• 제목/요약/키워드: Tourism Impact Analysis

검색결과 275건 처리시간 0.02초

골프산업 규제완화가 관광에 미치는 파급효과 (A Economic Impact of Golf Industry Deregulation on Tourism)

  • 김흥식;박구원
    • 한국콘텐츠학회논문지
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    • 제9권10호
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    • pp.407-416
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    • 2009
  • 본 논문은 국내 골프관광시장의 활성화방안을 통한 관광수지 개선을 모색하고자 우리나라 골프산업의 경쟁력 분석과 골프관광 수요예측분석을 실시하였다. 골프비용 비교분석을 한 결과, 우리나라에서의 골프비용 및 골프용품들은 경쟁국가들 보다 가격경쟁력이 현저하게 낮은 것으로 나타났다. 심지어 동남아시아 3박4일 골프관광가격(항공료와 숙박료 등을 모두 포함한 패키지 가격)이 한국에서의 주말3회 골프라운딩 비용보다 더 낮은 것으로 분석되었다. 또한, 현행제도와 규제완화 시 골프관광 경제적 효과를 비교 분석한 결과, 현행제도를 계속 유지한다면 과도한 조세부담으로 인하여 골프산업 경쟁력 약화, 관광수지 적자를 가중시키는 것으로 분석되었다. 골프산업의 경제적 중요성과 잠재력은 현재 우리나라의 경제적 위기상황을 고려할 때 시사점을 주고 있다. 즉, 골프산업을 둘러싼 차별적인 조항(지역적 차별 업종별 차별 산업별 차별) 등을 완화할 경우 국내의 해외골프관광의 국내전환효과와 외국인 골프관광수요의 증가로 인한 관광수지는 지속적으로 개선되어 2012년에는 약 5천억원에 달할 것으로 추정되고, 신규 고용창출효과는 2012년에 약1만 7천명, 2015년에는 약 6만명에 달할 것으로 추정되어 골프산업을 둘러싼 다양한 규제완화는 우리나라 골프산업의 경쟁력 강화는 물론 현재의 경제위기를 극복하는 데 기여를 할 것으로 기대된다.

A Study on the Effect of Nonverbal Communication of Airline's Flight Crew on Customer Attitudes

  • Lee, Yun-Young;Park, Hye-Yoon
    • 유통과학연구
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    • 제16권7호
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    • pp.17-24
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    • 2018
  • Purpose - This study focuses on the quality of nonverbal communication by the flight attendants at the airline, and the factors that contribute to improve customer behavior, thereby providing positive implications for corporate management. Research, design, data, and methodology - For the empirical analysis of this study, reliability analysis and frequency analysis were conducted. T-test and ANOVA analyses were performed. In addition, the effects of nonverbal communication have on customer behavior have regressed analysis. The collected data was empirical suing the SPSS Win 18.0. Results - Among the non-verbal communication qualities were found to significantly influence customer attitudes, and demographic differences in airline flight attendants were also shown to influence their perceptions. Empirical analysis revealed significant differences in demographic characteristics between gender, age and airlines used. Conclusions - All of the non-verbal communication's attributes were found to significantly impact customer attitude. It is used to train the importance of nonverbal communication quality for the role of cabin crew members and to enhance the loyalty of the customers to Airline. This study identifies the relationship between the impact of non-verbal communication quality on customer attitudes and implies the importance of non-verbal communication quality for airline flight attendants. Also, this study suggests that there is a close mechanism between the nonverbal communication and the customer attitudes to airlines.

인플루언서의 특성이 소비자 만족과 지속적 이용의도에 미치는 영향 (The Effect of Influencer Characteristics on Consumer Satisfaction and Continuous Use Intention)

  • 한수정
    • 아태비즈니스연구
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    • 제11권4호
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    • pp.121-134
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    • 2020
  • Purpose - The purpose of this study is to investigate consumer's satisfaction with the attractiveness, reliability, and professionalism that are characteristics of social influencers, and to investigate the impact of influencer characteristics on consumers' continuous use intention through satisfaction. Design/methodology/approach - A total of 293 questionnaires on independent samples were used for this study. Collected data were analyzed by SPSS 26.0 and AMOS 24.0 program and frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation model analysis were performed. Findings - The findings demonstrated the followings: First, the attractiveness, reliability and professionalism of influencer had a positive effect on satisfaction. Second, the attractiveness and reliability of influencer had a positive effect on continuous use intention. However, professionalism did not have a significant impact. Third, user satisfaction with social media (channel of influence) had a positive effect on continuous use intention. Research implications or Originality - In doing so, this study was able to provide an in-depth understanding of the key characteristics of influencers and their roles, and contributed to ongoing research by providing suggestions for future studies.

