• Journal of Distribution Science
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• v.13 no.11
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• pp.79-92
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• 2015

Purpose - The aim of this study is to develop an empirical model of the effects of traditional market service quality factors on customer value, relationship quality, and behavior. The specific objectives of the study are as follows: 1) to classify study objects into cultural tourism markets and non-cultural tourism markets as well as to verify the differences in service quality among the two markets and, 2) to present practical service marketing methods that fit with the characteristics of the traditional markets by amending the five quality evaluation items of SERVQUAL (a multiple-item scale for measuring service quality)to suit the characteristics of the traditional markets and establish the relationship among customer value, relationship quality, and behavior intention. Research design, data, and methodology - The study methods of empirical investigation are as follows. First, this study selected for a study object the Suwon Paldalmun Gate Market to represent the cultural tourism market, and general traditional markets to represent the non-cultural tourism market. This study also conducted personal interviews in order to increase the response rate and collected a total of 418 responses between March 18, 2014 and April 05, 2014. The total of 418 responses used for this study excluded 14 responses that had either misleading information or missing values. Results - This study verified the perceived differences of service quality based on traditional market specialization through an independent sample t-test. It appeared that the perceived service quality of the cultural tourism market was generally higher than that of the non-cultural tourism market. This study executed a path analysis in order to examine the effects of service quality factors on customer value, relationship quality, and behavior intention. This study also comprehensively analyzed the specialized market and non-specialized market separately. Although there were some differences among the results, the overall results were uniform. It appeared that convenience, reliability, and empathy, among the service quality factors, exerted meaningful effects on customer value. On the other hand, convenience, reliability, responsiveness, and empathy, excluding the tangibles, exerted meaningful effects on the relationship quality. In addition, it appeared that all service quality factors exerted meaningful effects on the customer value, relationship quality, and behavior intention. Therefore, the study verified that all of the hypotheses formulated in the study were generally adopted. Conclusions - The implication of this study may be classified into academic and practical implication as follows. With respect to the academic implication, it seems that this study is among the early studies to verify the differences between the cultural tourism market and the non-cultural tourism market. The practical implication of this study is that the perceived service quality, such as convenience, reliability, responsiveness, and tangibles, excluding empathy, was higher in the cultural tourism market than in the non-cultural tourism market. This means that customer satisfaction is enhanced by governmental aid such as hardware, software, and information and communications technology.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.1
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• pp.107-116
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• 2012

The purpose of this study is to identify the impact on the tourism satisfaction of development approach factors in cultural tourism destination. Based upon the results of empirical analysis, the development approach factors in cultural tourism destination such as tourism convenience, tourism activity, tourism potentiality, tourism resources value have high significant correlation with tourism satisfaction. The priority order sets of the impact on the tourism satisfaction of development approach factors in cultural tourism destination should be related to the tourism benefit, the tourism activity, and the tourism resources value. And they can be used to promote the efficiency of cultural tourism development.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.143-150
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• 2016

We analyzed the relationship among customer value, satisfaction and continuous use intention of tourism social commerce in this study. And also we observed the moderating effects of regulatory focus on the relationship between customer value and satisfaction. As the results, we found partially positive relationship between customer value and satisfaction and positive relationship between satisfaction and continuous use intention of tourism social commerce. The regulatory focus partially moderated the relationship between customer value and satisfaction. Finally we emphasize the importance of customer value, enhancing promotion focus and weakening prevention focus for continuous use intention of tourism social commerce.

• 한국디지털정책학회:학술대회논문집
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• 2003.12a
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• pp.171-185
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• 2003

This study deals with an tourism information promotion plan that the government, businesses, and private sectors should consider implementing. Tourism information policy is crucial to tourism industry competitiveness by triggering changes in economy, culture, and society. Better tourism information policy should satisfy the tourist needs as well as create additional value for the tourism businesses.

