• 동아시아경상학회지
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• 제2권3호
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• pp.33-42
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• 2014

The main purpose of this study intends to study the theoretical interconnection between human response capability and customer relationship management advantage while considering the essential role of service application of information technology as direct, indirect (mediating), and interactive (moderating) influences in the theory. Based on the study sample, the new findings help comprehend the overall interconnected relationship which includes the direct and indirect (mediating) effects of information technology service capability and human response capability as well as their interaction (moderation) on customer relationship management advantage. The new insights interprets the two capabilities (human and information technology) are vital to business because they are the foundation set of service resources significantly to enhance customer relationship management advantage.

• 한국산업정보학회논문지
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• 제16권5호
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• pp.73-81
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• 2011

대학에서 제공되고 있는 교육을 살펴보면 개별적인 학생들의 요구를 만족시키기 어렵다. 이는 대학교육이 한명의 서비스제공자에 의해 많은 사람들에게 동시에 제공되기 때문으로 볼 수 있다. 이를 감안하여 학생들이 보다 다양한 정보통신기술을 활용할 수 있다면 교육이 제공되는 과정이나 컨텐츠에 대해 더 만족할 수 있을 수 있다고 가정하였다. 연구에서는 학생들의 기술수용성 정도가 관계품질, 교육서비스품질, 교육서비스만족에 미치는 영향을 살펴보고 학생들의 정보통신기술의 활용정도가 높고 낮음에 따라 이들 관계에 어떠한 영향을 미치는지에 대해서도 살펴보았다. 검증결과 기술수용성이 높으면 관계품질, 교육서비스품질을 높일 수 있고, 관계 품질과 교육서비스품질도 교육서비스만족을 높일 수 있다고 제시되었다. 정보통신기술의 활용정도도 이들 관계에 영향을 미치는 것으로 나타났다. 본 연구는 교육인프라가 부족한 지방의 중소 도시에 위치한 대학에서 연구를 진행함으로써 향후 해당 컨텐츠를 교육에 활용하게 되었을 경우 더 많은 효과를 볼 수 있으리라 생각된다.

• 한국경영과학회지
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• 제29권1호
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• pp.87-99
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• 2004

In this paper, we have developed a technology-service relationship model which describes the diffusion process of a group of services and relevant technologies, and have applied the developed model to the prediction of the number of subscribers to the next generation mobile service. The technology-service relationship model developed in this paper incorporates the developing process of relevant technologies, a supply-side factor, into the diffusion process of specific services, while many diffusion models and multi-generation diffusion models in previous researches are mainly reflect the demand-side factors. So, the proposed model could effectively applied to the telecommunication services where the developing of the relevant technologies are very essential to the service Penetration. In our application, the Proposed model provides a competitive substitution between the next generation mobile service and the traditional mobile service.

• 품질경영학회지
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• 제38권4호
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• pp.549-560
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• 2010

The role and use of self-service technology (SST) becomes increasingly more important in the e-government service area. Users evaluate the service quality of SST in their everyday life and this evaluation works as a guideline of how SST should evolve for user satisfaction. This study classifies the types of SST according to its purpose and interface, and then investigates the causal relationship of service quality and user satisfaction. In the process, we introduced the three dimensions of service quality - usability, information, and empathy. The analysis results indicate that the three service quality dimensions have positive influence on user satisfaction. While the relationship between information and empathy is significant, that between usability and empathy is not significant. Implications and future research directions are also discussed.

• 대한안전경영과학회지
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• 제15권4호
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• pp.407-416
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• 2013

This paper proposes an approach to analyzing the relationship between technology and services, and to identifying promising service areas for technology-based firms with the analysis of business model (BM) patents. First, BM patents and technology patents are collected and classified into their relevant categories, respectively. Second, patent citation analysis is conducted to analyze the linkage and impacts between each technology and service field at macro level. Third, as a micro level analysis, patent co-classification analysis is employed to identify the interrelationships among specific technology and service areas. Finally, the promising service areas for technology-based firms seeking service areas for diversification is investigated with portfolio analysis. The working of the proposed approach is provided with the help of a case study of IT and mobile services. The proposed approach could guide and help managers of technology-based firms to discover the opportunity of the diversification to new areas in emerging service fields.

