• 한국포장학회:학술대회논문집
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• 2007.04a
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• pp.39-48
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• 2007

Safety of packaging foods has increasingly been a significant global issue in recent years. This paper aims to present the broad information and perspectives on food packaging safety in Thailand. This paper compiles the use of different packaging materials, their safety characteristics, and the regulations in Thailand in accordance with the world regulations. In addition, it covers the opinion of various parties related to food packaging in Thailand. Some scientific based results coupled with the interviewing and questionnaire data from the previous and ongoing researches are discussed here. This paper summarizes the food packaging safety in Thailand today and proposed the trends tomorrow along with the future world requirements.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.22 no.3
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• pp.103-106
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• 2016

This survey was performed by Kasetsart University Department of Packaging and Materials Technology on Food Packaging Industry in Thailand, was to conduct on the status and trends of food packaging industry to obtain the information on the plastic of packaging materials in food packaging in Thailand. The survey conducted by field visits, questionnaires, interviews and personal communication as well as published data from different sources. The ration of plastic consumption among the industries, packaging is showed 49%, textile 15% and construction 11% respectively. Numbers of company among packaging industry, film processing company is 503, injection molding is 231, blow molding is 216. Production volume of PP, HDPE, LLDPE and LDPE is 1,950 mil. ton, 1,920 mil. ton, 1,150 mil. ton and 685 mil. ton, respectively. Import of plastic 16,668 mil. baht and export is 33,778 mil. baht. Plastic consumption is plastic bottle and flexible pouch, mainly being used in beverage industry. The past decade as it has been replaced by flexible pouches and aseptic cartons in Thailand.

• The monthly packaging world
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• s.146
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• pp.96-104
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• 2005

• The monthly packaging world
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• s.100
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• pp.182-186
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• 2001

• The monthly packaging world
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• s.295
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• pp.77-81
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• 2017

• The monthly packaging world
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• s.294
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• pp.90-95
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• 2017

• The monthly packaging world
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• s.216
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• pp.72-78
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• 2011

• The monthly packaging world
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• s.343
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• pp.69-76
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• 2021

• The Journal of Asian Finance, Economics and Business
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• v.9 no.8
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• pp.123-134
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• 2022

In 2021 One Tambon One Product (OTOP) food products reached $3,447 billion domestically and $200 million internationally. Mirroring Japan's highly successful OVOP (One Village One Product) poverty reduction and rural employment program, Thailand's OTOP program has since become a global model of success as well. From May through June 2022, OTOP snack food vendor entrepreneurs were contacted and asked to contribute their opinions about what factors affected their enterprise's food product quality. Using systematic random sampling across six Thai regions, 311 export entrepreneurs, production managers, and marketing managers participated. The results revealed that product innovation (PDTI), process innovation (PCSI), packaging design (PKD), and the 4P marketing mix (4PMM) all positively influenced OTOP snack food product quality (PDQ), which, when combined, had a total effect R² value of 27%. Also, the latent variable TE values for PDTI, PKD, 4PMM, and PCSI, were 0.38, 0.29, 0.22 and 0.11, respectively. Seven of the nine hypotheses examined were supported, with packaging design (PKD) determined to have the greatest influence on the 4P marketing mix (4PMM).

• Journal of Distribution Science
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• v.22 no.8
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• pp.55-63
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• 2024

Purpose: This study focuses on the golden banana (Kluai Hom Thong) from the Ban Khok Banana Community Enterprise Group in Sang Khom District, Udon Thani Province, Thailand. Despite its potential as an export crop and minimal disease or insect management issues, the group's products struggled to reach international markets due to lack of marketing opportunities, distribution channels, and proper packaging. The research aims to analyze and develop packaging and logos to test market potential for the group's products. Research design, data and methodology: Data was collected through questionnaires developed in conjunction with three printing and packaging design experts. Market testing involved 100 randomly sampled consumers of the group's products. Results: The new packaging design was perceived as more international, modern, and suitable as a souvenir for adults. Conclusions: Integrating ethnic elements and local materials into packaging design can enhance product appeal. For example, creating cloth bags from fabric scraps for carrying local woven products can impress consumers. This approach could help overcome market barriers and improve prospects for golden banana products in international markets while maintaining the intact ecosystem and environment of the production area. The study highlights the importance of effective packaging and branding in addressing market access challenges for local agricultural enterprises, potentially opening new opportunities for community-based businesses.