• Asia pacific journal of information systems
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• 제24권2호
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• pp.211-232
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• 2014

Recently, there is a growing interest toward social commerce using SNS(Social Networking Service), and the size of its market is also expanding due to popularization of smart phones, tablet PCs and other smart devices. Accordingly, various studies have been attempted but it is shown that most of the previous studies have been conducted from perspectives of the users. The purpose of this study is to derive user-centered CSF(Critical Success Factor) of social commerce from the previous studies and analyze the CSF perception gap between social commerce service providers and users. The CSF perception gap between two groups shows that there is a difference between ideal images the service providers hope for and the actual image the service users have on social commerce companies. This study provides effective improvement directions for social commerce companies by presenting current business problems and its solution plans. For this, This study selected Korea's representative social commerce business Ticket Monster, which is dominant in sales and staff size together with its excellent funding power through M&A by stock exchange with the US social commerce business Living Social with Amazon.com as a shareholder in August, 2011, as a target group of social commerce service provider. we have gathered questionnaires from both service providers and the users from October 22, 2012 until October 31, 2012 to conduct an empirical analysis. We surveyed 160 service providers of Ticket Monster We also surveyed 160 social commerce users who have experienced in using Ticket Monster service. Out of 320 surveys, 20 questionaries which were unfit or undependable were discarded. Consequently the remaining 300(service provider 150, user 150)were used for this empirical study. The statistics were analyzed using SPSS 12.0. Implications of the empirical analysis result of this study are as follows: First of all, There are order differences in the importance of social commerce CSF between two groups. While service providers regard Price Economic as the most important CSF influencing purchasing intention, the users regard 'Trust' as the most important CSF influencing purchasing intention. This means that the service providers have to utilize the unique strong point of social commerce which make the customers be trusted rathe than just focusing on selling product at a discounted price. It means that service Providers need to enhance effective communication skills by using SNS and play a vital role as a trusted adviser who provides curation services and explains the value of products through information filtering. Also, they need to pay attention to preventing consumer damages from deceptive and false advertising. service providers have to create the detailed reward system in case of a consumer damages caused by above problems. It can make strong ties with customers. Second, both service providers and users tend to consider that social commerce CSF influencing purchasing intention are Price Economic, Utility, Trust, and Word of Mouth Effect. Accordingly, it can be learned that users are expecting the benefit from the aspect of prices and economy when using social commerce, and service providers should be able to suggest the individualized discount benefit through diverse methods using social network service. Looking into it from the aspect of usefulness, service providers are required to get users to be cognizant of time-saving, efficiency, and convenience when they are using social commerce. Therefore, it is necessary to increase the usefulness of social commerce through the introduction of a new management strategy, such as intensification of search engine of the Website, facilitation in payment through shopping basket, and package distribution. Trust, as mentioned before, is the most important variable in consumers' mind, so it should definitely be managed for sustainable management. If the trust in social commerce should fall due to consumers' damage case due to false and puffery advertising forgeries, it could have a negative influence on the image of the social commerce industry in general. Instead of advertising with famous celebrities and using a bombastic amount of money on marketing expenses, the social commerce industry should be able to use the word of mouth effect between users by making use of the social network service, the major marketing method of initial social commerce. The word of mouth effect occurring from consumers' spontaneous self-marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers; in this context, the word of mouth effect should be managed as the CSF of social commerce. Third, Trade safety was not derived as one of the CSF. Recently, with e-commerce like social commerce and Internet shopping increasing in a variety of methods, the importance of trade safety on the Internet also increases, but in this study result, trade safety wasn't evaluated as CSF of social commerce by both groups. This study judges that it's because both service provider groups and user group are perceiving that there is a reliable PG(Payment Gateway) which acts for e-payment of Internet transaction. Accordingly, it is understood that both two groups feel that social commerce can have a corporate identity by website and differentiation in products and services in sales, but don't feel a big difference by business in case of e-payment system. In other words, trade safety should be perceived as natural, basic universal service. Fourth, it's necessary that service providers should intensify the communication with users by making use of social network service which is the major marketing method of social commerce and should be able to use the word of mouth effect between users. The word of mouth effect occurring from consumers' spontaneous self- marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers. in this context, it is judged that the word of mouth effect should be managed as CSF of social commerce. In this paper, the characteristics of social commerce are limited as five independent variables, however, if an additional study is proceeded with more various independent variables, more in-depth study results will be derived. In addition, this research targets social commerce service providers and the users, however, in the consideration of the fact that social commerce is a two-sided market, drawing CSF through an analysis of perception gap between social commerce service providers and its advertisement clients would be worth to be dealt with in a follow-up study.

