• Title/Summary/Keyword: Tourism Service Industry

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A Study on Market Segmentation of Home Meal Replacement Consumers (가정식사대용식(Home Meal Replacement) 소비자의 시장세분화에 관한 연구)

  • Kim, Hyun-Jung;Kim, Dong-Jin
    • Culinary science and hospitality research
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    • v.19 no.2
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    • pp.52-64
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    • 2013
  • The purposes of the study were (1) to identify the market segments of home meal replacement(HMR) consumers based on purchasing selection attributes and (2) to investigate demographic characteristics and purchasing behaviors unique to each segmented market. A total of 266 responses were used for data analysis using SPSS 19.0. Data analyses included frequency analysis, chi-square analysis, factor analysis, cluster analysis, MANOVA, and discriminant analysis. The result of the factor analysis showed four important dimensions in selection attributes: food quality, design, convenience, and accessibility. The results of the cluster analysis identified two HMR market segments, namely, highly involved HMR consumers and lowly involved HMR consumers. Highly involved HMR consumers considered all the selection dimensions more important than lowly involved HMR consumers. In addition, these two groups showed different demographic characteristics and purchasing behaviors. Managerial implications were provided.

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Optimization of Preparation Conditions of Houttuynia cordata Beverage Containing Saururus chinensis and Polygonatum odoratum by Sensory Evaluation and Response Surface Methodology (관능 평가 및 반응 표면 분석에 의한 삼백초와 둥굴레 가미 어성초 음료의 제조 조건 최적화)

  • Seung, Suk-Kyung;Chang, Kyung-Ho;Joung, Kyung-Hee;Kim, Ae-Jung
    • Journal of the East Asian Society of Dietary Life
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    • v.18 no.6
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    • pp.1072-1080
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    • 2008
  • The optimization of the addition ratios of Houttuynia cordata, Saururus chinensis, and Polygonatum odoratum var. pluriflorum hot water extract to Houttuynia cordata beverage was evaluated by applying response surface methodology. The quality characteristics of a selected best product were investigated. Sweet, savory, and fishy taste, and overall acceptability were optimized by response surface methodology using a central composite design. The concentration of effect of Houttuynia cordata, Saururus chinensis, and Polygonatum odoratum var. pluriflorum hot water extract was modeled using an equation. Hot water extracts of Houttuynia cordata ($1.75{\sim}1.89%$), Saururus chinensis ($1.03{\sim}1.04%$), and Polygonatum odoratum var. pluriflorum ($2.17{\sim}2.31%$) represented the optimal concentration conditions to obtain the best taste. The physical and chemical characteristics of the beverage manufactured at optimized conditions were pH 4.18, soluble solids 0.41 $^{\circ}Brix$, total acidity 0.21%, color value ($L^*$ value 40.08, $a^*$ value 4.53, and $b^*$ value 10.69), total polyphenol 54.63 mg/L, and electron donating ability 26.98%.

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In vitro Antioxidant Activity of the Aqueous of Angelicae gigas Nakai Leaves (당귀 잎의 항산화 활성)

  • Park, Sung-Jin;Yoon, Jung-Han;Kim, Young-Eon;Yoon, Won-Byong;Kim, Jong-Dai
    • Food Science and Preservation
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    • v.18 no.6
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    • pp.817-823
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    • 2011
  • Angelicae gigas Nakai has been used as a traditional medicine as well as an edible vegetable in South Korea. In this study, the total phenolic and flavonoid content and antioxidants of A. gigas Nakai leaves were examined in vitro via hydroxyl-radical-scavenging activity, reducing power activity, metal chelating assay, and DPPH-free -radical-scavenging assay. Among all the extracts from A. gigas Nakai leaves, the ethanol extract showed the strongest effects in all of the assays. The $EC_{50}$ values for the DPPH-radical-scavenging activities of ethanol, methanol, and water extracts were 31.47, 42.14, and $58.47{\mu}g/mL$, respectively. Among the extracts from A. gigas Kakai leaves, the ethanol extract had the highest levels of total phenolics ($7.84{\pm}1.46$ mg TAN/g) and total flavonoids ($4.23{\pm}0.03$ mg QE/g), which correlated strongly with the individual phenolic-compound (p-hydroxybenzoic acid, vanillin, and trans-ferulic acid) contents. The ethanol extract also showed stronger antioxidant activity than tocopherol in hydroxyl- radical-scavenging activity assay. These results indicate that the ethanol extract of A. gigas Kakai leaves possesses significant antioxidant properties, which suggests its great potential as a functional-food ingredient in the food industry.

