• Title/Summary/Keyword: Timko's customer satisfaction index method

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Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (Kano 품질특성 및 Timko 고객만족 계수를 이용한 신제품 개발 프로세스 제안)

  • Park, Roh-Gook;Ree, Sang-Bok
    • Journal of the Korea Safety Management & Science
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    • v.11 no.4
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    • pp.237-246
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (Kano 품질특성 및 Timko 고객만족 계수를 이용한 신제품 개발 프로세스 제안)

  • Park, No-Guk;Lee, Sang-Bok;Jang, Seok-Ju
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.31-47
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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Propose new methodology based on Kano's Model (KANO모델을 기반으로 한 품질속성 평가방법론 제안)

  • Cho, Yong-Wook
    • Journal of the Korea Safety Management & Science
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    • v.15 no.1
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    • pp.259-269
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    • 2013
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements(:must-be, one-dimensional, attractive requirements which influence customer satisfaction in different ways when met. Timko has developed customer satisfaction(CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a product feature may influence satisfaction. As there were a few limitations on the Kano's method and on the Timko's customer satisfaction index method. The objective of this study is to provide improved methodology based on the Kano's method. One case studies are solved by the proposed method.

Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (신제품 개발 프로세스 사례 연구 -Kano 품질특성 및 고객만족 계수를 이용-)

  • Park, No-Guk;Lee, Sang-Bok
    • Proceedings of the Safety Management and Science Conference
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    • 2009.11a
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    • pp.83-97
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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Kano모델 및 고객만족 계수를 이용한 신제품 개발

  • Park, No-Guk;Lee, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.358-369
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index factor method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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Development of Potential Customer Demand Improvement Index Based on Kano Model : Focused on Educational Service (Kano 모델 기반의 잠재적 고객 요구 개선 지수의 개발 : 교육서비스 분야를 중심으로)

  • Lee, Hyung-Jun;Chung, Young-Bae
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.1
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    • pp.118-127
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    • 2018
  • Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid measuring methods for service quality are necessary. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. Kano classified the degree of influence that is the degree of correspondence of the quality attributes of products and services to the subjective satisfaction of customers. As a result, the types of qualities are classified as attractive, must be, one dimensional, and indifference attributes. They have been widely used quality attributes in various industrial fields up to now. However, Kano model has a limit that it ignores the characters of the next frequent numbers even though there are not much gap comparing to the most frequent number in the questionnaire answers. The limit is attributed to the character of Kano model that the most frequent number is accepted as the only quality character. Timko calculated the customer satisfaction coefficient by using Kano's method and studied the differences in quality character by classifying the quality characteristics in a graphical way through the relationship between the satisfaction and the dissatisfaction coefficient. In this study, we used the quality level determination method of the 7-point Likert scale, which takes the weight into account, to complement the deficiencies of the existing Kano model. We also developed and applied a Potential Satisfaction Level (P) and Potential Customer Demand Improvement (PCDI) Index to present a new approach to the determination of service quality attributes. To measure the level of potential service satisfaction and to understand the degree of improvement, we collected specimens of 51 participants who has been trained in the National Strategy Business Training Program, which has been managed by government agent, and analyzed the results.

Customer Satisfaction Analysis of Smart Car Features Using the Kano Model: in Control Effect of the Comprehension or Experience of Emerging Technologies (Kano모형을 기반으로 한 스마트 카 기능의 고객 만족도 분석: 신기술 사용경험 유무의 조절효과 중심으로)

  • Kang, Young Tai;Chung, Kyu Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.4
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    • pp.155-168
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    • 2018
  • This study singled out 30 smart car features and surveyed 250 respondents. Assuming that the relationship between fulfillment of a feature or a customer need and the satisfaction with that feature is not necessarily linear, this study was conducted using Kano's method. Two devices, Timko Deviation(TD) and Kano Distribution Index(KDI), were devised to help evaluate resulting Kano table quantitatively. Previous research based on Kano's original framework showed the limit to the analysis of new or unfamiliar features: more than 85% of the features surveyed turned out to be either Attractive or Indifferent attributes. This study attempted a new empirical approach by applying customer experiences, price conditions, and customer self-stated importance. The results showed that customer experience of the surveyed features affected the overall satisfaction level, signifying that Kano's method should be conducted with care when analyzing emerging technologies such as smart cars. It is expected that this study would be utilized for better understanding of the perception and trends of customers regarding new technologies. This study also suggests a new approach to the analysis of customer requirements by providing price conditions.