• 한국의류산업학회지
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• 제18권2호
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• pp.167-175
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• 2016

Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

• 한국의류산업학회지
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• 제13권1호
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• pp.116-129
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• 2011

The purpose of this study is to research on changes of body surface according to golf movements in designs of golf slacks pattern and reflect it to designs of golf slacks pattern to enhance adaptability. For the first stage of this study, length of body surface was analyzed by using 3D body shape. In second stage, analysis of wearing test of golf slacks is performed to extract major pattern design factor of golf slacks and then research patterns were designed. In third stage, 4 differently designed 1st, 2nd slacks were used for analysis of 3D Clothing air volume. The results of this research is as follow. The variation rate of body surface length according to golf swing posture resulted the longest on back swing posture and follow through posture. Waist circumference-omphalion, thigh and ankle circumference increased more than 10% of body surface during golf swing. Front waist circumference-omphalion, right waist to hip length, left waist to hip length and right back center length were decreased more than 10%. As a result of analysis on measurements of 1st slacks pattern design, waist front center getting in values, waist front center going down value, front hip width, and front crotch extension had similar industrial pattern design. Back center line angle, back crotch extension, and knee center point~back waist center point had significant differences. The designs and ease proposed for golf slacks pattern in this study are waist circumference 75.5 cm(1.8 cm, 2.38%), hip circumference 95 cm(2 cm, 2.11%), crotch length(front: -0.8 cm, -1.25%; rear: -1.8 cm, -2.83%), slacks length 96c m, gradient of C.B.L $10^{\circ}$, crotch extension (back 9.2~10.4 cm, front 3.2 cm).

• 한국의류산업학회지
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• 제12권1호
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• pp.86-93
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• 2010

The purpose of this study was to develop torso pattern of Middle-aged obese women by using the virtual twin and 3D virtual garment simulation system. The results were as follows; 1. By using 3D Virtual Garment Simulation, new torso pattern considered obese women was development. The basic numerical formula were as follows ; bust girth B/2+5, armhole depth B/6+5, front waist girth W/4+2+0.5, back waist girth W/4+1-0.5, front hip girth H/4+1+0.5, back hip girth H/4+2-0.5, chest width B/6+2.5, back width B/6+2.5 and back neck width B/20+2.5. 2. According to the results of the new torso pattern's appearance evaluation, it estimated more highly than existing pattern in silhouette and ease amount, confirming that new torso pattern is appropriate for the obese women. Also, new torso pattern was evaluated to allow proper space length of bust, waist, abdomen and hip. Virtual models production through 3D body scan data, pattern draft and virtual garment digital program were applied to prototypic design method so as to enhance the fitness of ready-made garments. This study is expected to serve as one of important basic data for ensuing studies that may utilize 3D Virtual Garment Simulation System with 2D patterns, and also for future 3D Pattern Production Program development.

• 한국의류산업학회지
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• 제12권5호
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• pp.642-649
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• 2010

This study was designed to generate briefs pattern for women in their twenties using 3D parametric body model. 151 women in their 20's were random sampled and measured using Martine's anthropometry. And one subject was chosen as the representative subject for 3D scanning. Parametric model was generated of using CATIA P3, Unigraphics NX4.0, Rapidform 2006. And the 3D surface of parametric body model was flattened onto the 2D plane. 3 downscale ratios(0%, 10%, 15%) were applied to generated pattern to figure out what downscale ratio was suitable to make briefs with stretch fabric. 4 kinds of experimental briefs were made with stretch fabrics(0%, 10%, 15% downscale) and worn on the dressform. Subjective evaluation on the appearance was done and the data was analyzed by ANOVA with post-hoc test. Briefs pattern was generated through the process of flattening the parametric surface and arranging the patches to make briefs pattern by dart manipulation. The different ration of outline and area between 3D surface and 2D pattern were 0.22% and 0.09% respectively. It showed that a parametric model could provide a desirable pattern with minute size error. The results of subjective evaluation on the appearance of 4 experimental briefs showed that stretch briefs with 15% downscale ratio was evaluated most highly in most items. Findings imply that it is feasible to apply 3D parametric model to generate patterns for various items considering various fabric properties.

• 한국의류산업학회지
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• 제19권1호
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• pp.11-18
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• 2017

The purpose of this study is to investigate the trends of Hanbok pattern research published in journals and theses. We collected 70 articles related to the Hanbok pattern. The articles were divided into 7 chronicles based on publishing year, and analyzed by journal, publishing year, research theme, wearing subject and research pattern. Researches can be categorized into journals, university research paper, and master's theses. After 1981, studies on the pattern of Hanbok have been continuing. Most researches were focused on traditional Hanbok, especially about Jeogori. Research on modernized Hanbok started from Vchronicle(2001~2005), but it has not progressed anymore. According to the analysis on wearing subject, the number of research for female Hanbok was almost three times that of the male. Most researches were performed on adult Hanbok, and subjects were expanded to children, adolescents and middle-aged. The body shape of the wearer did not mentioned on many articles. Pattern researches started from excavated costume, but most researches were about commercial patterns. These researches on the pattern on Hanbok have shown an increasing tendency as the years passed, but researches on modernized Hanbok, including Hanbok pattern development for modern life style should be conducted more actively. In an aging society, as the number of middle-aged consumers increases, pattern research on middle-aged or older people and their various body shapes should be necessary.