• 재무관리연구
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• 제21권1호
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• pp.231-253
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• 2004

본 연구는 원 달러현물포지션보유에 따른 현물변동의 위험을 헤지하기 위하여 원 달러선물시장(Futures Markets)을 이용한 헤지효과성을 분석하고자 하였다. 이를 위하여 동적헤지모형인, 이변량 ECT-ARCH(1)모형과 최소분산모형을 설정한 후, 2001년 1월 2일부터 2002년 12월 31일까지의 일별 단위로 추출된 원 달러현물환율자료와 원 달러선물자료를 사용하여 헤지비율을 추정하고 헤지성과를 분석하였다. 또한 헤지성과의 비교 및 분석 시에서는 단순헤지모형(naive hedging model)을 추가적으로 포함시켰으며, 전통적 헤지모형인 최소분산헤지모형과 이변량 ECT-ARCH(1)모형을 이용하여 추정한 헤지비율의 크기는 크게 다르지 않는 것으로 나타났다. 주요 실증분석결과는 다음과 같다. 첫째, 전체분석기간과 분석기간을 세분화한 연도별 헤지비율 모두 최소분산헤지모형의 헤지비율이 시간이 경과함에 따라 헤지비율이 변동하는 것으로 가정하는 이변량 ECT-ARCH(1)모형의 헤지비율보다 상대적으로 나쁘지 않는 것으로 나타났다. 둘째, 헤지효과성을 측정한 결과 내표본(within-sample) 및 외표본(out-of-sample)기간동안 단순헤지모형과 최소분산헤지모형(minimum variance hedging model)모두 헤지비율이 시간에 따라 변화하는 이변량 ECT-ARCH(1)모형의 헤지효과성보다 상대적으로 더 나은 것으로 나타났다. 따라서 투자자들이 원 달러현물환율 및 선물환율의 시계열 특성이나 헤지비율의 시간가변성 등을 고려하지 않고 단순한 최소분산모형을 헤지전략에 사용하여도 무방함을 의미한다. 셋째, 헤지기간에 따른 헤지성과를 분석하기 위해 헤지기간을 1주일물과 2주일물 원 달러선물로 확대하였을 경우, 1일물을 이용한 경우보다 헤지성과가 내표본과 외표본에서 모두 상대적으로 더 나은 것으로 나타났다.

• 한국기계가공학회지
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• 제17권5호
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• pp.45-51
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• 2018

Roll forming refers to the production of long plate-molded products, such as panels, pipes, tubes, channels, and frames, by continuously causing the bending deformation to thin plates using rotating rolls. As the roll forming method has advantages in terms of mass production because of its excellent productivity, the size of the roll forming industry has been continuously increasing and the roll forming method is increasingly being used in diverse industrial fields as a very important processing method. Furthermore, as the roll forming method mainly depends on the continuous bending deformation of the plate materials, the time and the cost of the heterogeneous materials developed in the process are relatively large when considered from the viewpoint of plastic working because many processes are continuously implemented. The existing studies on roll forming manufacturing have reported the loss of large amounts of time and materials when the raw materials or product types were changed; further, they have stated that the use of this method can hardly guarantee the uniformity of the formed shapes and the consistency in terms of size and cannot detect all the defects occurring during the mass production and related to the dimensions. Therefore, in this research, a real-time process data-based smart roll forming method that can be applied to multiple products was studied. As a result, a roll forming system was implemented that remembers and automatically sets the changes in the finely adjusted values of the supplied quantities of individual heterogeneous materials so that the equipment setting changing time for heterogeneous material replacements or changes in the products being produced can be shortened. It also secures the uniformity of the products so that more competitive and precise slide-rail products can be mass-produced with improvements in the quality, price, and productivity of the products.

• 유통과학연구
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• 제14권7호
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• pp.83-90
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• 2016