• Journal of Digital Convergence
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• v.2 no.1
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• pp.25-42
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• 2004

This study deals with an tourism information promotion plan that the government, businesses, and private sectors should consider implementing. Tourism information policy is crucial to tourism industry competitiveness by triggering changes in economy, culture, and society. Better tourism information policy should satisfy the tourist needs as well as create additional value for the tourism businesses.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.398-406
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• 2009

This study intends to provide support for tourism industry to establish marketing strategies for selling the travel products on which it should focus on more by examining the difference on selection of travel product attributes by tourism action. This research utilized cluster analysis and ANOVA. The cluster analysis identified four cluster: logical tourism, weak conspicious tourism, value tourism, conspicuous and value tourism. ANOVA analysis showed that four cluster were different in terms of tourism action such as transportation accommodation facilities, tourist attractions, shopping and meals except for travel service, entertainment.

• Culinary science and hospitality research
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• v.23 no.1
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• pp.48-57
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• 2017

With the increasing popularity of mobile commerce, restaurant service has become one of the leading service categories. Thus, this study attempted to understand the shopping behavior of restaurant mobile consumers by focusing on their shopping orientations. Specifically, this study investigated the structural relationships among shopping orientations, perceived value, concentration, and purchase intention in restaurant mobile commerce. Data analysis employing a structural equation approach was carried out for this study. Results revealed that, first, a consumer's shopping orientations was found to have a positive influence on perceived value, with time/convenience orientation possessing a stronger influence on perceived value than other factors (economic and hedonic). Second, a consumer's perceived value was found to affect concentration and purchase intention. Third, a consumer's concentration also appeared to influence purchase intention.

• Journal of the Speleological Society of Korea
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• no.85
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• pp.25-27
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• 2008

Ondal Cave is important and significant in terms of cultural value and tourism. In addition, there are abundant historical and cultural resources nearby. If the geographical strength is taken advantage of, the cave would evolve into a great tourist destination and natural education spot. This paper has investigated humanistic environment of Ondal Cave in considerations for the surrounding tourism resources. There are abundant tourism resources around Ondal Cave. However, they are rarely connected with each other. In fact, they are very partially interrelated around Guinsa(temple) only. Furthermore, the number of tourists has gradually decreased. Therefore, it‘s required to further develop tourism programs and surrounding tourism resources.

• The Journal of Fisheries Business Administration
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• v.38 no.3
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• pp.25-51
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• 2007

Recently those who visit a fishing village is increasing. So the government's policymaker is interested in a tourism of fishing village. There are a lot of local governments that they turn it to good account to activate the fishing community. So they plan for the tourism facility in the fishing village and invest in it. The fishery facility can playa role in it. Nonetheless it is not playing a role in tourism facility. Though the breakwaters projecting far into the sea are good waterfront, most of them are not reflecting the function of it. And fishery facility producing seed is a good resource of eco-tourism, but it is yet a tourist potential. Although the artificial reef is going far toward promoting a fishery resource, it is seldom used as a tourism resource. The multiple functions of fishery facilities have to be improved to raise the investment effect of them. Especially the tourism function has to be added on their basic function. The multiple functions of fishery facilities is necessary to satisfy tourist's needs. In results, not only their value but also value of fishing village will be raised.

• International Journal of Advanced Culture Technology
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• v.8 no.4
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• pp.255-262
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• 2020

Recently, medical tourism is recognized as a high value-added industry because of its longer period of stay and higher expenditure than general tourism. In particular, although the number of medical tourists visiting Korea is increasing, the perception of Korean medical services is low. The purpose of this paper is to develop the app which, based on medical tourism type, recommends tourism destinations. Additionally, this proposed app can expand general tourism as well. It can provide tourists with medical information easily by sorting types tourists. Besides, as medical tourists normally stay long, we can take the advantage of post-treatment time. This app collects medical information data and tourist destination data, and categorizes the types of medical tourists into four categories: disease medical tourism, traditional medical tourism, cosmetic medical tourism, and recreational medical tourism. It provides medical information according to each type and recommends customized tourist destinations. User-based collaborative filtering is applied for tourist destination recommendations.