• Title/Summary/Keyword: Test Policy and Strategy

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Exploring CRM through Technology-enabled Experience in Virtual Environment: The Era of COVID-19

  • HAN, Seung Yeon;CHO, Yooncheong
    • 산경연구논집
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    • 제13권4호
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    • pp.1-14
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    • 2022
  • Purpose: The purpose of the study is to explore the application of Augmented Reality (AR) technology to enhance interactivity and decision making via technology-enabled experience particularly, in the context of COVID-19. This study investigated effects of perceived utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction with AR technology that are rarely examined in previous studies. Research design, data and methodology: Online survey data was used in the study. This study applied factor analysis and regression analysis to test the hypotheses and employed ANOVA and mediation effect analysis to explore additional findings. Results: The results suggested that customers' perceived usefulness, arousal, social preference, innovativeness, financial risk, and performance risk have statistically significant effect on customer satisfaction. Conclusions: The findings of the study provided managerial and policy implications to develop and advertise the introduction of AR technology with the emphasis on the practical and utilitarian benefits of the technology. The result of this study highlighted the importance of customer relationship management by providing advanced services to customers through AR technology. This study contributes to technology-enabled CRM literature by providing the empirical result to verify the assumption that AR technology can be an effective tool of firms' CRM strategy

양식넙치 산지-도매가격간 비대칭적 가격전이 분석 (Asymmetric Transmission between Producer and Wholesale Prices in Farmed Olive Flounder Market)

  • 이헌동;마창모
    • 수산경영론집
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    • 제51권4호
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    • pp.69-83
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    • 2020
  • The purpose of this paper is to empirically investigate whether asymmetric price transmission exists in the distribution stage of farmed olive flounder market. For the analysis, time series data were used for the producer prices of Jeju and Wando, and the wholesale prices of Incheon, Hanam and Busan. Through the Granger causality test, the causal relationship from the producer price to the wholesale price was derived and the asymmetric price transmission was analyzed using the autoregressive distributed lag model (ARDL). As a result of the analysis, it was found that there is a phenomenon of 'positive asymmetric price transmission' from the producer price to the wholesale price. This result can be one evidence that excess profits are received in the intermediate distribution stage, and can be said to be a result showing the incompleteness and inefficiency of the distribution structure of the farmed olive flounder. In the future, it is required to establish an information-sharing system in all stages of production, distribution, and consumption that can create a competitive environment for distribution participants and resolve information asymmetry. Also, it is necessary to review the distribution center specializing in live fish from the viewpoint of the establishment of new distribution channels and sales diversification strategy under the rapidly changing fisheries environment.

간호사가 인지한 서번트 리더십, 의사소통능력과 감정노동의 관계 (Correlations among Emotional Labor, Servant Leadership, and Communication Competence in Hospital Nurses)

  • 박나경;이현경;이태화;박정숙
    • 한국직업건강간호학회지
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    • 제24권2호
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    • pp.57-66
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    • 2015
  • Purpose: The purpose of this study was to identify correlations among emotional labor, servant leadership, and communication competence in hospital nurses. Methods: A self-administrated survey was conducted with a convenient sample of 210 nurses, using a structured questionnaire. The data were analyzed by descriptive statistics, t-test, ANOVA, and Pearson's correlation coefficient using SPSS/WIN 20.0 program. Results: The mean emotional labor score was $3.4{\pm}0.60$. There was very strong and negative correlation between emotional labor and servant leadership (r=-.896, p<.001). Communication competence was positively correlated with servant leadership (r=.298, p<.001) and moderately and negatively correlated with both frequency of emotional labor (r=-.166, p=.016) and the degree of attention to emotional expression (r=-.143, p=.039). Conclusion: As a strategy to reduce emotional labor of hospital nurses, the findings suggest training programs for nurses to enhance servant leadership and communication competence.

아동의 기호식품섭취와 어린이기호식품정책과의 관련성 분석 (Relationship between the Intake of Children's Favorite Foods and Policy based on Special Act on Safety Control of Children's Dietary Life)

