• The Journal of Information Systems
• /
• v.23 no.4
• /
• pp.49-74
• /
• 2014

The introduction of smartphone caused the most revolutionary change in the domestic telecommunications market after the digital revolution. However, due to the saturation of the local market, it is expected to post negative growth in 2016 and the sales of national communication carriers is in stasis. Thus, the smartphone industry is starting to shift its marketing efforts to secure the silver generation who still has room for increase in the rate of smartphone usage. As the silver generation has physical limitations and differences in needs, the marketing strategy based on the smartphone utilization is not appropriate. This study suggests the new silver generation, who has high income level and similar characteristics to the younger generation, as the new customer segment for smartphone. We analyze the effects of the major variables of UTAUT on smartphone use, as well as examine how these relationships differ between the new silver and the net generation. We verified the hypotheses using a survey with 309 smartphone users. The research findings supported the hypotheses regarding the effects of performance expectancy, effort expectancy and facilitating conditions on smartphone use, but did not support the hypothesis on the effect of social influence. The result of the group comparisons showed that both generation have similar characteristics on innovativeness and cognitive absorption, but the moderating effect of age on performance expectancy, effort expectancy and use is stronger in conjunction with the new silver generation. The study results are expected to be used in establishing a marketing strategy for the new silver generation.

• International conference on construction engineering and project management
• /
• 2024.07a
• /
• pp.391-398
• /
• 2024

Under the influence of pervasive digital revolution, the world is overwhelmed with data with an increasing speed of data generation. The accessibility and analysis of 'big data' can provide useful insight and help various industry sectors revolute. Although the concept of 'big data' has gained popularity in the construction industry in recent years, the construction industry remains at a nascent stage in the adoption of big data technologies and lags behind other sectors. To the best of our knowledge, few empirical studies have been done to examine the status quo of big data adoption in the construction sector and its influencing factors. This paper fills the gaps and examines the current status of big data adoption in companies with different sizes and roles and projects with different types, and the drivers and challenges in adopting big data technologies. After an extensive literature review, a questionnaire survey and post-interviews were conducted. The results of the analysis show that the big data adoption in the construction sector is affected by the size of companies and the work experience of employees. Technology advancement, competitiveness, government plan, and policy initiatives are the main drivers of the big data adoption, while design appropriate system, difficulty in data collection and the lack of knowledge and experience were found to be the major challenges for the big data adoption in the construction sector. Finally, the identified top three strategies to overcome challenges and promote big data adoption are 'clear organization structure', 'government incentives' and 'the training of IT personnel'. The findings of this study guide construction practitioners in different companies and projects put domain specific strategies in place to enhance the big data adoption.

• Journal of Information Technology Services
• /
• v.19 no.1
• /
• pp.89-102
• /
• 2020

With the technology of the 4th Industrial Revolution integrated into the industry as a whole, digital transformation (DT) is becoming an innovative and essential element of corporate survival in the fashion industry, and it is expected that the paradigm shift in shopping will become an unavoidable reality, especially based on the AR. Therefore, in this study, the characteristics of augmented reality were presented separately as perceived realism, interaction, pleasure, and usability, and the influence of augmented reality by immersion parameters on the user's satisfaction and intended to reveal the relationship between satisfaction and usage through the characteristics of augmented reality. For the purpose of this study, a structured questionnaire was conducted, and the available 209 responses were collected and used for empirical analysis. The results of the empirical analysis are as follows. First, while immersion has the greatest effect on satisfaction, the effect on use intention has a stronger effect on satisfaction than immersion. This indicates that purchase occurs when the user's immersion leads to satisfaction, and when the satisfaction falls, the intention to use is also lowered. Second, interactivity, enjoyment, and ease of use among the various characteristics of fashion applications have a positive effect on immersion. Among them, ease of use had a strong effect on immersion. In light of this, it can be seen that ease of use should be considered first when creating an application based on augmented reality in the future fashion industry. However, the perceived reality is low in the degree of immersion, and the effect on satisfaction is also lowered, so it is difficult to be connected to intention. Considering that this study was conducted through indirect experience through video viewing, this study expects the development of research through a more practical research model in the future, as the impact is considered to be a relatively low measurement.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.9 no.2
• /
• pp.242-246
• /
• 2005

RFID(Radio Frequency Identification) which is emerging from a change in digital convergence paradigm and recently rapidly advancing throughout the overall society is the core technology based on Ubiquitous network. In other words, This is a technology to identify the information of the object and recognize the situation by attaching electrical tag to an object and using Reader that can read the information of the object. With the emergence of the technology, it has turned the existing maintenance of the product into the network and intelligence of the product control by using the bar cord to maintain the product and will lead a revolution throughout overall society by affecting the fields of distribution and product maintenance as well as those of medicines, chemicals and food which the electrical tag can be attached to. his paper shows that utilizing the Bluetooth which is a local wireless telecommunication in the standalone imbedded system can implement the piconet configuration among the Readers and the data telecommunication with the main server.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2004.05b
• /
• pp.45-48
• /
• 2004

