• Title/Summary/Keyword: Tourism Values

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Community Empowerment Models of Tourism Village Based on Superior Commodities: Realizing Economic Resilience

  • Cahyono, Arie Eko;Kurniawan, Moh. Usman;Sukidin, Sukidin;Kantun, Sri
    • Journal of Distribution Science
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    • v.16 no.11
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    • pp.29-36
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    • 2018
  • Purpose - Research on community empowerment based on superior commodities to improve the economic resilience of the tourist village of Lumajang Regency is an investigative descriptive study to obtain an overview of the problems of community economic development, especially regarding economic resilience. The output of this research activity is the formation of integrated and comprehensive strategic programs and activities in order to improve economic empowerment and food security of the community around the tourist village. Research design, data, and methodology - This research method applies several methods of analysis such as the Loqation Quotion (LQ) method, SWOT analysis, Trend analysis, and analysis of Community Economic Empowerment in the agricultural sub-sector. Results - This research has strategic values and objectives in addition to providing important information to improve food security of tourism villages in Lumajang district in particular and disadvantaged communities in Indonesia in general. Through this supportive community economic empowerment programs, Lumajang District has an agricultural area and at the same time as a nature-based tourism area that supports it. Conclusion - Village tourism community empowerment activities are taken based on existing superior commodities. The existing tourism village program in Lumajang district can be used as one of the references for the upcoming tourism village program.

The Way of Voluntourism Development for the Rural Area Revitalization - Grounded theory analysis on the Activities of WWOOF Korea - (농촌지역 활성화를 위한 볼룬투어리즘 발전방안 - 우프코리아 참여활동의 근거 이론적 해석 -)

  • Kim, Do-Hun;Zoh, Hyeryeong;B.D.M.C.S., Wijethunga;Son, Yong-Hoon
    • Journal of Korean Society of Rural Planning
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    • v.19 no.2
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    • pp.149-162
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    • 2013
  • This study intended to suggest Voluntourism as a solution for alternative rural tourism for regional activation. Voluntourism is a form of alternative tourism on values of variety of tourism demand from pleasure to virtue. This study analyzed actual state of WWOOF(World-Wide Opportunities on Organic Farms) activities being operated in Korean rural village, one of representative of Voluntourism. Study aimed to explore the possibility of WWOOF activity as one of model of alternative rural tourism. We apply grounded theory method one of qualitative study methods for analysis of WWOOF Activities because WWOOF is still small activity in Korea. In result, we figure out the actual condition of WWOOF Korea activities as a vouluntourism through paradigm model of host and guest who had experience in WWOOF Korea. WWOOF activity is in its early stage so there many tasks. We suggested ideas for improving WWOOF activities to be one of new rural tourism business.

Travel Intention to Visit Tourism Destinations: A Perspective of Generation Z in Vietnam

  • NGUYEN, Viet Hoang;TRUONG, Thi Xuan Dao;PHAM, Huong Trang;TRAN, Duc Thanh;NGUYEN, Pham Hung
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.1043-1053
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    • 2021
  • The purpose of this research is to investigate the impacts of gen-Z's perception of consumer-generated content on social media on their travel intention with the mediating role of travel motivation push and pull. An online questionnaire survey of a total of 369 samples was conducted with the participation of gen Z in the most important cities across Vietnam. The model was analyzed using Structural Equation Modeling (SEM) using AMOS program 22 to investigate model relationships and all hypotheses are significant. The findings indicated that gen Z values the usefulness of social media and they use social media for knowledge-seeking (push factor), and this leads to their intention to visit a destination. SEM analysis also reveals that gen Z tends to use social media to find accessibility to any destinations and they are motivated highly with destinations that have clear and easy access, for example, no visa requirement or neighboring destinations. As the result, they have better intentions to visit these destinations. This research will help marketers, especially marketing specialists to gain a better understanding of gen Z, thus implement better marketing techniques to target gen Z.

