• Title/Summary/Keyword: Tourism Destination

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Study on Sense of Perceived Risk, Involvement, Satisfaction, and Loyalty of a Tourist Family for a Local Food Restaurant (가족 관광객의 향토음식에 대한 지각된 위험, 관여도, 만족과 충성도에 관한 연구)

  • Kim, Jung-Hyon;Lee, Young-Ran;Cho, Moon-Soo
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.5
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    • pp.802-811
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    • 2010
  • This study aimed to determine a tourist family's perceptions of dining at a holiday destination. A key assumption of this study was that dining at an unfamiliar locale at a tourist resort is engaging in risk-taking behavior by the tourist family. In this unfamiliar setting, participation in the local food market takes on a significant role in the tourist family's sense of satisfaction and loyalty. For the purpose of this study, involvement pertains to the family's perceived relevance of the objective of this study based on inherent needs, values, and interests. For this study, 151 subjects vacationing with his/her family on Jeju Island participated. To perform research on perceived risk and involvement in terms of the decision maker's capacity, only one member of each family responded to the survey, which examined the impact on sense of satisfaction of perceived risk and involvement in the local food scene. Perceived risks were divided according to financial, performance, physical, social-psychological, and time-risk factors. Perceived risk and involvement were found to be significant predictors of the overall satisfaction of the tourist family's local food consumption. Furthermore, performance risk was determined to be significantly linked to the tourist family's dining sense of satisfaction and loyalty. These findings provide some meaningful marketing implications for Jeju Island's tourism industry. Reducing the performance risk and increasing the local food involvement may activate rural tourism and local food consumption. Theoretical and practical contributions to local food marketing are discussed.

Eulsook-do's Change in Leisure Pattern by the Pre- and Post-Construction of Estuary Dike in the Coastal Area

  • Cho Yoon-Shik;Yhang Wii-Joo
    • Journal of Navigation and Port Research
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    • v.28 no.9
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    • pp.821-825
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    • 2004
  • The purpose of this study is the assessment of changes in the leisure patterns of users of the Eulsook-do before and after the estuary dike construction. The following survey research method was conducted to implement the study, sampling by age was carried out selectively and randomly alike. A total of 319 persons were chosen for final analysis, excluding questionnaires answered found to be inappropriate. To measure the image of the lower Nakdong River around the Eulsook-do, with advice sought from experts, researchers, through several pilot tests, developed a 24-item semantic differential scale(SDS) that has two bi-polar adjectives at each end Study of the pre- and post- construction images of the Eulsook-do located on the coast of Busan suggests the dike construction has brought about negative changes in the Eulsook-do's overall image. There can be two alternatives for improving the negative image: restoration and development.

Halal Certification: A Viewpoint From Malaysian Restaurant Managers

  • Marzuki, Sharifah Zannierah Syed
    • Asia Pacific Journal of Business Review
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    • v.1 no.1
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    • pp.23-39
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    • 2016
  • This study focuses on halal certification from the viewpoint of Malaysian restaurant managers. The increasing demand of halal food from the Muslim and non-Muslim consumers has given a good indicator to the hospitality industry to have the eating establishments halal certified. A sample of 643 restaurant managers has been selected throughout Malaysia using systematic sampling. Questionnaires were distributed using mail survey and data was then entered to SPSS version 21 for further analysis. It is gathered from the descriptive statistics that cleanliness during food preparation, meaning of halal and halal certification is important when dealing with food in a Malaysian restaurant setting. The results indicated that restaurant managers have high expectations toward halal certification. Furthermore, halal certification does generate some benefits beyond religion that contribute to Malaysia's positioning as a tourism destination and global halal hub.

Southeast Asia in Japan's Spiritual Market: The Sacralization of Exoticism

  • Gaitanidis, Ioannis
    • SUVANNABHUMI
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    • v.8 no.1
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    • pp.95-119
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    • 2016
  • From the migrant care-workers arriving in Japan from the Philippines and Indonesia to support the depleted social support system for the large population of the elderly (Ogawa 2012) to the increasing number of retiring Japanese embarking on long-stay tourism in Malaysia (Ono 2015), the Japanese image of Southeast Asia as an exotic destination offering cheap labor in return for official development assistance seems to be fading away. Yet these changes are not necessarily reflected in the way contemporary Japanese, especially those who belong to the global, "spiritual-but not-religious" (Fuller 2001) population, think of and "consume" Southeast Asia in their daily lives. Using three case-studies, spiritual tours, Thai massage, and an NGO founded by a Japanese spiritual therapist, this paper argues that in Japan's large spiritual market, which targets people seeking alternative ways to express their religiosity, the old-fashioned colonial exoticism of Southeast Asian narratives were integrated in a totalizing discourse, in which Japan remains the exceptional outlier (Tanaka 1993), a country still claimed to be "advanced" both spiritually and economically.

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The Evolution of Tourism Geographies in Anglo-American Tradition: The Issue of Research Approach and Research Themes (영미 관광지리학의 변천에 대한 통시적 고찰 - 연구접근법과 연구주제를 중심으로 -)

  • Shin, Yong-Seok
    • Journal of the Korean Geographical Society
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    • v.40 no.4 s.109
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    • pp.387-401
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    • 2005
  • This research reviews how tourism geography studies in Anglo-American tradition have evolved since 1930s. The purposes of the research are two fold. One is to analyze the change of tourism geographies research trends in terms of research approach and major research themes. The other is to bring out the lessons from the research results for the development of Korean tourism geographies research. For these purposes, the selected papers and texts have been analyzed according to four research approaches: (1) empiricist approach, (2) positivist approach, (3) humanist approach, and (4) critical social theory approach. The major research themes are the explanation of destination through descriptive research in empiricist approach, spatial analysis and evolutionary research in positivist approach, tourist behaviour and place identity in humanist approach, and tourism and consumption in critical social theory approach. It is expected that the development of Anglo-American tourism geographies study will continue in the future because of the growth of tourism industry, the close relation of tourism and geography in nature, and the active contribution of tourism geographers.

