• The Journal of Information Systems
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• v.29 no.2
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• pp.111-130
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• 2020

Purpose SNS (Social Network Service) is one of new promising marketing tools which allow marketer to do two-way communication and social interaction. Three characteristics of SNS marketing including informativeness, interactivity, and playfulness are distinguished from traditional marketing. The purpose of this study is to examine the relationships between three characteristics of SNS marketing, brand image, and purchase intention. Design/methodology/approach The present study proposed a research model integrating SNS marketing characteristics, brand image, and purchase intention represented by structural equation modelling and four hypotheses. A total of 20 questionnaire items for five variables were developed and measured by using five point Likert scale. 199 valid data were collected and used to test four hypotheses using SmartPLS. Findings Three hypotheses that the characteristics of SNS marketing such as informativeness, interactivity, and playfulness have a positive influence on brand image were supported at the significance level of 0.05 and 0.001 respectively. The hypothesis regarding the relationship between brand image and purchase intention was also supported at the significance level of 0.001. Brand image plays a significant mediating role in the relationship between SNS marketing and purchase intention. In particular, the result of research that playfulness of SNS marketing affects brand image significantly suggests a new future research theme regarding spiritual marketing. Implications for academics and practitioners were suggested.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.3 s.3
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• pp.83-95
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• 2004

In order to investigate female workers' recognition of image making, this study conducted a survey of female workers in Daegu and obtained results as follows. First, according to the result of analyzing recognition of image making, many of female workers, 82.3% of whom were between 20s and 40s, replied that they were 'pure and lively'(41.8%) or 'elegant and womanly'(32.3%) but what they sought for in their mind was an elegant and womanly image. However, the image that a majority of female workers wanted to have in the future was 'elegant and womanly' (53.3%) and 'sexy and attractive'(27.4%). This suggests that our society still demand women to be womanly as well as sexy and attractive. Second, with regard to outward image by age, most female workers regardless of age thought that outward image is important for social life. This suggests that younger women recognize more the influence of image and, consequently, the necessity of image making. Thus, the recognition of the importance of outward image appears to result in the proportional enhancement of the consciousness of image management. Third, younger women have a great difference between their current image and the image they seek for and such a difference may be related to mental immaturity between ideal and reality. Fourth, as for the relationship between image making and occupation, those who engaged in service and beauty art highly recognized the importance of image making as they were greatly influenced by their outward image in their social life.

• International Commerce and Information Review
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• v.10 no.4
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• pp.63-79
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• 2008

Present paper aims to examine the effect relation among component factors of WOM effects in on-line. Specially, to examine the comparative study on market maven and early adopter. For that purpose, we categorize WOM effect into two subcategories; knowledge improvement, Image improvement, purchase intention. And as the of study, chose student a college. Through these methods, we were able to obtain participation of 96 people from student a college. Using 68 responses(19 responses removed). we derived statistics by means of Win SPSS Version 12.0 statistics program package. The result can be summarized as follow; First, market maven has stronger WOM Effects in On-line on consumer's knowledge improvement, and Image improvement, purchase intention than early adopter. Second, the market maven has stronger effect on early adopter. Finally, we discuss the results of analysis and suggest research limitation and future and future study.

• Women's Health Nursing
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• v.25 no.2
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• pp.219-231
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• 2019

Purpose: The purpose of this study was to identify the levels of body image, sexual intimacy, and sexual satisfaction, and to explore factors affecting sexual intimacy and satisfaction among women within one year of mastectomy. Methods: The present study was a cross-sectional survey and involved 101 women who had undergone mastectomy at a University hospital of D city, Korea. Measurement included the scales of body image, sexual intimacy, and sexual satisfaction. Results: Mean age of the subjects was 51 years. Scores of the body image, sexual intimacy, and sexual satisfaction were 59.62, 90.69, and 69.04, respectively. Body image, sexual intimacy, and sexual satisfaction were significantly related to each other. Sexual intimacy was higher when women were of young age (${\beta}=-.32$), had a shorter period since surgery (${\beta}=-.24$), and with higher levels of body image (${\beta}=.37$). Sexual satisfaction was higher when women had higher levels of body image (${\beta}=.19$) and greater levels of sexual intimacy (${\beta}=.74$). Conclusion: Higher levels of body image and greater levels of sexual intimacy were identified as the significant factors influencing sexual satisfaction among these women. Future research with a mixed-method research is needed to gain a deep understanding of the sexuality between women and their husbands.

