• Title, Summary, Keyword: Tourism Motivation

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A Study on the Affect of Tourism Motivation on Tourism Satisfaction : Focused on Senior Tourists

  • Oh, Younghwan;Lee, Soowook
    • International Journal of Advanced Culture Technology
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    • v.5 no.4
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    • pp.10-14
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    • 2017
  • The tourism motivations of the senior tourists were used to analyze the effect on the tourism satisfaction. As result of the analysis, the rest motivation and knowledge expansion motivation bring positive effect except the social connectedness motivation. The senior tourist wanted to have their own time and preferred the tourism program focused on the leisure. They also seemed to have comparably high self-esteem. The self-development programs should be made and good relationship through the tourism satisfaction must be developed. The result of the study shows that the senior tourists are exhausted mentally and physically, and this fact affected a lot on the rest motivation which is one of the tourism motivations.

The Effect of Gyeryongsan National Park Visitors' Tourism Motivation on Satisfaction and Behavior Intention: Moderation Effect of Tourism Purpose (계룡산 국립공원 방문객의 관광동기가 만족도 및 행동의도에 미치는 영향 - 관광 목적을 조절효과로 -)

  • Kim, Hyo-Jung;Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.2
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    • pp.314-331
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    • 2012
  • This study aims at examining the effect of Gyeryongsan national park visitors' tourism motivation on satisfaction and behavior intention based on conducted questionnaires. According to the empirical analyses, two effects were drawn. The results are as follows: First, the effect of tourism motivation on satisfaction and behaviour intention: Second, the moderation effect of tourism purpose on tourism motivation, satisfaction, and behavior intention. According to hypothesis testing for this study, physical motivation and personal motivation influenced satisfaction in terms of tourism motivation and satisfaction for the national park destinations. In addition, physical motivation and personal motivation affected behaviour intention in terms of tourism motivation and behaviour intention for the tourism destinations. Tourist satisfaction, besides, had a significant effect on revisit and word-of-mouth intention. Finally, moderate variables of tourism purpose had a significant influence on tourism motivation, satisfaction, and behaviour intention.

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Motivational Factors Influencing Visitors' Satisfaction - Moderating Effects on Tourism Involvement - (지역축제 방문동기의 만족영향 요인 -관여도 조절효과 -)

  • Shin, Hyun-Bae;Kim, So Yun;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.1
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    • pp.17-30
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    • 2019
  • Tourism motivation and involvement are important variables influencing visitors satisfaction. The study aims to identify the factors influencing visitors' satisfaction. Particularly, the study examine the moderating effects on tourism involvement between tourism motivation and visitors' satisfaction. Data were collected from 430 usable questionnaires among visitors of Gigisi local festival. Results of a factor analysis yielded three dimensions of tourism motivation which are family and local food, recreation and escape, and social factor. Results show that social factors among three dimensions of sense of community have significance for visitors satisfaction. And tourism involvement has a negative interactional effects as a moderator between recreation and escape motivation and involvement. It means that even though higher recreation and escape motivation, less likely to have visitors satisfaction if visitors have higher involvement in local festival. It was suggested that tourism motivation and involvement should be considered in local festival management and policy.

Structural Relationships among Rural Tourism Motivation, Satisfaction, and Loyalty Including the Moderating Effects of Gender (농촌관광에 있어서 관광동기와 만족이 충성도에 미치는 구조관계 분석: 성별의 조절효과)

  • Park, Duk-Byeong;Kim, Kyung-Hee
    • The Korean Journal of Community Living Science
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    • v.22 no.2
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    • pp.283-298
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    • 2011
  • Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.

Effect of Home-Host Country Psychic Distance (HHCPD) Perception of Chinese Tourists on Tourism Shopping Motivation and Fashion Brand Attitudes in Korea

  • Cui, Yu Hua;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.1
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    • pp.104-120
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    • 2018
  • The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host countries. Survey data from a sample of 500 Chinese tourists were collected at an international airport in Korea. The results reveal that all three key factors of HHCPD (economic, geographic and cultural distance) positively affect social shopping motivation. Moreover, only economic distance has a positive effect on commodity shopping motivation, while both cultural and economic distance positively influence souvenir shopping motivation. All three factors of tourism shopping motivation positively affect local fashion brand attitudes, while only commodity shopping motivation positively affects consumer attitudes towards global fashion brands. Thus, fashion marketers should trigger the shopping motivation of foreign tourists by maximising the psychic distance from their home in order to satisfy fashion-seeking tourists.

