• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.288-296
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• 2019

The Korean textile industry faces a crisis, and overseas expansion is increasing. Indonesia, the third trading partner in the Korean textile industry, is the fifth largest country in terms of Korea's direct investment. This study intends to suggest a development strategy for Korean fabric mills to advance into Indonesia. First, the SWOT representative factors of the fabric mills considering the circumstances of Indonesia were derived through literature research and expert meeting. In order to derive the priority among these, AHP analysis was performed to derive the final weight and priority of the SWOT factors. Through this, I would like to suggest a management strategy that can be helpful to companies that have already entered Indonesia and are planning to enter the country in the future.

• The Research Journal of the Costume Culture
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• v.8 no.1
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• pp.65-76
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• 2000

The purposes of this study were to claassify of clothing-wearing motives, to analyze tendency of fashion in campus, and to propose fashion merchandising plans and marketing strategies of companies for female college students. Research had been done during 1 week each on April and October in 1998 and 1999. Sixty-two students in spring semester and 54 student in fall semester were surveyed and analyzed. Their grades and majors were not considered in this study. Fashion Diary had been written by students and then their statements were analyzed by the means of the qualitative data analysis. Following conclusions were obtained from this study. 1. Clothing-wearing motives were classified with 'group depending on daily work', 'group depending on image', 'group depending on body supplement', 'group depending on weather', 'group of fashion following', 'group depending on courtesy', 'group depending on mood', and 'group of unconcerning'. 2. The fashion tendency of the students were layered look and they preferred casual styles, such as round t-shirts, jean pants, and cardigans. The color of white, black, and gray were prevalent for top wear, and the color of blue, black, beige for bottom wear in both seasons. For shoes, color of black, brown, white were popular. For bags, black, blue, and khaki color were prevailed. 3. The proposals obtained from this study are as follows : 1) Production of clothing enforced functional and practical base is wanted for 'group depending on daily work'. 2) Designs considering body parts such as hip, arm hole, shoulder, and thigh are needed. 3) Utilization of new materials such as waterproof with ventilation, opaque (means 'not see-through'), antipollution finishing process are required. 4) Simple designs of clothing which could be performed by herself with various accessories. Thermochromic materials are wanted for 'group of fashion following'. 5) Diversity of semi-suit is required for 'group depending on courtesy'.

• Fashion & Textile Research Journal
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• v.8 no.1
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• pp.99-106
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• 2006

With the growing interest in pet dogs and pet dog's wear I used this study to compare and analyze the pattern used by each supplier and developed a new pattern for pet dogs' wear which is appropriate for pet dogs' body lines and movement. Test subjects were 91 pet dogs in Busan and after comparing 3 patterns from different suppliers, I developed the pattern reflecting pet dogs' body shapes and movement. Results are as follows; 1) As a result of analyzing measurements, it was found that pet dogs motion in walking on four feet, is different from that of people on two feet. For center measurements, their waist to bust length is longer than their waist to back length. The result of analysis shows that bust circumference impacts most other measurement results and it seems that better results are achieved if the bust line is taken into consideration when measuring bust back length, bust front length, neck base circumference, front leg arc, the length between lateral shoulder etc. 2) As a result of comparing suppliers' patterns, it was discovered that each supplier has different sizes for the same patterns and those sizes are not standardized across the board. Even if the same size of pattern was actually used in the production of pet dogs' wear by the individual companies, there were many variations in size for each item. 3) To develop a more standard pattern of pet dogs' wear, I collected and analyzed 3 patterns from each supplier and designed a new pattern, revising it three times. After test-wearing of the experimental pattern and the studied patterns, and comparing and analyzing the results, the studied pattern had similarly better estimation than the experimental one.

