• Title/Summary/Keyword: Tourism Policy

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Influencing Factors to Preference of Medical Tourism Products of Japanese Tourists (일본인 관광객의 의료관광상품 선호도 영향요인 분석)

  • Yoon, Seong-Yong;Lee, Jae-Gook;Ryu, See-Won
    • Korea Journal of Hospital Management
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    • v.15 no.4
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    • pp.165-190
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    • 2010
  • Objectives : This study was supposed to investigate factors which influence to preference of medical tourism products of Japanese tourists in Seoul, Korea. Methods : Data were collected from 228 Japanese tourists who visited' Seoul Center for Culture & Tourism' in Myeong-dong, Seoul, Korea. We measured factors which influence to preference for medical tourism. The data were analyzed by T-test, ANOVA, and multiple regression analysis. Results : The major findings were as follows ; Japanese tourists preferred medical products in the order of skin care, oriental medicine treatment, health screening, and scaling & teeth whitening. They considered technical level of medical staff most importantly, followed by safety of medical products, communication during diagnosis and treatment, follow-up service, modernization of medical facilities and equipment, and the reasonable medical expenses. Japanese tourists' preferred medical institutions in the order of a university hospital, a specialty clinic, a special hospital, They said they intend to pay 50,000 to 150,000 yen for medical tourism. The preference to medical tourism products are that single women group in their twenties and thirties for skin care, married people group aged over thirties preferred oriental medicine treatment, and married men aged over forties and high income earners favored health screening. Conclusions : It should be considered carefully that the preference exists on some factors especially for Japanese tourist. Further research about preference on medical tourism products for tourists from the other countries is required appropriately to fulfill the needs.

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A Study on Public Effect of Rural Tourism Development Project on the Rural Community (농촌관광개발정책이 농촌지역사회에 미치는 공익적 효과에 관한 연구)

  • Park, Meejeong;Jeon, Jeongbae;Son, Hogi;Shin, Minji;Park, Roun
    • Journal of The Korean Society of Agricultural Engineers
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    • v.61 no.5
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    • pp.57-68
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    • 2019
  • Rural tourism has been identified as providing opportunities to revitalize the rural economies since early 2000s. During last decade in South Korea, government has enacted many policies aiming to establish tourism support programs as well as instigating activities between rural and nearby urban districts. In particular, the promotion of the rural tourism has been actively sought in various forms of products and services, such as green tourism village, village festival, one-company one-village campaign and etc. However, in order to prepare effective policies, it is very crucial to identify measureable evaluation criteria that can be used to assess socio-economic situations of the rural districts. Such criteria should be objective, timely and provide insights about living conditions of local residents and relevant properties. They can also be used to evaluate if progress is being made after the policies are implemented. While considerable efforts and resources have been invested to aid the tourism programs in South Korea, we still lack such systematic means to quantify and evaluate its impact on rural districts. In this work, we have applied regional deprivation analysis on well-established community experiential and recreational business in rural villages throughout the country based on three criteria (i.e., population, local commerce, and buildings). Surprisingly, the result shows that the implementation of the community experiential and recreational businesses did not bring any noticeable changes to at least one of the evaluation criteria. We concluded that the current government policies on revitalization of rural tourism at the village scale is insufficient for bringing meaningful socio-economic impacts to rural districts, with rare exceptions.

The Effect of 360-degree VR Tourism Contents Motivations, Flow, Continuance Usage Intention on Visit Intention - For Chinese Student in Korea (360° VR 관광 콘텐츠의 이용동기, 플로우, 지속사용의도가 방문의도에 미치는 영향 - 한국 체류 중국인 유학생 대상으로)

  • Seok, Hwayoon;Lu, Chen;Nam, Yoonjae
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.389-398
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    • 2022
  • Recently, tourism and leisure related VR contents have gained attention of potential tourists. Therefore, this study aimed to analyze investigate the effects of 360-degree VR tourism contents motivations, flow, continuance usage intention on visit intention for Chinese student in Korea. This study found that hedonic benefit and personal benefit exerted a positive influence on visit intention of contents users. However, vividness and usability did not influence on visit intention. Moreover, flow exerted a significant influence on visit intention but continuance usage intention did not influence on visit intention. The study is significant in shedding light on whether the motivations, flow, continuance usage intention of 360-degree VR tourism contents influences visit intention. It is suggested that the consumption of 360-degree VR tourism contents can be a useful marketing tool for strength of intention to visit.