RFID(Radio Frequency Identification) which is emerging from a change in digital convergence paradigm and recently rapidly advancing throughout the overall society is the core technology based on Ubiquitous network. In other words, This is a technology to identify the information of the object and recognize the situation by attaching electrical tag to an object and using Reader that can read the information of the object. With the emergence of the technology, it has turned the existing maintenance of the product into the network and intelligence of the product control by using the bar cord to maintain the product and will lead a revolution throughout overall society by affecting the fields of distribution and product maintenance as well as those of medicines, chemicals and food which the electrical tag can be attached to. this paper shows that utilizing the Bluetooth which is a local wireless telecommunication in the standalone imbedded system can implement the piconet configuration among the Readers and the data telecommunication with the main server

• Ocean and Polar Research
• /
• v.31 no.1
• /
• pp.97-110
• /
• 2009

Two of the most important topics of the 21st century are ensuring harmony between man and his environment and the emerging long-tail economy in which niche markets are becoming increasingly more important. Since the Industrial Revolution in 17th century, human beings have increasingly exploited the world's natural capital, such as the natural environment and its ecosystems. Now the world is facing limits to sustainable economic growth because of limits to this natural capital. Thus, most countries are beginning to adopt a new development paradigm, the so-called"Green Development Paradigm" which pursues environmental conservation in parallel with economic growth. Recently, the Korean government announced an ambitious national policy of Low Carbon & Green Growth for the next six decades. This is an important step that transforms the existing national policy into a new future-oriented one. The fisheries sector in particular has great potential for making a substantial contribution to this national policy initiative. For example, the ocean itself with its sea plants and phytoplankton has an enormous capacity for fixing carbon, and its vast areas of tidal flats have a tremendous potential for cleaning up pollutants from both the sea and the land. Furthermore, the fishing industry has great potential for the development of fuel-saving biodegradable technologies, and a long-tail economy based on digital technologies can do much to promote the production and consumption of green goods and services derived from the oceans and the fisheries. In order for this potential to be realized, the fisheries authority needs to develop a new green-growth strategy that is practical and widely supported by fishing communities and the markets, taking into account the need for greenhouse gas reduction, conservation of the ocean environment and ecosystems, an improved system for seafood safety, the establishment of strengthened MCS (monitoring control surveillance) system, and the development of coastal ecotourism. In addition, fisheries green policies need to be implemented through a well-organized system of government aids, regulations and compensation, and spontaneous (voluntary) orders in fishing communities should be promoted to encourage far more responsible fisheries.

• Journal of the Institute of Convergence Signal Processing
• /
• v.20 no.3
• /
• pp.125-131
• /
• 2019

Through the 4th Industrial Revolution, various digital equipments are being distributed, and accordingly, the importance of data processing is increasing. As data processing has a great effect on the reliability of equipment, its importance is increasing, and various studies are being conducted. In this paper, we propose an algorithm to remove AWGN in consideration of the noise in the image. The proposed algorithm is used in the filtering process by inferring the standard deviation of the image noise. The noise is removed by dividing the filter for the high frequency component and the filter for the low frequency component compared with the standard deviation of the filtering mask. The proposed algorithm is simulated with the existing methods for evaluation and compared and analyzed by difference image, PSNR and profile. The proposed algorithm minimizes the effect of noise and preserves the important characteristics of the image and shows the performance of efficient noise removal.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.21 no.11
• /
• pp.2083-2088
• /
• 2017

This study aims to explore the problems of the VR content industry, which is the core of the newly emerging fourth industrial revolution and convergence new industry, and to find alternatives to solve them. Through in-depth interviews with experts, we collected elements that impeded the development of VR content industry. As a result, the simplification of the VR simulator's content changes, the regulation of the VR simulator was newly established within the Game Industry Act, and the diversification of the input amount were the reasons. Simplification of deliberation provides the basis for new platform business. The new law is to reflect the characteristics of VR content properly and to avoid unnecessary regulation by existing laws. The adoption of various input methods is intended to actively expand the market for new industries. This study is expected to contribute the safe ecosystem by reviewing the factors that impede the development of the new industry as suggesting alternatives.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.24 no.5
• /
• pp.609-615
• /
• 2020

In the modern society, the use of digital equipment is increasing along with the 4th industrial revolution, and the importance of image and signal processing is increasing. At the same time, research on noise reduction is being actively conducted. In this paper, we propose a switching filter algorithm for random-valued impulse noise cancellation. The proposed algorithm obtains the threshold value by determining the noise level present in the image, and threshold value is compared with the difference between the input pixel value and the reference value, and is used in the weight switching process of the filter. The final output of the filter is estimated by applying a pixel weight and a modified weight median filter according to the switching, and obtains a final output by comparing the estimated value with the input pixel value. To evaluate the performance of the proposed algorithm, we compared it with the existing methods using simulation and PSNR.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.3
• /
• pp.89-94
• /
• 2021

Recently, the boundaries between people who produce and consume digital contents disappears due to the massive developments in information and communications technology (ICT) and the rapidly increasing spread of smartphones unlike in the traditional mass media (e.g., newspapers, radios, and TVs). Through the open service platform, the problem perception for each individual remains the same, but the problem solving methods varies as the service types have been diversified. The creation of added value through the growth of the new media platform industry is expected to enrich our lives, but it can also cause severe social side effects. For example, communication problems between social classes due to the information gap have led to generational conflict, and if such problems persist, it can cause national and social losses. Therefore, this paper analyzes the policy efforts to resolve the information gap and the necessity of the legalization of multimedia literary education to maximize the synergy effect through psychological model.