• Fashion & Textile Research Journal
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• v.22 no.4
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• pp.504-514
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• 2020

This study improves the dimensional suitability of nail tip products by reviewing the type of fingernail as seen among adult women in Korea. Subjects were 147 adult women ranging from age 20 to 40. Direct fingernails measurements were made using digital Vernier calipers and a curvature gauge. Data on various fingernail shapes were collected through indirect measurements using photography to reveal the shape characteristics of each fingernail types. In this sense, data were analyzed by statistical methods with the use of factor analysis. There were various factors considered to classify extracted fingernail types such as five factors (for the thumb), four factors (index, middle, and little fingers), and three factors (for the ring finger). The cluster analysis resulted in three types. Type 1 is a 'Square' shape characterized with wide fingernails, low height, flat, and low curvature of the cuticle line. Type 2 is 'U-round' shape characterized with narrow fingernails, high height, convex, and the highest curvature of the cuticle line. Type 3 is a 'Round' shape in which the fingernails are wide, high in height, convex, and characterized with a medium curvature of the cuticle line. The results are useful for companies that develop the free edge shape of fingernails for consumer products. The measured values of fingernail can be applied to the shape and lake setting of the nail tip product, depending on type of fingernail.

• Fashion & Textile Research Journal
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• v.22 no.4
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• pp.469-480
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• 2020

The study investigated the effects of SNS usage on 20s and 30s female SNS users' internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders based on objectification theory and social comparison theory. The study examined differences on SNS usage and body image variables between high and low groups of SNS envy and self-compassion. Social Network Service (SNS) is used as a contemporary marketing tool for brands and companies. It also influences the body image of female SNS users. The survey used an online survey company for female SNS users in their 20s and 30s to analyze the effect of SNS usage. The results showed that SNS usage significantly impacted the internalization of a thin body, body surveillance and appearance upper comparison. The internalization of thin body also had a significant impact on body surveillance and appearance upper comparison. Appearance upper comparison positively affected body dissatisfaction and eating disorders. Finally, the group with higher SNS envy showed higher SNS usage, internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders. The group with higher self-compassion showed opposite results. This study provided a theoretical expansion for a SNS and female body image study with objectification theory and social comparison theory. It also suggests positive SNS marketing strategies use for brands. Lastly, this study emphasized the importance of the proper use of SNS to protect the body image of SNS users.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.958-969
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• 2002

No one doubts that textile and apparel industries have contributed to economic miracles of the export-led growth in Korea. However, by the turning of 1990′s, these sectors have encountered many problems such as decreasing of domestic production and exports mainly due to wage rise and shortage. Therefore, foreign direct investment to the low labor cost countries has been enlarged for a way of improving its competitiveness and increasing exports. However, no intensive study has been made exploring current investments and future directions. This study focuses Vietnam as one of the promising overseas investment countries. The purposes of this study are to analyze current investment status of Korean textiles and apparel firms in Vietnam, to explore merits and problems Vietnam has, and to present useful implications and strategies for Korean textiles and apparel companies. Analysis of current secondary data suggests that Korean apparel industry, rather than textiles industry, have invested more in Vietnam, mostly in southern Ho Chi Minh City. Investments of Korean apparel and textile firms have shown steady increase from 1990 but have turned to a decrease from 1995. Findings suggested that Vietnam has merits for attracting foreign investment since it provides relatively cheap labor and outstanding skillful hands suitable for apparel and textiles industries. In addition, because of EU quota increase and the trade agreement between Vietnam and USA it is likely for firms in Vietnam to increase exports to EU and USA Rapid expansion of domestic apparel market and "Korean trend (Han Rue)" in Vietnam resulted from successful star marketing of Korean firms are another merits Vietnam has to the Korean fm. However, regulations of central government, low efficiency of bureaucratic and stiff administrative process, difficulty of making decision in case of joint venture, lack of social overhead capital, high factory construction costs, weak construction condition, and the excessive competition among investment enterprises have found to be problems. Based on pros and cons of investment to Vietnam, marketing strategies, practical implications and future directions were suggested.

• Fashion & Textile Research Journal
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• v.23 no.2
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• pp.247-260
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• 2021

While it is an important element of clothing construction, research has so far been very limited on the similarities between virtual and real clothing in terms of the type of neckline. The purpose of this study is to verify the similarity, accuracy of virtualization, and actuality of neckline, which all play an important role in individual impressions and image formation, and require considerable modification when fitting real samples. A total of 5 neckline models were selected through the analysis of dress composition textbooks. The selected designs were then planned and manufactured in muslin. The specimen clothes were then tested on a female model in her 20s. 2 kinds of virtual bodies were created in order to compare the real and the virtual dressing. The first virtual body was made through an Artec 3D Eva scan of the model, and the other was made by entering the model's measurements in a CLO 3D program. A visual image of the front, side, and back image of both the real and virtual dressing were subsequently collected. The collected images were then evaluated by 20 professional fashion workers who checked the similarity between the real and the virtual versions. The current study found that the similarity between the actual and virtual wearing of the five neckline designs with reality appeared higher with the virtual wearing image using the 3D-scanned body. The results of this study could provide further information on the selection of appropriate avatars to clothing companies that check the fit of clothing by utilizing 3D virtualized programs.

