• Agribusiness and Information Management
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• v.11 no.2
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• pp.25-34
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• 2019

Poultry is one of the three major meats in Korea and is a representative source of protein. The annual per capita consumption of chicken has been showing steady growth trends, with an increase of approximately 89% in 2018 compared to that of 2005. In this study, we investigated the domestic chicken production and consumption, and conducted an overall study on the domestic chicken industry. By using consumer panel data, we analyzed the characteristics of consumers buying chicken. Specifically, poultry was categorized into two types: traditional raw chicken and processed chicken, which emphasizes convenience. The purchase of raw chickens has generally been on the decline. From these, however, the proportion of native Korean chicken and chicken cuts is on the rise. Processed chicken, on the other hand, continues to grow, especially online. After examining the consumption characteristics of consumers who buy chicken, it was found that the purchase share increased with increasing age of native Korean chickens, whereas the purchase share increased with decreasing age of processed chicken. Based on these results, we confirmed that it is necessary to establish differentiated marketing and promotion strategies for each consumer target for the growth of chicken market.

• Journal of the Korean Society of Food Culture
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• v.35 no.3
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• pp.256-264
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• 2020

This paper provides basic data for product developers by investigating the consumption status, consumer perception, and consumer demand on products using Aster Yomena. Two hundred ninety-five people over 20 years of age were analyzed according to gender and age. In the purchase of Aster Yomena products, men were the higher purchasers except for powder. In age, noodles, wild vegetables, jangajji, tteok, and powder were consumed by those older than 30 years. In an analysis of purchase when developing Aster Yomena products, the male purchase intention was higher in all items except for kalguksu in the staple, and male purchase intention was higher in only bibimbapseasoning among aster powder addition sauce and all items in dessert. The purchase intention of those older than 30 years was higher in all items of staples, aster powder addition sause and sause The purchase intention of those older than 30 yearse was higher in green vegetables juice and milk tea among drink, and all items except ice cream among dessert. An analysis of the popularization of Aster Yomena revealed higher perceptions of men in the medium (TV, internet, online cafe, agro-fishery market), experience program (area tourism, exposition), and product development (convenience food, recipe development). The medium (agro-fishery market), experience program, and product development were more recognized in their 30s or more. The products with aster yomana require the most effective marketing to men 30 years and older, and require a strategy that will interest those in their 20s.

• Journal of the Economic Geographical Society of Korea
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• v.2 no.1_2
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• pp.123-144
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• 1999

This paper examines the change of quality of life in the Integrated Yosu City and suggests the directions of urban development. Research into the quality of life in local and region scale is interesting both from the point of view of theory and practice, and has attracted much attention in the social sciences since the 1960s. This study is an attempt to examine the change of the quality of hie in the Integrated Yosu City. In the overall assessment of the level of satisfaction about the quality of life during the past five years, most of the respondents have positive evaluation of the changes of quality of urban life. In particular, the quality of living facilities, urban administration and convenience services has relatively improved during the past five years. On the other hand, the quality of physical environment. art and cultural opportunities, transportation options has been backward during the past five years. Therefore, the directions of urban development of the Integrated Yosu City may be summarized as follows: the establishment of a wide transportation network system, waterfront development, the activation of tourism industry and harbor works, the preparation of an urban landscape, the citizens'campaign for a community culture.

• Journal of the Korean Society of Food Culture
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• v.32 no.2
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• pp.118-127
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• 2017

This study aimed to analyze beverage usage motives according to selection attributes of beverage shops. Questionnaires were completed by 509 persons living in the Seoul, Gyeonggido area. The results show significant differences by gender, age, and monthly income. Female customers stayed longer and spent more money than males. Younger customers (20's, 30's) stayed longer and visited beverage shops to meet friends. Those with higher incomes stayed shorter and visited beverage shop with company staff. In the factor analysis of selection attributes of beverage shops, there were four factors: 'physical environment', 'economic benefit', 'specialized service', and 'approach convenience'. Two clusters, derived from selected attributes of beverage shops, were 'highly involved group' and 'low involved group'. The 'highly involved group' was high income and highly educated, whereas the 'low involved group' was low income and low educated. 'The highly involved group' drank beverages in the office and school while the 'low involved group' drank beverages at home. The 'highly involved group' cited safety, comfort, pleasure, and happiness more than the 'low involved group' at beverage shops. Beverage shops should develop health beverages such as caffeine or sugar-controlled beverage for 'the highly involved group'. Discounts for take-out beverages and promotional coupons should be used for the 'low involved group'.

