• 제목/요약/키워드: The Korean Company

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패션 기업의 CSR 활동에 대한 인지적 적합성이 소비자 추천 및 구매의도에 미치는 영향 (Impact of the Perceived Fit of a Fashion Company's CSR Activities on the Recommendation and Purchasing Intention of Consumers)

  • 이정임;신수연
    • 한국의류학회지
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    • 제35권7호
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    • pp.816-827
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    • 2011
  • There is an increasingly fierce competition in the current fashion industry due to equalized technology, a shortened fashion cycle and changing lifestyle; however, it is not easy to map out successful marketing strategies that influence the outcome of business administration. This study discussed the importance of changing environments for the fashion industry and of CSR activities. The findings of the study were as follows. First, consumers who found the fashion company to perform more appropriate CSR activities rated its CSR activities more favorably. Second, consumers who considered the company's CSR activities more suitable for themselves viewed the CSR activities more favorably. Third, consumers who rated a fashion company's CSR activities more favorably showed a more favorable attitude to the company. Fourth, consumers who viewed a fashion company's CSR activities more favorably had a greater intention to recommend the company. Fifth, consumers who viewed a fashion company's CSR activities more favorably had a more buying intention for the company. Sixth, the consumers who took a more favorable attitude to a fashion company had a stronger recommendation intention for that fashion company. Seventh, the consumers who showed a more favorable attitude to a fashion company had a bigger buying intention. Eighth, the consumers who had a greater recommendation intention for a fashion company had an increased buying intention as well.

패션기업의 경영자 기업지배력이 기업 재무성장성에 미치는 영향 - 한국 중소기업의 규모와 기업업력의 조절효과를 중심으로 - (The moderating effect of Korean fashion SMEs' company age and size on the relationship between management ownership and company financial growth)

  • 윤남희;김지연
    • 복식문화연구
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    • 제24권2호
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    • pp.248-262
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    • 2016
  • Most Korean companies in the fashion industry are SMEs, and the role of the CEO and management ownership is important for enhancing the firm's competence and developing strategies. The study aims to examine the effect of management ownership on company financial growth. In particular, the study focuses on the moderating effect of company age and size on Korean fashion SMEs' financial outcomes. Financial data based on company financial statements from 2012 to 2014 was collected by the Data Analysis, Retrieval and Transfer System of Korea's Financial Supervisory Service. A total of 295 companies' (domestic fashion businesses) data was analyzed by the bootstrap method. The median sales value in the financial year 2014 was 47,492,403,958 KRW, and the company size was divided by it. The companies were in business for an average of 20 years. According to the results, the management ownership had a negative effect on Compound Annual Growth Rate (CAGR) for the three-years, and the relationship between the two variables was moderated by company age. Additionally, the interaction effect of management ownership and company age on 3-CAGR was also moderated by company size. When the companies had spent only a few years in business, a negative effect of management ownership for small firms and a positive effect of management ownership on financial growth for medium firms were found. These results suggest that small companies starting business need to manage their company governance structure to make flexible decisions, and after retaining financial growth, the companies can expand their businesses based on strong ownership.

OLED Light Enhancement with Nanostructured Films

  • Lamansky, Sergey;Le, Ha;Hao, Encai;Stegall, David;Wang, Ding;Lu, Yi;Zhang, Jun-Ying;Smith, Terry L.;Gardiner, Mark;Kreilich, Leslie;Anim-Addo, Jonathan;McCormick, Fred B.
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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    • pp.282-285
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    • 2009
  • Nanostructured OLED light extraction films have been made via roll-to-roll coating processes. Their on-axis and integrated outcoupling efficiencies reach 2X and 1.3-1.8X, respectively. Optical performance and effects of the nanostructured film on pixel blur and image ghosting will be discussed.

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한국 중소기업의 품질경영 실태분석에 의한 경쟁력 제고방안 연구 (A Study on Improving the Competitiveness of the Small & Medium-sized Company by TQM Survey)

  • 이재관;유한주
    • 품질경영학회지
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    • 제32권3호
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    • pp.94-108
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    • 2004
  • TQM has been applied to the industry area regardless of the size of company. BNQA model should be identically applied to large companies and small & medium-sized company. However, there are many evidences that TQM model should be modified according to the size of company. In this study, we analyzed the practice of TQM in Korean small & medium-sized Company. Also, we tried to give some suggestions for improving the competitiveness of the small & medium-sized company. The result of this study is that leadership, work system, education and strategy development should be improved in domestic companies, and work system, education and strategy deployment should be improved in foreign companies.

Advances in White OLED Tandem Architecture for Next Generation AMOLED Displays

  • Hatwar, T.K.;Spindler, J.P.;Vargas, J.R.;Helber, M.;Klubek, K.;Begley, W.;Itoh, M.;Hamer, J.;VanSlyke, S.A.
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2007년도 7th International Meeting on Information Display 제7권1호
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    • pp.231-234
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    • 2007
  • Advances in white OLED tandem architecture are discussed.With these structures, stable and low-power full color AMOLED displays can be fabricated that are anticipated to be suitable for large area applications such as TVs. With a tandem architecture, efficient (24 cd/A) OLED structures with exceptional stability (${\sim}100,000\;h$ at $1000\;cd/m^2$) are described. In addition, excellent color gamut (>100% NTSC) can be attained by incorporating advanced color filters into the AMOLED backplane in a typical bottom-emitting configuration.

