    • 한국콘텐츠학회논문지
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    • 제21권3호
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    • pp.419-429
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    • 2021
  • 고객 서비스를 직접적으로 제공하는 관광호텔 종사원의 관광호텔 서비스보증제도에 대한 인식이 역할명확성과 고객지향성에 미치는 영향관계를 연구함으로써 관광호텔 종사원의 고객에 대한 관심도를 높일 수 있다. 서비스 산업의 중요한 역할을 담당하는 관광호텔이 이미지와 경영성과와 관련된 경쟁전략을 높이기 위한 방안으로 서비스보증제도에 대한 관심이 증가하고 있다. 그러나, 서비스보증에 대한 인식이 고객지향성에 미치는 영향에 대한 선행연구는 미약한 실정이다. 관광호텔 종사원의 서비스보증제도에 대한 인식에 따라 고객지향성에 미치는 영향관계를 파악하였다. 선행연구를 통하여 이론을 구성하고, 실증적으로 분석하여 가설을 검증하는 방법을 사용하였다. 분석결과, 선행연구에서 제시된 서비스 보증의 구성차원 중에서 명확성과 신뢰성이 역할명확성에 유의한 영향을 미치고, 서비스 보증 인식에 따라 고객지향성에도 유의한 영향을 미치는 것으로 나타났다. 서비스보증제도에 대한 인식이 높은 종사원이 고객지향성이 강한 것으로 나타났다. 분석결과를 통하여, 서비스보증의 각 구성차원이 역할명확성과 고객지향성에 미치는 영향관계를 분석하였고, 분석결과와 관련된 시사점을 제시하였다.

The current state and prospects of travel business development under the COVID-19 pandemic

  • Tkachenko, Tetiana;Pryhara, Olha;Zatsepina, Nataly;Bryk, Stepan;Holubets, Iryna;Havryliuk, Alla
    • International Journal of Computer Science & Network Security
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    • 제21권12spc호
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    • pp.664-674
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    • 2021
  • The relevance of this scientific research is determined by the negative impact of the COVID-19 pandemic on the current trends and dynamics of world tourism development. This article aims to identify patterns of development of the modern tourist market, analysis of problems and prospects of development in the context of the COVID-19 pandemic. Materials and methods. General scientific methods and methods of research are used in the work: analysis, synthesis, comparison, analysis of statistical data. The analysis of the viewpoints of foreign and domestic authors on the research of the international tourist market allowed us to substantiate the actual directions of tourism development due to the influence of negative factors connected with the spread of a new coronavirus infection COVID-19. Economic-statistical, abstract-logical, and economic-mathematical methods of research were used during the process of study and data processing. Results. The analysis of the current state of the tourist market by world regions was carried out. It was found that tourism is one of the most affected sectors from COVID-19, as, by the end of 2020, the total number of tourist arrivals in the world decreased by 74% compared to the same period in 2019. The consequence of this decline was a loss of total global tourism revenues by the end of 2020, which equaled $1.3 trillion. 27% of all destinations are completely closed to international tourism. At the end of 2020, the economy of international tourism has shrunk by about 80%. In 2020 the world traveled 98 million fewer people (-83%) relative to the same period last year. Tourism was hit hardest by the pandemic in the Asia-Pacific region, where travel restrictions are as strict as possible. International arrivals in this region fell by 84% (300 million). The Middle East and Africa recorded declines of 75 and 70 percent. Despite a small and short-lived recovery in the summer of 2020, Europe lost 71% of the tourist flow, with the European continent recording the largest drop in absolute terms compared with 2019, 500 million. In North and South America, foreign arrivals declined. It is revealed that a significant decrease in tourist flows leads to a massive loss of jobs, a sharp decline in foreign exchange earnings and taxes, which limits the ability of states to support the tourism industry. Three possible scenarios of exit of the tourist industry from the crisis, reflecting the most probable changes of monthly tourist flows, are considered. The characteristics of respondents from Ukraine, Germany, and the USA and their attitude to travel depending on gender, age, education level, professional status, and monthly income are presented. About 57% of respondents from Ukraine, Poland, and the United States were planning a tourist trip in 2021. Note that people with higher or secondary education were more willing to plan such a trip. The results of the empirical study confirm that interest in domestic tourism has increased significantly in 2021. The regression model of dependence of the number of domestic tourist trips on the example of Ukraine with time tendency (t) and seasonal variations (Turˆt = 7288,498 - 20,58t - 410,88∑5) it forecast for 2020, which allows stabilizing the process of tourist trips after the pandemic to use this model to forecast for any country. Discussion. We should emphasize the seriousness of the COVID-19 pandemic and the fact that many experts and scientists believe in the long-term recovery of the tourism industry. In our opinion, the governments of the countries need to refocus on domestic tourism and deal with infrastructure development, search for new niches, formats, formation of new package deals in new - domestic - segment (new products' development (tourist routes, exhibitions, sightseeing programs, special rehabilitation programs after COVID) -19 in sanatoriums, etc.); creation of individual offers for different target audiences). Conclusions. Thus, the identified trends are associated with a decrease in the number of tourist flows, the negative impact of the pandemic on employment and income from tourism activities. International tourism needs two to four years before it returns to the level of 2019.