• Journal of the Speleological Society of Korea
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• v.59
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• pp.21-36
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• 1999

Most scholars calssify caves into natural resource, but caves possess values of natural and human resource, mix up the features of natural resources and human resources. Now, caves are distributed 260 in Korea. Seongryu Cave is showed in 1967 for the first time, till 1997 12 caves is opened to tourist. But since 1996 the 12 show caves of all is not launched the safety and environment-protection check-up adduced reason for IMF. Then caves must maintain environment of the normal temperature, humidity and dark. But the environment of caves are destroyed by tourism development. Thus to maintain environment of caves, it used to consider the counterplan as follows in restraint of the environmental change. Firstly, in case of development work to open caves, it must keep up with the prototype. Secondly, it must establish a freight depositary to prevent the influence of the caves's stain and damage due to tourist's objects. Thirdly, to maintain the normal temperature and humidity, it must install artificial poultice equipment of the inner parts of caves. Fourthly, in order to prevent the occurrence of $CO_2$, it must assessment of the optimum number of the greatest stayer. Fifthly, the control of closure for a given period of time is useful of the restoration to the cave's original state. Sixthly, by means of make narrow entrance, it should not influence the outer's air on the inner parts on caves. Seventhly, to keep the temperature of the inner part of caves, the lightening should be maintained moderately considering the convenience of a tour. Eightly, when water-proof cables for the lightening bulbs are connected each other, silicon tape is suitable and circuit breakers should be installed at the diverging points of the cables. Ninthly, the direction and angle of the lightening must be changed periodically to prevent green-pollution at the lightening spot. Lastly, when facilities and arrangements are equipped, corrosive materials should be excluded if circumstances allow.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.3
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• pp.99-106
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• 2017

With the increased interest in the quality of life of modern people, the implementation of the five-day working week, the increase in traffic convenience, and the economic and social development, domestic and international travel is becoming commonplace. Furthermore, in the past, there were many cases of purchasing packaged goods of specialized travel agencies. However, as the development of the Internet improved the accessibility of information about the travel area, the tourist is changing the trend to plan the trip such as the choice of the destination. Web services have been introduced to recommend travel destinations and travel routes according to these needs of the customers. Therefore, after reviewing some of the most popular web services today, such as Stubby planner (http://www.stubbyplanner.com) and Earthtory (http://www.earthtory.com), they were supposed to be based on traditional Traveling Salesman Problems (TSPs), and the travel routes recommended by them included some practical limitations. That is, they were not considered important issues in the actual journey, such as the use of various transportation, travel expenses, the number of days, and lodging. Moreover, although to recommend travel destinations, there have been various studies such as using IoT (Internet of Things) technology and the analysis of cyberspatial Big Data on the web and SNS (Social Networking Service), there is little research to support travel routes considering the practical constraints. Therefore, this study proposes a new mathematical model for applying to travel route recommendation service, and it is verified by numerical experiments on travel to Jeju Island and trip to Europe including Germany, France and Czech Republic. It also expects to be able to provide more useful information to tourists in their travel plans through linkage with the services for recommending tourist attractions built in the Internet environment.

• Culinary science and hospitality research
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• v.10 no.1
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• pp.32-45
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• 2004

This study is about choice attribution of customers make in food and beverage events. The researcher provided practical plans to uplift food-related enterprises and activate management through surveys and positive analyses, targeting customers who use food services. First of all, all event plans must include customer demands, social changes, special qualities of the business, and market research. Second, low demand season must be customers will be induced to the events. Third, prediction for market variable and solutions must be thoroughly examined and plans should look into the future to maintain a long period of time. Fourth, sufficient communication between planners and employees should be made before the event starts, so that food and beverage businesses can gain trust and quality of event services.Fifth, immaterial service and visible goods/menus in business of food and beverage events must be closely matched. Sixth, menus introducing a variety of merchandise, quality of nutrition and health of the business should be developed. Also, events from countries(regions) should be hold to create a market of cultural exchange. Seventh, for hereafter event plans, feedbacks are needed concerning customers needs and demands through customer care, after the food and beverage events. Eight, faculty management for convenience, kindness, safety, and life preserver accommodations in parking areas must be made, as automobiles are necessaries for people in Mycar era. The ninth, off-line and on-line care through on-line business construction and production of homepage must be done, due to the fact that even the well-made events are bound to fail if they are not delivered to the customers.

