• 한국의류학회지
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• 제41권4호
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• pp.698-708
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• 2017

How consumers perceives Korean heritage is the most essential motivation to purchase traditional products. This study investigates if there is a difference in the value perception of traditional culture on preferences for and the long-term relationship of Hanboks. It also investigates differences in the preference and consumption behavior of Hanboks depending on the degree of experience for Hanbok. For this research purpose, data were collected from 745 residents between the ages of 20-60 in the Seoul and metropolitan areas through online and offline surveys. The data were analyzed by descriptive statistics, factor analysis, and path analysis, using the SPSS-WIN 20.0, AMOS 20.0 program. The value recognition toward traditional culture derived aesthetic and symbolic factors. The result of grouping according to the experience of the Hanbok indicated that the two groups of traditional cultural values influenced preferences for Hanboks. In the middle group, only the symbolic value had a significant influence on the preference of Hanbok. It was found that the less experienced group had no traditional culture value factor which had a significant effect on the preferences for Hanboks. Based on the results of this study, it is expected to be used as basic data to establish a marketing strategy to increase the preferences for traditional culture such as Hanboks by increasing various traditional culture experiences as well as Hanboks.

• 비교문화연구
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• 제27권
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• pp.471-496
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• 2012

Since Takeo Toi's discussion in The Anatomy of Dependence (1973), the concept of amae has generated considerable interest in the fields of psychology, anthropology, communication and other fields. However, there have been few agreements on the definition and functions of amae (Behrens, 2004). Furthermore, it has rarely drawn interest from linguists in general and has rarely been discussed in the context of social interaction. This study aims to examine the concept of amae in Japanese and the corresponding phenomena in Korean, and attempts to explore the similarities and differences between them. The prototype of the amae relationship is the mother-infant relationship (Doi,1973). Even an adult can assume the role of a baby, showing his or her need for dependence on others and expecting to be accepted. It turns out that amae-like phenomena frequently occur in everyday life in Korea as well (Lee, 1982). There is no single term for the concept, but it can be translated in many different ways in Korean, for example, aykyo, ayang, ungsek, erikwang, etc. It can have either positive or negative connotations depending on the situation. It seems that the psychological system that causes dependent behaviors such as ungsek in Korea is cheong, one of the key terms characterizing the Korean culture. Cheong, like amae, starts in the mother-infant relationship extending to familial and to other relationships. A corpus-based analysis shows that cheong is conceptualized as gluing people together, growing over time, and also potentially fatal because it assumes illogical, uncalculated, and personal relationships. In conclusion, unlike some Japanese scholars' claim that amae is the Japanese concept that exists only in Japan, it seems that similar phenomena do exist in Korea as well, but that Korean has no single term corresponding to amae in Japanese. It seems that cheong can be posited in Korean as the inner emotional system that makes amae-like behaviors possible, and that there is not single term, but many, designating the behaviors, possibly because the behaviors have a negative connotation and are not encouraged in Korean society.

• 한국프랜차이즈경영연구
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• 제12권2호
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• pp.35-49
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• 2021

Purpose: The major objective of this study is to develop a model for the impact of franchisors' Gapjil (verbal·nonverbal Gapjil, abusing bargaining position, refusing transaction, false or exaggerated information, restrictive practices, unfair damage compensation) on franchisee's recontract intention. We also examine the mediating role of economic satisfaction and social satisfaction in the relationship between franchisors' Gapjil and franchisee's contract intention. Research design, data, and methodology: Data were collected from franchisee owners located nationwide in Korea. Out of 256 questionaires distributed, a total of 256 questionnaires were returned. After excluding 10 invalid respondent questionnaires, we coded and analyzed 246 valid questionnaires (effective response rate of 96.09%) using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 22.O and SmartPLS 3.0. Results: The findings of this study are summarized as follows: First, among the Gapjil of the franchisors, restrictive practices and unfair damage compensation had negative effects on economic and social satisfaction, but verbal and nonverbal Gapjil for economic and social satisfaction was not significant. Second, abusing bargaining positions and false or exaggerated information had negative effects on social satisfaction, but for economic satisfaction, found to be insignificant. Third, economic and social satisfaction had positive effects on the franchisee's recontract intention to the franchisor. Conclusion: The following implications of this study are as follows. First, the construct of Gapjil that occurs between the franchisors and the franchisees was first presented, and the franchisors' Gapjil is divided into interpersonal Gapjil and structural Gapjil. Second, the Gapjil of the franchisors can be an important predictor variable in maintaining and developing a long-term relationship between the franchisors and the franchisees. Third, solving conflict due to the Gapjil problem between franchisors and franchisees can be an important factor for franchisors and franchisees to co-survive and thrive in Korean franchise system. Fourth, this study suggest that managing the Gapjil of the franchisors was a important antecedent factor in maintaining long-term relationship between the franchisors and the franchisees. Therefore, this study will help franchisors formulate effective symbiotic marketing strategies to satisfy relationships with franchisees and consequently enhance long-term orientation.