제주도 어촌의 관광지화에 따른 공간이용 변화과정 (Spatial Impacts of Tourism on Fishing Villages in Jeju Island)

  • 송경언
    • 대한지리학회지
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    • 제38권1호
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    • pp.87-103
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    • 2003
  • 제주도 어촌의 관광지화 과정에 있어 관광기능의 어촌공간상 위치는 기존 생산활동과 관광관련활동간 관계, 관광관련활동의 병행양식과 공간이용 양식 등에 영향을 미치고 있다. 기존 생산활동과 관광관련활동간 관계는 관광기능의 어촌공간상 위치가 '바다 $\longrightarrow$ 바다.해안 $\longrightarrow$ '해안'으로 이동해감에 따라 보완적이던 것이 '해안' 단계에서 기존 생산활동이 관광관련활동으로 대체된다. 그리고 관광관련활동이 '어디에서' 이루어지는가에 의한 관광관련활동의 병행 양식과 '어디에서' 에다 '무엇이' 라는 생산활동 내용이 더해진 공간이용 양식은 기존 생산 활동과 관광관련활동간 관계에 따라 차이를 보인다. 기존 생산활동과 관광관련활동이 보완관계일때 바다의 어로 활동과 낚시의 병행은 동일공간의 시간적 차이에 의한 '시간적 겸업' 과 '바다공간 유사이용' 이고, 이어지는 바다 낚시와 해안 관광관련기능의 병행은 상이한 공간으로 구성되는 '공간적' 과 '바다$.$해안공간 상이이용' 에 해당된다. 횟집과 민박을 비롯한 해안의 관광관련활동이 기존 생산활동을 대체한 후의 관광관련활동간 병행은 '시간적 겸업' 과 '해안공간 상이이용' 이고, 마지막으로 전업의 관광관련활동이 나타난다.

체인 레스토랑 산업에서 고객의 '구전 효과' 형성에 관한 연구 ("Word of Mouth" in the Chain Restaurant Industry)

  • 현성협;허윤정
    • 동아시아식생활학회지
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    • 제20권4호
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    • pp.606-618
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    • 2010
  • The study investigated how 'word of mouth' originates in the chain restaurant industry. It has long been acknowledged that 'word of mouth' is a critical factor for the success of a restaurant business due to its targetability and cost effectiveness. A review of the literature revealed four antecedents of 'word of mouth': service quality, perceived value, satisfaction, and relationship quality. Based on the theoretical/empirical relationships between those constructs, a structural model composed of the hypotheses was proposed. The structural model was tested with data collected from 471 chain restaurant patrons. The structural equation modeling analysis revealed that five constructs in the proposed model are interrelated, and during this process, word of mouth is formed in the chain restaurant industry. A positive relationship between service quality and satisfaction (0.265, p<0.05), service quality and perceived value (0.831, p<0.05), service quality and relationship quality (0.465, p< 0.05), and service quality and WOM (0.263, p< 0.05) were found, indicating that service quality is a key prerequisite for word of mouth and other constructs proposed in the model. It was revealed that perceived value doe not have a direct impact on WOM formation (t=1.275, p=0.202), but a positive relationship between perceived value and satisfaction (0.293, p<0.05) and between satisfaction and WOM (0.627, p< 0.05) were found. Therefore, it was concluded that patrons' perceived value influences word of mouth formation, but that impact is mediated by satisfaction. During this process, relationship quality also plays a mediating role in generating word of mouth. Based on data analysis, theoretical/managerial implications are discussed.

An Impact on the Hospitality Industry with Rare Resource and Sharing Economy Platform: Case of Airbnb and Kozaza

  • 박현준;유영태
    • 한국산업정보학회논문지
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    • 제23권3호
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    • pp.73-86
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    • 2018
  • An analysis of Airbnb and Kozaza will show how valuable and rare resource can have an impact on company performances. Airbnb applied the sharing economy platform, and this business model had disrupted the hospitality industry. Thus, this paper will investigate a Korean company called Kozaza which had benchmarked Airbnb. Furthermore, it will apply the theory of VRIO framework, which consists of how valuable, rare, costly to imitate (imitability), and organization (exploited by the organization) to find competitiveness of Kozaza in the hospitality industry. Thus, it will attempt to show that Kozaza's business model of utilizing the unused resource of Hanok (traditional Korean house) and partnerships with Hanokstay, Seoul Metropolitan Government and Soul Tourism Organization and others have enhanced their resource and capability to strengthen their business model. Furthermore, this research will explore how Kozaza can competitively be successful in the future.

A Study on the Impact of Employee's Awareness about Corporate Social Responsibility on Innovative Behavior ; Targeting Frontline Employees in the Hotel Industry

  • Choi, Hyun-Jung
    • 한국조리학회지
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    • 제22권1호
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    • pp.78-86
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    • 2016
  • This study is designed to investigate the impact of employee's awareness about corporate social responsibility on innovative behavior among frontline employees in the hotel industry. In addition, the present study seeks to demonstrate whether employees awareness about corporate social responsibility or innovative behavior varies according to gender, age, education level and employment type. In order to achieve the study goal, the data were obtained from frontline employees(Rooms division, F&B division) working in the 5-star hotels. And the data were analyzed by frequency analysis, factor analysis, reliability analysis, t-test, ANOVA and regression analysis were undertaken using SPSS(18.0). The results showed that gender, age and employment type were not significant factors to generate differences on awareness about corporate social responsibility. But the higher educated employee was likely to perceive the awareness about corporate social responsibility better. Employee's innovative behavior varied on all of gender, age, education level and employment type. In other words, employee who is male, in the older age group, in the higher educated level and the full-time position tends to do more innovative behavior. Implications based on the study results are also discussed.