Purpose - This study focuses on new type distribution channel that named as Omnichannel. Omnichannel is developed from Multichannel which is used in many distribution channels to buy or selling goods. Omnichannel basically needs an Information and Communications Technologies(ICT) to use, so researcher conduct a Technology Acceptance Model(TAM) to research model. Customer-brand relationship was used as dependent variable to focus on the role of Omnichannel. Research design, data, and methodology - The subject of this study is customer who purchase goods or service through omnichannel. Based on the literature from the preceding research analysis of TAM and customer-brand relationship, this study was constructed by the reference to previous studies, final research model design for figure out casual relationship among perceived ease of use, perceived usefulness, omnichannel use and customer-brand relationship. From 2016 February 3 to March 17, questionnaire survey targeted customers who use online and offline channels. 273 questionnaire survey had conducted, then, 252 survey data were available for empirical analysis. Researcher provide descriptive statistics for checking generality. Cronbach's alpha value was used to check the reliability of data. Exploratory factor analysis was used for purification of values and eigenvalue checking. After EFA, Confirmatory factor analysis was used to prepare structural equation modeling with executing structural equation modeling for confirming hypothesis which developed by researcher. Results - The main results of this empirical study are as follows. First, omnichannel's perceived ease of use has positive significant effect on perceived usefulness(estimate: 0.579). Moreover, omnichannel's perceived ease of use and perceived usefulness has positive significant effect on omnichannel use(estimate: 0.325,0.648). Second, using omnichannel has positive significant effect on brand-customer relationship(estimate: 0.521). Every hypothesis adopted as researcher designed. This study found out the intermediate relationship between perceived ease of use and omnichannel use by investigating hypothesis. Conclusions - Base on the empirical result, this study confirmed that TAM theory perceived has relation with omnichannel. First, factors of TAM has positive effect on omnichannel use, so it highlights the important role of customer based interface and usefulness. Especially, perceived usefulness has high indirect influence on ease of use and use of omnichannel. It seems that when customers try to decide use or not use omnichannel, customers focus on percept benefits from omnichannel. Thus, a provider should applicate attractive price table, accurate product or service information and high switching cost strategy to emphasize the usefulness of omnichannel. Second, using omnichannel enhances the relationship between customers and brand, because there are more time and frequency to serve customers. It is important because good relationship between customers can increase the future's financial performance through word of mouse, positive brand image and loyalty to brand or company. Finally, despite of empirical result and implications, this study has limitations. First, there are only a few previous studies about omnicahnnel, so literature reviews are restricted. While set up the factors which can affect the use of omnichannel, next study should be considered with broader theories or models(ex: contingency theory). Second, omnichannel has developed from multichannel, so comparative analysis is needed between these methods because there is a possibility about different forte character of each distribution system on customer's consuming patterns.

• Journal of Evidence-Based Herbal Medicine
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• 제2권2호
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• pp.33-38
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• 2009

Korean Ginseng has been recognized as a representative special product in Korea and over the world for a long time, since its quality is known to be superior to Chinese, North American Ginseng. However, the export volume of Korean Ginseng products has been diminishing since 1990 because the imports of low price Chinese Ginseng and the effective marketing policy on North American Ginseng. Therefore, this study is to suggest the competitiveness reinforcement strategies through analyses of the present state and transition of the international competitiveness in Korean Ginseng. This study conducts the comparative analysis of international competitive power of ginseng between Korea and other exporting countries. There are many kinds of saponin that are competitive from a quality profile. However, price competitiveness was very low. According to the result of analysis, this study suggest the competitiveness reinforcement strategies of Korean Ginseng as follows ; First, it is necessary to establish the ginseng plan for high-quality environmentally-friendly production. Second, Korean Ginseng producer should develop various consumer-oriented products according to purchasing power and taste of target market consumers. Third, export strategies must be established by finding out every importing country’s characteristics with regard its import, circulation and consumption of the Korean Ginseng. The use of this study is to forecast useful information to concerned organization for the future policies to the ginseng products in the international market.

• 한국경제지리학회지
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• 제25권4호
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• pp.617-628
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• 2022

본 연구에서는 1920년대 토지가격 정보를 활용하여 경성 동부지역의 토지시장을 살펴보았다. 연구를 위하여 1927년 경성부관내지적목록 토지정보를 DB로 구축, 1929년 지형명세도를 GIS 파일로 구축해 역사 자료의 디지털화를 실현하였다. 연구 결과, 공간자기상관성이 존재함을 확인하였고, 공간계량분석을 통해 현대 토지시장에서 영향을 주는 요인들이 당시에도 일부 유효한 것으로 확인되었다. 토지용도와 대로 접근성이 토지시장에 긍정적 영향을 주는 반면, 앵커시설 및 교육시설 인접 여부는 부정적 영향을 준다는 결과가 도출되었다. 본 연구는 21세기 현재 토지시장에서 작동하는 요인들이 1920년대 토지시장에서도 유효한지를 살펴봄으로써 그동안 미비했던 연구주제로 나아갔음에 의의가 있다.

