• Title/Summary/Keyword: Tourism Destination

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A Study on Estimating Tourism Elasticities using Autoregressive Distributed Lag(ARDL) model (ARDL 모형을 이용한 관광탄력성 추정에 대한 연구)

  • Lee, Kyung-Hee;Kim, Kyung-Soo
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.81-92
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    • 2017
  • This study was to investigate the elasticity in tourism demand of Chinese tourists visiting Malaysia through ARDL models by using Chinese tourists arrivals, GDP, CPI, transportation costs and others. When China was implementing an open-door policy with foreign countries in the early 15th century, the movement of Chinese was very limited, and then communication between China and other countries was very weak. However, the Chinese government persistently and entirely implemented an open-door policy by participating in the World Trade Organization(WTO) in 2001. The Chinese government has opened the economy through foreign direct investment by providing various incentives for foreign investment. As a result, inbound and outbound Chinese movements increased in the early 21st century. China was one of the top five most visited tourist destinations in the world by 2016, and also Chinese tourists traveling abroad increased, so they made Malaysia a popular tourists destination because of increase sharply to around 1.41 million. This study examined the significance of major economic factors affecting the increase in Chinese tourists arriving in Malaysia. Other factors that induced their arrival included income, tourism prices, transportation costs and promotional activities. Short-run shocks from the Asian economic crisis and the outbreak of SARS were included to understand how tourism demand in Malaysia was affected. Finally this study found that the combination of the ARDL and the Error Correction Model were useful to statistically estimate the elasticities of tourism demand.

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A Study on Importance Setting of Activation Elements in Domestic Tourist Destinations Regeneration Consequent on the Cause of Stagnation or Decline (정체·쇠퇴원인에 따른 국내 관광지 재생 활성화 요소의 중요도 설정 연구)

  • Kim, Jung Jae;Lee, Kyung Jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.6
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    • pp.107-119
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    • 2016
  • Currently, 230 domestic tourist destinations have been designated, established, and operated in accordance with the Tourism Promotion Act. According to the results of preceding research, more than 30% of them have been getting into the stagnation or decline stage. This is becoming a burden to local governments operating and managing tourist destinations, making it necessary to seek resolution measures. Thus, this study determined the activation elements of stagnant/declined tourist destinations regeneration to deal with problems of domestic stagnant or declined tourist destinations and also to regenerate rational and sustainable tourist destinations. This study conducted a survey with experts based on causes for stagnation and decline of domestic tourist destinations suggested by preceding research. Based on the survey results, the activation elements of stagnant/declined tourist destinations regeneration were drawn through the Delphi Technique and Analytic Hierarchy Process. And then the priority and weight of the drawn activation elements of stagnant/declined tourist destinations regeneration were drawn for the sake of reasonable project progress of tour site regeneration. In the results of the analysis, as activation elements of stagnant/declined tourist destinations regeneration, a total of seven upper-attributes, 23 sub-attributes, and 66 detailed-elements were drawn. It would be possible to raise the efficiency of projects and rational decision-making when executing future tourist destinations regeneration projects by using the activation elements drawn. Also, the drawn elements could be applied to the actual tourist destinations regeneration projects as measures for the stagnant/declined domestic tourist destinations' contribution to the vitalization of local economy based on sustainability, prohibition of thoughtless development of domestic tourism projects, and also efficient use of tourism resources.

Tourism Information System using Geofencing and NFC Technology (지오펜싱과 NFC 기술을 이용한 관광 안내 시스템)

  • Park, Yang-Jae
    • Journal of Digital Convergence
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    • v.12 no.8
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    • pp.211-217
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    • 2014
  • In this paper, by using geofencing technology to set the area you want to move tourists. Geofence set of tourists in the region enters the smartphone by sending e-mail or SMS alarm to display a detailed map of the area to visit assistance. When you arrive at the destination of the museum exhibits or exhibits to the NFC tag attached to each corresponding to a web server for a detailed description of the exhibits from the get-down. Multimedia content using an existing exhibits described. Media of exhibition space and the interaction between the visitors tour guide system capable was built.

Cosmopolitanism and the Mediating Effect of Country Image on Consumers' Purchase, Visit and Investment Intentions

  • SOUSA, Ana;NOBRE, Helena;FARHANGMEHR, Minoo
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.4
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    • pp.159-170
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    • 2019
  • The paper aims to understand the mediating effect of Country Image (CI) on the relationship between consumer cosmopolitanism and consumers' purchase, visit and investment intentions towards a foreign country, considering the moderating effects of ethnocentrism, materialism, product familiarity, and visits to a country in a global market. The study extends research on the global and local consumption by simultaneously analysing the influence of country image dimensions and several moderating effects on consumers' behavioural intentions. Four hundred and fifty-seven valid responses from international consumers were collected through a questionnaire measuring country image dimensions. Findings indicate that cosmopolitanism has a significant and positive effect on foreign consumers' behavioural intentions and country image dimensions mediate this relationship. Moreover, a moderating effect was found for ethnocentrism, materialism, product familiarity, and visits to a country on the relationship between country cognitions and the intentions to visit the country. This study shows the importance of considering cosmopolitanism as a potential segmentation variable in international markets. The results can help managers and policymakers to better understand the image that foreign consumers hold about Portugal, their intentions to buy or invest in the country, as well as to think of Portugal as a tourism destination.

The Effects of Store Attributes on Customer Equity of Dongdaemun Shopping Malls - Focusing on Dongdaemun Shopping Mall Types - (동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향 - 동대문 쇼핑몰의 유형을 중심으로 -)

  • Zhang, Ting;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.18 no.4
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    • pp.438-449
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    • 2016
  • Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.

