• Journal of Digital Convergence
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• v.17 no.4
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• pp.75-85
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• 2019

For the growing importance of mobile communication, this study sets out to investigate the factors that influencing mobile phone customer satisfaction behavior through a structural equation model. This study proposes six factors model as the key determinants of customer satisfaction. Furthermore, we examine the moderating effect of demographic factors. The study was conducted using a structured questionnaire, data collected from 386 active subscribers. Results confirm that brand name, social influence and after sales service are the three significant determinants of consumer satisfaction. This study finding also suggests that demographic attributes have important consequences on customer satisfaction. The study findings offer an extended theoretical understanding towards customers' mobile satisfaction in the emerging market perspective and for practitioners, potentially to other similar context.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.1
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• pp.79-89
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• 1999

Recent expansion of urban parks has been partly successful in terms of providing urban outdoor recreation space. Unfortunately we paid very little attention to the importance of providing regional identity to urban parks until recently. Thus one of the most important tasks of the contemporary landscape architects of Korea is to investigate ways to improve regional identity of urban parks. This study is aimed at evaluating how well the current urban parks have realized their own regional identity. To test the effectiveness of the concept of 'identity', the identity items were created, while a research model was developed by using such variables as in urban park identity, park satisfaction, belongingness to the region, and residential satisfaction. In order to test the model, the causations were analyzed. Meanwhile, the scales to evaluating identity were reviewed by means of the unstructures group interview, and were finally determined as 10 items; culture, uniqueness, symbolic, historic nature, homogeneity, harmony, difference, public benefit, nativeness and traditionality. Data from three new towns in the capital region-Bundang, Ilsan and Sanbon-were collected, and their central parks were referred to a questionnaire survey. The data were processed using descriptive statistics, correlation analysis, multiple regression analysis and path analysis. It was found through this survey that subjects 'sentiments regarding the sample towns' regional identity differed slightly. Residents of Bundang felt the strongest amount of regional identity, followed by those of Ilsan and Sanbon. In addition, the most important scale on regional identity is 'park satisfaction', followed by 'belongingness to the region' and 'residental satisfaction'. The path analysis was conducted to interpret the causations in a more detailed and comprehensive way than correlation analysis. As a result, it was proven that the regional identity affects 'belingingness to region' through the intermediated variable 'park satisfaction', while affecting ' residential satisfaction' through the intermediate variables 'park satisfaction' and 'beligningness to region'. In other words, although the regional identity of a park does not directly affect 'belongingness to region' or 'residental satisfaction', it has indirect effects on them through intermediate variables.

• The Journal of Korean Society for School & Community Health Education
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• v.13 no.2
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• pp.119-146
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• 2012

Objectives: The purposes of this study were to investigate the life satisfaction, obesity, depression, self esteem, body image of adolescents by their demographic characteristics, to analyze factors impacting on life satisfaction, and to provide basic data to intervention programs for bright and healthy development. Methods: The data in this study came from the Korea Youth Survey Data collected through questionnaires from 10,156 students. To investigate the causal relationship between each variable presented in the research model, descriptive statistics, t-test, ANOVA, Scheffe's test, correlation analysis, hierarchical regression analysis were carried out by using SPSS Ver. 18.0. Results: The most impacting factor on adolescents' life satisfaction were the self-esteem and depression, followed by the economic level, regular exercise, and regular eating. In conclusion, the strongest factors that influenced adolescents' life satisfaction were self-esteem and depression. Also we found that regular eating, regular exercise, and adequate sleep were the important causes of raising adolescents' life satisfaction. Conclusions: In order to enhance the adolescents' life satisfaction, we should make an effort to increase self-esteem, to prevent obesity, and to reduce depression through regular exercise and eating, adequate sleep. Therefore, it is important to recognize the importance of regular exercise and eating through health education. In addition, it is needed desperately to develop sleeping education program and to efforts to ensure sleeping right of adolescents.

• Journal of the Korean Society of Food Culture
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• v.22 no.2
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• pp.218-224
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• 2007

The purpose of this study was to measure the effects of value and satisfaction moderating the relationship between foodservice quality and behavioral intention. A total of 273 questionnaires were completed. Moderated regression analysis was used to measure the relationships between variables. Results of the study demonstrated that the analysis result for the data also indicated excellent model fit. The main effects of foodservice quality, value, and satisfaction on behavioral intention were statistically significant. The interaction effect of quality and satisfaction on behavioral intention was not statistically significant. The interaction effect of value and satisfaction on behavioral intention was not statistically significant. As expected, the interaction effect of quality and value on behavioral intention was statistically significant. Moreover, foodservice quality on behavioral intention was statistically significant at all levels of value and satisfaction, except for when value level was low, and satisfaction level was high. The results of this study indicated that restaurant marketers should attach importance to the interaction effect of service quality and customer value to understand the elements of market demand and customer loyalty.

• The Journal of Information Systems
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• v.32 no.3
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• pp.1-17
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• 2023

Purpose The proliferation of data on the internet has created a need for innovative methods to analyze user satisfaction data. Traditional survey methods are becoming inadequate in dealing with the increasing volume and diversity of data, and new methods using unstructured internet data are being explored. While numerous comment-based user satisfaction studies have been conducted, only a few have explored user satisfaction through video and audio data. Multimodal sentiment analysis, which integrates multiple modalities, has gained attention due to its high accuracy and broad applicability. Design/methodology/approach This study uses multimodal sentiment analysis to analyze user satisfaction of iPhone and Samsung products through online videos. The research reveals that the combination model integrating multiple data sources showed the most superior performance. Findings The findings also indicate that price is a crucial factor influencing user satisfaction, and users tend to exhibit more positive emotions when content with a product's price. The study highlights the importance of considering multiple factors when evaluating user satisfaction and provides valuable insights into the effectiveness of different data sources for sentiment analysis of product reviews.

