• Title/Summary/Keyword: Total Least Squares

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MCP, Kernel Density Estimation and LoCoH Analysis for the Core Area Zoning of the Red-crowned Crane's Feeding Habitat in Cheorwon, Korea (철원지역 두루미 취식지의 핵심지역 설정을 위한 MCP, 커널밀도측정법(KDE)과 국지근린지점외곽연결(LoCoH) 분석)

  • Yoo, Seung-Hwa;Lee, Ki-Sup;Park, Chong-Hwa
    • Korean Journal of Environment and Ecology
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    • v.27 no.1
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    • pp.11-21
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    • 2013
  • We tried to find out the core feeding site of the Red-crowned Crane(Grus japonensis) in Cheorwon, Korea by using analysis techniques which are MCP(minimum convex polygon), KDE(kernel density estimation), LoCoH(local nearest-neighbor convex-hull). And, We discussed the difference and meaning of result among analysis methods. We choose the data of utilization distribution from distribution map of Red-crowned Crane in Cheorwon, Korea at $17^{th}$ February 2012. Extent of the distribution area was $140km^2$ by MCP analysis. Extents of core feeding area of the Red-crowned Crane were $33.3km^2$($KDE_{1000m}$), $25.7km^2$($KDE_{CVh}$), $19.7km^2$($KDE_{LSCVh}$), according to the 1000m, CVh, LSCVh in value of bandwidth. Extent, number and shape complexity of the core area has decreased, and size of each core area have decreased as small as the bandwidth size(default:1000m, CVh: 554.6m, LSCVh: 329.9). We would suggest the CVh value in KDE analysis as a proper bandwidth value for the Red-crowned crane's core area zoning. Extent of the distribution range and core area have increased and merged into the large core area as a increasing of k value in LoCoH analysis. Proper value for the selecting core area of Red-crowned Crane's distribution was k=24, and extent of the core area was $18.2km^2$, 16.5% area of total distribution area. Finally, the result of LoCoH analysis, we selected two core area, and number of selected core area was smaller than selected area of KDE analysis. Exact value of bandwidth have not been used in studies using KDE analysis in most articles and presentations of the Korea. As a result, it is needed to clarify the exact using bandwidth value in KDE studies.

An Empirical Study of Social Network Service (SNS) Continuance: Incorporating the Customer Value-Satisfaction-Loyalty Model into the IS Continuance Model (소셜 네트워크 서비스(SNS)의 지속이용의도에 관한 연구: IS 지속이용모델과 고객 가치-만족-충성도 모델의 통합적 접근)

  • Choi, Sujeong
    • Asia pacific journal of information systems
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    • v.23 no.4
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    • pp.1-28
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    • 2013
  • Given that smartphone-based social network services (SNS), such as KakaoStory is now being widely used as a way for people to connect and communicate with each other, this study examines key factors leading to the continued use of SNS. People have been using PC-based SNS, such as Cyworld, for years are now using smartphone-based SNS, such as KakaoStory. KakaoStory developed by KakaoTalk has rapidly grown up as the largest smartphone-based SNS in Korea as smartphone penetration increases. It is more difficult for firms to maintain their current users over time in that alternative SNSs satisfying people's new needs are constantly emerging and evolving. In this sense, one of the most challenging issues for SNS firms is how to retain their current users in the long run. However, there are few empirical studies on this issue. Applying the IS continuance model proposed by Bhattacherjee [2001], this study explores key determinants of users' smartphone-based SNS continuance intention. The model suggests that perceived usefulness and user satisfaction are the key determinants of IS continuance intention. However, the model includes only the utilitarian value that users can obtain through the use of smartphone-based SNS, by considering perceived usefulness. Therefore, the study attempts to extend the IS continuance model by considering hedonic and social values simultaneously. More specifically, we consider subjective norms as social value that are proposed by the theory of reasoned action and the theory of planned behavior. We also consider perceived enjoyment as hedonic value that is emphasized as a key factor influencing users' behavior intention and actual behavior, particularly in the context of hedonic IS use. By considering the three values in our model simultaneously, we could offer a deeper understanding of smartphone-based SNS continuance. That is, this study could offer an explanation of how each value is associated with user satisfaction and SNS continuance intention. The customer value-satisfaction-loyalty model can strengthen the assertion that smartphone-based SNS continuance intention is determined by various different types of customer values, such as utilitarian, hedonic, and social ones. Moreover, the model provides a theoretical basis for the assertion that customer values lead to increased loyalty via customer satisfaction. In this regard, we theorize that SNS continuance intention is influenced by users' various values, namely perceived usefulness, perceived enjoyment, and subjective norms, via user satisfaction. To test the proposed research model and hypotheses, we conducted a partial least squares analysis using a total of 253 data collected on the users of smartphone-based SNS (i.e., KakaoStory). The key findings are as follows: First, it has been found that SNS continuance intention considerably depends on user satisfaction. Second, user satisfaction is determined by confirmation, perceived usefulness, and perceived enjoyment. Third, concerning the effects of the three values on SNS continuance intention, only perceived enjoyment regarded as hedonic value was statistically significant. That is, perceived usefulness considered as utilitarian value and subjective norms considered as social value had no effect on SNS continuance intention. Finally, our results indicate that confirmation increases perceived usefulness, perceived enjoyment, and user satisfaction. The results reconfirm the effectiveness of IS continuance model in predicting smartphone-based SNS continuance intention. Moreover, the results demonstrate that perceived enjoyment reflecting hedonic value is the most important predictor of SNS continuance intention. Therefore, it is imperative for firms to meet SNS users' hedonic value to retain them in the long run. Meanwhile, we could not find any empirical evidence to support the assertion that subjective norms are associated with user satisfaction and SNS continuance intention. The results lead us to conclude that when users have enough direct experience in SNS use, subjective norms have no effect on SNS continuance intention. Discussions and implications of the results are provided.