• International Journal of Costume and Fashion
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• v.4 no.2
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• pp.45-55
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• 2004

Rapid informatization and technology advance in the 21st century has invited a new paradigm and changed many things in human life pattern. The impact of mobility seen in this digital nomadism has brought about, when it comes to clothing, a change in its unique meaning, that is, the graftage of high technology onto present nomad's life style who live moving around all the time due to the expansion of mobile environment. As the fruits of this expansion of mobile environment and technology advance in wireless telecommunication, easy-to-carry smaller sized devices such as cell phones, PDA, and MP3 players represent the present times, while the future would be an 'era of wearing' in which kinds of electronic devices and systems are integrated into clothing. Thus in this study, concept of wearable computer seen in the 21st century's digital nomadism was reviewed, and figurativeness and anesthetic value of wearable computer were discussed in association with the change in high style image resulted from technology advance and change of life style. By drawing a justice from which, value of future fashion was also prospected.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.86-89
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• 2008

In this paper, bus station design is presented as a component of public design to develop the integrated city public image of Daejeon Metropolitan City through the study of city characteristics and the direction of future development. Design concept is the mutual understanding of public image and human centered sense, and comfortable bus station which is correspond with future development direction and applicable for digital informationization is selected. Design components are bus shelter, information board, bench, vending machine, a wastebasket, billboards and so forth.

• The Journal of Fisheries Business Administration
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• v.44 no.1
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• pp.1-14
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• 2013

The purpose of this study is examining an influence of a corporate on processed marine product's purchase intention with moderating effect of consumers' product evaluation adding processed marine product's evaluations as new variable. The hypothesis of a positive influence of processed marine product's corporate image on processed marine product's purchase intension is partially supported. Specifically, product itself, service, reliability, and communication among the factors of a processed marine product's corporate image significantly affect processed marine product's purchase intension whereas corporate social responsibility does not affect processed marine product's purchase intention. Processed marine product's evaluation also positively affects processed marine product's purchase intention. It implies that there are somewhat differences between influences of various factors of a processed marine product's corporate image on processed marine product's purchase intention but are overall influences of a processed marine product's corporate image on processed marine product's evaluation both directly and indirectly. Nowadays, consumer considers not only good quality of product but also its invisible image and value. Therefore, future studies should consider various ways to investigate a processed marine product's corporate image and processed marine product's product evaluation.

• International Journal of Advanced Culture Technology
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• v.3 no.2
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• pp.77-86
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• 2015

In this paper there is an overview of some standards and security models which are implemented in such an IP-based and heterogeneous networks and we also present some security models in an open environment and finally we obtain that as a result of the nature of 4G networks there are still more security holes and open issues for expert to notice. Our survey shows that a number of new security threats to cause unexpected service interruption and disclosure of information will be possible in 4G due mainly to the fact that 4G is an IP-based, heterogeneous network. Other than that, it tells about the security issues and vulnerabilities present in the above 4G standards are discussed. Finally, we point to potential areas for future vulnerabilities and evaluate areas in 4G security which warrant attention and future work by the research and advanced technology industry.

• The Research Journal of the Costume Culture
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• v.11 no.5
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• pp.737-752
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• 2003

The purpose of this study is to understand the medieval culture and medieval religious costume by analysing and grasping the formative characteristics of image of medieval religious costume in the modern fashion that were represented to the modern fashion, and also to offer materials to predict the history of fashion in the future by considering the progress of modern fashion and recognizing the fashion to be progress. To examine the image of medieval religious costume in the modern fashion, this thesis divided it into avant-garde image, symbolic image, and mysterious image. These can be summarized as follows. First, in avant-garde image, the harmony between characteristic eroticism and heterogeneous materials are expressed and the formative change of religious costume into general costume are expressed. Second, in symbolic image, the symbolic meanings of the medieval clergy man's costume is expressed in modem fashion while its religious meanings and senses are expressed with symbolic image. Third, in mysterious image, the abundant and profound lights and colors express the mysterious senses of the costume and sanctity applied with mosaic painting and stained glass techniques, utilizing the splendor jewelry, spangle and materials, and most of its image reflects exotic and embellish tendency. As a result, this thesis could be described as follows; Previous religious costume of clergy man was used as a mediator between general devotee and God in ceremony, and it was worn by the general devotee to express devotion. This religious costume was utilized in modem fashion, and it gave the avant-garde image and symbolic image of religion. In addition to it, mysterious image was expressed with exotic and embellish tendency.

• Journal of Korean Society of Transportation
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• v.24 no.2 s.88
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• pp.43-51
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• 2006

This Paper investigates how perceived Price, airline service aquality, perceived value. passenger satisfaction, and airline image determine passengers' future behavioural intentions. To test the conceptual framework, Path analysis using a maximum likelihood estimator, was applied to data collected from Korean international air passengers. It was found that all the hypothesized relationships were statistically significant. Perceived price. Perceived value, passenger satisfaction, and airline image were each found to Have a direct effect on Korean international air passengers future behavioural intentions.