• Culinary science and hospitality research
• /
• v.23 no.6
• /
• pp.127-134
• /
• 2017

Despite its importance to Thailand, museum tourism has not received sufficient attention from researchers and practitioners. Consequently, knowledge of museum tourist responses toward museum service quality is quite limited. Thus, the purpose of this study was to (1) examine the service quality of museums in Thailand and (2) revealed how tourists react positively namely through satisfaction and revisit intentions. This study further explored how the proposed relationships vary between Asian and European tourists. Based on Harrison and Shaw's (2004) museum experience model, facilities, staff services, and exhibition experience were proposed as three important service elements encountered during a service experience. Data were collected from foreign tourists who visited any of the 6 national museums in Bangkok. A total of 260 questionnaires were obtained over a 3-month period, all of which were retained and utilized for the analysis. Results found that exhibition experience and staff services were positively associated with tourist museum visit satisfaction, which in turn acted on revisit intention. In addition, exhibition experience was found to be the most important service element for Asian tourists, while staff services was most important for European tourists. Staff services and exhibition experience both played important roles in the tourist museum experience, while facilities did not have an effect on the evaluation of museum services. In response, museum managers need to implement a segmentation strategy that considers tourists' backgrounds such as region, culture, or nationality.

• Journal of Conservation Science
• /
• v.34 no.4
• /
• pp.305-311
• /
• 2018

The yellow crystalline material present in yellow and green glass beads excavated from sites in the Baekje region of Korea was previously analyzed through scanning electron microscopy with energy dispersive spectroscopy and X-ray diffraction, revealing that the yellow crystalline material was $PbSnO_3$. This material is a pigment that is rarely seen in the Korean peninsula. Furthermore, some studies have been published on the provenance of lead in this material, which revealed no relationship to Korea, China, or Japan. In this study, we collected all accessible results of analyses on the lead isotope ratio of yellow and green glass beads excavated from the Korean peninsula, specifically from 7 sites in the Baekje region(located in the vicinity of Seoul, Wanju, Hwaseong, Osan, Gongju, Buyeo, and Iksan) and 2 sites in the Silla region(located in the vicinity of Gyeongju and Changnyeong). We subsequently investigated the lead provenance of the opacifying agents in the glass beads through comparison with the current extent of the galena data accumulated for the East Asian region, including Korea, China, and Japan, and for Thailand(Kanchanaburi Province), Southeast Asia. Our analysis determined that the lead provenance of the glass beads excavated from the Korean peninsula was Thailand(Kanchanaburi Province). Beyond our results, further studies should seek to determine the production sites of the glass beads. Obtaining and comparing the scientific analyses of glass beads from India and Southeast Asia would enable research on the glass beads trade through the maritime silk road.