• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.196-204
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• 2019

The purpose of this study is to investigate the effect of tour motivation on satisfaction and revisit intention of Tourists in Jeonju Hanok Village. 450 questionnaires were distributed to tourists in Jeonju Hanok Village and the final 426 copies were used for empirical analysis. The survey was conducted from July 1, 2018 to July 20, 2018, and the convenience extraction method was used. The results of this study are as follows. First, tourists' motivation of tourism was factored by uniqueness, history, education, artistry, and nostalgia. Second, uniqueness and artistic factors have a positive effect on the dependent variables, satisfaction and revisit intention. Third, the satisfaction of tourists had a positive effect on revisit intention. It is necessary to make efforts to combine uniqueness and artistry in all aspects of Hanok Village such as tourism, architecture, environment, sanitation, transportation, food, and lodging. Also, Jeonju Hanok Village should have marketing efforts to attract a large number of tourists.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.151-159
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• 2020

This study aims to determine the factors influencing the community behavior in improving competitive rural tourism as well as understanding the role of economic literacy in mediating socio-economic indicators and rural competitive advantage. This research followed an explanatory research to examine the relationship between variables including socio-economic variables and rural tourism competitive advantage. The data was gathered by conducting observations and interviews with tourism businesses, stakeholders, and the local village government, and related agencies as respondents. Furthermore, the data were analyzed following inductive and descriptive statistics. The findings indicated that, from all variables used, solely the environmental impact variable did not affect economic literacy and the competitive advantage of rural tourism. The moderating variables showed that the economic literacy mediates the economic impact on rural tourism competitive advantage. In addition, socio-cultural impacts on rural competitive advantage tourism, and the stakeholder involvement affects rural competitive advantage tourism. However, economic literacy failed in mediating between environmental impacts on rural competitive advantage tourism. This is due to the increasing understanding of the economy of the community around the tourist attractions it will increase the business around the tourist attractions that have an impact on environmental damage around the tourist attractions.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.600-612
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• 2020

The objective of this study is to analyze the relationships among support for farm village development work, farm village's brand equity and social and economic performance. The questionnaire was performed for 380 villagers in Jeollabuk-do Province. The surveyed data was analyzed by structural equation model analysis and Sobel test. Support for farm village development work such as living environment improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed statistically significant positive effects on the farm village's brand equity. The farm village's brand equity also showed a statistically significant positive effect on the social and economic performance. The support for farm village development work such as living environment improvement project, village landscape improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed no statistically significant effects on the social and economic performance. But, they showed statistically significant effects on the social and economic performance in indirect manner with the mediating effect of the farm village's brand equity. In this study, the effect factors on the farm village's brand equity and social and economic performance was verified in farm village development strategy, and then, it is meaningful to present the role and importance of support for farm village development work.

• Journal of the Korean Institute of Rural Architecture
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• v.7 no.3
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• pp.19-26
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• 2005

In this study treats 'Rural Village Development Project'. The ministry of Agriculture and Forestry and Korea Agricultural & Rural Infrastructure Corporation are enforcing this from 2004. A purpose of 'Rural Village Development Project' is as follows. Repairs a function of production farms-residing rest tourism generally after connecting a neighborhood village having the same nature in a small scale unit. Too local human resources and material resources is utilized, and develops various types with specialization. As a result, it is to improve with the quality of life of a farmer. This study finds problems to have broken out in Rural Village Development Project. Therefore, recognize whether it is on to be devoted to rural village and rural community inhabitants to solve the problem how. And analyze a policy characteristic of Rural Village Development Project and basic course. Therefore, provide with materials when decides on plan course of Rural Village Development Project through this. As a result, it is a purpose to give help to Rural Village Development Project. The results of study are follows; First, A state inhabitants, professional group, administration understand an agricultural village, and to be able to learn must be prepared first. Second, the enough time that can carry out study is necessary. Third, must present the guidebook which expresses a local characteristic well. Fourth, it is specialist database construction and network formation.

• Journal of the Korean Institute of Rural Architecture
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• v.11 no.2
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• pp.1-8
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• 2009

This paper evaluate use on facilities of green tourism by participator's questionnaire and urban inhabitants' questionnaire. As the result of study, it shows follows; 1) To make town look more traditionally we should rebuild the buildings and the styles of roof with our own traditional rural system. And, we also change the block and brick style fence into soil or rock one instead to look rural path. The agricultural land and watercourse should be left naturally to be looked non-polluted environment. 2) The outdoor toilet, washing stand and distribute should be maintained and managed clearly every time. Residents' own housing also should be maintained to promote the home-stay lodging. 3) To improve the satisfaction of people's need of agricultural product, the special market building or place that could be packed and sold the product at the same time should be built or made. And, it should be located in the harmonious spot with the natural scenery and good parking lot.