• 한국프랜차이즈경영연구
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• 제8권2호
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• pp.17-24
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• 2017

Purpose - In recent years, research has been conducted on the conflict resolution strategies of the franchise headquarters and the franchisees, but there is a lack of research on how the power structure and cultural factors play a role in resolving conflicts. From this perspective, this study is to examine the structural relationship between franchisors' cultural orientation and relationship power, and conflict resolution strategies, relationship trust, and relationship performance using. The findings of this study suggest how franchise headquarters should establish long-term relationship with franchisees and share information. Research design, data, methodology - The data were collected from April 1 to April 15, 2013. Because this study examined franchise industries from the franchisee perspective, we contacted franchisee store owner and managers located in Seoul and Gyeonggi Province. Interviewers trained contacted a total of 200 franchisees, and 196 franchisees responded. Out of 196 respondents, 13 respondents were deleted due to missing information. Thus, a total of 183 franchisee were used for this study. he data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and Amos 23.0 statistical program. Results - The results showed that cooperation orientation and relational power of franchisor had significant effects on conflict resolution strategies. Cooperating, obliging, and compromising strategies of conflict resolution strategy had significant effects on relationship trust. Also, relationship trust had significant effect on relationship performance. Conclusions - This study shows that the franchise headquarters and the franchisees share necessary information for common purposes and that continuous two-way communications play an important role in resolving conflicts. In other words, the result of this study suggests that if the franchise headquarters and the franchisee actively consider the position of the other party and strive to achieve the goal, conflict resolution may be more successful. In order to do this, the franchise headquarters will have to consider how to build and maintain continuous communication with the franchisees, and continuous education is also needed so that employees can have a cooperative attitude. However, since the culture of these organizations is not made up of simple staff training and is not formed within a short time, the CEO of the franchisee headquarters should take the lead in establishing a cooperative culture with the merchants over the long term.

• 대한수학교육학회지:수학교육학연구
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• 제22권3호
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• pp.429-444
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• 2012

본 연구에서는 초등학교 수학 교수 학습에서 중요한 위치를 차지하는 수학 용어에 체계적으로 접근하기 위한 시도의 한 가지로, 2011 등재용어의 조성에 관해 논의한다. 이를 위해 등재용어를 세 관점에서 분류하여, 분류 결과로부터 초등학교 수학 교수 학습을 위한 시사점을 찾는다. 먼저 용어에 대한 일차적 분류로서 학년군별 및 영역별 분류, 조어 및 일상어별 분류, 그리고 한글, 한자어, 영어별 분류를 시도한다. 다음으로는 용어의 연결성에 주목하는 분류로서 핵을 갖는 용어와 그렇지 않은 용어를 구별하고, 이 과정에서 용어집합을 제시한다. 마지막으로 용어를 그 역할과 기능에 따라 대상 용어, 조작 용어, 관계 용어, 측도 용어, 상태 용어, 도표 용어, 기명 용어로 분류한다. 이러한 결과를 바탕으로 수학 교수 학습과 관련하여 다음의 제언을 한다. 첫째, 등재용어의 상당수가 조어이면서 한자어라는 것을 고려해야 한다. 둘째, 용어의 상호연결성을 고려해야 한다. 셋째, 용어의 역할과 기능이 다양하다는 것을 고려해야 한다.

• 한국식생활문화학회지
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• 제19권5호
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• pp.544-555
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• 2004

The purpose of this study is to highlight the importance of relationship marketing which has been developed as an alternative way of handling marketing in family restaurants. This study focused on the consumers' behavior - mainly their switching behavior and loyalty toward relationship marketing activities exercised by from family restaurants. 269 usable questionnaires were collected from customers patronizing three family style restaurants in Seoul. Several statistical methods were used including descriptive analysis, reliability test, covariance analysis, confirmatory factor analysis, and covariance structural analysis. The result drawn from empirical test proved that relationship marketing activities actually are the significant determinants of relationship quality and thus to the customers' behaviors toward the restaurants they patronize. Managerial implications can be drawn from the result findings that restaurant companies can identify the activities of relationship marketing to continue the long-term relationship with their customers. Also restaurant companies can use the activities of relationship marketing as differentiating strategies, and allocate their resources into the activities of relationship marketing.

