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SKU recommender system for retail stores that carry identical brands using collaborative filtering and hybrid filtering (협업 필터링 및 하이브리드 필터링을 이용한 동종 브랜드 판매 매장간(間) 취급 SKU 추천 시스템)

  • Joe, Denis Yongmin;Nam, Kihwan
    • Journal of Intelligence and Information Systems
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    • v.23 no.4
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    • pp.77-110
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    • 2017
  • Recently, the diversification and individualization of consumption patterns through the web and mobile devices based on the Internet have been rapid. As this happens, the efficient operation of the offline store, which is a traditional distribution channel, has become more important. In order to raise both the sales and profits of stores, stores need to supply and sell the most attractive products to consumers in a timely manner. However, there is a lack of research on which SKUs, out of many products, can increase sales probability and reduce inventory costs. In particular, if a company sells products through multiple in-store stores across multiple locations, it would be helpful to increase sales and profitability of stores if SKUs appealing to customers are recommended. In this study, the recommender system (recommender system such as collaborative filtering and hybrid filtering), which has been used for personalization recommendation, is suggested by SKU recommendation method of a store unit of a distribution company that handles a homogeneous brand through a plurality of sales stores by country and region. We calculated the similarity of each store by using the purchase data of each store's handling items, filtering the collaboration according to the sales history of each store by each SKU, and finally recommending the individual SKU to the store. In addition, the store is classified into four clusters through PCA (Principal Component Analysis) and cluster analysis (Clustering) using the store profile data. The recommendation system is implemented by the hybrid filtering method that applies the collaborative filtering in each cluster and measured the performance of both methods based on actual sales data. Most of the existing recommendation systems have been studied by recommending items such as movies and music to the users. In practice, industrial applications have also become popular. In the meantime, there has been little research on recommending SKUs for each store by applying these recommendation systems, which have been mainly dealt with in the field of personalization services, to the store units of distributors handling similar brands. If the recommendation method of the existing recommendation methodology was 'the individual field', this study expanded the scope of the store beyond the individual domain through a plurality of sales stores by country and region and dealt with the store unit of the distribution company handling the same brand SKU while suggesting a recommendation method. In addition, if the existing recommendation system is limited to online, it is recommended to apply the data mining technique to develop an algorithm suitable for expanding to the store area rather than expanding the utilization range offline and analyzing based on the existing individual. The significance of the results of this study is that the personalization recommendation algorithm is applied to a plurality of sales outlets handling the same brand. A meaningful result is derived and a concrete methodology that can be constructed and used as a system for actual companies is proposed. It is also meaningful that this is the first attempt to expand the research area of the academic field related to the existing recommendation system, which was focused on the personalization domain, to a sales store of a company handling the same brand. From 05 to 03 in 2014, the number of stores' sales volume of the top 100 SKUs are limited to 52 SKUs by collaborative filtering and the hybrid filtering method SKU recommended. We compared the performance of the two recommendation methods by totaling the sales results. The reason for comparing the two recommendation methods is that the recommendation method of this study is defined as the reference model in which offline collaborative filtering is applied to demonstrate higher performance than the existing recommendation method. The results of this model are compared with the Hybrid filtering method, which is a model that reflects the characteristics of the offline store view. The proposed method showed a higher performance than the existing recommendation method. The proposed method was proved by using actual sales data of large Korean apparel companies. In this study, we propose a method to extend the recommendation system of the individual level to the group level and to efficiently approach it. In addition to the theoretical framework, which is of great value.

Experimental Performance Evaluation of Steel Mesh as Maintenance and Reinforcement Materials (Steel Mesh Cement Mortar의 보수⋅보강 성능 평가)

  • Kim, Yeon-Sang;Choi, Seung-Jai;Kim, Jang-Ho Jay
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.18 no.4
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    • pp.50-58
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    • 2014
  • Due to the cost burden of new construction, the necessity of repair and retrofitting of aged structures is sharply increasing as the domain of repair and retrofitting construction is expanding. Because of the necessity, new technologies for repair and retrofitting are continuously studied in Korea and foreign countries. Steel adhesive method, fiber reinforced plastic (FRP) surface adhesive method, and external prestressing method are used to perform the repair and retrofitting works in Korea. In order to consider a repair method using steel mesh reinforced cement mortar (SMCM), 3-point flexural member test was conducted considering repair area and layer number of SMCM. Five types of specimens including ordinary reinforced concrete (RC) specimen with dimensions of $1400{\times}500{\times}200$ (mm) were cast for testing the deflection measurement, a LVDT was installed at the top center of the specimens. Also, a steel strain gauge and a concrete strain gauge were placed at the center of the specimens. A steel strain gauge was also installed on the shear reinforcement. The 3 point flexural member test results showed that the maximum load of SMCM reinforced specimen was higher than that of basic RC specimen in all of the load-displacement curves. Also, the results showed that, when the whole lower part of the basic RC specimen was reinforced, the maximum load and strain were 1.18 and 1.37 times higher than that of the basic RC specimen, respectively. Each specimen showed a slightly different failure behavior where the difference of the results was caused by the difference in the adhesive level between SMCM and RC. Particularly, in SM-B1 specimen, SMCM spalled off during the experiment. This failure behavior showed that the adhesive performance for RC must be improved in order to utilize SMCM as repair and retrofitting material.