• Title/Summary/Keyword: Tourism Service Industry

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A Study on the Job Satisfaction Influence Factors of Casino Employees -Focused on the casino at KangwonLand- (카지노 종사원의 직무만족 영향요인에 관한 연구 -강원랜드 카지노를 중심으로-)

  • Kim, Soo-Jin;Son, Jae-Young
    • Korean Business Review
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    • v.23 no.2
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    • pp.115-132
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    • 2010
  • Kangwonland has been the only domestic casino and movement in casino industry has not been notable, but if more domestic casinos open in the future, it is inevitable those casino workers will move for the better remuneration and working condition. In this situation, in order to keep the previous customers and create new ones, we need to realize the importance of workers who lead customers' satisfaction. For this purpose, we need to find out the influential factors which affect the job satisfaction of the workers and try to turn the worker's satisfaction into good customer service. Despite the importance of casino workers, previous researches about casino industry focused only on economic effects, and there was few systematic research about the casino workers considering their job characteristics who provide services to customers in field. Therefore, this research aims to grasp influential factors of job satisfaction of casino dealers, analyze satisfaction and find out the ways to enhance the satisfaction. This will eventually help profit maximization of the casino company by improving the service quality. For this purpose, research was conducted whether job itself, relationship with the supervisors, promotion, remuneration, working environment affect the job satisfaction of the employees meaningfully and whether job satisfaction changes according to demographic characteristics.

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A Comparison Between Consumers' Perceptions of Korean and US Quality Certification Marks for Agricultural Products (국내외 농산물 인증마크에 대한 소비자 인식의 비교)

  • Park, Misun;Lee, BumJun;Ham, Sunny;Lee, Hanju
    • Journal of the Korean Society of Food Culture
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    • v.29 no.6
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    • pp.557-566
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    • 2014
  • The purpose of the study is to determine how consumers perceive certification marks for agricultural products. The study examined three agricultural product certifications, such as the certification of environment-friendly agricultural products, Good Agricultural Procuts (GAP) certification mark, and United States Department of Agriculture (USDA) certification mark. A survey was utilized for data collection from adults over the age of 19 in November, 2013. A total of 390 questionnaires were distributed, and 300 of those were obtained for an analysis of the study. The results were as follows. First, consumers' awareness of, image of, and credibility on the agricultural products with the certification marks were not significantly different among the three certification marks except consumers' awareness. Second, consumers' purchase intentions for and willingness to pay for the agricultural products with the certification marks were not significantly different among the three certification marks. Third, these variables were not significantly different between buying group and non-buying group except consumers' awareness. Lastly, buying group and non-buying group were significantly different only in gender and marital status. The findings offer implications to the food and food service industry regarding consumers' purchase of certified agricultural products. Further, the study enforces the roles of food industry for environment.

Card Transaction Data-based Deep Tourism Recommendation Study (카드 데이터 기반 심층 관광 추천 연구)

  • Hong, Minsung;Kim, Taekyung;Chung, Namho
    • Knowledge Management Research
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    • v.23 no.2
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    • pp.277-299
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    • 2022
  • The massive card transaction data generated in the tourism industry has become an important resource that implies tourist consumption behaviors and patterns. Based on the transaction data, developing a smart service system becomes one of major goals in both tourism businesses and knowledge management system developer communities. However, the lack of rating scores, which is the basis of traditional recommendation techniques, makes it hard for system designers to evaluate a learning process. In addition, other auxiliary factors such as temporal, spatial, and demographic information are needed to increase the performance of a recommendation system; but, gathering those are not easy in the card transaction context. In this paper, we introduce CTDDTR, a novel approach using card transaction data to recommend tourism services. It consists of two main components: i) Temporal preference Embedding (TE) represents tourist groups and services into vectors through Doc2Vec. And ii) Deep tourism Recommendation (DR) integrates the vectors and the auxiliary factors from a tourism RDF (resource description framework) through MLP (multi-layer perceptron) to provide services to tourist groups. In addition, we adopt RFM analysis from the field of knowledge management to generate explicit feedback (i.e., rating scores) used in the DR part. To evaluate CTDDTR, the card transactions data that happened over eight years on Jeju island is used. Experimental results demonstrate that the proposed method is more positive in effectiveness and efficacies.

A Study on the Revitalization of Tourism Industry through Big Data Analysis (한국관광 실태조사 빅 데이터 분석을 통한 관광산업 활성화 방안 연구)