• Korean Journal of Human Ecology
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• v.23 no.2
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• pp.269-279
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• 2014

The purpose of this study was to examine the relationship between family violence exposure and school violence, to explore the mediating effects of family life satisfaction, school life satisfaction, and internalizing on those relationship and to suggest practical implications for social work services for those adolescents. 4,773 adolescents were selected for the questionnaire study in Gjwangju. Collected data were analysed by Structural Equation Modeling in AMOS 20.0 and SPSS 20.0. The findings of this study were as follows: First, there were significant correlations among family life satisfaction, school life satisfaction, internalizing and school violence offense with family violence exposure. Second, the structural model analysis revealed that family violence had no direct link with school violence. Third, Family violence had indirect effects on school violence, mediated by family life satisfaction, school life satisfaction and internalizing. Based on these findings, the research discussion reinforced the importance of family focused services to prevent the school violence and suggested effective intervention plan.

• Journal of the Korea Society of Computer and Information
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• v.28 no.7
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• pp.121-129
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• 2023

This study analyzed 247 data surveyed on 119 ambulance workers 268 in a G-Do. The variance of the multiple regression model on the effect of independent variables on life satisfaction factors was statistically significant. And transformational leadership is an independent variable that significantly affects life satisfaction factors. However, there is a slight difference in the perception of transactional satisfaction factors (p=.051) was not statistically significant, so the second research question raised in this study was rejected. Based on the results of this study, transformational leadership should be centered on improving 119 paramedics' life satisfaction in the relationship between the direct effects of leadership variables related to 119 paramedics' life satisfaction. By doing so, 119 paramedics' life satisfaction will increase and the ultimate improvement in the quality of first aid at the emergency site will be achieved by providing a foothold to demonstrate the potential capabilities of 119 paramedics. In addition, 119 paramedics need to recognize and promote the importance of life satisfaction recognized in their daily lives and workplaces, creating an environment that can demonstrate transformative leadership by carefully caring for 119 center heads, team leaders, and field seniors.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.3
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• pp.125-143
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• 2015

As improving the life quality of citizen because of development of Urbanization and Information, civil application service of public institutions has been changed. The government provides a 24-hour civil service of e-government, public institutions operate U-complaints call center to pursue a personalized service to customers. As customer service are diversified, the inconvenience of service is increased. Therefore, public institutions instituted U-complaints call center to solve increased complaints. In early days, public institutions operated simple call center. However, it became intelligent U-complaints call center by SNS. The more increase the importance of agents' contact customer service, the more increase Job Performance considered by Organizational Commitment & Job Satisfaction of call center agents. This study analyzed that applied to Fairness Theory with Organizational Commitment, Job Satisfaction and analyze U-complaints call center agents' role and job performance of public institutions. Proposed a research model applied to job satisfaction with key variables, organizational commitments, job satisfaction. It's expected to impact on job performance of U-complaints call center agents in public institutions. For empirical study of research model, conducted a survey of the U-complaints call center agents of public institutions. 170 samples were collected from the survey and analyze relationship between the factors. Procedural justice, distribution fairness, fairness interaction are significant influence on organizational commitment of parameters by analysis U-complaints call center agents. Procedural justice and fairness of interaction was found not to effect on parameters of job satisfaction. Also, parameter, organizational commitment have significant influence on job satisfaction. However, have no influence on job performance. Therefore, the parameters of job satisfaction have significant influence on job performance. Public institutions should adopt to improve the quality of citizen services through U-complaints call center agents.

• Journal of Fashion Business
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• v.20 no.1
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• pp.173-190
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• 2016

The purpose of this study was to investigate the mediating roles of relationship quality, satisfaction and trust, and switching cost during the process of the effects of service quality in the beauty industry. Assuming the attractiveness of alternatives of such structural relations may differ between paths of groups, effects of influence on the relation of each composition concept were investigated. This study adopted a three-dimensional model of service quality, "process quality", "outcome quality", and "environment quality." Amos was used to analyze the research hypotheses and the proposed model. The result of the study suggests that service quality positively influences relationship quality, and relationship quality yields service loyalty. The results also indicates that relationship quality positively influences switching cost and switching cost positively influences service loyalty. Each service quality dimension had a significant effect on satisfaction, trust, and the relative importance of service quality dimensions on satisfaction; trust followed the order of process quality, outcome quality, and environment quality. The moderating variable such as the alternatives' attractiveness is found to be important moderators of the path of the model.

• Journal of Information Technology Services
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• v.18 no.5
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• pp.99-117
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• 2019

In recent years, the one-person media has increasingly gained popularity. The purpose of this study is to investigate the relationship among the service quality, satisfaction and intention of continuous use of one-person media service and to further examine the mediating effect of satisfaction operating on the relationship between the service quality and intention of continuous use. Based on the literature review, hypotheses were developed and the research model was built for testing. The sample of 358 users was selected to achieve these objectives. From the analysis of PLS(Partial Lease Square Path Analysis), key research findings are summarized as follows. First, relationships among the service quality, satisfaction, and intention of continuous use were all positively correlated each other. Second, the effect of service quality on intention of continuous use was mediated by satisfaction. Third, the content quality of one-person media has the higher effectiveness than platform quality to satisfaction and intention of continuous use. Results of this paper are expected not only to emphasize the importance of satisfaction based on the service quality, but also to provide multifaceted implications and directions for the management of one-person media service effectively.