  • 우태정;유지혜;이경혜
    • 대한지역사회영양학회지
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    • 제24권2호
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    • pp.106-116
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    • 2019
  • Objectives: This study examined the status of children's favorite foods intake and the relationship with the policy environment based on the Special Act on Safety Control of Children's Dietary Life for suggesting a supportive policy strategy. Methods: The subjects were 4th grade students (n=1,638) in elementary school from 45 schools collected from seven areas (Seoul, Daegu, Daejeon, Gyeonggi, Chungnam, Jeonbuk, and Gyeongnam). The children participated in a self-administered questionnaire survey in class under the supervision of the teacher. The questionnaire consisted of items, such as social demographic characteristics, frequency of intake of the children's favorite foods, and policy cognition. A t-test and ANOVA were applied to explore the relationship between the frequency of children's favorite foods intake and policy cognition. The survey was implemented from August 2016 to September 2016. Results: For the boys, the frequency of 'high-calorie low nutrient foods intake' (HCLN) was significantly higher than that of the girls (p<0.01). For the children who received information on their favorite foods from the internet, the frequency of HCLN was higher than the other sources (p<0.01). The time of TV viewing and computer usage, and smartphone usage was associated with a higher frequency of HCLN, and a lower healthy favorite food intake (all p<0.001). The intake frequency of healthy favorite foods indicated a positive correlation with the policy cognition, including policy perception, usefulness, necessity and buying intention, and educational experience. Conclusions: This study showed a correlation with the frequency of children's favorite foods intake and policy. In particular, the frequency of children's healthy favorite foods intake indicated a meaningful relationship with the policy than the frequency of HCLN. This study also found that the consumption of children's healthy favorite foods was positively correlated with the educational experience. To develop a supportive policy for a good dietary environment for children, there is a need to focus on how to collaborate with multiple levels of influences, such as the national level, school level, and family.

스포츠조종사 자격증명의 국내 적용에 대한 연구 (A Study on the Legal Application for Sport Pilot Certificate in Korea)

  • 노요섭;김영훈
    • 한국항공운항학회지
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    • 제13권3호
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    • pp.43-60
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    • 2005
  • In september 2004, a new pilot certificate scheme referred to as Sport Pilot Certificate was declared official and standardized in the US. The designation of Light-sport aircraft and the details of the relevant pilot certificate policy was announced out of the perception that a new regulation is required to be applied whereby the limitations on the manufacturing process enhancements and current aviation rules are considered the triggering factors. US Federal Aviation Regulation retains a comprehensive range of airworthiness certificates and aircrafts are managed systematically in accordance with FAR 21, 103. The airworthiness are further segregated into sub categories, which allows differentiated management. Korean Aviation Law classify aircraft into five different categories and powered air vehicle that weighs more than 150kg(19liters fuel capacity) for one seat, 225kg for two seats(38liters fuel capacity) while the systems that fall under a specific mass threshold level are known as ultralight vehicle. The research discusses the policy of the sport pilot certificate and the light-sport aircraft ratings announced official by the Federal Aviation Administration in an intuitive fashion with the analysis of the operations providing the evidence as to the viability of adopting the policy in local grounds. Based on the findings, the report discusses the case for introducing the light-sport aircraft and make recommendation on a strategy of applying the policy in Korea with respect to the pilot certificates, safety agenda, and the written test for the pilot certificate, and operating efficiency.

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코로나바이러스감염증-19 전후 강원도민의 공공의료 인식 비교 : 2019-2020 강원도민 보건의료패널조사 결과를 중심으로 (Changes in Public Health Perceptios after the Outbreak of Coronavirus Disease-19 among the Gangwon Province Residents Focusing on the Results of the Gangwon Province Residents' Panel Survey 2019-2020)

  • 황유성;조희숙;정수미
    • 농촌의학ㆍ지역보건
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    • 제48권1호
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    • pp.13-27
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    • 2023
  • Objectives: The purpose of this study is to investigate changes in public health-related perceptions of residents of Gangwon province after the outbreak of Coronavirus disease-19(COVID-19) of the public. Methods: We performed paired T-test analysis to measure the change in public health-related perceptions before and after COVID-19. We also utilized generalized estimating equations to identify demographic factors correlated with public health-related perceptions. Results: The public perceived public health as 'All citizens can use medical care and protect/promote health.' The concept was the most popular, from 94.3% in 2019 to 95.5% in 2020. In addition, after COVID-19, residents of Gangwon province's satisfaction with medical services increased, but the overall level was not high. Among the eight essential healthcare needs after COVID-19, cardiovascular disease and injury services have emerged as preferred services. However, by sociodemographic factors, distinctive responses were detected. Conclusions: Through COVID-19, Gangwon residents' awareness of the public's health rights has increased. Those living in vulnerable areas or with unmet medical care, supported strengthening public health care. In addition, although medical satisfaction has increased, it is not satisfied, so listening to the voices of the population group with low satisfaction is essential. Lastly, since the necessity of essential health care may change due to specific events, the local government needs to plan health projects reflecting the needs of residents. Therefore, when designing the public health care strategy in Gangwon province, the local government should consider not only political factors but also environmental factors, demographic and conceptual factors.

