• Title/Summary/Keyword: The direction of focused promotion

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Community Involvement and Health Policy - New Approach to Health Education and Behavioral Science - (주민참여와 보건정책 - 보건교육 및 행태론의 새로운 접근 -)

  • 김대희
    • Korean Journal of Health Education and Promotion
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    • v.8 no.1
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    • pp.34-44
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    • 1991
  • Since it was found out that the degree of medical contribution to health was timid. the direction of health policy studies has been focused on the personal health behavior. Participation in health has been closely related to the behavior. Those who have insisted on the new direction believe that the health policy laying stress on low cost and personal responsibility can avoid the pathology of medical policy and medical crisis. Participation in health has been very important method of changing health behaviors. It is certainly important to change bad health behaviors. But there is no deliberation of social structure here. Most health behaviors are the adaptation to social structure. The attempt to change the established adaptation behaviors without considering social structure is difficult to succeed. It is little meaningful to say the importance of the health behavior to those who have no choice but to be ill due to the poor environment and health risks. What can guarantee the real direction of community participation at least is the consciousness and behaviors of people's right.

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The Effects of Family Environment on Middle School Students' Health Promotion Behavior (중학생의 가정환경이 건강증진행위에 미치는 영향)

  • Park, Geum-Hi;Park, Young-Soo
    • The Journal of Korean Society for School & Community Health Education
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    • v.1 no.2
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    • pp.73-85
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    • 2000
  • This research has attempted to provide the basic data of health education in middle school students whose positions are very important in health promotion of the whole people. Especially, we are focused on the relationship between their individual family environment and health promotion behaviour. We have surveyed and collected all the information of the effects which has come from the family environment, and given the period from 22nd of May to 27Th with 375 boys and girl students who live in the cities and suburbs of Chung Cheong Buk-D, and used SPSS program in the analyse of the information. The conclusions were as follows; 1. Gender, the residential area, the living pattern with parents, and religion have showed very close effects in the promotion health behavior of the middle school students. 2. Statistically, explained health promotion behavior has got 59% and hygiene and daily life habit in inferior group has 48% with these rates, there should be a special management on those factors. 3. The responsibility according to the value direction factors of home has showed relationship as follows; $\circ$ hygiene and daily life habit(p<.001) $\circ$ communicable disease control(p<.01) $\circ$ mental health(p<.05) $\circ$ health promotion behavior(p<.001) The above results showed that the middle school students health promotion behavior were affected by the responsibility according to the value direction factors of family, the responsibility according to the group characteristics factors of family and psychological process factors of family. With this result, family environment is essential factor for students abilities of building up his/hers health promotion behavior.

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Solution Method of Hypochondriasis through Focused Distraction (집중산만 전략을 활용한 건강염려증의 해소 방안 -인지치료적 접근-)

  • Joseph Jeon
    • Industry Promotion Research
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    • v.8 no.4
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    • pp.229-239
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    • 2023
  • This research as a literature study is to clarify solution method of hypochondriasis through focused distraction. Hypochondriasis is called by various terms such as somatization symptoms, health anxiety, illness phobia, illness anxiety disorder, hypochondriacal disorder, hypochondriacal neurosis, and hypochondria personality disorder. Hypochondria is basically a factor that causes worry, fear, anxiety, and even phobia, lowering the quality of life at home, work, and society. As the quality of life of individuals is decreasing, the field of counseling psychology and psychological counseling has the task of solving this problem and restoring psychological peace. Accordingly, this study is an attempt to explore the symptoms of hypochondria by using the distraction strategy among cognitive strategies as a way to resolve the condition. Focused distraction strategy can be said to be a kind of cognitive 'avoidance strategy'. Focused distraction strategy is a way to avoid being overly focused on one's health. In addition, it weakens health concerns by 'dispersing' or 'distracting' the 'attention' focused on health in another direction.

A Study on 4P's of Developing Food Service Products - Focused on Gwangju, Jeonnam Area - (외식 상품 개발의 4P's에 관한 연구 - 광주, 전남 지역 중심으로 -)

  • Lee, Sun-Ho;Kim, Hee-Kee;Kong, Ki-Yul;Jeon, Kyung-Chul
    • Culinary science and hospitality research
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    • v.16 no.1
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    • pp.269-279
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    • 2010
  • This study investigates 4P's of developing food service products(Focused on Gwangju, Jeonnam area) and intends to set the direction for the relations between product, price, promotion, place and customer satisfaction and customer occupation. Statistical techniques employed includes reliability analysis and regression analysis. The study is based on the 220-questionnaire-survey conducted from July 6 to July 20, 2009 to five foodservice companies in Gwangju. The data collected of this study were analyzed with the frequency analysis, reliability analysis, and regression analysis using the SPSS 12.0 package program. The findings of this study are as follows. Firstly, there are significant product, price, promotion and place factors that affect customer satisfaction. Secondly, there are significant product, price, promotion and place factors that affect customer occupation. Thus, food service management needs to apply product, price, promotion and place strategies aggressively.