Forecasting Foreign Visitors using SARIMAX Models with the Exogenous Variable of Demand Decrease (수요감소 요인 외생변수를 갖는 SARIMAX 모형을 이용한 관광수요 예측)

  • Lee, Geun-Cheol;Choi, Seong-Hoon
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.4
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    • pp.59-66
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    • 2020
  • In this study, we consider the problem of forecasting the number of inbound foreigners visiting Korea. Forecasting tourism demand is an essential decision to plan related facilities and staffs, thus many studies have been carried out, mainly focusing on the number of inbound or outbound tourists. In order to forecast tourism demand, we use a seasonal ARIMA (SARIMA) model, as well as a SARIMAX model which additionally comprises an exogenous variable affecting the dependent variable, i.e., tourism demand. For constructing the forecasting model, we use a search procedure that can be used to determine the values of the orders of the SARIMA and SARIMAX. For the exogenous variable, we introduce factors that could cause the tourism demand reduction, such as the 9/11 attack, the SARS and MERS epidemic, and the deployment of THAAD. In this study, we propose a procedure, called Measuring Impact on Demand (MID), where the impact of each factor on tourism demand is measured and the value of the exogenous variable corresponding to the factor is determined based on the measurement. To show the performance of the proposed forecasting method, an empirical analysis was conducted where the monthly number of foreign visitors in 2019 were forecasted. It was shown that the proposed method can find more accurate forecasts than other benchmarks in terms of the mean absolute percentage error (MAPE).

A Structural Relationship among Rurality Perception, Tourism Attitude, and Behavioral Intention in Rural Healing Tourism (농촌성 인식, 치유관광 태도, 행동의도 간의 구조관계 분석)

  • Kyung-Hee Kim;Yae-Na Park;Jae Han Min
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.1
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    • pp.31-41
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    • 2023
  • This study aims to examine the structural relationships among rurality perception, tourism attitude, and behavioral intention in rural healing tourism. Particularly, this study focused on the mediation effect of attitude. Data were collected from 658 rural healing tourists by online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, exploratory factor, confirmatory factor, and structural equation modeling analyses. The results of structural equation modeling indicate perception of rurality had a positive effect on attitude and behavioral intention. In addition, attitude mediated the relationships between perception of rurality and behavioral intention. The results of this study suggest the importance of understanding the interests and pursuits of rural healing tourists and providing them with the values they want. Since rurality has a direct influence on attracting healing tourists, it is necessary to establish a positive image of rural healing tourism.

A Study on the Effect of Residents' Participation on Community Consciousness and Tourism Development Attitudes - Focused on DMZ Peace Village Site - (주민참여가 공동체의식과 관광개발태도에 미치는 영향에 관한 연구 - 철원군 DMZ평화마을 사업지를 대상으로 -)

  • Yang, Min ho;Koh, Jin young;Kim, Myung il;Kim, Ki Sung
    • Journal of The Korean Society of Agricultural Engineers
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    • v.60 no.2
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    • pp.65-73
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    • 2018
  • This study aims to analyzes the Relationship Between Community Consciousness and Residents' Participation in Tourism Development. Starting in 2004, the Rural Tourism Development Project, which has been promoted in Korea, is taking a bottom-up approach that values the participation of residents. And Resident's Participation is also an important criterion for selecting business sites. As the farming community becomes more modern, the community consciousness is declining. But Community consciousness is an important factor for the sustainable maintenance of rural villages. And if community members share a sense of homogeneity, they can identify problems that communities have, and they can solve them with responsibility. Community consciousness can be called the basic infrastructure of residents' participation. Rural tourism feature different characteristics from other tourist areas in that the residential space of local residents is the destination of the tours. As a result, the influence on tourism development is directly affected, so the attitude of local residents is an important success factor unlike other tourism developments. The study analyzed the community consciousness and participation in Tourism Development, which is a significant success factor in rural areas. The survey which included 200 residents of the DMZ Peace Village Site, was concluded that the member's perception and ttachment among Community Consciousness affected the Residents' Participation, and that Economic Influence among tourist development attitudes affected the Residents' Participation. It based on the results in rural tourism development for the residents' participation should be considered with a plan to enhance the economic life satisfaction and promote the economic impact on the area.