The Study on the Improvement of Curriculum for the Development of Beauty Tourism: Focusing on IPA (뷰티관광 활성화를 위한 교육과정 개선 방안 연구: IPA를 중심으로)

  • Hwang, Young-A;Yan, Wen-Yan
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.233-238
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    • 2022
  • The purpose of this study is to improve the curriculum to revitalize beauty tourism by analyzing the difference in importance and satisfaction of the beauty tourism curriculum. And online and offline surveys were conducted for workers in the beauty tourism industry, and IPA analysis was conducted using 208 valid samples. As a result of the analysis, it was found that there was a difference in the importance and satisfaction of all educational contents. And than, it was found that there were no educational contents that needed improvement, and the training courses that required continuous maintenance were field practice, major practice, service and manners, customer consultation, customer management, marketing, and interpersonal relationships. Education content with low priority was found to be foreign languages, multicultural understanding, tourism, and beauty management. Based on the results, directions for improving the curriculum for revitalizing beauty tourism were suggested.

An Analysis of Fishing Village Tourism Issues Reported in Korea Media (국내 언론에 보도된 어촌관광 이슈의 변동 분석)

  • Ji-Yeong Ko;Chae-wan Lee
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.30 no.4
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    • pp.299-307
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    • 2024
  • Fishing villages, which are the focus of this study, are interested in fishing tourism for creating a new income base and sustaining fishing communities. This is because the extraordinary nature of the fishing village space creates new values in line with the function of tourism, however, the related policies are less than adequate compared to the importance of fishing village tourism. Therefore, this study aims to analyze the interest of Korean society in fishing village tourism the manner in which this issue has changed over time. Using the news analysis system, BigKinds, we systematically collected and analyzed articles related to fishing village tourism reported in the domestic media. The results showed that social interest in fishing village tourism and government policy support had increased over time, suggesting that fishing village tourism was an important strategy that could revitalize local economies and prevent the disappearance of fishing villages.

Analysing the Relationship among Tourism Omnichannel Selecting Factor, Satisfaction and Purchasing Intention on the Tourism Purchasing Stage (관광구매단계에서의 관광옴니채널 선택요인, 만족도, 구매의도 등에 관한 영향관계 분석)

  • Park, Hyun-Jee;Park, Jung-Hwan;Lee, Joung-Sil;Kim, Young-Ha;Oh, Am-Suk;Park, Bong-Gyu
    • Journal of Digital Convergence
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    • v.15 no.10
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    • pp.173-182
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    • 2017
  • On the tourism purchasing stage, this study is focused on analyzing the relationship among tourism omnichannel selecting factor, satisfaction and purchasing intention considering the moderator effects of tourism experience and perceived risk. Based upon antecedent studies and literature about tourism omnichannel, We presented the study model and hypotheses. For the accurate analysis, we did field survey with 400 respondents. The results are as follows. First, the positive relationship are found between channel selecting factors during purchasing and tourism omnichannel satisfaction. Secondly there is a positive relationship between tourism omni-channel satisfaction and tourism purchasing intention. Thirdly tourism experience is proved as a positive moderating effect between channel selecting factors during purchasing and tourism omni-channel satisfaction. But the moderating effect of perceived risk is negative between them.

A Case Study on the Smart Tourism City Using Big Data: Focusing on Tourists Visiting Jeju Province (빅 데이터를 활용한 스마트 관광 도시 사례 분석 연구: 제주특별자치도 관광객 데이터를 중심으로)