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The Effect of Training Program for the Balance on the Gait Stability (균형능력 향상 운동프로그램이 보행안정성에 미치는 영향)

  • Lee, Young-Taeck;Kim, Hoon;Shin, Hak-Soo
    • Korean Journal of Applied Biomechanics
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    • v.20 no.4
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    • pp.373-380
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    • 2010
  • The purpose of this study was to evaluate the effect of balance training on gait stability. The study population included 17 male high school students who were divided into 3 groups, each of which underwent one of the following types of balance-training programs for 8 weeks: 1 foot standing on cushion foam, trunk muscle training, and inverted body position training. 0, 4, and 8 weeks, the following experiment was performed: The participants were asked to close their eyes and take 17 steps; the stability of forward and sideward movement was determined, and the direction linearity was measured. The results revealed that all the training programs caused a decrease in stride deviation and an increase in the and the stride length, thereby improving the stability of forward movement. All the programs decreased the variation in step width and were thus also effective in improving the stability of sideward movement. The inverted body position training program was considered very effective because the cross point appeared on post hoc graphic analysis after 4 weeks, and the deviation length for 10 m was low, i.e., below 4 cm. All the programs were effective with respect to direction linearity because they decreased the deviation in direction widths. The results indicate that whole-body neurocontrol training is more effective than simple muscle training and local focused balance training, although this neurocontrol training-in the form of inverted body position training-required a longer training period than did the other programs.

Study on the Direction of Specialized Development for Andong City Cultural Industry Promotion District (안동시 문화산업진흥지구 특화발전 방향에 관한 연구)

  • Bae, Su-Bin;Kwon, Gi-Chang
    • 지역과문화
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    • v.4 no.1
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    • pp.1-26
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    • 2017
  • The 21st century recognizes culture as a high value-added strategic industry as it is called the culture era, and the cultural industry plays a role in driving regional economic development by raising the value added of other industries due to various ripple effects. As the institutional apparatus for developing such cultural industry, the Culture Industry Promotion Basic Law was enacted. Based on this, the Central Government designated the Jung-gu Dong and Seo-gu Dong as the Cultural Industry Promotion District of Andong City in 2010 but it has not been activated until 2017. The purpose of this study is understanding the situation and problems of the Cultural Industry Promotion District of Andong city and to discuss the direction of development. The research methods were analyzed by using questionnaires using AHP analysis technique for experts and practitioners related to culture industry. SPSS 23 was used for the validity and reliability of the questionnaire, and VBA was used for weighting and consistency index calculation in AHP analysis. As a result in the upper layer, Economy efficiency was found to be the most important factor of the three upper layer factors (Economy, Publicity, and Sociality) in order to activate the Cultural Industry Promotion District of Andong city. In the case of the Lieutenant layer, it is analyzed that the Job Creation is an important factor in the Economy category, the Settlement and Environment for Cultural Industry in the Publicity category, and the Activation of Urban Culture Activity in the Sociality category. As a result of analyzing the direction of promotion of the Cultural Industry Promotion District of Andong City centered on these factors, it concluded that the industry related to performance should be focused.

A Study of 'The Makers Movement' in Furniture Design - Focused on 'KEA Hacking' - (가구디자인에서의 '메이커 무브먼트(Makers Movement)' 사례 분석 연구 - '이케아 해킹(IKEA Hacking)' 사례를 중심으로 -)

  • Kang, Hyun-dae
    • Journal of the Korea Furniture Society
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    • v.28 no.3
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    • pp.156-168
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    • 2017
  • The digital information society that developed along with the 21st century is the 'Open-source Making Movement' which produces collective intelligence through open-source sharing and digital manufacturing tools, which is called 'Makers Movement'. The purpose of this paper is to analyze the case of Makers Movement in furniture design through 'IKEA Hacking' which arose simultaneously with the Makers Movement, and to study and present the prospect and direction of furniture design in the change of manufacturing industry. In this study, four design features were compared with IKEA hacking cases along with the establishment of 'community' which is a feature of Makers Movement. Four characteristics are first customized design, second derivative design through open source, third long -Tail effect design, and fourth, design using digital manufacturing tools. The prospect and direction of furniture design through this study are as follows: first, democratization of furniture design manufacturing, second job creation, third, coexistence of large and small enterprises, fourth promotion of various new technologies, and fifth, discovery of various furniture designers through 'Open System Organization'.