The Commercialization Ways of Wellness Tourism and the Problems of Healing Tourism in Gangwon Province Model (강원도형 치유관광의 과제 및 웰니스 상품화 방안)

  • Kim, Sang-Yoon
    • Journal of the Korea Convergence Society
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    • v.10 no.7
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    • pp.317-323
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    • 2019
  • Amid the recent growing social demand for wellness culture and healing tourism, I, through a literature survey and case study, reviewed the conditions of healing tourism in Gangwon-do as a destination of healing tourism, and examined the development project of Gangwon-do type healing tourism and commercialization of the wellness perspective. According to the survey, it was found that the Yeongdong area in Gangwon Province had excellent healing-based conditions in virtue of abundant natural resources, but it was found that it was necessary for local governments to cooperate in order to prevent overlapping investments and create synergy effects by connecting with one another as development contents or business items of healing tourism projects overlap or remain in the planning stage. In the case of Goseong-gun, which was reviewed as the main site, it has high potential as a silver-healing tour and if the County seeks a wellness merchandising strategy for each healing tourism target based on a therapy program linked with local specialized resources, and effectively links and specializes regional strengths in Gangwon-do's Yeongdong region, it is expected to become a regional success story of operating the development of the local tourism for silver and health-oriented tourists.

A Study of Tourism Destination Storytelling on the Tourism Value and Relationship Immersion of Travel Agency: Moderating Effect of SNS Trust (관광지 스토리텔링이 SNS 관광 가치와 여행사 관계 몰입에 미치는 연구: SNS 신뢰의 조절효과)

  • Kim, Dae-Seok;Lee, Ha-Eun
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.503-517
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    • 2021
  • This study is focused on tourism storytelling(educational, interesting, emotional, uniqueness), SNS tourism value (functional, social), SNS trust, and immersion in travel agency relationship, which are important discussions in the tourism industry. The study subjects are verified 390 respondents who had accommodation experience using SNS, and SPSS 25.0 and Smart PLS 3.0 were used to perform the analysis. The study results are as follows. First, it was confirmed that the educational and interesting factors of tourism storytelling had a positive effect on the functional value, and that the affective relationship was not established between emotional and uniqueness factors. In addition, it was confirmed that educational, interesting, and uniqueness factors had a positive effect on social values, but emotional factors did not establish an influence relationship. Secondly, it was confirmed that SNS tourism value had a positive effect on immersion in travel agency relationship. However, there was no relationship between SNS tourism value and social value. Finally, it was confirmed that SNS trust had a moderating effect on the relationship between SNS tourism value and immersion in travel agency relationship. Through these research results and implications, comprehensive recommendations were presented to tourism industry practitioners.

A Study on promoting destination attraction for health tourism visitors - Case of Kusats & Itoh area in Japan - (헬스투어 관광지 매력도 증진방안 - 일본 쿠사츠와 이토온천 지역을 중심으로 -)

  • Choi, Seun-kuk;Kim, Seung-Ju
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.312-324
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    • 2009
  • Due to the high level of economic development, the standard of living has improved vastly. As a result, the moderns now want to be healthy more than ever. For that reason, tourism relating health care increased in number and at those tourist sites, people have tried to allure more visitors by services, resources and facilities all accommodating to better health. On a claim that promoting tourist attractions using health care assists regional development in this study, I seek for ways to utilize regional resources and facilities to promote tourism.

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Analyzing the Business Model Canvas and Marketability of Heritage Sites in Central Luzon: A Public Sector Perspective

  • Delia LUMIWES;Gi Ho JEONG
    • The Journal of Economics, Marketing and Management
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    • v.11 no.6
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    • pp.35-41
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    • 2023
  • Purpose: This study aims to determine the marketability of the heritage sites in Region III, Philippines. More specifically, it will obtain information on the: (a) profile of the heritage sites in Central Luzon; (b) dimensional issues of their marketability along social, environmental, and economic lines; (c) quality of services in terms of tangibility, responsiveness, empathy, assurance, and reliability; and (d) its business model canvas. Research design, data, and methodology: This will utilize a descriptive survey of the heritage sites in Central Luzon, namely: Aurora, Nueva Ecija, Bulacan, Pampanga, Tarlac, Zambales, and Bataan. There will be 60 respondents, including 5 facilitators, 24 residents, and 31 tourists. The results will be statistically measured through the measures of central tendencies, dispersion, and the test of significance. Result and conclusion: This study will comprehensively examine the local tourism sector, benefiting various stakeholders. It serves as a valuable resource for tourists by providing insights into destination marketing strategies and enhancing heritage tourism experiences. Administrators benefit from coping strategy evaluations, aiding in the formulation of effective strategies aligned with industry goals. Tourism businesses align with industry objectives and the study streamlines ordinances for site protection for local government units. Additionally, the community gains empowerment through insights into employable activities and potential businesses, influencing assessments of the justification for local preservation ordinances.