• Journal of The Korean Society of Agricultural Engineers
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• v.51 no.3
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• pp.15-24
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• 2009

This study tried to develop a tentative evaluation system on greentourism potentials(GTP) of rural villages. The GTP evaluation system consisted of 45 detail criteria within three kinds of large scale criteria, which are human resources of residents capability, amenity resources of tourists attraction, and income resources through exchange activity between rural and urban areas. The evaluation criteria were adapted from several decades existing studies considering the hardware(facility and amenity resources) and software(human resources and programs on tourism)resources in rural villages. Two kinds of test study areas, which are subdivisions of county in a typical rural area(Boori) and an suburbanized area surrounding a big city(Chooboo), located on Keumsan county in Chungnam province, were selected to test the GTP evaluation system. The results showed that the average GTP values of each village in Boori are higher than those of Chooboo, due to higher values in criteria on amenity resources and income resources, which the typical rural area may have higher value in such criteria.

• Journal of Korean Society of Rural Planning
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• v.14 no.3
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• pp.89-97
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• 2008

Landscape is an environment factor for improving life, a social resource for establishing image and identity of the area and also a tourist resource for earning profit. Rural landscape is essential resources to activity rural tourism and local economy. But like this rural village by the development which economic high growth and scientific technique is quick searched the features or customs of the farming village of city brazier past and to be strenuous it became. The classification in like this objective against the rural village resources in this time research it led and against the culture application plan which will reach to grope it tried. Though this results, The opportunity where rural sightseeing is activated expects becomes.

• Journal of the Korean Institute of Rural Architecture
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• v.8 no.3
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• pp.75-82
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• 2006

Recently a lot of domestic harbor and fishing village should be established by redevelopment Thus this paper is to propose directions of color design about fishing village and harbor in East coast. Above all important color-scape in harbor, such as regional atmosphere and sea-scape are to analyze color planning. The major analysis is to take basic data about color planning for marine tourism. For the feasibility of these characteristics, hue, value, chroma can be checked and design of color-scape may be possible to work out future harbor surrounding by evaluation scale. This study suggests that harbor of contemporary is to be environmental and regional color control. To this end, it shows that the color of not uniformity but combination/harmony is one of the important of satisfaction of color environments. The result of this study, analysis of color-scape about status will be useful to plan with color data in fishing village and harbor.

• Journal of Korean Society of Rural Planning
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• v.18 no.3
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• pp.175-186
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• 2012

This is a study of a residential area for displaced villagers planned for residents of Gyodo Village who must evacuate their hometown because of flooding due to the Hantan River Dam Project. The study aims to construct a plan for a new residential area for the villagers focusing on reflecting the existing characteristics of their former village and on ensuring sustainability for the new village. Departing from previous practice of focusing on merely physical aspects when planning, the current study is significant in that it presents a new planning process and method for a sustainability-focused plan. While the study has many limitations such as objectivity in the process of deriving the sustainability indicators and the appropriateness of the indicator questions, it is hoped that future studies on sustainability will serve to make up for these limitations and problems.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.3
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• pp.419-436
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• 2011

Korean farm villages are locked in vicious circle, as lots of their problems related to low income and hollow matters are geared and multiply. To get over those problems, various plans to develop Korean farm villages are being pushed ahead. In addition, since the early of 1990s, Korea has been projects to develop settlement zones and culture villages. It has been also preceeding with a comprehensive development project of farm villages and a new vitalizations project, etc. All of these projects aim to reorganize and expand life environments, industrial bases, and convenience and welfare facilities. The existing studies on a comprehensive project to develop farm villages have been focusing on evaluation indexes, problems, investment priorities, etc. But in fact, studies on a comprehensive development project of farm villages are not thoroughgoing enough in aspects of residents' attitude and their recognition on the influence on tourist development. Thus, this study aims to present strategic schemes to allow residents to actively participate in a stage of promoting a comprehensive development project of farm villages, a stage of making the plan, and a stage of the implementation. For this, this study analyzes a comprehensive development project of farm villages and attempts to figure out which influence the tourist development in farm villages has on residents' attitude and recognition resulting from changes in economic, social cultural, and environmental aspects. Especially, this study previously examines what influential factors there exists are and what influences the development of farm villages has on residents. Based on the results from the above analysis, schemes to enable residents to actively a comprehensive development project of farm villages are presented as follows. First, it is necessary to raise our recognition on tourism and tourism development of farm villages. If the main theme of a comprehensive development project of farm villages intends farm village development, it is required to educate residents and let them clearly raise their recognition on tourism, and the effect of the project is guaranteed. Second, it is highly required to make a plan so that we can feel economic effects of revenues through project promotion and positive effects including the expansion of infrastructures and welfare facilities, etc. Third, it is necessary to bring into relief the positive recognition and attitude of a comprehensive development project of farm villages. As for the negative recognition and attitude, it is very important to change negative residents' recognition to the positive direction and to allow them to participate in and to take an interest in the project, so that the project can be effectively promoted.