• Title, Summary, Keyword: Tourism Contents

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A Study on the Development of Supporting Tool for Tourism Statistics Process Design (관광통계 프로세스 설계 지원 도구 개발에 관한 연구)

  • 한경진
    • The Journal of the Korea Contents Association
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    • v.4 no.3
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    • pp.1-11
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    • 2004
  • This study alms to perform Business Process Reengineering and to develop tourism statistics information system through the development of tourism statistics process design supporting tool. With this tool, we can manage tourism statistics systematic and integrated. Also it offers a tourism decision making supporting tool. Tourism statistics process design supporting tool consists of information provider, information maker, and information user. This tool can improve bossiness process, and rationalize system architecture. 49 business processes were designed and a database which connected with outside system was designed by this supporting tool. By these means, this tool provide more reasonable and effective decision making tool, when it comes to plan tourism development.

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A Study on the Characteristic Points of the Tourism Resources on the Historical Sites -In case of Kyungju and Kyoto- (문화유적지의 관광자원화 특성에 관한 연구 -경주와 교토를 중심으로-)

  • Chun Myung-Sook
    • The Journal of the Korea Contents Association
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    • v.6 no.1
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    • pp.93-101
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    • 2006
  • The purpose of this research is to verify what are the characteristic points of the tourism resources in the historical sites and what kind of factors can roll as the tourism resources in two old cities, Kyungju and Kyoto, Those two old cities are the oldest cities in the world and they have several world cultural heritages that registered by UNESCO. In Old historic cultural sites has its own tourism resources factors and characters such as Uniqueness, Authenticity, Historical character, Regional character, Art factor, Religious factor,

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Augmented Reality Based Interactive Tourism Content Development Case Study (증강현실 기반 인터랙티브 관광 콘텐츠 발전사례연구 - 중국 지역도시 구랑위를 중심으로)

  • Zhou, Zhihua;Lee, Tae-Hoon
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.379-386
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    • 2021
  • The tourism industry and AR act as important factors to diversify the tourism industry by combining them with one another. Currently, the advent of mobile smartphones and AR interactive is expected to play a major role in improving tourists' experiences and promoting tourism. AR's high entertainment characteristics, realism and strong interaction can be actively used as a major advantage in promoting tourism. This paper presents some appropriate examples of how AR interactive design is used in tourism marketing through various use cases where AR interactive design is used in tourism. Furthermore, a detailed analysis of the Magical Gulangyu verifies the descriptions listed in the text and presents the direction of future research.

Impacts of Resource Perception of Residence Area on the Evaluation of Preferred Destination Abroad - Focusing on Personal Value and Lifestyle

  • Kim, Min-Hwa;Kim, Eun-Jung;Kim, Hong-Bumm
    • International Journal of Contents
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    • v.5 no.3
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    • pp.24-32
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    • 2009
  • Personal value and lifestyle have been regarded as the common factors in many studies of the destination selection. And the evaluations by visitors or tourists of certain destinations have been conducted in many respects. Based on those influential factors and measures from the review of the previous researches, this article considers the impact of residents' evaluation of the tourism resources in their own resident area on selecting destinations of their future overseas trips as well as their personal value and lifestyle. This article is aimed to reveal whether the impact exists, and if so, to what extent this impact can expand. According to the result, perception of tourism resources in residential area has impact on preferred destination, although its impact was relatively less than those of personal value and lifestyle. The more highly perceived the tourism resources are found, the more preferred tourist destination with abundant tourism attractions are. And the lowly perceived the cost of living in residential area is found, the more preferred the consumption-oriented tourist destinations are. It would be helpful for the product developers like travel agents or product marketers to know and predict the tendency of people s present evaluation of their areas and the future destination selection tendency for their trips.

Analysis on the Factors that Affect the User's Intention of Reusing Mobile App-based Tourism Contents (모바일앱 관광콘텐츠 사용자의 재사용의도에 미치는 영향요인 분석)

  • Ko, Yung-Kwan;Kim, Keun-Hyung
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.844-855
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    • 2011
  • The purpose of this study is to identify factors on the user's intention of reusing mobile app-based tourism contents and the relationship among those factors. For those purpose, we expanded the existing TAM(Technology Acceptance Model) by introducing the variables such as characteristics of mobile app-based tourism contents, which are context, ubiquitous connectivity, service quality and perceived value as external variables of the TAM. The survey was conducted by users who have previously experienced mobile app-based tourism contents. Structural equation modeling was used to Investigate the relationships between the factors. The results showed that the ubiquitous connectivity and perceived value were found to have a positive impact on both perceived usefulness and perceived ease of use. The perceived usefulness were found to have a positive impact on the attitude. Finally, The attitude were found to have a positive impact on the user's intention of reusing.