• Journal of the Korean Society of Food Science and Nutrition
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• v.45 no.9
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• pp.1375-1384
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• 2016

The purpose of this study was to examine the current state of consumption of medicinal food and the intent to participate in medicinal food education by food-related lifestyle. A total of 264 samples were conveniently selected from students enrolled in culinary education at the Seoul Institute of Technology and Education from September 5, 2014 to September 20, 2014. The results were as follows. Factor analysis showed five factors in food-related lifestyle named as adventure-seeking factor, taste-seeking factor, health-seeking factor, convenience-seeking factor, and safety seeking factor. There were three factors in awareness of medicinal food named as health characteristic, negative perception, and intent to purchase. The cluster analysis showed five dimensions for food-related lifestyle named as convenience-seeking group, safety-seeking group, health & safety-seeking group, health-seeking group, and taste-seeking group. Among the demographic characteristics, there was a significant difference in age, cooking career, and households by food-related lifestyle group. Among intent to participate in education regarding medicinal food, there was a significant difference in medicinal food educational institution preferences by food-related lifestyle group. Among medicinal food awareness, there was a significant difference in negative perception by food-related lifestyle group.

• Korean Journal of Environment and Ecology
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• v.30 no.3
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• pp.406-414
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• 2016

This study examined the factors by which people choose auto-camping as their primary leisure activity after conducting a questionnaire survey of the visitors to the Chiaksan national park Guryong auto-campground. The majority of the visitors were employed (60%) in their 30s and 40s (85%) with relatively high education (88% of which had bachelor's degree or higher) and income levels (87% of which had family income greater than KRW30 million). Most visitors were family group visitors (82%), and for many visitors, auto-camping appeared to be their primary leisure activity as 24% of the respondents said that they visited auto-campground more than 10 times a year. Only 18% of the visitors had auto-camped for longer than 5 years, indicating that auto-camping is a relatively new leisure activity that has become popular in recent times. Factor analysis with 19 items that measured the degree of agreement on the relative advantages of auto-camping extracted four latent factors that affected the selection of auto-camping as a leisure activity: factor 1 (refreshment through contact with nature), factor 2 (novelty and a sense of accomplishment), factor 3 (convenience), and factor 4 (entertainment). Results of regression analysis that examined the effects of the four extracted factors on the visitors' level of satisfaction on auto-camping (measured by the number of visits to auto-campgrounds per year) indicated that 'refreshment through contact with nature' was the most critical factor when deciding to select auto-camping as their leisure activity. 'Novelty and a sense of accomplishment' and 'convenience' were also statistically significant -but to a lesser degree, whereas 'entertainment' did not statistically significantly affect the visitors' decision. These results suggest that, for designing and managing auto-campgrounds, it is more important to preserve the surrounding nature than to provide more facilities for campers' convenience and entertainment.

• Management & Information Systems Review
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• v.37 no.4
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• pp.175-193
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• 2018

As a new type of business model in the market competition situation of tour companies, this study has developed to the online form of the travel industry to the business form which is the combination of the electronic commerce function and the mobile service process in the provision of the simple web-site, This study explores the difficulties of change for the development of the travel industry from the point of view that recognition is not a simple marketing strategy diversification means but a change of recognition as a business model for expanding new markets or creating new markets. The factors affecting the choice of online travel agent (OTA) and the factors that influence the choice of online travel agency were analyzed. Were used for the empirical survey. The purpose of this study is to investigate the factors influencing the choice of online travel agents who have experience with or experience using online travel agency (OTA), what factors are important to them, and how they differ in importance when visiting again. The results of this study are as follows: First, there was a significant difference between the first and second visitors of online travel agencies. The results of this study were as follows: Attitude toward resolving complaints, convenience of change and cancellation, delivery of tickets and documents, convenience of complaints, The emphasis should be on establishing and strengthening service environments such as the speed of updating the latest information, the simplicity of the booking procedure, the degree of satisfaction of the past, the ability of employees to handle their work, the safety of various payment methods and settlement, The results of this study are as follows: First, the satisfaction of the online travel agency is influenced by the selection factors of the selected online tour agency, and the A/S such as the convenience of prompt delivery, Environmental factors contributed to satisfaction. It is suggested that the systematic service structure such as customer satisfaction and ease of use is a necessary marketing strategy for survival and development of online travel agencies. It is suggested that the marketing concentration strategy with the first visitors as the target market is effective and this is a part of the marketing strategy for the survival of online travel agencies.