A Study on the Participants' Motivation of Fishing Village Tourism: Focused on the Jang-Ho village (어촌체험마을을 방문동기에 관한 연구 : 삼척 장호마을을 중심으로)

  • Kim, Eun-Jung;Son, Jae-Young;Chang, Gak-Hyun
    • Korean Business Review
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    • v.22 no.1
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    • pp.157-176
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    • 2009
  • This research is designed to comprehend the 'participation' motivation of fishing village, and analyze the effect of such participation' motivation of the overall satisfaction on fishing village, in aspect of 'demand'. And, this thesis is intended to present the detailed factors of such participation motivation, and raise and address the pertained problems, in an effort to strengthen the effective marketing activities in fishing village and rejuvenate the fishing village tourism. The signifiant difference has made, with regard to demographical traits, and available traits and participation motivation of fishing village tourism. Concerning significant relations and effects of participation motivation and satisfaction, the five factors, such as "somatic and self-realization", "recreation", and "educational or cultural" reveals to have had effects on the satisfaction of fishing village tourism, in turn. But, "status or fame" have had less direct effects on the satisfaction.

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Segmenting Responsible Tourists by Motivation - Focusing on Domestic Tourism - (공정관광객의 방문 동기에 따른 시장세분화 - 국내 공정관광객을 대상으로 -)

  • Kim, Kyung-Hee;Lee, Sun-Min
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.3
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    • pp.245-260
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    • 2015
  • Since the Discussion on responsible tourism sector began in the 1980s, the interest in responsible tourism has increased. Responsible tourism aims to preserve the local culture and environment, and make the benefits return benefits to local stakeholders. This study aims to obtain an empirical understanding of the responsible tourism market by using a segmentation approach to provide better information for responsible tourism marketers in Korea. A self-administered survey was obtained from 471 tourists in seven responsible tourism sites. As for the motivations of responsible tourism, seven factors ('faimly togetherness', 'escape relaxation', 'personal growth', 'social interaction', 'various experience', 'learning' and 'natural experience') were extracted. Six distinct segments were identified based on the motivation: escape from daily life relaxation seekers (19.15%), overall low motivation (7.8%), family togetherness seekers (21.18%). various experience seekers (12.77%), noverlty learning seekers (22.46%) and want-it-all (16.55%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of responsible tourism marketing and operation.

A Study on the Strategics of Tourism Revitalization based on Motive of Tourist to Seaside Villages in Jeju Island (제주도 어촌관광 동기분석에 따른 관광활성화 방안에 관한 연구)

  • Lee, Jin-Hee
    • Journal of Korean Society of Rural Planning
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    • v.17 no.3
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    • pp.43-53
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    • 2011
  • Today, seaside village has been met with much difficulty from aggravation of fishing conditions including decrease of fishery resources, marine products market opening, reduction of coastal fishing ground. Thus, seaside village tourism can become an useful alternative to revitalize the local community. This study deals with on the tourism activities based on motive of tourist to Seaside Villages in Jeju Island. And it will be find out though the cross analysis of tourism motivation factors and tourism activities factors. With 298 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, cluster analysis, and canonical analysis. The tourism motivation and activities were conformed by Chi-Square Analysis and ANOVA analysis. For the growth of seaside village, many tourist must visit four seasons and tourism facilities and programs will be develop as seaside village experience activities, marine leisure activities, and circumference inquiry activities.

Effect of the Tourism Value Made to a Tourism Motivation on Water Leisure Sposts Tourism (수상레저스포츠관광의 관광동기가 관광가치에 미치는 영향)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.425-431
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    • 2011
  • This study is were to demonstratehow tourism motivation related to Water leisure influence the effectiveness of tourism value, based on the empirical information provided by Chung-ju visitors. The result of study revealsthat there are some significant motivational differences depending on the level of the visitors' past water leisure experiences. In addition, the tourism motivation impacts partly on the effectiveness of tourism value. These findings enable entrepreneurs to participate in efforts not only to provide separate stimulus elements depending on level of water leisure experiences but also to propose several innovative strategies that could be adopted and applied to water leisure tourism value.

Measuring Sport Tourist Motivation: Implications for Sport Tourism Distribution

  • Seo, Won-Jae;Lewin, Lyle A.;Han, Seungjin;Park, Seong-Hee;Moon, Bo-Young;Kim, Min-Soo;Moon, Bora
    • Journal of Distribution Science
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    • v.17 no.3
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    • pp.49-55
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    • 2019
  • Purpose - The purpose of this study was to develop a motivation scale for participation sport tourism and to produce implications of potential use of MSPST for sport tourism distribution emphasizing the needs of sport tourists and the functions required to satisfy those needs. Research design, data, and methodology - The Motivation Scale for Participation Sport Tourism (MSPST) was developed in three stages. A literature review generated 8 dimensions with 42-items in the first stage. Second, an expert review phase refined the initial item pool, which resulted in 35 items. Result - Exploratory factor analysis was employed to produce an 8-factor, 28 item pool. The reduced version was confirmed via structural equation modeling, indicating an acceptable model of fit. The final MSPST consisted of 8 dimensions of motivation, including friendship, family, solitude, challenges, intrinsic, achievement, nature, and competition. Conclusions - The MSPST is a valid and reliable scale of tourists' motives for participating in sports. The results supported the suggested measures of motives associated with participation sport tourism regarding construct, convergent and discriminant validity. A body of knowledge about motives provides insights for policy-makers seeking to support distributional industries for sport tourism and finally to promote economy on both regional and national levels.