Analysis on Current State and Development Cases of Ubiquitous Tourism Information Service (유비쿼터스 관광 정보서비스 구축 현황 및 사례 분석)

  • Kim, Hyun-Jeong
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.407-416
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    • 2010
  • As ubiquitous technology has been developed and has come into everyday life, it has been integrated to tourism information service. However, each regional government develops ubiquitous tourism information service independently without successful example or standard. Therefore, this paper aims to analyze existing cases of domestic ubiquitous tourism information service as a foundation research to establish standard and effective development strategy for accelerating ubiquitous tourism information service in the future. First, ubiquitous technology trend which can be adapted to tourism information service was reviewed by secondary research. Second, representative cases of ubiquitous tourism information service were collected and analyzed in four aspects such as adapted ubiquitous technology, adapted device, service content and type of content. Finally, overall development strategy of ubiquitous tourism information service was discussed based on the analysis result. This paper contributes to get an outline of present conditions and problems of existing ubiquitous tourism information service, suggest overall development direction for ubiquitous tourism information service and point out necessity of the standard and unified plan for nationwide development and management.

Effects of Tourism Marketing Communication on Destination Brand Equity (관광마케팅커뮤니케이션이 관광지 브랜드자산에 미치는 영향)

  • Ryu, Jae-Sook;Lim, Jae-Pil
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.439-452
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    • 2012
  • This study is to analyse which tourism marketing communication influences on the tourism destination brand equity. Three factors of advertising, publicity, and the words of mouth of tourism destinations were set as tourism marketing communication in order to understand effects of tourism marketing communication on tourism destination brand equity, and tourism destination brand equity was deducted as three factors of brand awareness, brand image, and brand loyalty in order to understand each influential relationship. As a result of empirical analysis, advertising and publicity of tourism destination have positive influence on brand image and words of mouth about tourism destination has positive influence on all brand awareness and brand image. Brand awareness and brand image both have significant effect on brand loyalty, and it was verified that words of mouth about tourism destination among factors of tourism marketing communication has the highest influence.

Effect of the Tourism Satisfaction Mad to a Well-being Lifestyle (웰빙생활태도가 관광만족에 미치는 영향)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.417-425
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    • 2010
  • The objectives of this study are defines well-being life concepts and to analyze the effects of well-being life, tourism satisfaction in the object people who has tourism experience within 1 years. The analysis result is afterwords same. First, well-being life difference of population is difference on the sex and income fact. Second, effects is between well-being life and tourism satisfaction with environment, purchase, tourism.

A Case Study on the Success and Failure of Customer Service in Tourism Industry (관광산업에서의 고객서비스의 성공과 실패에 관한 사례연구)

  • 권현재;함봉균;이웅규
    • Proceedings of the Korea Contents Association Conference
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    • pp.82-93
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    • 2004
  • The objective of this study is to lead balanced development of tourism industry by proving the nature of customer service which is one of the service characters as well as ultimate goal of tourism industry. This paper contains a few case studies of service industry customer service and proposed desirable development plan. This study tried differentiate customer service from management side in its role. Meanwhile, management and tourism industry integration, partly in the service channel, is a task to be studied continuously in terms of customer satisfaction. Customer service should utilize for social welfare and improving the firm's competitiveness in the tourism industry

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A study for the choice of destination in Agricultural tourism (농촌관광 목적지선택 요인에 관한 연구)

  • 최승국;임범종
    • Proceedings of the Korea Contents Association Conference
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    • pp.94-108
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    • 2004
  • The objective of this research is to define and explain the factors of destination chosen by travel consumers in Agricultural tourism. Their party size we, in general, smaller, and they tend to spend more time planning their trips and to book them further in advance. They also use different information sources when making travel decision. There is also a need to examine in greater depth the proposition that Agricutural Tourism are more compatiable with the principles of ecollogically sustainable tourism than Non Agricultural tourism formats.

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