간호대학생의 자아존중감, 간호전문직관, 인지적 정서조절 전략이 임상실습스트레스에 미치는 영향 (Effects of Self-esteem, Nursing Professionalism, Cognitive Emotion Control Strategy on Clinical Practice Stress in Nursing Students)

  • 강미란;정경숙
    • 디지털융복합연구
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    • 제18권6호
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    • pp.353-361
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    • 2020
  • 본 연구의 목적은 간호대학생의 자아존중감, 간호전문직관, 인지적 정서조절 전략이 임상실습스트레스에 미치는 영향을 확인하기 위함이다. 연구대상은 B시 소재 간호대학에 재학 중이며 임상실습을 2학기 이상 경험한 학생 160명을 대상으로 하였으며, 자료수집은 2019년 12월 1일부터 15일까지 시행하였다. 자료분석은 기술통계, t-test, ANOVA, Pearson's corelation coefficient, Scheffe 사후검증과 다중회귀분석을 이용하였다. 연구결과, 임상실습스트레스는 5점 만점에 평균 3.19점이었다. 임상실습스트레스는 자아존중감(r=.22, p=.005), 간호전문직관(r=-.26, p=.001)과는 음의 상관관계를, 인지적 정서조절전략(r=.38, p<.001)과는 양의 상관관계를 보였다. 임상실습스트레스의 영향요인은 부적응적 인지적 정서조절전략(β=.46, p<.001), 간호전문직관(β=-.20, p<.001), 학년(β=.20, p=.002), 간호학 선택 동기(β=-.15, p=.019)이었으며 설명력은 총 35.5%로 나타났다. 따라서 임상실습에 대한 스트레스 감소를 위하여 간호전문직관 향상과 함께 스트레스 상황 시 부적응적 인지적 정서조절 전략을 낮출 수 있는 프로그램을 개발하고 적용해 불 것을 제언한다.

Consumer Values and Green Consumption: Implications for Marketing Strategy and Environmental Policy

  • Lee, Hyun Ju;Park, Seong-Yeon
    • Asia Marketing Journal
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    • 제19권4호
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    • pp.87-114
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    • 2018
  • The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

Does nuclear energy reduce consumption-based carbon emissions: The role of environmental taxes and trade globalization in highest carbon emitting countries

  • Muhammad Yasir Mehboob;Benjiang Ma;Muhammad Sadiq;Yunsheng Zhang
    • Nuclear Engineering and Technology
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    • 제56권1호
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    • pp.180-188
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    • 2024
  • This research examined consumption-based carbon emission reduction by nuclear energy consumption and environmental tax while considering the context of trade globalization in the highest five emitter nations from 1990 to 2020. This study used various empirical methodologies, including preliminary analysis to check the stationarity and cointegration, the CS-ARDL for long-run analysis, CCEMG, AMG for robustness, and the D-H causality test for short-term pairwise causation. The results indicated that nuclear energy consumption, environmental tax, and trade globalization help to mitigate consumption-based carbon emissions while economic growth and population density boost carbon emissions. Furthermore, the results also found two-way casual connection exists between nuclear energy consumption, population density, and consumption-based carbon emissions. Thus, the results emphasize the need for government policies that encourage nuclear energy and environmental tax as a strategy to reduce carbon emissions and achieve and maintain environmental development.

A Strategy for Production of Digital Elevation Models in Korea

  • Lee, Chung-Kyung;CHO, Kyu-Jon;RYU, Joong-Hi
    • Korean Journal of Geomatics
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    • 제3권2호
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    • pp.107-114
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    • 2004
  • The National Geographic Information Institute (NGII) in korea, through the National Geographic Information System (NGIS) Program, has prepared to generate and disseminate digital elevation data for Korea. This is a pilot research to propose a policy for production, maintenance, and supply of Korea Digital Elevation Data(KDED). Customer demands for accuracy and resolution of DEM was surveyed through a questionnaire. In order to investigate the quality, the technical efficiency and the production cost, a tentative DEM in a small test site was generated based on digital topographic maps (original paper map scale 1:5,000), analytical plotter, and LIDAR. The Accuracy standard for KDED was derived based on source data generation methods. As a result of this research, a uniformly spaced grid model was recommended for KDED. Its preferable grid space is 5m in urban areas and its vicinity, and 10m in field and mountainous area. LIDAR has been valuated as a proper KDED generation method fulfilling customers' demands for the accuracy.

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