  • Lee, Jungmi;Liu, Meina;Lim, Gyoo Gun
    • Journal of Intelligence and Information Systems
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    • v.24 no.2
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    • pp.149-169
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    • 2018
  • Korea is currently accumulating a large amount of data in public institutions based on the public data open policy and the "Government 3.0". Especially, a lot of data is accumulated in the tourism field. However, the academic discussions utilizing the tourism data are still limited. Moreover, the openness of the data of restaurants, hotels, and online tourism information, and how to use SNS Big Data in tourism are still limited. Therefore, utilization through tourism big data analysis is still low. In this paper, we tried to analyze influencing factors on foreign tourists' satisfaction in Korea through numerical data using data mining technique and R programming technique. In this study, we tried to find ways to revitalize the tourism industry by analyzing about 36,000 big data of the "Survey on the actual situation of foreign tourists from 2013 to 2015" surveyed by the Korea Culture & Tourism Research Institute. To do this, we analyzed the factors that have high influence on the 'Satisfaction', 'Revisit intention', and 'Recommendation' variables of foreign tourists. Furthermore, we analyzed the practical influences of the variables that are mentioned above. As a procedure of this study, we first integrated survey data of foreign tourists conducted by Korea Culture & Tourism Research Institute, which is stored in the tourist information system from 2013 to 2015, and eliminate unnecessary variables that are inconsistent with the research purpose among the integrated data. Some variables were modified to improve the accuracy of the analysis. And we analyzed the factors affecting the dependent variables by using data-mining methods: decision tree(C5.0, CART, CHAID, QUEST), artificial neural network, and logistic regression analysis of SPSS IBM Modeler 16.0. The seven variables that have the greatest effect on each dependent variable were derived. As a result of data analysis, it was found that seven major variables influencing 'overall satisfaction' were sightseeing spot attraction, food satisfaction, accommodation satisfaction, traffic satisfaction, guide service satisfaction, number of visiting places, and country. Variables that had a great influence appeared food satisfaction and sightseeing spot attraction. The seven variables that had the greatest influence on 'revisit intention' were the country, travel motivation, activity, food satisfaction, best activity, guide service satisfaction and sightseeing spot attraction. The most influential variables were food satisfaction and travel motivation for Korean style. Lastly, the seven variables that have the greatest influence on the 'recommendation intention' were the country, sightseeing spot attraction, number of visiting places, food satisfaction, activity, tour guide service satisfaction and cost. And then the variables that had the greatest influence were the country, sightseeing spot attraction, and food satisfaction. In addition, in order to grasp the influence of each independent variables more deeply, we used R programming to identify the influence of independent variables. As a result, it was found that the food satisfaction and sightseeing spot attraction were higher than other variables in overall satisfaction and had a greater effect than other influential variables. Revisit intention had a higher ${\beta}$ value in the travel motive as the purpose of Korean Wave than other variables. It will be necessary to have a policy that will lead to a substantial revisit of tourists by enhancing tourist attractions for the purpose of Korean Wave. Lastly, the recommendation had the same result of satisfaction as the sightseeing spot attraction and food satisfaction have higher ${\beta}$ value than other variables. From this analysis, we found that 'food satisfaction' and 'sightseeing spot attraction' variables were the common factors to influence three dependent variables that are mentioned above('Overall satisfaction', 'Revisit intention' and 'Recommendation'), and that those factors affected the satisfaction of travel in Korea significantly. The purpose of this study is to examine how to activate foreign tourists in Korea through big data analysis. It is expected to be used as basic data for analyzing tourism data and establishing effective tourism policy. It is expected to be used as a material to establish an activation plan that can contribute to tourism development in Korea in the future.

The cultural value effects on social media eWOM in the hospitality industry -A cross cultural study of comparison among China, Korea, and the USA- (환대산업에서 문화적 가치의 Social Media를 통한 Electronic word-of-mouth (eWOM)에 대한 영향 -중국, 한국, 미국 간의 문화 비교 연구-)

  • Kang, Sun-Goo;Oh, Chang-Ho
    • Management & Information Systems Review
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    • v.34 no.1
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    • pp.191-209
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    • 2015
  • Electronic word-of-mouth (eWOM) in social media has been recognized as one of the most influential marketing tools across various businesses. Understanding eWOM in social media is critical to reach potential global consumers easily and quickly in the hospitality industry. However, few empirical studies in hospitality attempted to evaluate the effectiveness of eWOM in social media from a global perspective. Given the competitive climate of the hospitality market, it is meaningful for hospitality marketers to evaluate the effectiveness of eWOM in social media and the influence of cultural factors to promote customers and increase profitability globally. The main purpose of this study was to examine the influence of cultural values on social media eWOM in the hospitality industry in China, Korea, and the USA. The result of this study indicates Chinese and American people engage more than Korean people when they try to purchase hospitality product and service This study particularly provided a cross-cultural study of comparison among these countries and the findings of this study are expected to provide important practical assistance for global marketing strategies in social media.

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A Study on the Customer Attitudes toward the Airport IT Service: Focusing on Handling Process and Acceptance Intention

  • PARK, Hye-Yoon
    • Journal of Distribution Science
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    • v.18 no.1
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    • pp.27-34
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    • 2020
  • Purpose : In the aviation industry, we will investigate the impact of users' acceptance of technology on their usage behavior and find out the factors that affect their acceptance of technology. We will expand the prior study to find out the impact of the self-service technology of Incheon Airport. Research design, data and methodology : Within the last six months, the survey was conducted on people using self-service technology at Incheon International Airport from July to August 2019. Part 307 of the valid questionnaires were used for this final analysis. The collected data were used to perform frequency, factor, reliability, and multiple regression analyses using the SPSS statistical package. Results : Individual aspects of external variables, service aspects and system aspects have been shown to affect usefulness and perceived ease of use. Also, perceived ease-of-use and usefulness have effects on users' intention to accept technology. Conclusions : The perceived easement and perceived usefulness of Incheon International Airport has been shown to affect self-service users. Increasing the user's self-efficiency and increasing the user's expectations for benefits, convenience, rapid processing, and minimal effort will have a positive meaningful effect on the intention of accepting the technology.