• 한국의류산업학회지
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• 제19권1호
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• pp.49-60
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• 2017

In this study, change trends and specific times for change in body size were sought to be identified by using manual measurements for Korean adult women at 20 to 89 of age, along with examinations of change trends and specific times of change in body shape based on body index values. The examinations of means, deviations, and variation coefficients revealed that there was a tendency of most height related measures to decrease. In addition, combined with decrease in height, growth in weight led to increased BMI, thus resulting in increase in measures of circumference, thickness, and breadth in the torso area. The BMI trends showed that with increasing age, BMI increased, reaching the peak between the ages of 55 and 59 and then decreasing from 64 of age, with the steepest increase in BMI at ages from 50 to 54. The examination of differences in the body flatness ratio for different parts of body found that with increasing age the ratio decreased, indicating a tendency for gradual change to round body shapes. The analysis of 3D body shape found that there were more back-bends and lowered shoulder levels with age, accompanied with a tendency for more bended legs and more inclined-forward necks. The key trends in changes in body measurements by age and detailed estimates of 3D standard body shape drawn out from this study are expected to significantly contribute to establishing a basic database for generating patterns reflecting age features of Korean adult females.

• 한국의류산업학회지
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• 제22권2호
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• pp.202-208
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• 2020

This study is to help produce highly comfortable and wearable and footwear based on the establishment of basic data for manufacturing elderly footwear patterns and products. For this, a survey of 207 women in their 20s and 60-70s was conducted to identify the wearing of shoes, inconvenience areas, purchase practices and footwear preferences by age group. The results are as follows. First, the average age of the young female group was 22.5 years old, the elderly female group was 68.8 years old, and the average shoe size was 236.3 mm for the young female group and 238.3 mm for the elderly female group. Second, young women wore shoes for a longer time than elderly women, resulting in swollen and numb legs, hardened soles, uncomfortable toes and sore heels. However, elderly women felt more uncomfortable wearing footwear than young women. They suffered pain in the joint area, heal and toe areas as well as had more toe deformations due to aging. Third, all age groups preferred athletic shoes and loafers as well as purchases from footwear brand stores and department stores. The elderly spent more money on shoes, longer time to buy and valued the feeling of wearing, whereas the young considered design first. Fourth, both age groups prefer low-heels and natural leather, the young preferred to wear various types of shoes; however, the elderly are found to desire shoes that are comfortable and stable in both form and wearing.

• 한국의류산업학회지
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• 제13권3호
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• pp.321-331
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• 2011

The purpose of this study is to determine how the people's view on afterlife affects their perception about shrouds. As part of analytical research, the survey was carried out to take a look at the basic thoughts that average persons have on afterlife. This paper also performed the survey on what the shroud reminds the subjects of. Specifically, the questionnaire survey was conducted to see what the people think the necessity and appropriate cost of shroud and see if they have any plan to get it provided in detail. Data from this work were statistically processed and empirically analyzed. Findings of this study can be summarized as follows. As to the funeral methods, the subjects in this work preferred cremation to burial. It was found that they recognized shrouds as necessary, but they did not have a thought in a serious manner that the suit for the dead would affect the repose of the dead and guide his or her soul to the heaven. Those respondents did not have any immediate plan to purchase shrouds, either. However, they considered the price of shroud as most important when they might come to choose the garment. With regard to the quality, it turned out that they preferred the domestic shrouds whose material are natural to those from foreign country. Also, they opted for such a kind whose shape is not so different from that of casuals they would usually wear and whose color is same to the main material of the original garment. The common material preferred most by the subjects was a hemp. The subjects' view of afterlife was not greatly related not only to how much they recognized shrouds as necessary but also to their preference for materials and patterns. On top of this, their unique taste for particular types of shroud was found to be significantly dependent on whether their view of afterlife is positive or negative, whether they firmly believe in afterlife, whether they take the absolute predestination and whether they accept the prayer-effect relationship in terms of psychology.

• 한국의류산업학회지
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• 제12권3호
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• pp.347-353
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• 2010

The purpose of this study was to examine the appropriate surplus of clothing for a suitable basic bodice pattern of Male Sports Athletes by using the 3D virtual twin and virtual garment simulation system. The results were as follows; 1. By using 3D virtual twin and garment simulation, new bodice pattern considered male sports athletes was development. The basic numerical formula were as follows ; surplus of chest girth=9, surplus of back length=1, armhole depth=back length/4+13, half back width=chest girth/5+2.5, front chest width=chest girth/5+3. 2. Wearing test by 3D virtual garment simulation system was useful to evaluate wearing outline, surplus of clothes and garment space. Also it estimated more highly than existing pattern in silhouette and ease amount, confirming that new bodice pattern is appropriate for the male sports athletes. New bodice pattern was evaluated to allow proper space length of chest and waist. Virtual models production through 3D body scan data, pattern draft and virtual garment digital program were applied to prototypic design method so as to enhance the fitness of ready-made garments. This study is expected to serve as one of important basic data for ensuing studies that may utilize 3D Virtual Garment Simulation System with 2D patterns, and also for future 3D Pattern Production Program development.

• 한국의류산업학회지
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• 제12권4호
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• pp.467-476
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• 2010

The purpose of this study was to develop a plausible methodology based on experimental data how to set up darts and split lines on 3D parametric body dressed with tight-fit garment. The results were as following: Through the process of making convex hull, the concave parts were straightened to make a convex hull, especially in the center part of bust, under breast part and scapular part. To figure out the optimum positions of darts and split lines, the inflection points of curve ratio were searched along the horizontal polylines of waist and bust. This procedures produced reliable results with low deviation. Using Rapidform, CATIA and Unigraphics, six patches of bodice patterns were drawn and aligned. Paired t-test results showed the outline and area between 3D surface and 2D were not significantly different, meaning this method could be adaptable when flattening 3D surfaces. The amount of waist dart measured on the pattern showed that the highest portion was allocated on 2nd dart(back), followed by 1st dart(back), 1st dart(front), 2nd dart(front)/side dart, and center back dart. A series of findings suggested that curve ration inflection point could be used as a guide to set up darts and split line on 3D parametric model with low deviation.