• 제목/요약/키워드: Theoretical studies

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Korean country-specific-advantage factors on Chinese consumer's buying intention of Korean rice: focus on the Shanghai area

  • Yang, Suk-Joon
    • 농업과학연구
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    • 제46권4호
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    • pp.915-930
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    • 2019
  • The purpose of this study was to investigate how subcategories of the country-specific-advantage (CSA), which has been discussed in previous studies, affect the buying intention of Korean rice. After reviewing existing studies and examining research models based on them, a research model was verified by questionnaires and statistical analysis. The results of the surveys and statistical analyses reveal that the CSA factors presented in previous studies can also be applied in the context of Korean rice products. The results show that environmental resource, cultural resource and visual element factors influenced the buying intention through perceived quality. In addition, cultural resource perception factors have a direct effect on buying intention. This is consistent with previous studies showing that emotional communication approaches are ineffective for products that are perceived to have functional characteristics. Based on the results of this study, it was confirmed that CSA factors are suitable for the product and export target area. Strategic implications are suggested in that it is necessary to build marketing strategies to improve the perceived quality by the four factors. The theoretical implications are as follows. The sub-factors that constitute COI may have a negative effect and a positive effect; thus, it is necessary to utilize CSA when considering the product and country characteristics. The CSA factors revealed in previous studies are also significant in other regions and products. Finally, the theoretical implication is that consumers use CSA as a clue to evaluate quality.

제약기업과 생명공학기업의 협력: 주요 이슈와 시사점

  • 김석관
    • 기술혁신연구
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    • 제9권2호
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    • pp.140-164
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    • 2001
  • This Paper reviews some current studies on collaborations in Pharmaceutic industry. Collaboration is one of the key subjects in the innovation studies of pharmaceutical industry. In this preliminary review, several issues in collaborations, including motives, conditions, types, intensity, frequency, possibility of duration, are examined with some critiques on each authors. On the basis of this review, some theoretical and practical implications are addressed briefly.

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형상의학(形象醫學)에 대한 논문 고찰 (Review on Hyungsang Medicine)

  • 서재호;박영배;박영재
    • 대한한의학회지
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    • 제34권1호
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    • pp.52-68
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    • 2013
  • Objectives: Hyungsang medicine (HM) is an inspection which emphasizes the relationships between pathological patterns and one's facial or bodily shape, color and movement. The purpose of this study was to review previously published study results of the HM. Methods: The authors reviewed a total of 51 HM-related studies published from 2000 to 2012 found on PubMed and various domestic Oriental medicine journals. Each study was classified into theoretical, diagnostic, or treatment-related category. Results: Theoretical studies were mostly based on the Nei-Ching and Dong-Eui-Bo-Gam texts, and dealt with differences in form between types such as masculine and feminine, the five organ image types, the four-type categorization of body essence, vital energy (Qi), mentality, and Blood, Gallbladder and Bladder, the four-type categorization of fish, bird, horse, and turtle types, and the six meridian types. Research on diagnosis has been performed on diagnostic characteristics of HM, correlation between HM and general coordinative manipulation (GCM), and Hyungsang medicine and ante-disease pattern (未病類型). Studies on treatments could largely be classified as treatments for specific diseases using certain acupuncture or herbal prescriptions based on HM. Treatments were mostly evaluated solely through subjective symptom improvement of patients. Conclusions: Our review results suggest that HM-related studies were focused on the constitutional characteristics and clinical utility of HM. To strengthen the theoretical basis of HM and its clinical utility, clinical trials including randomized, treatment-placebo and blind methods are needed.