• Fashion & Textile Research Journal
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• v.21 no.2
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• pp.151-162
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• 2019

This study identifies influential factors in regards to the purchase of celebrity fashion hot items and compares these factors in the age groups of teens and twenties. This study surveyed male and female consumers aged 10-20 years old for empirical analysis in July 2018. The study surveyed 322 consumers selected through online convenience sampling. Data were analyzed using SPSS for Windows 19.0, descriptive statistics, reliability analysis, ${\chi}^2$ analysis, regression analysis, ANOVA analysis, Duncan test, and t-test. The results were as follows. First, 87.6% of consumer have purchased celebrity fashion hot items more than once. In particular, female consumers in their 20s with a high fashion product expenditure tend to purchase more celebrity fashion hot items. Clothes and shoes were purchased more by 10-year-old males, shoes for males in their 20s, accessories for 10-year-old females female, and bags and accessories for female in their 20s. Second, there were no significant differences for those aged 10-20 years old in purchase satisfaction for celebrity fashion hot items according to age, gender, income, and fashion product expenditure. Consumers' awareness on corporate marketing intention to celebrity fashion hot items was higher among women in their 20s than men in their teens and twenties; in addition, the expenditure on fashion products also increased. Third, factors affecting the purchase of celebrity fashion hot items among teens and twenties were different according to age and gender. A higher need for identification for teenage male resulted in: lower media dependency, higher product involvement, fashion conformity, fashion innovativeness for 20s males, higher product involvement for 10s and 20s females, increased intention to purchase tended. This study provides consumer information and fashion item information that can be utilized in advertisement and promotion strategies for fashion companies that seek to perform celebrity marketing strategies that target consumers aged 10-20 years old.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.752-758
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• 2018

Due to environmental pollution and human hazards of some synthetic dyes, the global fashion companies are increasingly interested in eco-friendly products, especially natural dye. For the globalization of natural dyeing industry based on this concern, however, there are some deficiencies of standardization, specification, and conformity assessment on natural dyestuffs as well as natural dyeing process. These obstacles should be not only studied but also defined for a commercial transaction. Accordingly, a study for conformity assessment on commercialized natural dyestuffs (red) was conducted by HPLC analysis in this study. As the results of HPLC analysis, alizarin and purpurin, representative index ingredients, were detected in most of the samples, but the index ingredient content in each sample was different. In addition, some samples showed the variety of peaks including the index ingredients and others. It was inferred that the representative index ingredients could be used on the traceability of natural sourced dyestuffs. These results are related to the index ingredient consistency, standardization, and reproducibility of natural dyed products including such as yarns, fabrics, garments, and so on. Therefore, the present study was demonstrated that in order to determine the conformity assessment system for the satisfaction of all stakeholders, the offering of information on the origin, manufacturing process, and index ingredient content of natural dyes should be prioritized.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.452-458
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• 2019

This study provides basic research for developing dress forms of women's wear making. This study compared the average body size of Korean women by investigating the shape, composition and size of 417 dress forms for pattern making, sold at Korean and international online malls. The results showed that Korean brands produced torso-type and torso-crotch-type (94.13%), torso-type was the most dominant type made by Japanese Ki and French St (${\geq}80%$), and all US Al products were whole-body-type. The most common used internal filler of the dress forms was urethane for South Korean companies and paper for Japanese Ki and French St. In most cases, cotton was used for outer materials. Alternatively, linen and rayon were used as outer materials. Al did not indicate the materials used for filler and outer layers. Additionally, the sizing system of dress forms was commonly presented as a Numeric type. In addition to Numeric type, Ki presented body type + usage and Al used character type. When the dress form size for the average bust size of each age group was evaluated, waist measurements were smaller than the corresponding bust measurements. Dress form was presented in the KS interval and was compared with the $mean{\pm}1{\sigma}$ interval of each age group. The majority of the dress forms produced in South Korea were for body shapes in their 20s.