• 디지털융복합연구
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• 제10권11호
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• pp.209-223
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• 2012

본 연구는 인적자원 개발 기관에서 상사의 변혁적 리더십과 부하 직원의 조직몰입 간의 영향관계에서 상사의 감성적 지능이 미치는 조절효과를 분석하여 효과적인 리더십의 발휘를 위한 이론적 근거를 제시하는 것을 연구의 목적으로 하고 있다. 이러한 연구의 목적을 달성하기 위하여 관련 이론과 선행연구를 검토하고 설정한 가설을 검증하기 위해 실정분석을 하였다. 가설 검증을 위한 통계분석 기법으로써 위계적 회귀분석을 실시한 결과, 상사의 변혁적리더십 특성을 구성하는 하위 요인으로서 카리스마, 지적자극 특성과 부하 직원의 조직몰입 간의 관계에서 상사의 감성적 지능은 통계적으로 유의한 조절효과를 발휘하는 것으로 나타났으며, 상사의 영감적 동기부여와 개별적 배려는 부하 직원의 조직몰입 간의 관계에서 감성적 지능의 조절효과는 유의하지 않은 것으로 나타났다. 따라서 인적자원개발 기관에서 상사는 부하 직원이 조직의 목표와 가치 및 경영 철학을 자기의 그것과 동일시하고 조직의 목표를 달성하기 위하여 최선의 노력을 다하고 조직에 몰입하도록 하기 위해서는 감성적 지능을 지속적으로 개발하고 최대한 활용하여 변혁적 리더십을 발휘함으로써 효과적인 리더십의 발휘가 가능하고 나아가서 조직의 성과를 극대화 할 수 있을 것으로 사료된다.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.207-219
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• 2013

The study examined relational marketing in terms of transaction specific satisfaction and cumulative satisfaction in the professional sport industry. The study evaluated the motivation of spectators visiting professional baseball games in 2012 and the satisfaction factors of relationship marketing. In this study, the satisfactions were considered in terms of single satisfaction associated with transaction and gradual satisfaction associated with customer loyalty. The relationship marketing was established considering each factor of marketing strategies, facility, game performance and entertainment. The study categorized the factors for customers to visit games as facility, game performance and entertainment with marketing strategies. The study found out that the customer satisfaction was related with both transaction specific satisfaction and cumulative satisfaction where cumulative one is longer term related. Moreover, cumulative satisfaction will be more related with the long term team financial performance.

• 한국IT서비스학회지
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• 제15권3호
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• pp.127-145
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• 2016

This paper aims to investigate empirically how brand trust can be formed from the customer-brand relationship through a direct use of firm's SNS in B2B context. The brand trust is fundamental elements to understanding of long-term relationship in a B2B context. To achieve the objectives of this study, data collection is through a personally administered questionnaire, and a total of 180 questionnaires was collected from the buyer or supplier who frequently visited partner's firm SNS. Excluding missing data, 120 usable data were analyzed. From the results, first, three SNS motivations (i.e. Information, social and entertainment) has a positive impact on the perceived value of SNS (i.e. perceived usefulness and perceived enjoyment). Second, the perceived usefulness and perceived enjoyment positively affect customer-brand relationship (brand intimacy, brand attachment). Third, the customer-brand relationship is positively related to brand trust. Implications, limitations and future research directions of the study were also discussed. These findings help managers in developing and implementing the relation between SNS use and a customer-brand relationship for long-term relationship in B2B.

• 한국의류학회지
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• 제29권2호
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• pp.328-339
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• 2005

The purpose of this study were to extract and empirically examine the effect variables on phase performance of relationship development process by identifying relationship development process between apparel store and customer. The questionnaires was asministered to 333 women frequency use of a department store, big shopping mall, discount store in Gwang-ju city during March 4-11, 2003. The data was analyzed by factor analysis, correlation analysis, and Structural Equation Model using LISREL 8.30 program. As the results, the perceived service quality with attractive factor of relationship explration phase direct positively influenced customer satisfaction among relationship expansion phases. However, relational benefit directly influenced customer satisfaction with the primary phase of relationship maintain as well as trust, customer commiment and long-term orientation. Also, customer satisfaction direct positively influenced trust, and customer' trust direct positively influenced customer commitment. Finally, the customer commitment direct positively influenced long-term orientation.

• 한국의류학회지
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• 제34권9호
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• pp.1504-1514
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• 2010

Relationship marketing can be one of the most efficient strategies to enable a company to achieve business success in the recent marketing environment of tough competition and the diverse desires of consumers for new products. Using relationship marketing instead of mass marketing can help a company increase profits. For proper research in relationship marketing, it is indispensable to study relationship benefits. This study provides specific information in terms of relationship benefits to help develop the marketoriented strategy of a company. The results are as follow. The relationship benefit had a significantly positive effect on relationship quality (trust, satisfaction, and commitment). A relationship benefit was divided into three dimensions: customization benefit, informational benefit, and emotional benefit. Especially, emotional benefit appears as the most positive effect on satisfaction and the customization benefit appeared as the most positive effect on trust and commitment. The customization benefit and emotional benefit had a significantly positive effect on long-term relationship orientation, repurchase intention, and word of mouth. Informational benefit was not a significant influence on repurchase intention and word of mouth. Customization benefit appeared the most positive effect on long-term relationship orientation and word' of mouth. Emotional benefit appeared the most positive effect on repurchase intention. The relationship quality had a significantly positive effect on relationship performance. The findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the relationship marketing process.

