• Korean Business Review
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• v.19 no.2
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• pp.117-140
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• 2006

The purpose of this study is to activate tourism industry in Sorak area where faces crisis arising from environmental change. To achieve its' purpose, this study investigated operational problem concerning about development of tourism in Sorak area and politic problem concerning about tourism resource in order to devise activation of regional economy through its effective conservation and development. and at same time, compared difference of perception between tourist and worker of tourism empirically in aspect of product, service, public marketing in order to activate regional tourism industry through effective development of tourism resource. Finally, this study also suggested countermeasure suitable for the above stated. As seeing above results, this study contributes to promote tourism in Sorak area by developing tourism resource in vein of localization age which means local area can be center of the world in consideration of globalization age without national boundary. Conclusively, it can be said that segmentation of tourism market based on tourist's interest needs to be accomplished through connection between regional limitation and academic research with making use of advantage of abundant tourism resource in Sorak area. what is more, supplement of attention. to improvement of service quality can cause more positive effect.

• Journal of the Korean association of regional geographers
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• v.14 no.6
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• pp.680-697
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• 2008

Goryeong, the center of Daegaya's historic culture, has pushed tourism development utilizing Daegaya's historic cultural resource. The tourist's cognition level of Goryeong is very low and the tourists of Goryeong have been decreased compared with them of Gyeongbuk. However, Goryeong has a variety of cultural tourism resources and geographical proximity with Daegu, and the potential of it attracts the tourism market. This research examines the tourism demands and supplies of Goryeong and then recommend the improvemental aspect of tourism po1icy and the developmental aspect of tourism resource in Goryeong. Goryeong needs the tourism po1icy to cotstruct the system which supplies the useful tourism information to tourism organizations and firms and to create the sustainable tourism product innovation. The tourism development should be pushed in two ways: the revitalization of the developed tourism resources and the creation of tourism product.

• Journal of Agricultural Extension & Community Development
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• v.22 no.4
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• pp.395-404
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• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• Journal of Information Technology Applications and Management
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• v.21 no.2
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• pp.99-126
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• 2014

Tourism industry increasingly rely on information technology (IT) to improve the task performance. Many studies suggested that the evidence of IT showed not only task performance improvement but also organizational performance. Drawing from the resource-based view, technology and task fitness, and marketing orientation theories, this study proposes that IT use influences directly the task performance and proved the effectiveness of IT in the organizations of tourism industry. Further, the innovativeness, resources, and marketing orientation are identified as main determinants of IT use. The use of IT can serve as a catalyst in improving task performance for organizations in tourism industry. Based on data collected from surveying people who work in the tourism industry, the present study shed light on these issues. The findings provide a new perspective of IT effectiveness in the tourism industry. Then, we discussed the theoretical and practical implications.

• Journal of the East Asian Society of Dietary Life
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• v.19 no.5
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• pp.819-826
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• 2009

The present study, we purposed to surveyed how much Korean natives' valuation of value traditional food as a tourism resource and their perception of traditional food, and to measured the attractiveness and potential of traditional food. For this purpose, we reviewed previously published studies research on traditional food and tourism resources, and conducted a questionnaire survey of urban citizens in Seoul on traditional food. Three hundred distributing 300 questionnaires were distributed and recovering 242 of them were returned. In this study, SPSS for Windows 16.0 was used for empirical analysis and the subjects' demographical characteristics were analyzed through frequency analysis. In addition, reliability analysis were performed to test the overall reliability of the empirical survey and collected data. Factor analysis was conducted to integrate variables, and the effect of the attractiveness of traditional food on purchase intention for traditional food was tested through multiple and simple regression analysis. Inquiring By surveying into the attractiveness of traditional food as a tourism resource, this study attempted to formulate a causal relation model among major variables, and examined the effects of the attractiveness of traditional food as a tourism resource on purchase intension based on Korean natives’ perception of and attitude toward traditional food, which is a Korean cultural heritage. Furthermore, and furthermore, made we provided suggestions for the improvement and development of traditional food.

• Journal of The Korean Society of Integrative Medicine
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• v.7 no.4
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• pp.193-202
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• 2019

Purpose : The study was conducted to analyze the differences in perceptions, attitudes, and knowledge of health tourism students' medical tourism industry as a basic data for improving the curriculum for human resource development that can be activated by the medical tourism industry. Methods : The questionnaires were directly distributed and retrieved from 394 university students attending 4 year college health department and tourism department of some regions (IRB approval number, KW-2017-05). The questionnaire used the Likert 5-point scale to analyze differences in perceptions, attitudes, and knowledge levels in the medical tourism industry. Independent sample t tests were conducted to examine the differences in perceptions, attitudes, and knowledge about the medical tourism industry between the two groups. Results : Results obtained from this study are as follows. 1. Differences in perceptions of the medical tourism industry were 3.44 points for health and 3.45 points for tourism (p<.05). 2. The difference in attitude level was 2.28 for health and 2.79 for tourism. And that tourism has a high perception and attitude. The knowledge of medical tourism industry was 5.93 in health department and 7.11 in sight tourism, and the tourism sector was significantly higher (p<.001). 3. As a result of analysis on attitudes, interest, direct and indirect experience, practical knowledge acquisition, and development possibility were all statistically significant. 4. 98.6 % of the health students and 97.8 % of the tourism students did not obtain the qualification for the qualification of the international medical tourism coordinator. However, in the future, respondents who answered that they have obtained the certificate of international medical tourism coordinator responded positively to 54.9 % of tourism department and 25.2 % of health department. Conclusion : A systematic education of the medical tourism industry will improve the level of human resource development in the medical tourism industry, including the acquisition of international medical tourism coordinator certification, as well as the level of medical tourism industry awareness, knowledge and attitude.