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Energy Reduction in LCD Displays

  • Liu, Tao;O'Neill, Mark;Hoffman, Kevin M.;Sanford, Quinn D.;Serres, Alan M.;Schiller, Robert
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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    • pp.780-783
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    • 2008
  • Low-loss optical films can be used in LCD backlights to improve the display efficiency. Improvements can be used to enhance display performance, increase functionality and reduce energy costs.

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신용카드 결제 중계 서비스 VAN사의 시스템 장애처리 (The Obstacle Process on the Credit Card Settlement System of VAN company relay service)

  • 황락훈;장진혁;나승권;김영수;안익수
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2006년도 제37회 하계학술대회 논문집 D
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    • pp.2105-2106
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    • 2006
  • Currently the settlement system which is used at credit card settlement from the member store of the off-line credit card is composed of the credit card settlement terminal, the VAN company which does a settlement relay service and the credit card company. When the obstacle occurs from the credit card company, the VAN company which does a settlement relay service conducts an approval vicarious execution, but when the obstacle occurs from the VAN company, the credit card settlement service is not accomplished smoothly. The dissertation proposes the credit card settlement system which receives a settlement relay service that credit card settlement terminal uses a telegram conversion Agent from other VAN company when the VAN company obstacle occurs.

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일부 산업체 급식대상자의 구내식당과 외부 식당에 대한 서비스 품질 중요도-만족도 조사 (A survey on customers' importance-performance of service qualities when using an cafeteria and outside restaurant in some company cafeteria)

  • 고성희
    • 한국식품조리과학회지
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    • 제29권1호
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    • pp.73-79
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    • 2013
  • The purpose of this study was to examine the level of importance of service quality provided by restaurant when industry meal service recipients used the restaurant. Additionally, the purpose was to compare the level of satisfaction on the respective service qualities of company cafeteria and outside restaurant. The level of relative importance and satisfaction of service quality attributes are comparatively analyzed using the Important-Performance Analysis (IPA) of customers in order to provide basic information on the direction of marketing to efficiently operate company foodservice facilities. Restaurant service qualities were divided into the six factors of hygiene, convenience, food, environment, subsidiary services and food distribution process. The results revealed that the 'environment' of both company cafeteria and outside restaurant was needed to improve as quickly as possible. Additionally, it was found that the level of satisfaction was higher in the 'food' and 'environment' factors when using company cafeteria and outside restaurants, which would become an important attribute for the company foodservice recipients to use outside restaurants than using company cafeteria. Accordingly, it could be said that company cafeteria will need further control of the 'food' and 'environment' factors.

Global Marketing Strategies of INNOCEAN Worldwide "Global Marketing Company, INNOCEAN Worldwide"

  • Chu, Kyounghee;Lee, Doo-Hee;Lee, Jong-Ho;Yoo, Weon Sang
    • Asia Marketing Journal
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    • 제14권3호
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    • pp.137-151
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    • 2012
  • Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide's strong and enduring passion and commitment to enter the global market and to build and strengthen its global network. The second factor is achieving successful localization through recruiting talented employees for its overseas branches directly from the local workforce, which enables the company to overcome language barriers, cultural differences, and creative gaps among different regional markets. Third is the company's effective implementation of the 'Global Resource Remix' strategy, which incorporates the distinctive competencies of each overseas operation as a global company standard. Fourth is the creation of the 'Discover System,' a global knowledge management system enabling overseas offices worldwide to share each other's accumulated knowledge and experiences. The fifth factor is the successful establishment of INNOCEAN Worldwide's unique Total Marketing Solution Service. Through this service, the company has offered integrated consulting services for strategic brand management to solve various marketing problems. In summary, the passion and commitment of INNOCEAN Worldwide's top management for the company's globalization and the supporting system that enables such commitment have made it possible for the company to take a global leap and become not merely a company with global operations but a truly global company.

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Full-Color AMOLED with RGBW Pixel Pattern

  • Amold, A.D.;Hatwar, T.K.;Hettel, M.V.;Kane, P.J.;Miller, M.E.;Murdoch, M.J.;Spindler, J.P.;Slyke, S.A. Van;Mameno, K.;Nishikawa, R.;Omura, T.;Matsumoto, S.
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2004년도 Asia Display / IMID 04
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    • pp.808-811
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    • 2004
  • A full-color AMOLED display with an RGBW color filter pattern has been fabricated. Displays with this format require about $^1/_2$ the power of analogous RGB displays. RGBW and RGB 2.16inch diagonal displays with average power consumptions of 180 mW and 340 mW, respectively, are demonstrated for a set of standard digital still camera images at a luminance of 100 cd/$m^2$. In both cases, a white-emitting AMOLED is used as the light source. The higher efficiency of the RGBW format results because a large fraction of a typical image can be represented as white, and the white sub-pixel in an RGBW AMOLED display is highly efficient because of the absence of any color filter. RGBW and RGB AMOLED displays have the same color gamut and, aside from the power consumption difference, are indistinguishable.

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