Study on Agenda-Setting Structure between SNS and News: Focusing on Application of Network Agenda-Setting

  • Kweon, Sang-Hee;Go, Taeseong;Kang, Bo-young;Cha, Min-Kyung;Kim, Se-Jin;Kweon, Hea-Ji
    • International Journal of Contents
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    • 제15권1호
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    • pp.10-24
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    • 2019
  • This study applied network agenda-setting theory to analyze the impact of the agenda-setting function of the media on certain issues by focusing on the agenda at the center of controversy, 'Creative Economy'. To this end, the study extracted the data referred to creative economy in the media and SNS from 1 January 2008 to 31 December 2014, and analyzed the data using the network analysis program UCINET and the Korean language analysis program Textom. The results of the present study show that, during the period under former President Lee (2008-2011), the media's creative economy agenda-setting function did not exert a significant impact on the agenda-setting within SNS. However, from 2012 when the government of former President Park Geun-hye had started, the agenda-setting function of the media starts to show increasingly strong influence on the agenda cognition in SNS. The central words and sub-words configuration forming the center of the semantic network moved in the direction of a high correlation, in addition to the gradually increasing correlation based on QAP correlation analysis. In 2014, the semantic networks of the media and SNS bore a close resemblance to each other, while the shape of networks and sub-words structure also had a high level of similarity.

가족의 인구통계적 특성별 국내 가족관광 참여에 대한 차이 분석 (A Difference Analysis of Domestic Family Travel Participation by Demographics of Family)

  • 최승묵;박정숙
    • 한국콘텐츠학회논문지
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    • 제13권8호
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    • pp.433-442
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    • 2013
  • 가족은 관광시장의 기초적 소비자를 구성하고 있는데, 가족의 특성은 가족관광 형태에 커다란 영향을 미친다. 그러므로 가족의 특성이 가족관광 참여에 미치는 영향을 보다 잘 이해하는 것은 매우 중요하다. 그러나 국내에서는 가족관광 참여에 대한 연구가 거의 이루어지지 않았다. 본 연구는 2011년 국민여행 실태조사 자료를 이용하여 우리나라 가구의 인구통계적 특성별 국내 가족관광 참여에 대해 실증적 분석을 실시하고 국내관광 활성화를 위한 시사점을 도출하는데 목적이 있다. 분석 결과 가족의 거주지역 규모에 따라 연간 국내 가족관광 일수와 지출액에는 통계적으로 유의한 차이가 있는 것으로 나타났다. 또한 가족의 소득과 동거 가구원 수에 따라 연간 국내 가족관광 횟수 일수 지출액에는 통계적으로 유의한 차이가 있는 것으로 분석되었다.

Factors Contributing to Recommendation Intention of Foreign Tourists in Times of Crisis: A Moderated Moderation Analysis

  • Ko-Woon Kim;Seung-Gee Hong
    • Journal of Korea Trade
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    • 제27권1호
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    • pp.42-59
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    • 2023
  • Purpose - As a leading source of foreign exchange and investment, tourism has grown in importance as a component of international trade. Accordingly, in recent decades much attention has been directed toward attracting foreign tourists and, in turn, positively affecting the recommendation intentions of foreign tourists. Despite such interests, there remains a dearth of empirical research on this issue. Moreover, prior research has focused primarily on the simple main effect of a certain factor on recommendation intentions. Therefore, the present study aims to (1) investigate the effect of overall satisfaction on the recommendation intentions of foreign tourists, and (2) examine the potential moderating effects of personal factors (i.e., age and destination image) on the association between overall satisfaction and recommendation intention. Design/methodology - Using a moderated moderation analysis of the data drawn from the 2018 International Visitor Survey conducted by the Korea Tourism Organization, this study proposes the three-way interaction effects of overall satisfaction, age, and destination image on recommendation intention. Findings - The findings of the study indicate that overall satisfaction is positively associated with recommendation intention and this relationship becomes stronger among younger tourists. The findings further indicate that the moderating effect of age on the relationship between overall satisfaction and recommendation intention depends on changes in the image of the destination. Specifically, the destination image exerts a positive moderating impact on the influence of age that moderates the overall satisfaction and recommendation intention relationship. Originality/value - Considering that the tourism economy has been severely affected by the current COVID-19 pandemic, this study contributes to a more accurate understanding of the factors affecting the recommendation intention, especially in times of crisis.