The Influence of Message Frame and Appeal on the Effectiveness of Social Media in Dietary Behavior

  • Lee, Eun-Mi
    • International Journal of Advanced Culture Technology
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    • v.7 no.3
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    • pp.86-91
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    • 2019
  • The goal of this study is to identify how different types of messages can contribute to the effectiveness of social media in healthier dietary behavior. The sample consisted of 160 participants who use social media and participants were randomly assigned to one of the four experimental conditions. The study shows that a positively framed message paired with a health focused message and a negatively framed message paired with a body image focused message exhibit a positive eWOM and message perception. This research offers direction for development of appropriate message types to improve social media effectiveness. Social media marketers and advertisers can develop social media content on healthier dietary behavior.

The Effect of Perceived Value, Satisfaction and Self-Congruity on the Revisit Intention and the Word-of-Mouth Intention (스키장 방문자들의 가치, 만족, 자아일치성이 재방문의도와 구전의도에 미치는 영향)

  • Hong, Sung-Kwon;Kim, Jae-Hyun;Jang, Ho-Chan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.2
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    • pp.74-85
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    • 2012
  • As competition increases, ski resort managers need to search for ways to attract previous visitors or to gain new visitors through word-of-mouth. This study examined the impact of skiers' perceived value, satisfaction and self-congruity on the revisit intention and the positive word-af-mouth intention. Total respondents were also segmented into a promotion-focus and prevention-focus individuals then later examined the differences in the effect of independent variables between groups in order to suggest a managerial direction that will enhance business competency of ski resorts. Results from regression analysis showed that all independent variables utilized in this study were good predictors of two dependent variables. Specially, satisfaction was a highly significant predictor. Promotion and prevention-focused individuals were also differed in evaluating the importance of independent variables for their revisit and word-of-mouth intention. It means that self-regulatory focus is an effective variable for segmentation. More specifically, satisfaction was the only variable influencing the revisit intention for promotion-focused individuals; whereas both satisfaction and self-congruity had significant effects on the revisit intention for prevention-focused individuals. All independent variables had significant effects on the word-of-mouth intention, except self-congruity for promotion-focused individuals. This research suggests several managerial implications on the findings based on the analysis and the characteristics of the visitors.

Spatial Composition of Drugstore Applied with Experience Marketing for Sales Promotion - Focused on the Health & Beauty Stores around the Hong-Ik University - (판매촉진을 위한 체험마케팅이 적용된 드럭스토어 공간구성 - 홍대앞 H&B 스토어를 중심으로 -)

  • Lee, Kyung-Eun;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.23 no.3
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    • pp.193-203
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    • 2014
  • In a rapidly changing market, the companies are applying a variety of elements for promoting sales for the inflow of consumers. For the elements of sales promotion, the tendency to apply the experiential marketing that provides a positive recognition centering on the customers, and in such tendency, the consumers places the values on the experience obtained from the spatial elements of sales promotion provided by the companies. As it is reflected on the life style of consumers, the drugstores applied with the experiential marketing as a mean of sales promotion is rapidly growing in the distribution market. In this study, the elements of sales promotion was picked out and 5 types of experience such as sense, feel, think, act, relate of Bernd H. Schmitt was investigated. The spatial composition of drugstores were classified into destination, assortment, convenience and occasion, and through self experienced visual research, the experiential marketing strategy applied to drugstores and the elements of sales promotion applied with experiential marketing was analyzed. The streets of Hongik University as a strategic point of beauty, by selecting four H&B stores which were recently opened, a future direction is proposed by conducting the case analysis on the elements of sales promotion of drugstores and the spatial composition of drugstores applied with experiential marketing. In conclusion, in overall space, the behavioral experiential elements are weak. The behavioral experiential elements are a marketing that induce the intuitive behavior added with expertise and considered difficult to be maintained. Although the consumers think that the biggest value of drugstores is 'free and convenient product test' but in the other hand, they tend to think most positively about the consulting of experts. Therefore, the space emphasized with expertise should be more highlighted but such space should consider the convenience of consumers.