• 한국콘텐츠학회논문지
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• 제7권8호
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• pp.174-181
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• 2007

최근 도시마케팅의 일환으로 많은 지방자치단체에서 도시브랜드 슬로건을 개발하였거나 개발 중에 있다. 도시브랜드 슬로건을 개발함에 있어 효과적이고 보다 체계적인 방법이 될 수 있도록 기초자료를 만들고 해외의 도시브랜드 슬로건 개발 사례와 국내의 도시브랜드 슬로건 개발 사례를 비교 분석하여 하였다. 국내 도시브랜드 슬로건의 특징으로는 거의 대부분이 도시명을 포함한 단항의 구조로 캠페인형이었다. 소재로는 대부분 추상적 가치를 소재로 사용하였다. 성공적인 도시브랜드 슬로건의 개발 기본 요건으로는 차별성 부각을 들 수 있다. 지역 특유의 자연환경, 문화, 역사 등이 담긴 슬로건만이 독창적이고 차별성이 강한 도시브랜드 슬로건이 될 수 있다. 단기적 유행성에 치우치지 않고 중장기 전략과 비젼, 명확한 설정이 있어야 한다. 또한 개발 후에도 지역주민 모두가 공감할 수 있는 커뮤니케이션이 이루어질 때 도시브랜드 슬로건은 확산이 되고 브랜드로서의 가치를 생성할 것이다.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.108-118
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• 2021

This paper aims to presents the overview of research in the sustainable smart cities development domain. It investigates the key challenges of the sustainable smart cities development that faced by the developers from different countries. The qualitative research method via the interview is conducted to collect the data. 10 experts on the sustainable smart cities development project were interviewed in this study. The results indicate that there are 12 sustainable smart cities development challenges named: (1) budgetary constraint; (2) lack of resources; (3) lack of institutional capacity to deliver technology; (4) lack of systems integration; (5) social acceptability; (6) lack of awareness level in the smart city development among residents; (7) the need to drive towards content development; (8) lack of strategically approach in the smart city transformation; (9) disagreement on standardizing the smart city model; (10) lack of overarching institution to create the governance structure; (11) lack of sustainable focused strategies; and (12) lack of the smart city operational framework. Furthermore, the solutions framework for these challenges was proposed as the guidelines to overcome or minimize them.

• 한국전자통신학회논문지
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• 제7권2호
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• pp.365-373
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• 2012

문화는 도시경쟁력의 원천과 시민의 삶의 질 향상에 필수적인 요소이다. 현대사회는 지속적 경제성장과 도시재생을 위한 목적으로 문화산업과 결합하여 좀 더 지역적이고 창의성이 발현될 수 있는 도시를 만들고자 한다. 이러한 문화도시조성사업은 기반시설 건설 운영으로 인하여 생산, 고용, 그리고 소득의 인프라를 구축하였고, 역사 문화재에 대한 시민의식을 고취시켰다. 또한, 민족 문화 정체성 및 가치를 향상시켜 국가적 측면에서 효과적인 방안을 제시하였다.

• 한국환경과학회지
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• 제31권7호
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• pp.593-607
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• 2022

Climate change has recently become a serious global issue, and carbon emissions and energy consumption are increasing, particularly in cities where economic activities and populations are concentrated. Accordingly, various countries worldwide are promoting the Green New Deal and promoting urban-centered climate change response policies with the aim of carbon neutrality. In Korea, following the "smart green city" project that creates a city where humans and the environment coexist, a similar "carbon neutral green city" policy is set to be introduced. Therefore, in this study, implications and directions for the sustainable introduction of the carbon neutral green city policy will be derived by comparing and analyzing the State and Tribal Assistance Grants of the U.S. bipartisan infrastructure law and the smart green city of the Korean new deal.

• 분석과 대안
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• 제7권1호
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• pp.171-200
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• 2023

This research aims to analyze the external activities of local governments in South Korea from the perspective of the developing trends in city diplomacy, contrary to the conventional and narrow concept regarding local government's international exchange and cooperation as a public diplomacy. In detail, this research intends to illustrate the following: first, to differentiate South Korean local governments' growing commitment to international affairs from public diplomacy; second, to highlight the integration of public diplomacy with other forms of diplomacy within the framework of city diplomacy. This research argues that city diplomacy in South Korea has gradually shown the following three trends and characteristics. First, South Korean local governments have recognized the importance of participating in multilateral diplomacy via city networks to find compelling solutions to non-traditional and transnational security threats. They perceive this external activity as an opportunity for policy sharing and problem-solving with foreign partners. Second, local governments in South Korea have been fostering various ways to institutionalize their involvement in foreign affairs and organizations, such as amendments to related laws and the launching of task forces, to pursue so-called sustainable and systematic international exchange and cooperation. Lastly, South Korean local governments have constructed multiple channels and multilevel governance in the form of public-private partnerships to enhance policy expertise and cope with diverse agendas.

• 디지털융복합연구
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• 제10권7호
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• pp.179-184
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• 2012

도시의 궁극적인 목적은 '도시의 삶의 질 향상'이다. 이를 이루기 위하여 지역사회 합의,평가와 지역공동체의 비젼과 목표의 공유는 물론 지역 및 커뮤니티의 컨텐츠 생산 및 유통 소비의 최적화가 요구된다. U-City에서 서비스의 내용인 콘텐츠의 공유에 대한 요구와 필요성이 증가하고 있다. 온톨로지는 공유를 전제로 의미적 관계를 설정하기 위한 도구로서 이러한 변화에 대응하는 온톨로지 기반 U-Service 모델 설계가 필요하다. 본 연구는 유비쿼터스 환경에서 온톨로지 위치기반 콘텐츠를 최대한 표현할 수 있도록 하는 지도의 생성 및 서비스 구현의 가능성을 밝혀보았다.

• 한국인공지능학회지
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• 제12권1호
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• 한국자기학회:학술대회 개요집
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• 한국자기학회 2008년도 Asian Magnetics Conference
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• pp.119.1-119.1
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• 2008

• 한국동물위생학회지
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• 제35권1호
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• pp.19-24
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• 2012

This study was performed to evaluate the prevalence rate of Toxoplasma gondii on 217 stray cats in Daejeon. The positive infection rate of T. gondii was 15.7% in enzyme-linked immunosorbent assay (ELISA), 12.4% in latex agglutination test (LAT), 14.7% in indirect immunofluorescent antibody test (IFA) and 0.5% in polymerase chain reaction (PCR) respectively. In districts, Yuseong-gu was shown the highest seropositive rate of T. gondii as 31.8% in ELISA, 22.7% in LAT and 31.8% in IFA. In gender, the seropositive rate of female cats was slightly higher than that of male cats as 17.2% in ELISA, 15.2% in LAT, 15.2% in IFA and 1.0% in PCR. Cats captured in National science museum, detached house and apartment was shown relatively high prevalence rate of T. gondii.

• 한국전기화학회:학술대회논문집
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• 한국전기화학회 2000년도 추계총회 및 학술발표회
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• pp.7-7
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• 2000