Cytokine modulation in Raw 264.7 macrophages treated with ginseng fermented by Penibacillus MBT213

  • Son, Ji Yoon;Renchinkhand, Gereltuya;Bae, Hyoung Churl;Paik, Seung-Hee;Lee, Jo Yoon;Nam, Myoung Soo
    • Korean Journal of Agricultural Science
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    • v.45 no.4
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    • pp.769-777
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    • 2018
  • The fermentation of Panax ginseng yields many compounds including ginsenosides that have various biological functions. The objective of this study was to investigate the modulation of nitric oxide (NO), Interleukin (IL)-6 and tumor necrosis factor $(TNF)-{\alpha}$ in Raw 264.7 cells treated with ginseng fermented by Penibacillus MBT213. Nitric oxide production in the Raw 264.7 cells treated for 24 hours with fermented ginseng at 3, 7, and 14 days after the treatment decreased to 74, 43, and 36%, respectively, compared with the positive control. The production of IL-6 was inhibited in all the cells treated with fermented ginseng at 3, 7, and 14 days after the treatment except for the positive control. The $TNF-{\alpha}$ production in the Raw 264.7 cells treated with fermented ginseng for 6 hours at 3, 7, and 14 days after the treatment was about 40,000, 85,000 and 65,000 pg/mL, respectively. Moreover, the $TNF-{\alpha}$ production in the Raw 264.7 cells treated with fermented ginseng for 24 hours at 7 and 14 days after the treatment was about 160,000 and 180,000 pg/mL, respectively. However, $TNF-{\alpha}$ production was inhibited in the Raw 264.7 cells at 6 and 12 hours after the treatment with fermented ginseng. herefore, it was confirmed that the immunological activity of the Raw 264.7 macrophages was affected by the treatment with fermented ginseng. It was concluded that ginseng fermented by Paenibacillus MBT213 possesses a potential anti-inflammatory activity and could be used as an ingredient in functional foods and pharmaceutical products.

Sentiment Analysis and Star Rating Prediction Based on Big Data Analysis of Online Reviews of Foreign Tourists Visiting Korea (방한 관광객의 온라인 리뷰에 대한 빅데이터 분석 기반의 감성분석 및 평점 예측모형)

  • Hong, Taeho
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.187-201
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    • 2022
  • Online reviews written by tourists provide important information for the management and operation of the tourism industry. The star rating of online reviews is a simple quantitative evaluation of a product or service, but it is difficult to reflect the sincere attitude of tourists. There is also an issue; the star rating and review content are not matched. In this study, a star rating prediction model based on online review content was proposed to solve the discrepancy problem. We compared the differences in star ratings and sentiment by continent through sentiment analysis on tourist attractions and hotels written by foreign tourists who visited Korea. Variables were selected through TF-IDF vectorization and sentiment analysis results. Logit, artificial neural network, and SVM(Support Vector Machine) were used for the classification model, and artificial neural network and SVR(Support Vector regression) were applied for the rating prediction model. The online review rating prediction model proposed in this study could solve inconsistency problems and also could be applied even if when there is no star rating.

A Study on Zero Pay Image Recognition Using Big Data Analysis

  • Kim, Myung-He;Ryu, Ki-Hwan
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.193-204
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    • 2022
  • The 2018 Seoul Zero Pay is a policy actively promoted by the government as an economic stimulus package for small business owners and the self-employed who are experiencing economic depression due to COVID-19. However, the controversy over the effectiveness of Zero Pay continues even after two years have passed since the implementation of the policy. Zero Pay is a joint QR code mobile payment service introduced by the government, Seoul city, financial companies, and private simple payment providers to reduce the burden of card merchant fees for small business owners and self-employed people who are experiencing economic difficulties due to the economic downturn., it was attempted in the direction of economic revitalization for the return of alleyways[1]. Therefore, this study intends to draw implications for improvement measures so that the ongoing zero-pay can be further activated and the economy can be settled normally. The analysis results of this study are as follows. First, it shows the effect of increasing the income of small business owners by inducing consumption in alleyways through the economic revitalization policy of Zero Pay. Second, the issuance and distribution of Zero Pay helps to revitalize the local economy and contribute to the establishment of a virtuous cycle system. Third, stable operation is being realized by the introduction of blockchain technology to the Zero Pay platform. In terms of academic significance, the direction of Zero Pay's policies and systems was able to identify changes in the use of Zero Pay through big data analysis. The implementation of the zero-pay policy is in its infancy, and there are limitations in factors for examining the consumer image perception of zero-pay as there are insufficient prior studies. Therefore, continuous follow-up research on Zero Pay should be conducted.

