• The Journal of the Korea Contents Association
• /
• v.12 no.11
• /
• pp.88-99
• /
• 2012

Korean Film Council (KOFIC) is entrusted by the Ministry of Culture, Sports and Tourism, Republic of Korea, aiming to support and promote Korean films. With the government's policy for balanced regional development, KOFIC head office will be relocated to Busan. Busan is famous for the Busan International film Festival and their effort for Korean film industry. Until now, the Korean film industry is concentrated on the Seoul metropolitan areas. With the relocation of KOFIC, it is the time for KOFIC to recognize and promote and Busan as the Second key Cluster of Korean film industry. With the cooperation with Busan Film Commission, KOFIC needs to set up the new promotion plan for Korean film industry for future including building new film production studio, raising regional film production fund, and scouting new talented filmmakers.

• Journal of Digital Convergence
• /
• v.14 no.9
• /
• pp.171-179
• /
• 2016

An online community serves as a communication hub among members who desire to share their opinions and emotions. Thus, it is often utilized as a corporate or brand marketing tool. While focusing on commercial online communities from the marketing perspective, however, researchers have barely discussed non-commercial online communities despite its popularity. This study examined the influence of flow on satisfaction in the context of the non-commercial online community as well as the role of social capital as a significant mediator between flow and satisfaction. The result also included the differences between employed mothers and non-employed mothers. This study has expanded the research scope of online communities and offered theoretical and practical implications based on the interdisciplinary discussion that involves one of the understudied populations, mothers.

• Journal of Digital Convergence
• /
• v.15 no.12
• /
• pp.159-167
• /
• 2017

The purpose of this study is to examine the effects of brand identity of coffee specialty stores on customer 's brand trust of customers, brand attachment, revisit intention, and word of mouth intention. A survey was conducted and 342 copies were used in the analysis of the structural equation model. As a result of the study, the brand identity was proved to have a positive effect on brand trust. In addition, brand trust has a positive effect on brand attachment, indicating that it affects affection on the brand depending on the degree of trust on the brand. Brand attachment had a positive influence on revisit intention and positive influence on word of mouth intention. Therefore, the proper construction of brand identity is linked to the acquisition of fixed customers by linking with the intention of repurchase, and it affects the profit generation of brand, so the brand manager can confirm that proper establishment of brand identity and marketing strategy should be set up.

• Journal of Digital Convergence
• /
• v.15 no.12
• /
• pp.221-231
• /
• 2017

The purpose of this study was to investigate the relationship between traditional media communication, new media communication, lovemarks, satisfaction, and behavioral intention in foodservice industry. As the results of study as followed. First, traditional media communication had a significant effect on love dimension, but no significant effect on respect dimension of lovemarks. Second, new media communication had a significant effect on love and respect dimension. Third, love and respect dimension of lovemarks had a significant effect on satisfaction and behavior intention respectively, also satisfaction had a significant effect on behavior intention. Fourth, as a result of the indirect effect analysis of the research model, the traditional media and new media communication had a significant effect on satisfaction through lovemarks, and a significant effect on the behavior intention through lovemarks and satisfaction. This result shows that the enhancement of consumer's communication experience and lovemarks recognition can promote post-purchase behavior such as satisfaction with brand and behavioral intention.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.2
• /
• pp.77-94
• /
• 2006

The purpose of this study was to identify the consumers who use the level of price as the indicator of the product quality and calibrate the price response function with price-dependent quality evaluation. In order to implement the purpose of this study, Home theater market in China had been segmented by the mixture regression model, and price response function was calibrated at segment level. Based on the types of price response function, segments were allocated into one of two groups; the group using the level of price as the quality indicator or the group not using the level of price as that. Then, characteristics of both groups were compared in terms of product attributes and demographic variables.

• Journal of Digital Convergence
• /
• v.12 no.10
• /
• pp.605-613
• /
• 2014

The purpose of this study is studying the relationship among experience choice, experience effect and experience satisfaction of marine leisure sports for the vitalization of marine leisure tourism. After preparing a questionnaire, investigation and analysis were done by visiting Boryeong area. The result of the study is as following. First, it was found that the major cause of choice in marine leisure sports has positive impact on choice satisfaction. Second, it was found that the major cause of choice has positive impact on experience effect. Third, it was found that the choice satisfaction in marine leisure sports has positive impact on experience effect. Fourth, it wa s found that the marine leisure sports visitors like motor boat, banana boat and yacht experience. Fifth, it is suggested that an equipment rental desk, safety facilities and marine leisure experience facility included in a marine leisure experience center to be built.

