• 토지주택연구
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• 제2권4호
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• pp.491-501
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• 2011

This study estimated economic value and benefits of Yongsan National Park, which will be constructed by financial investment of the government and objectively estimated the real value of it by understanding the value of the park from a user's view of the park. For this, the value of Yongsan National Park is divided into using value such as carbon reduction and the function of relieving urban heat island as an environmental material and non-using value based on willingness to pay of the public according to the construction of the park. As a result of the analysis, it was found out that the using value of Yongsan National Park would reach 130 million won up to maximum level of 450 million won per year, and the non-using value was analyzed to be worthy of 2,344 won per capita every month. Besides, economic ripple effect that can be expected in the process of the park construction project was analyzed to be a national policy that creates effect on production inducement of 2.6 trillion won and value added of 809.6 billion won and new jobs for 25,620 persons. Considering the value of Yongsan National Park and the effect of the project based on the result of this study, it was found that it could sufficiently secure the validity of implementing the project compared to the financial investment by the government. Therefore, it must be emphasized that diffusion strategy is necessary for national understanding and for a nation to make it understood its appropriateness widely in respect to the construction of Yongsan National Park for the successful construction of Yongsan National Park and to raise its using value in the future.

• 한국산림과학회지
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• 제95권5호
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• pp.551-555
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• 2006

This research was conducted to estimate the use and preservation values of Jirisan national park, using a dichotomous choice contingent valuation. Jirisan national park was estimated to have the use value of 6,377 won per visitor. In terms of preservation value was estimated 13,030 won per housed per year. The results of this research show that Jirisan national park generated considerable use and preservation values, exceeding far greater than current admission fees. The findings also indicate that the estimated economic value provides enough justification for the national park service to increase admission fees in order to maintain the quality of the natural environment. This result may contribute to guidance on the pricing policy of national park managers and practitioners, although public policy may be made in the political arena.

• 한국조리학회지
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• 제22권1호
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• pp.87-95
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• 2016

The purpose of current study is to develop and estimate a proposed model that explains the potential relationships among food quality, experiential value, price fairness, image, satisfaction, and behavioral intention in context of water park. In addition, the study will verify how these factors link to each other. Results show that food quality is a significant antecedent of experience value, price fairness, water park image. Also, the experiential value and water park image influence on visitors' satisfaction. Last, the satisfaction is critical predictor of behavioral intention. These findings will contribute to understand the consumers' perception about water park, and how derives the customer satisfaction and behavioral intention. In sum, present study will serve insights for industry marketers and managers in water park segment.

• 유통과학연구
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• 제17권2호
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• World Technopolis Review
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• 제8권2호
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• pp.82-91
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• 2019

The value of universities in driving economic development has been understood for a long time. However, with the increasing importance of the 'science-entrepreneurship' relationship in giving science its modern economic value there is growing interest in how this dynamic can be enhanced. One of the strategies that has been widely adopted has been the creation of research-science-technology parks although commonly these projects were being established prior to the theoretical approaches that justify their development. This paper reports on a study that measured the financial value of the links between the University of Surrey and tenants on its Surrey Research Park project and also looks forward at strategies being adopted by the University concerning the continuous improvement of its technology transfer offering to increase the value of these links and put some empirical data behind the claims of the value of research-science-technology parks as part of a wider innovation strategy.

• 한국조경학회지
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• 제26권3호
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• pp.90-103
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• 1998

The purposes of this study are to estimate the economic value and reasonable entrance fee of the Yeido Park, which is under construction in Seoul, by conduct the face-to-face interview. A total of 645 daults were selected by two stage cluster sampling. The senario was designed to meet the requirements for doubgle-bounded dichotomous choice CVM, and distributed with the photograph to epict and compare the current and suggested conditions. A donation vehicle and entrance fee were utilized to find the possibility of strategic behaviors and protest zero, and to make the data estimatable tfor interval censored survival analysis. Date was calibrated by the survival analysis to eleminate the 'fat-tail problem'. Weibull distribution was assumed as a baseline distrubution. The mean WTP of donation and entrance fee was ￦5,281 and ￦783, respectively. The economic value of this park was determined by aggregating the mean value, giving a total WTP for the population of ￦36,861,645,000. This economic value was composed with the use value and existence value. The calibrationi of the Weibull proportional hazard model showed that nearness to the park, age, intention to isit the park, and educational attainment were significant independent variable to influence an amount of donation.