A Study on Logistics Information System Integration: in case of Korea Post (물류정보시스템 통합에 관한 연구 : 한국우정사업본부의 사례를 중심으로)

  • Han, Young-Soo;Jung, Hae-Yong
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.3
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    • pp.217-226
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    • 2009
  • In this paper, we analyze process of implementing and successful enabler of Postal Logistics Integrated Information Systems(PostNet) through a case study on Korea Post. PostNet was integrated by considering contingently organizational integration (organizational structure redesign), strategical integration (business process reengineering), and technical integration(data integration, application integration, and integrated platform implementation). And also integration was implemented for supporting three aspects. PostNet has implication for advanced integration with business mission and operational efficiency by comparing integration with physical level and hardware level. Korea Post has the biggest logistics network, organization, and service in logistics industry area. The results of this paper will suggest theoretical framework for the future information system integration, and will be utilized as a practical guideline for the information system integration.

Tourist Perception and Satisfaction with Native Local Foods of Namwon (남원 향토음식에 대한 관광객의 인지도 및 만족도)

  • Kim, Byung-Sook;Kim, Yeon-Ju;Lee, Young-Eun
    • Journal of the Korean Society of Food Culture
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    • v.24 no.4
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    • pp.385-390
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    • 2009
  • This study was conducted to develop the unique native local foods of Namwon and to provide basic data needed to reinvigoratethe tourist industry and local economy. Perception and satisfaction with native local foods of Namwon were surveyed in 483 tourists (246 men and 237 women 53% visiting Namwon for the first time). Of the participants, 41.2% did not stay or eat in Namwon. Most tourists visited with other family members and spent approximately 20,000 won per capita on food. Of the foods sampled for the first time, preferred foods were (in order of preference and intention to order again) Chueo-tang, Hanjeongsik, wild edible greens-jeongsik, and black pork. The degree of food satisfaction was relatively favorable (3.54${\pm}$0.08 points on a 5-point satisfaction scale), with taste being the most important factor affecting the degree of satisfaction for 92.9% of the subjects. However, willingness to revisit Namwon on the basis of the local foods was not as high as the degree of satisfaction with the foods. Insufficient information and publicity concerning Namwon local foods were cited as impediments, and suggested improvements included taste, sanitation and food-based tourism. The degree of satisfaction was higher in men than in women. Age, residence, and occupation were not related to the degree of satisfaction. But, the willingness to revisit Namwon to sample local foods was related with gender (men more willing) and occupation (public service personnel, business owners, salaried employees, professionals, and housewives more willing, in order). Women in general and housewives in particular were most critical in food assessment.

A Design and Implementation of Local Festivals and Travel Information Service Application

  • Jae Hyun Ahn;Hang Ju Lee;Se Yeon Lee;Ji Won Han;Won Joo Lee
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.11
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    • pp.65-71
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    • 2023
  • In this paper, we design and implement the Walking Life Festival application, which is based on the Android platform and provides information about domestic travel destinations and regional festivals in South Korea. This application utilizes various sensors found in smartphones, including the Step Counter sensor, Step Detector sensor, Acceleration sensor, and GPS sensor. Additionally, it makes use of Google Map API and Public Open API to offer information about domestic travel destinations and local festivals. The application also incorporates an automatic login feature using the Shared Preference API. When storing login information in the database, it encrypts the input plaintext data using a hash algorithm. For Google Maps integration, it creates objects using the Google.maps.LatLngBounds() method and extends the location information through the extends method. Furthermore, this application contributes to the activation of the domestic tourism industry by notifying users about the timing of local festivals related to domestic travel destinations, thus increasing their opportunities to participate in these festivals.

Consumer Acceptance Intention on Block Chain Consensus Mechanismbased Payment System (블록체인 기반 결제시스템에 대한 관광 소비자 수용의도)

  • Jae-Hyun Kwak
    • Information Systems Review
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    • v.21 no.3
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    • pp.27-47
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    • 2019
  • The purpose of this study is to propose a conceptual model for the tourism application of the block chain consensus construct and to test the intention of technology acceptance of potential consumers. First, we have tried to investigate the security, reliability, functionality was derived. Secondary, structural validation of the proposed model confirmed the factors influencing the acceptance of block chain technology in terms of consumers. Based on this, we apply the Unified Theory of Acceptance and Use of Technology to evaluate. Individual innovation and block-chain technology have a strong causal relationship with the proposed block chain acceptance intentions based on the Hybrid Block Chain Consensus system, which shows strong innovation and strong cognitive status. In addition, the factors directly affecting the acceptance of block-chain are the benefits expected from the block chain, the technical infrastructure required to use the service, the perceived benefits available. The influence of the surrounding environment on the adoption of technology and ease of use on new technology did not affect the acceptance intention significantly.