• 동아시아식생활학회지
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• 제21권2호
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• pp.298-309
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• 2011

The purpose of this study was to test whether sales promotions of strategic alliances affected brand switching intention and brand loyalty in family restaurants. The types of sales promotions included monetary benefits/non-monetary benefits, and immediate benefit (benefits immediately after consumers agreed to accept promotion)/delayed benefits (benefits received at a later time). For this purpose, a questionnaire survey was completed by 355 customers of family restaurants in Daegu between December 15, of 2009 and January 31, 2010. The study-findings indicated that (1) monetary benefits (application opportunity for gift certificate benefits and price discount benefits) were found to affect brand switching intention and brand loyalty; (2) brand switching intention was partly affected by non-monetary benefits (mileages accumulations benefits, presents benefits, and samples benefits), and (3) brand loyalty was partly influenced by non-monetary benefits (mileages accumulations benefits, presents benefits and electronic newsletter benefits). This study also found that (1) brand switching intention and brand loyalty were partly affected by immediate benefits (sample benefits, presents benefits, and price discount benefits; (2) brand switching intention was partly influenced by delayed benefits (application opportunity for gift certificate benefits and mileages accumulations benefits), and (3) brand loyalty was affected by delayed benefits (application opportunity for gift certificate benefits, mileages accumulations benefits, and electronic newsletter benefits). Based on these findings, family restaurants should use sales promotions as a tool for decreasing brand switching intention and increasing brand loyalty.

• 한국재난정보학회 논문집
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• 제8권4호
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• pp.328-335
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• 2012

건설공사의 표준품셈에 의한 자원기반 적산방식은 정부고시 노임단가와 기자재의 공시가 격에 표준적이고 보편적인 공법 및 공종에 대한 단위작업당 재료량, 노무량, 장비사용시간 등을 수치로 표시한 품을 곱하여 견적하였다. 그러나 자원기반 적산방식은 실제 거래가격을 적절히 반영하지 못하는 한계점이 발생하였다. 따라서 본 연구는 이러한 한계점을 극복하기 위하여 새로운 시도로 수로터널 현장을 대상으로 Cutter 점검/교환, TBM 정비, TBM 점검/급유, 후속설비, 광차, 운영교대, 갱내보강/낙반보강, 안전/회의의 작업 공종 별로 TBM 굴진 생산성을 분석하고, 이를 근거로 순굴진속도를 분석하여 실적 공사비를 분석하였다. 본 연구에서 제시하는 실적공사비 산정 접근법은 TBM 수로터널 현장에서 실적 공사비를 예측하는데 유용한 도구로 활용할 수 있을 것으로 확신한다.

• 수산해양기술연구
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• 제52권3호
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• pp.220-231
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• 2016

Yield-per-recruit (YPR) analysis is used to provide management guidance for the efficient use of a fish cohort. However, the individual fish price per unit weight of small yellow croaker (Larimichthys polyactis) or hairtail (Trichiurus lepturus) increases dramatically by size in Korea. Therefore, age-based production value-per-recruit (PPR) analysis has recently been developed (Zhang et al., 2014). Since age determination requires a substantial amount of money and time and it is even impossible for some fish species, it is difficult to obtain age information to apply the age-based PPR model. Thus, we attempted to develop an alternative method, which uses length data rather than age information, called the length-based PPR analysis. The results revealed that length-based PPR analysis was much more conservative for stock management than the YPR analysis. Furthermore, the PPR analysis was more economically beneficial than the YPR analysis, which can prevent the fish stock from the economic overfishing. In conclusion, the length-based PPR analysis could be a proper approach for stock assessment in the case that the individual fish price per unit weight increases dramatically by size, and this analysis is useful to obtain vital management parameters under data-deficient situation when traditional stock assessment methods are not applicable.

• 한국융합학회논문지
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• 제12권7호
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• pp.169-179
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• 2021

본 연구는 기존의 k-평균 군집화를 활용한 2단계 k-평균 군집화 방법을 사용하여 한류콘텐츠 기업들의 주식가격을 예측함으로써 본 기법이 예측성능을 개선할 수 있음을 보이고자 하였다. 이를 위하여 본 연구는 2단계 k-평균 군집화의 알고리즘을 소개하고, 다양한 머신러닝 기법들과의 예측값 비교를 통하여 본 기법의 예측성능을 검증하였다. 본 기법은 기존의 k-평균 군집화로부터 얻어진 군집들 중에서 예측 대상에 근접한 군집을 추출하고 이 군집에 k-평군 군집화 방법을 다시 적용하여 실제 값에 보다 근접한 군집을 탐색하는 방식이다. 본 기법을 한류콘텐츠 기업들의 주가 시계열 자료에 적용한 결과, 다른 머신러닝 기법의 예측값들보다 실제 주식가격에 근접한 예측값을 나타내어, 기존의 k-평균 군집화 방법보다 개선된 예측성능을 보였다. 또한, 본 기법은 상대적으로 적은 크기의 군집을 사용함에도 불구하고 비교적 안정적인 예측값을 나타내었다. 이에 따라, 2단계 k-평균 군집화 기법은 예측의 정확성과 안정성을 동시에 개선할 수 있으며, 소규모 자료에도 유용할 수 있는 새로운 군집화 방식을 제시했다고 볼 수 있다. 향후에는 본 기법을 발전시켜 대규모 자료에도 적용하는 방안을 검토하는 연구가 요구된다.