• Journal of Digital Convergence
• /
• v.9 no.4
• /
• pp.281-289
• /
• 2011

This paper provides the emerging flow of new communication technology using ubiquitous learning (u-Learning). In the intelligent Ubiquitous environment, humans and devices with computing abilities become interoperable. u-Learning will lead students to open their minds to the world and motivate self-learning, which may lead them to learn and communicate more efficiently, and save time, cost and energy. Through case research, regarding education, learning attitude, custom and, personal relations, one must solve the fundamental issues of misuse and outflow problems regarding personal information that will be widely collected in detail than the present condition, and in order for this not to happen, further support of the law and system, plus ethical perspectives must be considered in order to progress.

• Journal of Digital Convergence
• /
• v.14 no.7
• /
• pp.73-81
• /
• 2016

This study examined the effects of followership characteristics on LMX, knowledge sharing, job satisfaction and turnover intention for coffee speciality store members. 317 questionnaire samples are used to test 4 hypotheses using structural equation model with AMOS. Results of hypotheses testing are as follows: First, goal congruence and active participation factors of followership characteristics influence positively LMX. Second, LMX influences positively knowledge sharing, and knowledge influences job satisfaction and turnover intention. This study emphasizes the importance of knowledge sharing in coffee speciality store members relations. In addition, this study shows that followership, LMX, knowledge sharing are important for members' increasing job satisfaction and decreasing turnover intention, and human resource management. Implications and limitations of this study were also suggested.

• Culinary science and hospitality research
• /
• v.7 no.2
• /
• pp.157-179
• /
• 2001

Today the number or Chinese tourist visiting Korea is expected by 60% more than the number of them in the last year trunks to Chinese government's new policy on opening international trip. Overriding the striking perception of the new Chinese tourism market, the pre-research on this matter is not remarkable so far. It is expected that the theoretical base on the subject should be concrete. the purpose of the article is to provide the out-and-out information including the chinese market, the change of circumstance in China. Futhermore the study is proposed to offer valuable factor evaluating Chinese tourist to choose Korean restaurant and the relational consideration of the menu between estimation and satisfaction at the restaurant during their stay in Korea. In order to achieve the purpose of this paper, it is gore ahead of the literature review including the previous research on the menu of Hotel & Restaurant The major field research is to build a frame of the paper and present the model to release my humble theory. The 1imitation of the study was to make much of the literature basis due to insufficient previous research on the issue, The study would be framed into 6parts 1ike introduction, literature review, analysis of present coalition in China, major study including exploitative research, suggestion and dissuasions & conclusion. After the exploitative research, the study was approached to make findings through the questionnaires designed to find the relationship factor between chinese tourist's evaluation and satisfaction in the Hotel and Restaurant. According to the finding, chinese tourist tend to prefer the group ranging resonable-price and Japanese dishes to other group. They also interested the certain recipe including fish and vegetable. The evaluation menu is directly related to the satisfaction of Chinese tourist and we need a substantial managerial insight on it when the menu is already designed.

• KIEAE Journal
• /
• v.12 no.3
• /
• pp.33-40
• /
• 2012

Since 2000 country region developmental policy has been to integrate not only the improvement of physical living environment but also various subjects on ecology, environment, scenery, local culture, and green tourism. This study has recently established a decentralized Rainwater Management plan in order to provide an hydrology cycle system to the eco-village being planned by Seocheon-gun as a part of the garden village development business promoted by the ministry of agriculture and forestry. Hydraulic conductivity of the subject area is measured at $10^{-7}{\sim}10^{-10}m/sec$, and a flowerbed-type rainwater Infiltration system capable of controlling a non-point pollution source that stems from the development-caused impermeable surface has been applied. In the case of rainwater flowing out from the main entrance way and parking lot within the complex being treated in the flowerbed-type rainwater infiltration system, natural purification effects via soil and plants as well as natural water cycling effects through evaportranspiration and infiltration are expected. The significance of this study, compared to conventional decentralized rainwater management being applied limited to the urban areas, is that it offers appropriate rainwater management planning based on the analysis of the current situation of the subject area. Decentralized Rainwater Management is a valuable measure both economically and ecologically that reduces the burdens on local underground water cultivation as well as rain water pipe lines or purification systems, and sewage pipes.