문화유산 관광지의 서비스 품질이 관광객 만족에 미치는 영향 -고궁(경복궁)의 전문성과 수정 HISTOQUAL을 중심으로- (Influence of Service Quality on Tourist Satisfaction in Cultural Heritage Tourist Destination -Focused on Expertise of Old Palace(Kyeongbokgung) and Revised HISTOQUAL-)

  • 양해윤;전인오
    • 한국콘텐츠학회논문지
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    • 제13권5호
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    • pp.459-471
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    • 2013
  • 본 연구의 목적은 고궁관광지의 만족도를 측정하기 위하여 필요한 요인을 개발하는데 있다. Frochot & Hughes는 2000년 처음으로 문화유산관광지의 만족도 측정방법인 HISTOQUAL을 개발하였다. 본 연구는 발전된 HISTOQUAL에 전문성 요소를 추가하고자 하였다. 본 연구의 실증연구를 위한 모집단은 서울 경복궁에서 이루어졌으며 504부를 표본으로 하였다. 만족도에 미치는 영향을 검증한 결과 관광지 서비스의 품질이 만족도에 미치는 영향은 유의한 것으로 나타났다. 또한 만족도는 재방문 및 추천의도에 미치는 영향도 모두 유의한 것으로 나타났다.

호텔 베이커리 종사원의 직무, 조직, 작업환경이 이직의도에 미치는 영향에 관한 연구 (A Study on Duty and System and Work Environment of the Turnover Factors among Bakery Employees at Tourist Hotel)

  • 안호기
    • 한국조리학회지
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    • 제10권3호
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    • pp.32-50
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    • 2004
  • The purpose of this study was to examine what caused bakery employees at tourist hotel to leave their job. It's basically meant to lay the foundation for increasing personnel management efficiency and reducing turnover rate, as an attempt to prevent workers from quiting their jobs would be a successful way to take advantage of human resources more efficiently. Both theoretical and experimental approaches were utilized to serve the purpose of this study. First, concerning salaries, their turnover intention was under the influence of whether they were properly paid or gained a sufficient living. Second, as for environmental factors, their turnover intention was affected by performance appraisal and interpersonal trust with colleagues. Third, regarding job-related factors, their turnover intention was impacted by whether their job was clearly defined, how much they were satisfied with their job and whether their posts were suitable. Forth, the change of job was subjected to the influence of the desire for job in another region, job in another company and another kind of job. And there should be a clear distinction between sales and other works, and they should carefully be treated so that they could find their job more satisfactory.

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