An Analysis of Fishing Village Tourism Issues Reported in Korea Media (국내 언론에 보도된 어촌관광 이슈의 변동 분석)

  • Ji-Yeong Ko;Chae-wan Lee
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.30 no.4
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    • pp.299-307
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    • 2024
  • Fishing villages, which are the focus of this study, are interested in fishing tourism for creating a new income base and sustaining fishing communities. This is because the extraordinary nature of the fishing village space creates new values in line with the function of tourism, however, the related policies are less than adequate compared to the importance of fishing village tourism. Therefore, this study aims to analyze the interest of Korean society in fishing village tourism the manner in which this issue has changed over time. Using the news analysis system, BigKinds, we systematically collected and analyzed articles related to fishing village tourism reported in the domestic media. The results showed that social interest in fishing village tourism and government policy support had increased over time, suggesting that fishing village tourism was an important strategy that could revitalize local economies and prevent the disappearance of fishing villages.

A Study on Survey and Analysis of Green-tourism Potential in Rural Tourist Villages (농촌마을 단위 그린투어리즘 포텐셜 조사 분석 연구)

  • Kim, Dae-Sik;Kwon, Yong-Dae
    • Journal of The Korean Society of Agricultural Engineers
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    • v.51 no.3
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    • pp.15-24
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    • 2009
  • This study tried to develop a tentative evaluation system on greentourism potentials(GTP) of rural villages. The GTP evaluation system consisted of 45 detail criteria within three kinds of large scale criteria, which are human resources of residents capability, amenity resources of tourists attraction, and income resources through exchange activity between rural and urban areas. The evaluation criteria were adapted from several decades existing studies considering the hardware(facility and amenity resources) and software(human resources and programs on tourism)resources in rural villages. Two kinds of test study areas, which are subdivisions of county in a typical rural area(Boori) and an suburbanized area surrounding a big city(Chooboo), located on Keumsan county in Chungnam province, were selected to test the GTP evaluation system. The results showed that the average GTP values of each village in Boori are higher than those of Chooboo, due to higher values in criteria on amenity resources and income resources, which the typical rural area may have higher value in such criteria.

An Economic Estimation of Tourism Effects by Travel Cost Method -Application for Daeho Rural Tourism & Leisure Complex- (여행비용접근법(TCM)에 의한 관광효과 추정 - 대호농어촌관광휴양단지를 중심으로 -)

  • Ryoo, Young-Hee;Lim, Jae-Hwan;Koo, Seung-Mo
    • Korean Journal of Agricultural Science
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    • v.31 no.2
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    • pp.123-134
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    • 2004
  • Since 1989, 9 major complex have been invested with government funds, for the purpose of developing agricultural tourism to increase agricultural income and job opportunity, as well as providing urban population leisure opportunity. However, systematic and comprehensive approaches were rarely done in analyzing its economic impacts. This study, therefore, focuses on analyzing tourism effect and its economic value and implication for a representative rural tourism site,"Daeho rural tourism complex". To analyze travel pattern, expenditure pattern, and degree of satisfaction from travel to Daeho complex, Travel Cost Method(TCM) was employed based on survey method. Results from linear model with statistical significance implies that tourism benefit for each visitor is 28,373 won and total annual benefit for the Daeho site is 7 billion won. Considering annual benefit stream, the present value of total benefits are 132.9 billion won and 70 billion won at 5% and 10% of discounting rate, respectively. Using the values of benefit estimated from this study and investment cost, B/C ratio, IRR, and NPV were calculated to be 1.01, 1.67 billion won, and 5.19% at 5% of discounting rate. These results could be directly compared with the previous analyses.

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A Study on the Influence of Family Affection Interaction Behavior on Experience Value in Family Tourism (가족여행에서 가족 간의 상호작용 행동이 체험 가치에 미치는 영향에 관한연구)

  • Wang, Yue;Sim, Jae-yeon;Kim, Hyung-Ho
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.101-108
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    • 2019
  • Family tourism has become the mainstream demand of the tourism market, and it is also an effective way to obtain happiness. This paper takes family tourists as the research object, takes the family tourism family affection interaction behavior and the experience value relationship as the link, Empirically tests the family tourism "interaction behavior-social support-experience value" conceptual model and the relationship hypothesis. The results showed that interaction of family affection had a positive and significant effect on the functional, cognitive and emotional experience value of family tourists. Family interaction in family tourism has a significant positive impact on social support. Social support has significant positive effects on functional, cognitive, emotional and overall experiential values. This conclusion expands the theoretical and empirical research on the relationship between interaction behavior and experience value, and provides a basis for understanding the interaction behavior and experience value of family love from the perspective of tourism experience essence.