  • Junhwan Moon;Sunghyun Kim;Hesub Rho;Chulmo Koo
    • Information Systems Review
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    • v.21 no.2
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    • pp.1-27
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    • 2019
  • It is possible to provide Smart Tourism Service through the development of information technology. It is necessary for the tourism industry to understand and utilize Big Data that has tourists' consumption patterns and service usage patterns in order to continuously create a new business model by converging with other industries. This study suggests to activate Jeju Smart Tourism by analyzing Big Data based on credit card usage records and location of tourists in Jeju. The results of the study show that First, the percentage of Chinese tourists visiting Jeju has decreased because of the effect of THAAD. Second, Consumption pattern of Chinese tourists is mostly occurring in the northern areas where airports and duty-free shops are located, while one in other regions is very low. The regional economy of Jeju City and Seogwipo City shows a overall stagnation, without changes in policy, existing consumption trends and growth rates will continue in line with regional characteristics. Third, we need a policy that young people flow into by building Jeju Multi-complex Mall where they can eat, drink, and go shopping at once because the number of young tourists and the price they spend are increasing. Furthermore, it is necessary to provide services for life-support related to weather, shopping, traffic, and facilities etc. through analyzing Wi-Fi usage location. Based on the results, we suggests the marketing strategies and public policies for understanding Jeju tourists' patterns and stimulating Jeju tourism industry.

A Study on Maximization of Value of Dokdo as a Tourism Destination for Marine Education (해양교육 관광목적지로서의 독도의 가치 극대화 연구)

  • Lee, Woong-Kyu
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.171-185
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    • 2019
  • The purpose of this study was to evaluate and maximize the value of Dokdo as a marine educational tourism destination. The purpose of this study was to contribute to the identification of Dokdo as a unique territory of Korea rather than a disputed territory by further activating Dokdo tourism. The revitalization of Dokdo tourism was reviewed and analyzed from the viewpoint that it is possible when Dokdo is recognized as a destination for marine educational tourism. As a result of reviewing various research papers, periodicals, and government documents published in Korea and abroad, it is necessary to emphasize on-site education such as patriotism, anti-Japanese consciousness, and historical awareness in order to maximize value as a marine educational destination of Dokdo. Points out that it is possible to differentiate from other tourist destinations. Second, it pointed out that Dokdo preserves and develops to maximize the resource value of various tourism resources it possesses. Third, it pointed out to develop specialized tourism resources that can be linked with Dokdo tourism. Fourth, it pointed out that Dokdo will maximize its development potential as a marine educational tourism destination. Fifth, it is pointed out that there is a need to improve the educational program related to Dokdo. Finally, I pointed out that I would like to develop a variety of marine educational tourism contents and tourism programs linked with Ulleungdo.

The Development of Contents for Unification Education in Busan from the Perspective of Social Tourism ('사회적 관광' 정책 관점을 통한 부산지역 통일교육콘텐츠 개발 방안)

  • Kim, HyunJung
    • Korea and Global Affairs
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    • v.2 no.2
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    • pp.41-61
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    • 2018
  • This study suggests the conceptual basis to integrate local tourism support policy and local unification educational contents development strategy through theoretical analysis about 'Social Tourism' and 'cross-compliance'. Also the purpose of this study is to reinterpret existing tourism resources in order to apply it to the case of Busan. In this study, I investigated the data that have been studied in Pusanology and the history of Korean division. And I conducted interviews with 10 residents who have lived in Busan since the Korean War.

A Study on Acts and Decrees for the Development of Mountain Railways and the Project Implementation Strategies (산악철도 개발을 위한 법령검토 및 사업추진 방안에 관한 연구)

  • Lee, Jong-Seong;Oh, Sung-Hyo;Chung, Su-Young;Lee, Dae-Won
    • Proceedings of the KSR Conference
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    • 2009.05a
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    • pp.306-314
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    • 2009
  • With the global adoption of the reduction policy on greenhouse gas and environmental pollution, that is 'low carbon green growth', the central and local governments strive to increase their investments in railways in an effort to replace fossil fuels, and seek the ways to diversify and vitalize the tourism resources taking full advantage of the railway systems. Seoul metro has therefore launched 'A research on the development of the Bukhan mountain railway' for the establishment of the environmentally friendly tourism belt making good use of Mt. Bukhan., the only national park in the Seoul metropolitan area, with its picturesque scenery. This paper pursues the basic directions for the application scope of the relevant laws and regulations for the development of the mountain railways as part of our continuing effort to further 'A study on the development of the Bukhan mountain railway' along with the review on the project implementation policy pursuant to the applicable laws on private investment for social infrastructures.

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