A Study on Scale Development for Marina Service Quality (마리나 서비스품질 척도개발에 관한 연구)

  • Lee, Han-Seok;Shim, Mi-Sook
    • Journal of Navigation and Port Research
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    • v.35 no.8
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    • pp.649-656
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    • 2011
  • Marina industry is growing as a higher value-added business. This study aims to develop a tool that measures marina service quality from marina users' perspective. As the result of empirical analysis, five of marina service quality aspects including physical facilities, support services, activity programs, employees' attitude, and safety were drawn. In addition, 20 measurement items whose reliability and validity were verified were suggested. The scale developed by this study is not only an important tool to measure marina service quality but also contributes to marina service quality control, and seem, to provide useful information for establishing marketing strategies.

Beyond the Quality of Service: Exploring the Evaluation Criteria of Airlines

  • Wang, Ray
    • Industrial Engineering and Management Systems
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    • v.13 no.2
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    • pp.221-230
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    • 2014
  • With the progress and prosperity of commerce and industry, time and money increasingly form an equal partnership. Using air carriers to shorten the round-trip time has become an important choice for many people in the tourism process. Faced with increasing competition within the aviation service environment, airline evaluation criteria and the requirements of customers are gradually dominating the evaluation mechanism for air transport service quality. Over the past few years, attention on the transport quality of service has been primarily focused more on land-based transport, and less on the relevant evaluation criteria of airlines. Many studies have shown that quality of service will directly affect customer satisfaction, resulting in the fact that good quality aviation services have become increasingly important. Therefore, in practical industrial operations with limited resources, there is an urgent need to delve into the assessment guidelines that have an impact on customers when they choose an airline, which can be used as a basis for improving customer satisfaction. Through a literature review and a reliability and validity analysis, this study summarized 19 evaluation criteria, using the purposive sampling method and the decision laboratory method (DEMATEL). In addition, this study viewed the causal relationship between the evaluation criteria and the degree of association as a continuing project for airlines. This study selected appropriate empirical samples from two domestic airlines. The conclusions may provide recommendations for all airlines.

The Effect of Xiaohongshu Service Quality on the Stickiness Through the Emotional Responses of Users

  • Jie, Xu;Park, Chanuk;Lee, Sin-Bok
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.183-197
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    • 2021
  • Xiaohongshu is called China's Instagram and is leading overseas product purchases and culture sharing. The purpose of this study is to investigate the structural relationship between Xiaohongshu service quality, emotional response perceived by users, and adhesion to confirm the impact on Xiaohongshu's adhesion at a time when non-face-to-face activities due to COVID-19 have increased. This study distributed and collected questionnaires from October 1st to October 7th, 2021, targeting 210 online shopping mall users. The research results were derived from a total of 206 questionnaires, excluding 4 questionnaires such as omission of record contents, and the causal relationship of the existing PAD model was attempted to be reported by revising and supplementing the existing PAD model. As a result of the study, first, it was confirmed that design among service quality had a positive effect only on ventilation during the user's emotional response. Second, it was confirmed that information among service quality had a positive effect on pleasure and ventilation among users' emotional responses. Third, it was found that security among service quality had a positive effect on pleasure among users' emotional responses. Finally, it was found that pleasure and ventilation had a positive effect on adhesion in the user's emotional response. Based on this result, it is expected that it will be used for operation on other online platforms than the plan for the development of Xiaohongshu.

The Effects of Menu Price, Human Service, Amenity, Menu Quality on Menu Value and Revisit Intention (가격, 인적서비스, 분위기, 메뉴품질이 고객의 재방문의도에 미치는 메뉴가치연구)

  • Yoo, Young-Jin;Ha, Dong-Hyun
    • Journal of the Korean Society of Food Culture
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    • v.21 no.3
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    • pp.247-253
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    • 2006
  • The purpose of this study was to investigate how comparative menu price, human service, amenity, and menu quality affected menu value, and how menu value influenced revisit intention. The model was tested in a family restaurant setting using a sample of customers visiting and enjoying menu in Daegu metropolitan city. Empirical results confirmed that not only do human service, amenity and menu quality increase menu value but that comparative menu price reduces menu value. Menu value was also found to be a significant antecedent of revisit intention. The results obtained have major implications for family restaurant marketers as well as for future research. First, family restaurant marketers should pay attention to menu pricing, as menu price decreased menu value. Second, family restaurant marketers should try to increase menu value through training of human service. Third, family restaurant marketers should try to add menu value by way of recruiting high-skilled cook. Fourth, family restaurant marketers should make efforts to attract customers through interior design.