• 해양환경안전학회지
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• 제5권1호
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• pp.19-27
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• 1999

This paper is to estimate the long and short term variations of mean sea level in Korean coastal waters by identifying interrelations among the mean sea level, atmospheric pressure and air temperature along the coast. For this, long-term tidal data observed at tidal and weather observation stations were brought into a statistical analysis. It was noted that, in a general sense, an inverse relationship exists between the sea level and the atmospheric pressure and a positive relationship between the sea level and air temperature, respectively. The maximum difference of monthly mean sea level was in the range of 21 to 25 cm at the eastern and southeastern coasts, meanwhile more than 30 cm being in both in southern and western coasts. It was also noted that mean sea level continues to rise in a long-term basis. Long-term variation of mean sea level trends to rise 0.10 ∼ 0.44 cm per year for each region. However, the long-term variation of mean sea level in the isolated islands shows a different trend, Ullngdo being 0.41 cm fall per year and Chejudo being 0.44 cm rise per year.

• 아태비즈니스연구
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• 제11권3호
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• pp.107-122
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• 2020

Purpose - This paper investigates the relations among exploratory and exploitative supply chain management practices, competitive advantage, and firm performance. Design/methodology/approach - This study takes a hypothesis-generating study to capture the tradeoffs between exploration and exploitation and develops some hypotheses which involve the relations among SCM practices, competitive advantage, and short-term and long-term performance. Findings - Exploitative SCM practices have more positive effects on short-term performance rather than long-term performance, whereas exploratory SCM activities affect long-term performance. Further competitive strategy, environmental dynamism, and organizational slack moderates the relationship between SCM and performance. Exploitative SCM is more desirable when a firm uses low cost strategy, lacks slack resources, and faces stable environment, while exploratory SCM is more effective when a firm employs differentiation strategy, has slack resources, and confront dynamic environment. Research implications or Originality - In order to understand the performance effects of a variety of SCM practices, we should distinguish between exploitative and exploratory SCM activities. Further the relationship between SCM and performance may differ depending upon some contingent variables such as external environment, competitive strategy and organizational slack.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.469-476
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• 2021

This study aims to examine and measure the impact of capital structure on the profitability of companies in emerging markets. The research sample includes eighteen rubber companies listed on the Vietnam stock exchange from 2015-2019. After collecting the research data, it was imported into excel to calculate the criteria for the research model. By using Stata 16 software, the study selected a data processing model and evaluated the relevance of the regression analysis model. The research results show that the profitability of listed rubber companies in Vietnam (measured by return on equity (ROE) has a positive relationship with the debt-to-asset ratio but has a negative relationship with the long-term debt-to-asset ratio. The results also show a positive impact of firm size and revenue growth on profitability while liquidity and the ratio of tangible fixed assets to total assets do not affect significantly. These results are consistent with most of the previously published studies. However, in contrast to many previous studies, our study shows that the long-term debt-to-assets ratio has a negative effect on profitability while the debt-to-asset ratio has a positive effect. This is entirely consistent with the characteristics of long-term debt use in emerging markets.

• 중소기업연구
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• 제39권1호
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• pp.59-87
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• 2017

최근 환경에 대한 인식이 높아지면서 그린공급사슬관리(GSCM)에 관한 관심이 증가되고 있다. GSCM에 관한 실무적 관심이 증가함에 따라 학계에서도 환경경영에 관한 학술적 연구들이 다양한 관점에서 제시되고 있다. 그런데 대부분의 연구는 주로 대기업인 모기업 중심으로 1차 협력기업과의 관계를 연구대상으로 제시하고 있다. 1차 협력사는 공급사슬채널의 중간에 위치하고 있어 환경경영에 결정적인 역할을 담당하고 있다. 본 연구는 1차 협력사를 중심으로 기업의 기업 간 장기적 관계 지향성이 그린공급사슬관리와 성과에 미치는 영향을 분석하였다. 대·중소기업 그린 파트너십과 대·중소기업 탄소파트너십 프로그램에 참여하고 있는 1차 협력기업을 대상으로 수집한 설문 조사결과를 구조방정식을 활용하여 연구모형과 가설을 검증하였다. 분석결과 첫째, 기업 간 장기적 관계지향성이 GSCM 실행 요소인 환경정보협력, 그린구매 그리고 그린제품설계를 촉진하는 요인으로 밝혀졌다. 또한 GSCM의 하위변수 간의 상호 관련성을 추가적으로 분석한 결과 환경정보 협력이 그린구매와 그린제품설계에 영향을 주는 것으로 확인되었다. 둘째, GSCM 실행 요소인 그린구매, 그린제품설계는 환경성과에 긍정적으로 영향을 미치나 환경정보협력은 환경성과에 직접적인 영향을 미치지 못하는 것으로 밝혀졌다.

• 한국콘텐츠학회논문지
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• 제17권2호
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• pp.467-475
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• 2017

본 연구의 목적은 환자가 경험하는 의사소통 장애가 환자 만족도와 장기적 관계지향성에 미치는 영향을 알아보는데 있다. 치과 병 의원을 방문한 환자 214명을 대상으로 설문조사를 실시하였다. 분석은 PASW Statistics 18.0과 IBM SPSS AMOS 21을 이용하였다. 의사소통 장애 요인분석결과 '일방적소통', '신뢰배려부족', '환자영역', '환경영역'의 요인으로 나뉘었다. 분석 결과, 환자가 느끼는 의사소통 장애요인은 환자 만족도와 장기적 관계지향성에 영향을 미치며, 환자 만족도는 장기적 관계지향성에 영향을 미치는 것으로 나타났다. 이 같은 결과를 바탕으로 치과종사자는 환자와 신뢰를 구축할 수 있는 의사소통 능력을 지니는 동시에 환자 만족도를 높여 계속적인 관계를 유지할 수 있도록 해야 한다.