• 한국환경복원기술학회지
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• 제13권5호
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• pp.28-37
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• 2010

This study is intend to evaluate natural conservation value, and to suggest natural park plan based on conservation value evaluation. In this study evaluation items are selected through related studies about ecological conservation evaluation, and evaluation items in this study can be classified into 2 aspects, ecological environment and topographic environment. After each evaluation items are overlaid with GIS program, management levels are derived from comprehensive overlaid maps of each evaluation items. Management areas can be classified into 5 levels; Critical Conservation Area, Conservation Area, Restoration Area, Passive Usable Area, Active Development Area and Settlement Area. So management areas can be matched each management levels to land use of natural park, that is district of preservation, district of natural environment, district of settlements and district of mass facilities. This study have good enough to evaluate ecological value for natural park plan, but, it is difficult to evaluate conservation value only with maps of each evaluation items, so it needs supplementary field survey for precise conservation value evaluation.

• 한국콘텐츠학회논문지
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• 제9권5호
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• pp.293-303
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• 2009

본 논문은 북한산국립공원의 관광자원에 대한 소중한 가치보전에 관한 고찰을 통해 문제점과 개선방안에 대한 연구를 진행했다. 가치보전에 관한 고찰(考察)에서 국립공원 관리 실태에 대한 선진외국의 경험을 사례로 탐색했으며 이러한 탐색의 결과를 북한산국립공원에 접목하여 보다 발전된 형태의 보전관리를 통해 북한산국립공원이 가지고 있는 가치를 지속해 나가는데 초점을 맞추었다. 또한 현재 북한산국립공원의 현황을 탐색하여 문제점에 대한 개선방안을 제시했으며 이에 대한 실증조사에서 전문가와 일대일 면접을 통해 전문가의견을 도출해 냈다. 본 논문이 자연이 준 우리의 위대한 유산인 북한산 국립공원의 가치를 보전하는데 기여가 되기를 기대한다.

• 한국환경복원기술학회지
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• 제21권5호
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• pp.39-60
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• 2018

National parks are designated for the purpose of maintenance, conservation and utilization of different habitats. Therefore, it is necessary to select habitats of a high value as a protected area in order to balance conservation and development. However, the existing national park boundary adjustment and new designation criteria only focused on the endangered species and protected area, without proper evaluation of the habitat value of actual species. Therefore, this study aims to quantitatively evaluate habitat function in terms of biodiversity and habitat value, so that it can be referred to for the designation and boundary adjustment of national parks. We assessed species diversity and habitat values for each of the habitat types, for mammals only, as they are able to choose preferred habitats. In order to evaluate biodiversity, we used Maxent to derive species richness map and used InVEST's Habitat quality model to evaluate habitat value. As a result of evaluation, species richness was high in the national park boundary area. Also, even if the same edge is adjacent to the development area depending on the land cover, the species richness is low. Compared with Wolaksan and Sobaeksan National Park, the species richness and habitat value of the northern area, which is connected with other forests, were higher than those of the southern area where roads were developed. Therefore, it is expected that the use of the result of this study for the national park boundary adjustment and management will enhance the function of the national park as a habitat.

• 농촌계획
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• 제21권4호
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• pp.127-137
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• 2015

This Study attempted to comprehend difference between hiker and non-hiker's sense of place value at Namhansanseong Provincial Park. Especially, it was analyzed after visitors, who were divided into local residents & tourists and first time visitors & repeat visitors. Out of 600 visitors, who were over 19 years old, participated in the survey, 587 responses were used for data analysis. Consequently, Sense of place value at Namhansanseong Provincial Park were classified into three factors: Health Culture, Ecology Environment, and Connectedness. Hikers feel higher value on promotion of health, relaxation, environment than non-hikers. Among hikers, local residents feel higher value on ecology environment and connectedness than tourists. Among non-hikers, however, they have no difference between local residents and tourists, only repeat visitors and first time visitors. On this result, possibility of resident participation management on natural environment and trail was considered, and when the program, which is for raising cultural and traditional value, would develop, increasing number of repeat visitor should be considered as a high priority.