• East Asian Economic Review
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• 제17권1호
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• pp.27-53
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• 2013

In this paper, we look at the relationship between international trade and the rule of law, using the World Justice Project Rule of Law Index, which include index figures on human rights, limits on government powers, transparency and regulatory efficiency. Based on regression analyses using the rule of law index figures and international trade figures (merchandise trade, service trade, exports and imports as percentage of GDP,) international trade and basic human rights seem to have little relationship; but trade has a close positive relationship with strong order and security. Somewhat surprisingly, regulatory transparency and effective implementation seems to have little or no effect on international trade and vice versa. International trade shows a clear positive relationship with the country's criminal justice system, but the relationship with the civil justice system is not as clear as such. For regulatory implementation and civil justice, services trade positively affect these institutions, but these institutions in turn affect exports more strongly than services trade. Finally, the effect of trade on rule of law is stronger on a medium to long term (10-20 year) time horizon.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.156-163
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• 2022

Social services are divided into care services and other support services for the elderly, children and the disabled. These social services are the subject of great policy interest in that they can create two effects at the same time: increase in labor demand for service providers and increase the possibility of long-term accumulation of human capital for service recipients. Therefore, this study aims to confirm the hypothesis according to whether the use of social services affects family relationships and the effects of social service users' psychological adaptation on marital and parent-child relationships even when other related variables are controlled. The final result of this thesis is a regression analysis to find out the effect of psychological adaptation on the family relationship, spouse relationship, and relationship with children of subjects who have experience using social services. -.661, p=0.001), the higher the psychological adaptation, the higher the spouse satisfaction (β=.465, p=0.001) and relationship satisfaction with children (β=.360, p=0.001). In other words, it was found that the more depressed the psychologically, the more negative the relationship with spouse and children.

• 문화기술의 융합
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• 제3권4호
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• pp.137-144
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• 2017

본 연구의 목적은 패션기업의 SCM(Supply Chain Management) 환경에서 B2B 관계 구축에 영향을 미치는 CRM(Customer Relationshio Management)요소들을 밝히는 것이다. 특히 이러한 CRM 요소들이 기업간 권력구조와 관계없이 비즈니스의 모든 영역에서 유의한 효과가 있는지 탐색적으로 살펴보고자 한다. 이를 위해 질적연구방법과 양적연구방법을 병행한 통합적 접근법을 이용하여 탐색적 연구가 진행되었다. 패션기업에 근무하는 전문가 5명을 대상으로 하여 심층면접을 실시하였으며 이를 통해 연구모형을 구성하였다. 그리고 설문지를 통하여 이러한 모델을 실증적으로 검증하기 위한 양적연구를 진행하였다. 그 결과 첫째, 패션기업 간 거래유형에 따라 장기지향적 관계/충성도, 전환 비용에 영향을 미치는 CRM의 모형이 구성되었다. 둘째, 구성된 연구모형을 양적으로 검증한 결과 변수 간 인과관계는 부분적으로 지지되었다. 구체적으로 기업간 관계구축에 가장 큰 영향을 미치는 CRM요인은 매출보장과 특별할인이었다. 또한 고객화된 제품과 품질, 편의성, 경쟁력 있는 가격, 제품/시스템/서비스 개발과 같은 요소들이 관계 구축 및 전환비용 상승에 영향을 미칠 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.483-491
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• 2016

본 연구의 목적은 '정보의 즉각적 인지가 가능하면서 미적 문화적 특수성을 내재'하고 있는 STA(Short-term Attractive) 정보의 인지적 특성을 파악하고 그에 맞는 시각화 속성과 표현 방법을 모색하는 것이다. 정보디자인과 인지심리학을 바탕으로 STA 정보의 인지적 특성을 도출하고, 정보의 노출빈도와 인지도 관계에 따른 정보 속성에 관한 선행연구를 토대로 STA 정보의 시각화 속성 네 가지를 도출하였다. 정보 인지적 측면에서 STA 정보의 주요 시각화 속성인 '이해 할만한(Understandable)', '간결성(Conciseness)'에 대한 주요 표현 방법으로 은유, 환유, Indexical Image와 Context의 활용, 수사학, 기억보조장치(Mnemonic Device)를 제안하였다. 정보의 감성적 지각 측면에서는 주요 시각화 속성인 '타당성(Relevance)', '가치 있는(Valuable)'에 대한 주요 표현 방법으로 익살, 패러디, 특수성, 친근감, 키치, 조형적 아름다움, 새로움을 제안하였다. 본 연구의 결과를 바탕으로 향후 표현 방법들과 정보 적용 환경에 따른 인지도 관계 분석을 진행하고자 한다.