• 4차산업연구
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• 제1권2호
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• pp.21-32
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• 2021

Purpose - International diversification, a critical issue in research and practice, undoubtedly represents a growth strategy with great potential impact on firm performance. Although the literature has widely examined the relationship between international diversification and firm performance in international business and strategic management research, it remains unconfirmed. This study, therefore, aims to clarify the relationship as it relates to information service firms. Research design, data and methodology - To examine the international diversification-performance relationship, this study uses a sample of major Korean service firms spread over four industries spanning a period of five years between 2005 and 2009. In this study. generalized least square was used to analyze the relationship between international diversification and performance of service firms. Result - The result showed the U-shaped curvilinear form between international diversification and performance in service firms. Especially, IT service firms may differ from other service firms that the negative effect of internationality may have weaker than other types of service firm. Conclusion - Based on the empirical results, the U-shape relationship between international diversification and performance is confirmed in Korea service firms. Furthermore, information service firm may reduce the initial internationalization cost by transferring codified and digitized information using information and communication technology, so that gain benefit from early international expansion.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.273-287
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• 2007

The mobile Internet (M-Internet) service is a form of subscription-based information Systems (IS) services in which usage continuance is essential for the eventual success of the service providers. However, previous research on IS continuance has focused mainly on the technology user aspects despite the fact that the user plays a dual role of being a technology user and service consumer in many IS usage contexts. This study thus aims to examine IS continuance based on the theoretical foundation of dedication-based and constraint-based customer relationship development in the context of M-Internet service. Four customer relationship development factors (satisfaction, perceived value, familiarity, and switching costs) are identified and tested on how they affect continuance intention from a survey conducted on M-Internet service users. Then, the results of this study are discussed along with its limitations and implications.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.156-163
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• 2022

Social services are divided into care services and other support services for the elderly, children and the disabled. These social services are the subject of great policy interest in that they can create two effects at the same time: increase in labor demand for service providers and increase the possibility of long-term accumulation of human capital for service recipients. Therefore, this study aims to confirm the hypothesis according to whether the use of social services affects family relationships and the effects of social service users' psychological adaptation on marital and parent-child relationships even when other related variables are controlled. The final result of this thesis is a regression analysis to find out the effect of psychological adaptation on the family relationship, spouse relationship, and relationship with children of subjects who have experience using social services. -.661, p=0.001), the higher the psychological adaptation, the higher the spouse satisfaction (β=.465, p=0.001) and relationship satisfaction with children (β=.360, p=0.001). In other words, it was found that the more depressed the psychologically, the more negative the relationship with spouse and children.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2001년도 추계학술대회
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• pp.37-57
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• 2001

Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

• 한국의류학회지
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• 제43권5호
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• pp.634-648
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• 2019

Self-service technologies (SST) are rapidly changing the way customers participate in the purchasing process. Academic literature has focused on the acceptance of SSTs. However, this study explored consumer's cognitive response and purchase intentions through service qualities of SST as well as how they are moderated by technology anxiety and other people's presence based on TAM3. An online survey collected 279 consumer panels. All responses were used for the analysis and analyzed statistically through SPSS 23.0. The results indicate that only enjoyment and control had a significant effect on warmth perception; however, all service qualities had significant effects on competence perception. The perceived warmth and perceived competence partially mediated the relationship between SST service qualities and purchase intention. The moderating effect of technical anxiety was shown to be significant in the relationship between perceived competence and purchase intention. In addition, technology anxiety had a moderating effect on the relationship between competence perception and purchase intention only in a public situation.