Constraints and Negotiation Strategies of National Park Visitors (국립공원 방문의 제한요소 및 타협전략)

  • Hong Sung-Kwon;Jang Ho-Chan;Lee Seok-Ho;Kim Jae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.32 no.5
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    • pp.1-10
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    • 2004
  • This study applied the leisure constraints and negotiation concept to the travel context, especially for traveling in national parks. More specifically, it tries to identify how constraints and negotiation impact a person's travel behavior. The population of this study is the people who intend to visit the national parks for their summer vacations. The data was collected through the panel study, which surveyed the same set of people before and after their trip. Among 527 samples, 39.7% traveled what they planned without any changes. 24.7% did not travel or postponed their trip, and 35.7% enjoyed their vacation but with changes of destination, time or travel periods. These results support that people may use negotiation strategies to overcome their constraints in a travel context. However, there were no statistically significant differences in the impact of constraints on travel behavior among the three groups. The results also confirm that people have to overcome intra-, inter-, and structural constraints for visiting the national parks. Thus, the findings of the study suggest that the concepts of leisure constraints and negotiation is applicable to the travel contexts. Because of its exploratory characteristics, several limitations and cautions were raised.

A study on Global facilitation of the Korea's MICE bureau (우리나라 MICE 뷰로의 글로벌 활성화 방안 연구)

  • Choi, Byeong-Choon
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.479-508
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    • 2010
  • Korea is leading in G20 summit beginning in 2011 and the 19th United Nations World Tourism Organization(UNWTO) to attract international conferences and meetings. The interests on MICE have been increasing. The MICE, from the mid-l990s, was launched in Singapore in terms of the convention industry leader in Asia, stands for corporate a generic term of Meeting, tourism award Incentive, Convention, and Exhibition. The MICE has been showing many good results as a golden industry such that no pollution has occurred and the effect is very large invisible value can be created because most of the participants in international conference are opinion leaders in each country and they can be Korea brand promoters in their home country after attending the conference and returning to. Korea has been ranked at the world's 11th most-popular destination for international business meetings, confirming its world-class reputation for business events. Korea cities also featured highly on the list. Seoul was ranked seventh globally, while Busan jumped to sixth in Asia and Jeju came in at number eight. Changwon, Daegu, Daejeon, Gyeongju and Gwangju also made their debuts on the Asian list. Consequently, the economic & political effects of MICE industry were investigated and accordingly the revitalization of the global MICE bureau was discussed.

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Ecotourist Segmentation by Motivation - Case of Saemangum - (생태관광 동기에 따른 세분시장별 선호 체험프로그램 - 새만금지역 관광객을 대상으로 -)

  • Park, Hee-Won;Lee, Min-Soo;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.29 no.3
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    • pp.155-172
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    • 2022
  • Ecotourism as a alternative tourism destination has to adapt to current market mechanisms, which is becoming extremely competitive and which are dominated by communication and promotion strategies and techniques. We need to know the causative factors and influences by which tourists are motivated to become included in various market segments. The primary purpose of this study is to segment and profile the motivations of ecotourist, so as to enable a better understanding of ecotourism in Korea. A self-administered survey was collected from 200 tourists in the study area. A factor-clustering method identified four distinct segments: want-it-all seeker, passive seeker, aesthetic seeker, value sharing seeker. We conclude by considering the relevant of our findings to ongoing discussions of ecotourists' market segmentation.

Recommendation of tourist attractions based on Preferences using big data

  • KIM HYUN SEOK;Gi-hwan Ryu;kim im yeo-reum
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.327-331
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    • 2023
  • This paper proposes a tourist destination recommendation application that combines a chatbot and a recommendation system. The data to be entered into the chatbot was through big data on social media. Through TEXTOM, a total of 22,701 data were collected over a one-year period from January 2022 to January 2023. Non-terms that interfere with analysis were removed through the data purification process. Using refined data, network visualization and CONCOR analysis were used to identify the information users want to obtain about travel to Jeju Island, and categories for each cluster were organized. The content was intuitively organized so that even those who approached it for the first time could easily use it, reducing the difficulty of operating the application. In this paper, users can select their own preferences and receive information. In addition, a tool called a chatbot allows users to focus more on the process of acquiring information by gaining a sense of reality while operating the application. This suggests an application that can reach the purpose of the curator by affecting the user's desire to visit tourist attractions.

The Determinants of Mongolian Tourists' Purchase Intention: Moderating Effect of Involvement and Site Image

  • Davaanyam BOLORTUYA;Jin-Kwon KIM;Tony-Donghui AHN
    • The Journal of Economics, Marketing and Management
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    • v.11 no.2
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    • pp.47-55
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    • 2023
  • Purpose: The purpose of this study is to investigate the relationship between product characteristics, product preference and purchase intention for Mongolian tourists visiting Korea, and in particular, to analyze the moderating effect of product involvement and tourist image in the relationship between product characteristics and purchase intention. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on Mongolian tourists visiting Korea. SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism product characteristics affect the product preference and purchase intention. Tourist image and involvement have moderating effects between product preference and purchased intention. Conclusions: This study demonstrated that product characteristics at travel destinations is a key factor in order to enhance the product preference and purchase intention for foreigners visiting Korea. On the other hand, since the purchase intention of the tourism destination vary depending on tourist image and involvement, it suggests that travel industry practitioners or researchers should try to various efforts to enhance the factors which affect the involvement or the tourists or image of the tourist site.