• Journal of the Korean Geographical Society
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• v.29 no.2
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• pp.183-200
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• 1994

This research aims to introduce the theoretical basis of the studies of tourism resources, by review the research trends of tourism resources in the geography field. The geographical approaches to tourism resouces can be subdicided into 3 categories according to the subject. First, the classification of tourism resource types and the approach on the spatial distribution may be enumerated. This subject has been the object of the most interest and discussion to the geographers for tourism up to now. And from the viewpoint of contents, it has been developed by classifying the types of tourism resoures, which is based on the establishment of the range and standard of tourism resources and the spatial classification of types based on the distribution feature of the area. Second, the approach about cognition, preference and interpretation on the tourism resources as the background to induce tourism phenomenon and decide the tourism destination. Judging from the fact that most of this subject is starting from the behavioural study and that the right understanding and interpretation of tourism resource is the important factor to decide the preference degree of tourists, we have to have much interest about the field of tourism geoaraphy. Third, the development of tourism resources which is showing the active study recently and its influence and effect attendant upon it may be enumerated. Today, as the economic value of tourism is become important internationally, tourism resources are recognized as the important factor to induce the industrialization of tourism. And in the series of analytical studies related to it the interest has been transferred from the economic benefit analysis attendant upon tourism development including tourism resource and to the cultural, educational, environmental and psychological influence, etc. As the result of composite examination, for the geographical studies about tourism resources, the spatial scale and the contents are being subdivided and specialized. And in the side of subject and method of study, it is developing into the positive study based on the concrete data and the measuring and analytical frame.

• Journal of Korean Society of Rural Planning
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• v.13 no.3
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• pp.61-72
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• 2007

Natural resource of the island and coastal regions is one of the most important element of ecological network system in Korea. Currently, there is trend that natural and biological resources such as fishing and tidal wetland have been used to local economic activation in island and coastal regions. According to the 5-days work in a week, island and coastal regions become important amenity resource of citizen's recreation area. Korea is peninsula surrounded by maritime. Especially, South and West Sea surrounded by many islands and tidal flat wetlands are emerging marine ecosystem and seascape in the world. Natural resource is limited, so we have to sustain those resource to current tourism. In this study, I would like to suggest that importance of cultural resource as well as natural resource for 'eco-cultural tourism' in order to keep both biological diversity and cultural diversity as amenity resource for future island economic activation in Korea.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.403-412
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• 2011

This study aims at proposing clear direction of tourism policy through analyzing the correlation between tourism resource, tourism system and activation of regional economic. A total of 283 samples were ultimately collected in survey of 300 researchers from the national and public institutes in provinces Chungchong-do and Kyungsang-do in July 2010 alone. SPSS 15.0 and AMOS 6.0 were used to test the model. Analysis showed that the more regional tourism resources have more significant effect on tourism system and tourist-attracting strategy, and that tourism system exerts influence on tourist-attracting strategy. So it was proved that the tourism policy effects meaningfully on vitalization of regional economic, and it was confirmed that the tourism system is more effective on the energization of regional economic than the tourist-attracting strategy. But the hypothesis has been rejected unexpectedly that tourist attractions have consequences for the activation of regional economic. It establishes the fact that it is useless for regional economy regardless of abundant regional tourism resources, if the tourism policy is not concretely in force. Therefore, Korean government must intercept overissue and overlapping investments on tourism development by the local government and induce qualitative growth of tourism sector through upgrading of development guidelines and the criteria for selecting tourism special zone, regional festival and cultural assets, and its continuous assessment and management. And it is desirable to enforce the connected cooperation projects between local governments and the 5+2 great-sphere economic blocs on government-level.

• East Asian Journal of Business Economics (EAJBE)
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• v.12 no.2
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• pp.35-42
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• 2024

Purpose: With the growth of the hospitality industry, it is imperative to identify how smart tourism characteristics may be used in hotel management. Current and emerging technologies such as analytic tools, automation, and Artificial Intelligence (AI) help to create value for the guests while also contributing to waste reduction, resource optimization, and increased profitability in the industry. Research design, data and methodology: The literature review was conducted to examine a broad scope of research in analyzing smart tourism characteristics for the improved management of hotels and establish the necessary background for this issue. The analysis was employed to specify the systematic approach of selecting, scrutinizing, and integrating the source of information. Results: According to the systematic literature analysis, four smart tourism characteristics have been established, which can improve various aspects of hotel management. They are as follows: (1) Smart Guest Experience Management, (2) Smart Operations and Resource Management, (3) Smart Customer Relationship Management, and (4) Smart Destination Management. Conclusions: The findings expose the radical approach that smart tourism characteristics take towards the management of hotels. The developments in IT and science-oriented solutions have opened greater opportunities as the hotel industry can enhance clients' satisfaction, productivity, and participation in environmental conservation initiatives for tourism.